Managing Your Competitive Advantage Through

Ambiguous Times

Agility = Resilience, Responsiveness & Reflection

September 15,2010

•

Every morning in Africa,

a gazelle wakes up.

It knows it must run faster than the fastest lion or it will be killed.

Every morning a lion wakes up.

It knows it must outrun the slowest gazelle or it will starve to death.

It doesn't matter if you are a lion

or a gazelle.

When the sun comes up, you better start running.

-African proverb posted on an auto parts manufacturing factory floor in China

Significant Changes

• Product focus

• Company brand

• Competition

• Communications as a tool

• Local and national

• Single core competency

• Single management style

• Products are tangible

1980-2000 Generation

• Product, services, brand

• Personal branding

• Competitive collaboration

• Communications as the market

• Regional and global

• Multiple competencies

• Multi-dimensional style

• Products are experiential

21st Agility Generation

Which behaviors should change?

• Readiness

• Reaction

• Information Processing

• Resilience

• Responsiveness

• Reflection

1980-2000 Generation 21st Agility Generation

Self

Business

21st Century Business

• What you are working on and

who you are working with will

change

• The skills that make you

marketable today will not be the

skills required 5-7 years from now

• Agility is the greatest skill you can

develop—resilience,

responsiveness, reflection

Mind Share Is Your Competitive Advantage

Think*Act*Lead

Mindshare is Your

Competitive Advantage

Kick The Ball

The Climb

Kick The Ball

Keep Your Digital Nervous System Healthy

Building Alignment Between Individual Contribution & Biz

Success

Intellect

Finances

Emotional

Well

Being

Relationships

Health &

Wellness

Spirituality

You

Knowledge

Management

Financial

Sensors

Core

Business

Clarity

Collective

Stakeholders

Experience

Sensors &

Information

Flow–

Brand

Identity

Your

Biz

… and Aligning Self and Business!

Intellect

Finances

Emotional

Well

Being

Relationships

Health &

Wellness

Spirituality

You

Knowledge

Management

Financial

Sensors

Core

Business

Clarity

Collective

Stakeholders

Experience

Sensors &

Information

Flow–

Brand

Identity

You &

Your

Biz

Create Your Own Long View

Design for 2012• What do you want to be doing?

• Who is in your circle of influence?

• What is your quality of life?

• What makes you happiest?

• What skills have you acquired?

• Are you living the lifestyle you desire?

• What legacy are you building?

http://www.global2020.org/Globalhome.aspx

Transleadership Model

• Global Reference Points

• Leverages Entire Brain

• Owns Impact

• Personal Integrity

• Fosters Meta-Knowledge

• Facilitates Conduits

• Models Self Respect/Care

16November 2005 Jennifer Sertl, Koby Huberman © 15

Reality…………… and Agility

Where is Your Wattage Going?

• Internal Relationships

• External Relationships

• Administration/ Organization

• Financial/Resource Management

• Strategy—Scenario Planning—Visioning

• Reflection

Create Your Own Long View

Design for 2012• What do you want to be doing?

• Who is in your circle of influence?

• What is your quality of life?

• What makes you happiest?

• What skills have you acquired?

• Are you living the lifestyle you desire?

• What legacy are you building?

19November 2005 Jennifer Sertl, Koby Huberman © 18

What do you do tomorrow?

• Take a periodic medical check for agility

– Measure your time and cut it like losing weight (70%)

– Take a pulse measurement

• Exercise regularly

– Build networks

– Sharpen your sensors (audio/visual)

– Adopt flexibility and openness

– Encourage and embrace mistakes

• Align with your personality

– Acknowledge your daily progress

– Take new challenges

– Get some breaks

– Capture learning in journal or company blog

– Design personal & professional retreats as essential

Claim Your Influence…