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Presented By:

M Usman Pirzada

M Usman Nasir

Ahsan Khan

Khawaja Waqas Arif

Presentation Topic: Management of Warid Telecom

Presented To:

Miss Ainee Afzal

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Warid Telecom

Project of Management

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Introduction

Warid Telecom is the fastest growing GSM (Global System for Mobile Communication) mobile company in Pakistan with over 13 million subscribers and coverage in more than 187 cities all over Pakistan

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Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan claims to have attracted more than 1

million users

Introduction

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Introduction Warid is working in

different countries like:

• Pakistan

• Bangladesh

• Uganda

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Organizational Setup

• Human Resource Department

• Product Management Offices (PMO)

• Product and Services Department

• Research and Development Department

• Logistic Distribution Department

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Organizational Setup

• Sales and Marketing Department

• Finance Department

• Customer Care Department

• Information System Department

• Engineering Department

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HR DEPARTMENT

• Arranging highly qualified engineers and staff

• Training sections held under the HR departments

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Hiring strategy of HR department

The hiring process under HR department is as follows:

• First HR department collect the CVs

• Then they call the people

• Deferential Interview

• Short list the skilled people • Then final Interviews under HR department

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Customer Care Department

• Backbone of the company

• Warid staff is providing personalized services in all call centers

• The biggest call center in Pakistan

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SALES & MARKETING DEPARTMENT

• looking from different angles and strategies for the promotion of the company

• Working hard to select different brand names and brand logos

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Product and Services Department

Major function is to launch new packages in the market and also settings their rates

Product Management Offices (PMO)

• Manager deals the product and services

• Working with the collaboration of product and services department

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Research and Development Department

• Doing the research on market trends and opportunities

• For research and development with a projected capital expenditure are US $700 million

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Hierarchy of Warid Telecom

BEC(Board Executive Committee

members)

Chief Technical Officer

Chief Commercial Officer

Chief Information Officer

Chief Strategy & Operations Officer

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Senior GM’s

Senior GM of Marketing

Senior GM of HR and Admin Department

Senior GM of Sales and Distribution

Senior GM of Finance

Senior G.M. Legal Affairs & Contracts and Company Secretary

Senior G.M. Audit‚ Risk & Corporate Governance

Senior G.M. Government and Regulatory Affairs

Senior G.M. Customer Services

Senior G.M. International Business

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GMs

GM of HR and Admin Department

GM of R&D

GM of production

GM of Marketing

G.M. Audit‚ Risk & Corporate Governance

G.M. Customer Services

G.M. International Business

G.M. Legal Affairs & Contracts and Company Secretor

GM of Sales and Distribution

GM of Finance

GM of administration

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Senior Managers

Managers

Assistant Managers

Senior Executives

Executives

AFTER GM’s

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MANAGERIAL ROLES

Interpersonal• Figure head

Mr. Adeel Bajwa & Mr. Omer Haider who are the Senior G.Ms of Legal Affairs & Contracts and Company Secretary& Government and Regulatory Affairs respectively.

• Leader Mr. Zafar Iqbal and who is the senior G.M. of Human

Resources and Administration department

• Liaison Ms Asma Khan who is G.M. of International Business.

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MANAGERIAL ROLES

Informational

• Monitor & Disseminator Mr. Javed Mushtaq who is Chief Information

Officer in WARID telecom

• Spokes person Mr. Adeel Bajwa who is the Senior G.M of Legal Affairs & Contracts and Company Secretary

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MANAGERIAL ROLES

Decisional• Entrepreneur Its totally secret.• Disturbance Handler The team of board of directors are perform this type

of responsibility• Resource Allocator Mr. Zawaydeh played an important role in corporate

studies and decision making related to strategic planning‚ business policies‚ organizational development and international investment

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MANAGEMENT FUNCTIONS

Planning:

• WARID aims to climb on the top of the telecommunication sector by the next three to five years

• Initial plan is to acquire over 14 million customers in four phases

• Have a plan to set coverage to 121 cities of the Pakistan

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MANAGEMENT FUNCTIONS

Organizing: Human Resources:

• High skilled people and professional people

• Electrical Engineers

• Telecom Masters and Engineers

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MANAGEMENT FUNCTIONS

Non Human Resources:

• Warid Telecom Selects Motorola to Deploy

Extensive GSM Network in Bangladesh and in Uganda Warid Telecom

• Warid is also arranging the gateway from Wateen telecom for international calls.

