marketing tools
TRANSCRIPT
![Page 1: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/1.jpg)
Muhammad Eissa
1
![Page 2: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/2.jpg)
Marketing ToolsMarketing Tools
![Page 3: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/3.jpg)
• Marketing• Marketing mix • Product life cycle
Agenda
![Page 4: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/4.jpg)
Marketing
Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.
![Page 5: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/5.jpg)
Marketing Mix
![Page 6: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/6.jpg)
Product
• Convenience products• Shopping products
![Page 7: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/7.jpg)
Convenience products
These are consumer products that the customer buys very frequently, without much deliberation.
![Page 8: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/8.jpg)
Types:Stable products Impulse products Emergency products
![Page 9: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/9.jpg)
stable products
![Page 10: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/10.jpg)
Impulse products
![Page 11: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/11.jpg)
Emergency products
![Page 12: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/12.jpg)
Shopping products
![Page 13: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/13.jpg)
Price
• Is the most important element. • Is the attractive one.
Pricing policies:•Competitive pricing. •Penetration pricing.
![Page 14: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/14.jpg)
Competitive pricing
![Page 15: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/15.jpg)
![Page 16: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/16.jpg)
Penetration pricing
Under this policy, prices are fixed below the competitive level.Product faces elastic demand.Raise the price.
![Page 17: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/17.jpg)
![Page 18: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/18.jpg)
Promotion
![Page 19: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/19.jpg)
Place
Place of DISTRIBUTION not place of MANUFACTURING .
![Page 20: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/20.jpg)
![Page 21: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/21.jpg)
4P’s
•PProduct
•PPrice
•PPlace
•PPromotion
![Page 22: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/22.jpg)
7P’s
![Page 23: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/23.jpg)
Physical evidence
• The storefront. • The employees uniform.• Sign boards.
![Page 24: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/24.jpg)
![Page 25: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/25.jpg)
![Page 26: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/26.jpg)
![Page 27: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/27.jpg)
Process
the processes and systems within the organization that affects its marketing process.
![Page 28: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/28.jpg)
People
![Page 29: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/29.jpg)
12P’s
people
![Page 30: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/30.jpg)
Product life cycle
![Page 31: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/31.jpg)
Recap
• Marketing • Marketing Mix
–4P’s
–7P’s
–12P’s
• Product life cycle
![Page 32: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/32.jpg)
![Page 33: Marketing tools](https://reader034.vdocument.in/reader034/viewer/2022051413/555d5b58d8b42a52368b51dc/html5/thumbnails/33.jpg)