maple leaf foodservice - redeem & win promotion

Maple Leaf Foodservice Redeem & Win promotion

Entrant’s Name: Nathalie Noël Organization’s Name: Surge Communications Inc.Division & Category: Communication Management (1); Marketing Communication (7)Title of Entry: Maple Leaf Foodservice Redeem & Win promotionTime Period of Project: August – November 2011

Brief Description: Maple Leaf Foods is one of Canada’s leading consumer packaged food companies, specializing in fresh and prepared meats, meals and bakery products. Maple Leaf has annual sales of $5 billion and employs 21,000 people at operations across Canada and in the United States, Europe and Asia. Maple Leaf Foodservice is the foodservice division of Maple Leaf Foods. Foodservice businesses are those that prepare and serve food.

Indulge Rewards / Recompenses Encaissez is a loyalty program of Maple Leaf Foodservice. It is a program for independent foodservice operators in Canada, such as owners or managers of restaurants, bars, cafes and cafeterias. By sending in their proof of purchase, Indulge members earn points from Maple Leaf products. Members use these points to redeem for rewards through the program’s website. There is a wide variety of rewards, with gift cards, electronics like iPads and kitchen equipment being the most popular.

Indulge gives Maple Leaf a competitive advantage. It is a sales tool that allows sales representatives to leverage this unique, added-value loyalty program. In foodservice, sales are made through distributors versus the food producers themselves. Indulge allows for unprecedented, direct access to its customers and their buying behavior, helping to build long-term customer relationships and sales.

Surge Communications has managed Indulge on behalf of Maple Leaf Foodservice since the program’s inception in 2006. Management includes a full-time bilingual customer service representative, administration and rewards fulfillment, strategic planning and program marketing, including targeted recruitment campaigns and promotions.

Need or Opportunity: Our main client is the marketing manager of Indulge. One of her objectives for 2011 was to reduce the Indulge program’s points liability i.e. to see a decrease in the number of unredeemed points sitting in members’ accounts. Although only worth a fraction of a cent each, the points, in total, did have a monetary value of approximately $60,000. This is a significant liability but research about loyalty programs told us the odds of an en masse redemption of points are low. Plus, we implemented two programs to help deal with our client’s concern about this. In 2011, we established an expiration date for points that will come into effect in 2013. In 2012, we would begin the enforcement of an established rule to void points and close accounts of members who were inactive for 12 consecutive months.

Every year, Surge develops and manages promotions for the program. For this promotion, we wanted to address our client’s objective but we also wanted to focus on what we believed was a more significant objective: to increase participation. The program’s value is best demonstrated when members are able to earn and redeem points for valuable rewards. We wanted a promotion that would encourage redemptions but would also encourage participation and specifically increase the involvement and support of sales representatives –- something that has been a challenge and impediment to growing the program.

Intended Audience(s) and Audience Characteristics: The promotion had two audiences: Indulge members and Maple Leaf Foodservice sales representatives.

MembersThe approximate 2,000 Indulge members are independent operators of foodservice establishments with 10 locations or less. They are 70% male and between 28 and 50 years old. The audience is a mix of rural and urban dwellers across Canada. About 10% reside in Quebec. They are heavily involved in the day-to-day management of their businesses and are described as non-traditional family units with inverted schedules, time starved with limited social activity. On average, they earn a mid level income and half are college educated.

Division 1, Category 7

RepsThere are 58 field sales representatives in Canada covering seven regions. Approximately 80% of reps are male. Although newer hires are younger, the majority of reps are long-term employees who are 50 years of age or older. The majority of reps have a large territory to cover and spend most of their days travelling in their cars. The longer-term employees are felt to be comfortable in their routine, almost leaning to being complacent.

Goals and Objectives:

The goal of the promotion was to reduce the points liability and increase participation. We had three main objectives:

1. See the redemption of 2 million points – approximately 25% more than the same time period in 2010

2. Increase participation of members and sales representatives

3. Support sales representatives to motive their customers to redeem

Solution Overview: Surge learned two valuable lessons from past promotions. One, Indulge members are very reluctant to participate in raffles or promotions where they have to ‘spend’ points for only a chance of winning. Second, participation increases when sales representatives connect with members (i.e. their customers) and encourage them to take part. A communication piece asking, or even requiring, reps to engage their customers was not going to be enough motivation. Reps would need a tangible incentive to participate.

