manitoba motor dealers association - the new rules of engagement in dealer marketing
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http://closingbigger.net Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Marketing. Presented by Shane Gibson author and social media and social selling speaker.TRANSCRIPT
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
The New Rules of Engagement in Dealer Marketing
With @ShaneGibson
#GetSociable!
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
“Saying you don’t believe in social media is like saying you don’t believe in the internet.” -
@garyvee
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
“There are no more marketing gurus – just customers with megaphones”
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Owned?Earned?Paid?Build YourMedia Asset
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Facebook 1.4 Billion
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
400 Million Daily Updates
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
250 Million
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
3 Billion Views Per Day
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
• 650,000 new members per day• 5 million + Buttons clicked per day
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
100 Million/mo
49 % of Top 100
28 % of 18 – 29 year olds13 % of 30 – 49 year olds3% of 50 – 65 year olds
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Users Per Month
200M
115M
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
70 Million Users
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Who Blogs Anyway?
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Engagement Islands
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Marketing Ecosystem
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Success: The one thing you need to know about social media marketing is…
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
… There’s more than one thing you need to know to
succeed.
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
“If you think you’re a leader and no one is
following you…
… you’re actually just going for a walk”
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
The New Rules of Engagement
#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you (the 90/10 Rule)#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through staff and community
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Social Media Is About Listening
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Customer Feedback
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Score Keeping?
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Stakeholder Spotting
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Twitter Search (Local)
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Do you have a local monitoring plan?
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Get Sociable!
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Jim KeenanA Sales Guy Consulting
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Social Selling CRM
SCRM
SocialemailValues
PreferencesData
RelationshipHistory
Business IntelPersonal Intel
360 view
SCRM
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Nimble CRM
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
SocialProximity
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Expert Curator• Sharing Tools• Industry Blogs• Google Alerts• Geographic and Vertical Specific News• Experts list on Twitter• Zite• Linkedin.com/ Pulse
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
How to Win1. Set marketing and sales goals that include
social media2. Identify your markets3. Pick the Right Platforms4. Map out Social Media Policy & Train Staff5. Map out Your Plan6. Start listening and talking to customers7. Create focused content/conversations 8. Leverage through staff and community
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ClosingBigger.net/mmda @ShaneGibson#GetSociable
Thank-you
ClosingBigger.net/mmda@ShaneGibson