mango marketing tools
TRANSCRIPT
Mango Marketing Tools
Craig Thornton, Chief Marketing Officer
We are all about QHSE
Quality, Health and Safety and Environmental
2002Start coding, SaaS, SICON
2008Split, Mango launched
2009Partner network
2014Website update
2015500+, 20 countries, 20,000 users, 99.5%
20169, 17, self-funded, profitable
1. Great product2. Great support3. Great marketing
We are all in on Content
Marketing
Marketing Technology Solutions
2011 15020123502014100020152000 20163500+
Source: ChiefMartec.com
550 900 700 600 450 250
Mango Marketing StackHubspot - $1000 per monthWistia - $40 per monthGo-to-webinar - $150 per monthCamtasia - $300 one offSocial media - free
LinkedInFacebookGoogle+YouTubeTwitter
Search Databases - freeCapterra
1. Website hosting2. Website updates3. SEO4. Website analytics5. Contacts list6. Marketing automation7. CRM8. Integration9. Sidekick10.Academy Training/Support
1. Video hosting2. Testimonials3. Support videos4. Integration with Hubspot5. Video analytics6. Video training
1. Webinar process2. Integration with Hubspot3. Webinar analytics4. Most leads
1. Video editing2. Audio editing3. Creates video in MP4
Designing Your Marketing Stack
6 steps before watching a product demo1. Customer Flow2. Identify the challenges3. Collaboration4. One database to rule them all5. Work with your existing culture6. Growing your stack with you
Source: Techmarketer.org - Nicole Williams podcast
CUSTOMER INSIGHT
What are the core needs
that our offer can best address?
UBPWhat is the most
compelling reason why the target market should
choose our offer?
VALUESWhat does our
offer believe in?
BENEFITSWhat are the
key benefits we deliver?
COREPROMISE
How can our offer be
captured in one simple idea?
LOOKHow
should our offer look?
BEHAVEHow should
the offer behave?
What should it be seen
doing?
TARGET MARKETWho should our offer be the
best choice for? How can they be described?
BRAND ANCHORS
What are the strengths of our offer that enable
it to own this position?
SOUNDHow should our offer sound? What tone-of-voice should it adopt?
COMPETITIVE CONTEXT
Who do you compete with?
Brand Compass
CUSTOMER INSIGHT
Looking for an easier way to do
compliance.
UBPThe simplest and
most cost-effective solution
to manage compliance
VALUESSuccess in
compliance should be available to
everyone
BENEFITSWe make
compliance easy & enjoyable.
COREPROMISE
Mango is the easiest way to
‘do’ compliance.
LOOKLight,
clean and fresh
BEHAVEIntegrity,
responsive, honest and dedicated.
TARGET MARKETMultiple sites and/or multiple standards. 25-500 employees
and with at least 1 person dedicated to the effort.
Management are Champions.
BRAND ANCHORS
Simple to use and supported
by experts.
SOUNDExpert, confident and
insightful.
COMPETITIONPaper-based
systems, generic
document management
tools and client intranets.
Mango Compass