managing new products
TRANSCRIPT
Best ways to manage Best ways to manage new-product new-product developmentdevelopment
What is new What is new product product
development?development?Complete process of bringing a Complete process of bringing a
product to the market. product to the market. Improved or replacement Improved or replacement products and services that products and services that
maintain or build sales.maintain or build sales.
How to manage new-product How to manage new-product development?development?
Identify unmet Identify unmet customer needs.customer needs.
Research your ideasResearch your ideas
Find tax efficient Find tax efficient ways to support ways to support innovation.innovation.
Ways to manage new-product Ways to manage new-product developmentdevelopment
Managing innovation Managing innovation and idea generation and idea generation process.process.
Development and Development and concept strategyconcept strategy
Protect ideasProtect ideas
CommercializationCommercialization
Managing new ideasManaging new ideasInteract with othersInteract with others
Interacting with Interacting with employeesemployees
Studying competitorsStudying competitors
Adopting creative Adopting creative techniquestechniques
Use idea screeningUse idea screening
Support innovation with finance and Support innovation with finance and tax efficient ways.tax efficient ways.
A new idea should be protected with A new idea should be protected with Intellectual Property Rights (IPR)Intellectual Property Rights (IPR)
CommercialisatCommercialisationion
• When (Timing)When (Timing)• Where (Geographical Strategy)Where (Geographical Strategy)• To Whom (Target-market To Whom (Target-market
prospects)prospects)• How (Introductory Market Strategy)How (Introductory Market Strategy)