Understanding this, Surge developed a promotion that was open to both Indulge members and sales reps: with each group having their own chance of winning and their own prize pool. For the first time, the promotion directly linked Indulge members to their sales representatives.

Because there were several new components to the promotion, the name and creative were kept simple and straightforward. The name was Redeem & Win. The promotion awarded one ballot for every 2,000 points a member redeemed. This strategy addressed members’ reluctance to gamble with their points. They could earn a chance to win, simply by redeeming for rewards they want. No points were risked or lost. 2,000 points is the lowest value reward item. We set this as the value for a ballot to make the promotion accessible to the most members possible.

The online shopping cart was upgraded for this promotion. At the time of redemption (checkout), members were required to select their sales representative from a drop-down menu. If selected, a rep earned the same number of ballots as his/her customer. This strategy was deliberate. We knew that by directly tying the reps’ chance of winning to their customers’ behavior, it would compel them to engage with their customers.

Each group’s ballots were entered into a draw for one of three prizes: 200,000, 100,000 or 50,000 Indulge points. This choice of prize was also deliberate. In previous promotions, the prize was a specific item. Yet, we knew from evaluations that if a member was not interested in the prize, s/he would not participate. By offering points for winners to go on their own ‘shopping spree’ this was no longer a barrier. Also, by having points as the prizing, it achieved two other things. It helped reinforce the value of Indulge and Indulge points. And, it gave the three winning sales representatives the opportunity to experience for themselves how the program works. We believed this would increase reps’ understanding and support of Indulge.

(It may seem contradictory to award points as prizing in a promotion aimed at reducing points liability. In reality, the prizing value is less than $5,000: a reasonable investment for 6 prizes.)

Sales representatives are, by nature, a competitive lot. We knew we could get better results if we leveraged this competitive sprit. We developed a simple form to report results. This report was sent to all Maple Leaf Foodservice marketing and sales staff weekly. We included the full list of sales representatives and indicated the number of ballots they earned. For those representatives who earned none, a zero remained beside their name.

Maple Leaf Foodservice Redeem & Win promotionDivision 1, Category 7

Implementation and Challenges: From the initial strategic planning to the final report, the project’s timeline was approximately three and a half months. The promotion itself ran September 1 to October 31, 2011.

The main deliverables for the promotion were: database programming and website coding to allow members’ to select their rep and auto calculate and apply ballots to members’ accounts and populate a monthly member email; direct mail piece mailed to all members; sell sheet for reps to explain the promotion; website landing page; rules and regulations; a series of three emails; and two sizes of website banners ads.

The project came in on budget, at approximately $36,000. This included all costs, from strategic planning and creative concept development, translation, fees to Régie des alcools, des courses et des jeux, printing and postage, (all creative was developed in English and French) and agency time for programming and coding, copywriting and design and administration, including weekly reporting, winners’ selection and coordination, prize fulfillment and final evaluation.

Measurement of Outcomes and Outputs: The Redeem & Win promotion exceeded expectations. Over 3.6 million points were redeemed in the promotion’s two-month period. To put this into perspective, on average, it usually takes almost 4 months to achieve this. The promotion was also successful in increasing the number of participating members. And finally, and most significantly for the long-term success of the program, the promotion formalized the participation and accountability of sales staff with Indulge.

Compared to the same two month time period as the previous year:

1. See the redemption of 2 million points• The number of points redeemed increased by 1,996,627, a 121% gain (3,640,789 vs. 1,644,162)

These points translate to a dollar value of approximately $25,000 – over a third of the points liability total and almost half of the project’s budget. (It was never intended or expected the value of points redeemed would match the project’s budget. Especially as this was just one of the project’s objectives.)

2. Increase participation of members and sales representatives• Redemptions increased by 207, a 218% gain (302 vs. 95)

• The number of individual members making redemptions increased by 28, a 97% gain (57 vs. 29)

• We have no benchmark for rep participation but 18 reps, representing 5 of the 7 regions, participated

• Website visits increased by 531, a 44% gain (1,735 vs. 1,204)

• Website pageviews increased by 2,585, a 36% gain (9,798 vs. 7,213)

3. Support sales representatives to motive their customers to redeemThe promotion sparked about a dozen phone calls and emails from sales representatives. They inquired about their ballots and how to have their customers select their name. A few were looking for a refresher about the program itself. The promotion helped bring to light that this key Maple Leaf Foodservice sales tool, endorsed by Maple Leaf executives, was not as well understood by sales staff as it should be.