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MANAGEMENT FUNCTIONS

Leading:• Excellent packages or

salaries

• Performance awards for excellent performance

• Healthy refreshment to the employees

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Leading

• Cool and pleasant atmosphere of working

• Providing different types games facilities

• Different types of bonuses

• Gifts on different occasions

• Pick and drop services

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MANAGEMENT FUNCTIONS

Controlling:

• strict rules and regulation

• capturing the activities by hidden cameras

• controlling team to look after the different activities

which are performing in the organization daily.

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Organizational Environmental Factors

Competitors

Labor supply

Government Agencies

Suppliers

Customer and clients

TaskEnvironment

Task Environment

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Task Environment

Customer and clients:• Warid has 9.7 millions customers

Government Agencies:• Government agencies are not much effecting the

company • Warid Telecom International LLC, purchased a

license for operating a nationwide mobile telephony network pay $291 million US dollars

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Task Environment

Suppliers:• producing the inputs with their own

Competitors:• Ufone• Mobilink• Telenore• ZONG

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Mega Environment

Economical Environment

International Element

Socio CulturalElement

Legal-PoliticalElement

TechnologicalElement

Mega Environment

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Legal and Political Element

• Monitoring or recording of the calls, emails, text messages take place in accordance with the laws of Pakistan particular for national security purposes

• Due to assassination of Banazir Bhutto Warid was took the non programmed actions.

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Legal and Political Element

• Free 70% employees

• Arranged sleeping and eating arrangement for three days

• Provide 100% securities to all the employees to reach them to their residence

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International Element

When Denmark criticize the Islam so telenor was affected by this act in Pakistan and number of customers were shifted from telenor to warid.

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Socio Cultural Element

• Warid is advertising according to the norms and beliefs and culture of the people of Pakistan.

• They also care about norms and beliefs of their employees and customers.

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Decision Making Process

Normative decision- making process: The managers can make the decision according to the • Rules• regulation set by the top management Descriptive decision- making process:• The goals are set by the board of directors• All the hierarchy flow the goals and plans

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Approval of Decision

• The major decisions are made by the board of directors then they analyze on the basis of

• market,

• competitors,

• customers, opportunities

• internal structure of organization

and then CEO approved finally then that major decision implement.

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The Planning Process

Goal:• WARID aims to climb to the top of the

telecommunication sector by the next three to five years.

Plan:• New initial plan is to acquire over 14 million

customers in four phases • Have a plan to set coverage to 121 cities of the

Pakistan

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Mission statement

“WARID is committed to serve the need of the community by providing services of superior quality at a fair price to our customer; to do this so as to earn adequate profit, which is required for the enterprise to grow all over PAKISTAN; and by doing so becoming the market leaders in the country.”

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Vision of Warid

“To be the leading national communication provider with a strong international presence”

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SWOT ANALYSIS

STRENGTH:• Quality service• Good and efficient network• More consumer oriented marketing due to Alfalah

Bank • Bringing new trends in cellular technology• Internationally approachable • More choice and cheaper rates • Easy to use • Proper connectivity

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STRENGTH

• Defensive strategy

• Billing system friendly and supportive (online billing system)

• Highest no. of franchises (e.g. 41 in Lahore)

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WEAKNESSES

• New Entrant

• Lesser advertisement on broadcast media.

• Tough competition with other cellular company

• Lesser coverage as compare to competitor

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OPPORTUNITIES

• Growing industry• More use due to increase of business in Pakistan• Quality consciousness in people• Latest technology• Internationally accepted network• More motivational opportunities to employees• More reliable network • They have more positive investment opportunities

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THREATS In some of the ten cities in which warid are going to

launching the services MOBILINK already exist

• Existing competitors• Unstable political system• Package rate of competitors • More experienced staff in other cellular companies• Network spread is small as compare to competitors

spread.

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Warid Position in Growth Share Matrix

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SUGGESTIONS

• Warid should make offensive strategies rather than defensive strategies.

• For cop with the competitors company should launch

New packages cheap rates maximum coverage of network. • Warid should increase the advertisement to

enhance its business.