MANDY EGERTONMarketing Experience

MANDY EGERTON

Key communicator Able to communicate at all levels both inside and

outside any business Project management

Adept at being able to prioritise tasks Event Management

Management of major product launch and also exhibitions and regional events

Team Working Able to build good relationships with colleagues,

agencies and journalists Budgeting

Controlled a budget of £300,000 Technical

Adept at Microsoft Office

2013- CONT’D Been an active part of the Eastern region CIM Committee since

July 2013 Attending regular meeting Writing up the minutes Organising the socials

Involved in calling companies to be sponsors for the 2014 SME Marketing Conference (May 23)

Contacting companies which attended in 2013 to see whether they would attend in 2014.

Part of the team running the Conference – registering attendees and helping with WiFi connectivity.

2015 involved with Social Media (LinkdIn, Twitter and YouTube) epromoting the conference.

Putting together lists of potential sponsors, potential attendees and liaising with local education colleges to promote to Marketing Students.

2014 - ST JOHN AMBULANCE – EVENTS ASSISTANT (TEMPORARY)

The Stevenage office is the 2nd busiest office in the UK providing cover for over 660 events in August ranging from a man and a dog to the Tour de France,

Making online bookings with clients and then negotiating with SJA members to provide cover.

Working on Excel for invoicing and providing invoices and statistical information.

Visiting regions to train staff on alterations to the Excel system and how to use it.

Altering the online survey sent to clients to make more user friendly (increasing response rate 50%)

2014 - FBDC (ST ALBANS) – PROJECT DEVELOPER

Involved in re-writing web pages to make them easier to read and negotiate and still get the message across.

Researching into :- Competitors Major food manufacturers – food range

opportunities and financial sturdiness. Research into Halal and Kosher food markets for

major supermarket, looking at market size, potential for growth, opportunities and trends.

Managing an Intern and an IT Apprentice.

1989-1991 HOWARD MARKETING – EINDHOVENACHIEVEMENTS

Organised major press day in Paris at ‘La Grande Arche’ for Philips

Flying in my journalist contacts from the UK for the event.

Instigated and undertook training of junior staff in the CIM Diploma

Gained 3 new telecoms accounts in Paris. Writing advice and guidance feedback on

Clients’ exhibitions.

PHILIPS

DOCUMENTS WRITTEN ON BEHALF OF – OR FOR - CLIENTS

1987-1989 CASS ELECTRONICS – ONE COMPANY- 4 ARMS

Cass Electronic

s

Nelson Tansley – Nurse Call

Cass Care Warden Call

Cass Electronics Telephony &

paging

Cass Trading 3rd party trading

ACHIEVEMENTS

Improved the company’s profile by judicious use of advertising

Organised the marketing for a major new product launch with accompanying company presentation revamp

Increased sales leads from 15 to 600 per month

Identified a new trade fair. This generated new contacts with a sales value of £3 million

Demonstrated the value of marketing to the Directors of Cass

EXHIBITIONS AND PRODUCT LAUNCH - CASS

Planning and Management of the exhibition and periphery events and customer receptions

Briefing and liaising with agencies on new design of stand for major product launch at Harrogate, Institute of Housing Exhibition

Organising all equipment and documents required

Training staff on exhibition behaviour

Achievement: Revamp of the exhibition stand ensuring customer attention and awareness of Cass

ALTERATIONS IN CASS’S EXHIBITION PRESENCE

Before

After

PRINTED MATERIALS AND NEWSLETTERS

Managing briefing and liaison of agencies on design of brochures, letterheads, product reply cards and exhibition invites.

Liaised with other teams to garner good news stories for internal and external newsletters

Writing up the stories for the newsletters Liaising with printer for production Ensuring adequate stock of brochures Achievement: added RIBA coding on all

documentation resulting in gaining selection by the Design Council for ‘The Design in Use’ exhibition

PRODUCT LAUNCH MATERIAL-INVITE TO THE EVENT AND TEASER ADVERT

PRODUCT LAUNCH – ADVERT AND BROCHURE

1984 – 1986 ICL

Exhibitions Customer training Small exhibitions demonstrating the product

Customer Magazine Good news stories

Liaising with agencies Handling customer queries Dealing with budget queries

CUSTOMER TRAINING (MAJOR ACCOUNTS E.G. ROLLS ROYCE) AND SMALL EXHIBITION - ICL