Visibly tying sales representatives to their customers has increased accountability for sales staff. The requirement for members to identify their sales representative has become a permanent feature of the program. We believe this component of the Redeem & Win promotion was the impetus for having a major project approved for 2012 that will further integrate Maple Leaf Foodservice sales staff into the Indulge Rewards program.

Maple Leaf Foodservice Redeem & Win promotionDivision 1, Category 7

Redeem & Win Direct Mail

Entrant’s Name: Nathalie NoëlOrganization’s Name: Surge Communications Inc.Category Number and Name: 7 - Marketing CommunicationEntry Title: Redeem & Win promotion

Redeem & Win Sell Sheet

Motivate your operators to redeem their Indulge points and you each have a chance

to win one of three valuable prizes!

Sales Reps

Grand Prize 2nd Prize 3rd Prize

200,000 pts 100,000 pts 50,000 pts

Operators

Grand Prize 2nd Prize 3rd Prize

200,000 pts 100,000 pts 50,000 pts

3Build loyalty to indulge and Maple Leaf

3Motivate your operators to redeem their points for fresh rewards

3win the chance to snap up great indulge rewards of your own

September 1 – October 31, 2011

How it works1. During the Redeem & Win promotion, (September 1 to October 31, 2011) encourage operators to redeem their earned

Indulge points for exciting rewards.

2. When members make a redemption through www.IndulgeRewards.ca, they will be prompted to select their Maple Leaf sales representative from a drop-down menu.

3. Every 2,000 Indulge points redeemed by an Indulge member during the promotional period earns one ballot each for the member and the member’s identified Maple Leaf sales representative.

4. Operators can view their ballots by logging into www.IndulgeRewards.ca and viewing their Account Activity page.

5. Sales representatives will be emailed an inventory of their ballot tally throughout the promotion.

6. Separate prize draws will be held for sales representatives and Indulge members. The prize draws for 1st, 2nd and 3rd prizing will occur on November 14, 2011.

7. Winning sales representatives will be given access to a temporary Indulge account and Indulge points to redeem for rewards.

WIN a CoolWIN a Cool

Indulge Points

During the Redeem & Win promotion, (September 1 to October 31, 2011) encourage operators to redeem their earned

When members make a redemption through www.IndulgeRewards.ca, they will be prompted to select their Maple Leaf

Every 2,000 Indulge points redeemed by an Indulge member during the promotional period earns one ballot each for

Operators can view their ballots by logging into www.IndulgeRewards.ca and viewing their Account Activity page.

Separate prize draws will be held for sales representatives and Indulge members. The prize draws for 1st, 2nd and

Winning sales representatives will be given access to a temporary Indulge account and Indulge points to redeem for rewards.

During the Redeem & Win promotion, (September 1 to October 31, 2011) encourage operators to redeem their earned During the Redeem & Win promotion, (September 1 to October 31, 2011) encourage operators to redeem their earned





Winning sales representatives will be given access to a temporary Indulge account and Indulge points to redeem for rewards.





Winning sales representatives will be given access to a temporary Indulge account and Indulge points to redeem for rewards. Winning sales representatives will be given access to a temporary Indulge account and Indulge points to redeem for rewards.

Échangez vos points et gagnez Incitez vos exploitants à échanger leurs points Encaissez pour courir la chance de gagner l’un des trois prix de grande valeur!

Représentants

grand prix 2e prix 3e prix

200 000 pts 100 000 pts 50 000 pts

exploitants

grand prix 2e prix 3e prix

200 000 pts 100 000 pts 50 000 pts

du 1er septembre au 31 octobre 2011

comment cela fonctionne1. Pendant la promotion Encaissez et gagnez (du 1er septembre au 31 octobre 2011), encouragez les exploitants à

échanger les points Encaissez qu’ils ont accumulés afin de recevoir d’excellentes récompenses.

2. Lorsque les membres échangent leurs points sur le site www.RecompensesEncaissez.ca, on leur demandera de choisir leur représentant Maple Leaf à partir d’un menu déroulant.

3. Chaque lot de 2 000 points Encaissez échangés par un membre du programme Encaissez au cours de la période promotionnelle méritera un bulletin de participation pour le membre et un bulletin pour le représentant Maple Leaf identifié par le membre.

4. Les exploitants peuvent voir leurs bulletins de participation en ouvrant une session sur le site RecompensesEncaissez.ca et en visionnant les activités sur la page de leur compte.

5. Les représentants recevront par courriel un inventaire du total de leurs bulletins de participation tout au long de la promotion.

