AutoCount® for dealersEnabling you to better understand your market

Page 2 | Experian Automotive – AutoCount for Dealers

AutoCount Dealer Reportsm

AutoCount Dealer Report,SM exclusively from Experian Automotive, is your timely, accurate resource for monthly Department of Motor Vehicles (DMV) analysis of new and used vehicle sales. With comprehensive data that is easy to access and interpret, you can benefit from the broadest spectrum of customized market information available.

How can AutoCount Dealer Report improve your bottom line?The answer is simple: An expanded view of your market leads to more informed decisions that maximize untapped profit potential. Get consistent, clear answers to questions such as these:

• Am I stocking the correct quantity and type of vehicles for my market?

• Is my finance manager working with the best lenders in my market?

• Is my used car manager buying the best mix of auction vehicles?

• Which dealers are selling into my market?

Executive summary feature Find the relevant statistics with a quick snapshot of retail vehicle sales activity in your marketplace before the competition does. Receive an easy-to-interpret graphical summary of your market at no additional cost monthly:

• Visually identify your sales sources and your opportunities

• Rapidly adapt to dynamic marketplace conditions, influences and trends

• Learn exactly which new and used vehicles are selling across your market

• Discover the top lenders providing automotive financing in your market

• Leverage multiple data sources to provide a quick verview of your market

In addition, by identifying the used vehicles consumers are looking to buy in your market, supplemental AutoCheck® vehicle search data helps you determine exactly which vehicles to purchase at auction.

Improve market clarity with online access AutoCount Dealer Report is the timeliest market share information available. Experian Automotive’s Web-based portal — www.autocount.com — gives you instant access to an array of customizable reports.

This interface offers a higher degree of data functionality and flexibility to generate the information you need, virtually anywhere, anytime.

Make decisions from objective, pertinent information. Since DMV title information is the only objective source for evaluating vehicle sales activity, DMV analysis can provide vital information about dealers, manufacturers, vehicle segments, makes, models and lenders — right down to the individual ZIP Code.™ AutoCount Dealer Report can be delivered via www.autocount.com, email or FTP delivery.

How can the AutoCount Dealer Reportsm improve your bottom line?• What is the 50,000-foot view of your market?

• Which vehicles are the top sellers and how will you adjust your inventory?

• Can you easily find other dealerships, and understand exactly what they are selling?

• Do you know the competitors outside your market penetrating your market space?

• Are you getting the most out of your market area?

• Are you stocked to support your demand?

• Gain insight into who is buying, what is selling and how dealers compare with the rest of the market.

• Provides an expanded view of the dealership’s market, which leads to more informed decisions that maximize untapped profit potential.

• Insight into which cars should be stocked to position against top-selling makes/models.

• Identify which used vehicles consumers in the market are looking to buy.

Experian Automotive – AutoCount for Dealers | Page 3

With precise reporting on new and used vehicle sales activity that is easy to interpret and accessible, AutoCount Dealer Report will provide the advantage you need to rise above the competition.

Going forwardTo find out more about AutoCount Dealer Report, contact your local Experian Automotive sales representative, call 1 800 679 8807 or visit www.autocount.com today.

“AutoCount reports from Experian Automotive are comprehensive, thorough and very easy to understand. Reports can be  delivered quickly via email after a simple phone call. This is a great product, a great service and at a reasonable price.” — John Harris, Fresno Infiniti

Page 4 | Experian Automotive – AutoCount for Dealers

AutoCount — Dealer distribution of sales for ABC Dealership

AutoCount — opportunity for improvement for ABC Dealership

Superior benefits AutoCount Others

National coverage — providing new and used vehicle sales activity in all 50 states X X

Delivery options, including online, email or printed reports X

Customized using your definition of your market X X

Information on which dealers are selling new and used vehicles in 34 states X

Timely information — available within two to three weeks after the close of the month X

Monthly executive summary that provides a graphical, quick overview of new and used vehicle sales activity in your market — included in standard pricing

X

Monthly market map outlining overall market performance and opportunity specifically for your store

X

Dealer distribution 0%–6% (0 to 10) 7%–12% (11 to 20) 13%–18% (21 to 30)

July–September 2012, 15-mile radius from 32720

ABC Dealership market share average: 1%* Above Equal Below

July–September 2012, 15-mile radius from 32720

*Market share average calculated from total sales in selected market

AutoCount Dealer Reportsm

New mapping features enable quick insights into competitive threats and opportunities

Experian Automotive – AutoCount for Dealers | Page 5

AutoCount® sample reports

Identifies the sales activity of the most popular makes and models by the total number of sold and registered vehicles and the overall percentage of market share

Identifies the dealers’ market share both with and without pump-outs, so you can view the actual sales in the market and find out which dealers are penetrating that market

Comprehensive, all-in-one report that identifies the dealer; what vehicle make, model, segment sold; where the owner was located and the established lending relationship for that specific transaction

Page 6 | Experian Automotive – AutoCount for Dealers

AutoCount® sample market reports

Determine the competitive dealer mix by average credit score and market percentage.

Identifies what dealers are financing with other lenders into specific risk segments

Identifies how lenders are pricing their loans and allows dealers to monitor how loan characteristics change

Experian Automotive – AutoCount for Dealers | Page 7

AutoCount® data availability map

In the data availability mapThis map gives information on which lenders are providing financing on new and used vehicles in 46 states and which dealers are selling new and used vehicles in 33 states.

AutoCount® data availability map

© 2013 Experian Information Solutions, Inc. • All rights reserved

ME

NHMA

RI

CT

NJ

NY

VA

FL

GAAL

SC

NC

WV

DEMD

DC

PA

OH

MI

WI

IA*

IL

MO KY

TN

MS

AR

LA*TXAK

HI

OK

KS

NE

SD

ND

CO

UT

WY

MT

ID

WA

OR

CA

NV

NMAZ

MNVT

IN

Lender and DealerReports both the selling dealer and lender name.

LenderReports lender name and type of financial transaction (loan, lease, cash).

DealerReports the dealer name and type of dealer(franchise / independent).

Transaction data availableReports the vehicle make, model and segment sold.

*Iowa and Louisiana - Dealers not identified for used vehicles.

Lender and dealer Reports both the selling dealer and lender name

Lender Reports lender name and type of financial transaction (loan, lease, cash)

DealerReports the dealer name and type of dealer (franchise/independent)

Transaction data available Reports the vehicle make, model and segment sold

*Iowa and Louisiana — dealers not identified for used vehicles

© 2017 Experian Information Solutions, Inc. • All rights reserved

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

01/17

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