6. Des tirages de prix séparés auront lieu pour les représentants et pour les membres du programme Encaissez. Les tirages pour le 1er, le 2e et le 3e prix auront lieu le 14 novembre 2011.

7. Les représentants qui gagneront recevront le droit d’accéder à un compte Encaissez temporaire, ainsi que des points Encaissez qu’ils pourront échanger contre des récompenses.

Gagnez un grand prix de GagnezGagnezGagnez un grand prix de

points Encaissez

3stimulez la fidélité envers le programme encaissez et envers Maple Leaf.

3incitez vos exploitants à échanger leurs points afin de recevoir d’excellentes récompenses.

3profitez d’une occasion de vous emparer vous-même d’excellentes récompenses encaissez.


Redeem & Win Emails


Redeem & Win Web Landing Page


Redeem & Win Web Banners


Redeem & Win Rules & Regs

Indulge Redeem & Win Promotion / Échangez et Gagnez

Official Contest Rules – August 26, 2011 1

Official Contest Rules and Regulations Maple Leaf Indulge Rewards Redeem & Win Promotion 1. Prizes:

There are three (3) prizes available to be won at the outset of the Contest – one (1) Grand Prize, one (1) Second Prize and one (1) Third Prize. FIRST PRIZE: 200,000 Indulge Rewards points. No retail or cash value. Approximate value of $1340.00 CAD.

SECOND PRIZE: 100,000 Indulge Rewards points. No retail or cash value. Approximate value of $670.00 CAD. THIRD PRIZE: 50,000 Indulge Rewards points. No retail or cash value. Approximate value of $335.00 CAD.

The Sponsor and its associates make no express or implied warranties or conditions of any kind with respect to safety, appearance or performance of any prize or prize activity offered. Unclaimed prizes will not be awarded. Prizes are awarded “as is” without any warranties whatsoever. 2. How to Enter: This Contest starts on Thursday, September 1, 2011 at 12:00:01 AM ET and ends on Monday, October 31, 2011 at 11:59:59 PM ET (the "Contest Period"), at which time no further entries will be accepted.

To enter the Indulge Redeem & Win Promotion (the “Contest”), Maple Leaf Indulge Reward members in good standing must redeem at least 2,000 of their earned Indulge points through the Indulge Rewards website at www.IndulgeRewards.ca. Only redemptions made through www.IndulgeRewards.ca between September 1, 2011 and October 31, 2011 will be considered eligible for the prize draw. OR see NO PURCHASE NECESSARY Free To Enter Request in Rule 5 below.

For each 2,000 Indulge Rewards points redeemed per transaction, the Indulge member will receive one (1) ballot entry into the Prize Draw. Each ballot(s) is calculated at the time of the redemption’s confirmation. At time of redemption, Indulge members are to select the name of their Maple Leaf sales representative or “Don’t know/Don’t have” from a drop-down list provided. Indulge members can view their ballot tally by viewing their Account Activity page once logged on to www.IndulgeRewards.ca.

Entries shall be subject to verification by the Sponsor and or Agent(s) and shall be null and void if they are found to not have been submitted in accordance with these Contest Rules.

Entrant’s Name: Nathalie Noël Organization’s Name: Surge Communications Inc. Category Number and Name: 7 - Marketing Communication Entry Title: Redeem & Win promotion



3. Eligibility:

This Contest is ONLY open to approved Maple Leaf Indulge Rewards members in Canada, who are over the age of majority in their province of residence, except employees (and members of the immediate families and households of such employees) of Maple Leaf Foods Inc. (the “Sponsor”), and its respective affiliated and associated and related companies, agents, subsidiaries, suppliers and all of their respective affiliates, directors, officers, owners, partners, employees, agents, representatives, successors and assigns (collectively, the "Releasees"). In these Official Contest Rules, “immediate family” means parents, children, siblings and spouse.

4. How to Win:

Prize Draws: On or about Monday, November 14, 2011, at approximately 9:00 AM ET three (3) entrants will be selected by random draw from all eligible entries received and will be eligible to win one (1) of the Prizes in this Contest. The first entry drawn will be eligible to win the Grand Prize. The second entry drawn will be eligible to win the Second Prize. The third entry drawn will be eligible to win the Third Prize. Limit of one prize per person.

Starting after the Prize Draws, attempts will be made to contact the entrants selected as eligible for the Prizes at the phone number or email address contained within the Indulge Reward member database. Contact will be made between 9:00 AM ET and 5:00 PM ET for a period of 5 (five) business days. If an eligible entrant cannot be contacted within the allotted time, he/she is no longer eligible to win without any liability to the Releasees whatsoever, and another entrant will be randomly drawn and the process of contacting the new entrant will be repeated until all the selected entrants have been contacted or the 5 business day window has expired. No communication will be entered into except with the eligible, selected entrants. In order to be declared a winner and receive a Prize, the potential winner will be required to correctly answer a skill-testing question without assistance of any kind, whether mechanical or otherwise, and the potential winner must complete, sign and forward a Release and Indemnity form received by the Sponsor or its nominee within seven (7) business days of sending by the Sponsor or the Prize will be forfeited and potential winner disqualified.

The odds of your entry being drawn depend on the total number of eligible entries received during the Contest period. No responsibility is assumed by the Sponsor for any inability of a potential entrant to successfully enter the Contest for any reason.




5. No Purchase Necessary: Purchase is not required and does not enhance a person’s chance of winning. To obtain a free Contest Ballot without purchase, send your request to: “Indulge Redeem & Win Promotion - Free To Enter Request” c/o Surge Communications, 137 Dundas Street, Suite 400, London, Ontario, N6A 1E9 and include a self-addressed, stamped envelope. No purchase necessary requests must be received by August 31, 2011 in order to receive your Contest Ballot in time to participate in the Contest. Upon receipt, you must fully complete the Contest Ballot and submit it to your Maple Leaf Sales Representative before October 31, 2011 at 11:59:59 PM ET (the Contest end date). Limit of one (1) Free To Enter Request per Indulge Rewards member. Entries mechanically reproduced or made in any fashion other than as specified herein are void.

6. General Rules:

All decisions regarding this Contest and the selection of the winners remain with the Sponsor and their promotional agency and are final. The decision of the Sponsor in respect of all matters pertaining to the Contest, including without limitation, eligibility, validity, contents, and/or disqualification of an entry, shall be final and legally binding without right of appeal. Awarding of the Prizes is subject to verification and compliance with these Official Contest Rules. Allow approximately four (4) to six (6) weeks for verification and shipment of the Prizes. No prize substitution will be made, except for the right the Sponsor reserves to make a prize substitution of equivalent or greater value in the event the Prize or any component thereof is unavailable for reasons beyond the control of the Sponsor. All entries become the property of the Contest Sponsor, who shall have no liability for lost, stolen, late, damaged or misdirected entries. All entries are subject to verification and will be declared invalid if they are ineligible, incomplete, forged, falsified, altered or tampered with in any way. Entrants agree to cooperate with Sponsor or its nominee in any investigation. The Sponsor reserves the right in their sole discretion to terminate the Contest in whole or in part, without notice, or to modify or suspend the Contest at any time subject to the approval of the Régie des alcools, des courses et des jeux, if fraud, technical failures including any network server or hardware failure, viruses, bugs, errors in programming, or communications or any other errors or other causes beyond the control of the Sponsor's corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Official Rules. The Sponsor and the other Releasees are not responsible for any problems that may arise, including but not limited to, technical malfunctions of telephone network lines, computer online systems, servers or providers, computer equipment or software, viruses, bugs, failure of personal computers and/or software and hardware configurations, or failure of any email to be received by the Sponsor or a participant for any reason including but not limited to traffic congestion on the Internet or at any website or combination thereof. The Sponsor and the other Releasees are not responsible for damage to a user's system, including software, occasioned by participation in this Contest or downloading any information necessary to participate in this Contest.




All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Contest Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to Ontario conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. In particular, Contest Sponsor’s employees are not authorized to waive, modify or amend any provision or provisions of these Official Rules in any manner whatsoever. Personal information collected from entrants will be used by the Sponsor solely for the purpose of administering the Contest. The Sponsor will not sell, share or otherwise disclose personal information of entrants with third parties, other than to third parties engaged by the Sponsor to fulfill the above purposes or as permitted or required by law. The Sponsor reserves the right to prohibit an entrant from participating in the Contest and/or winning a prize, if, in the sole discretion of the Sponsor, they determine that the entrant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception or other unfair playing practices or intending to annoy, abuse or threaten or harass any other entrants or the Sponsor. The Sponsor reserves the right to disqualify any entrant failing to comply with these Official Rules or cooperate in any investigation or inquiry concerning such compliance. Any attempt by an entrant or other individual to deliberately damage any website or to undermine the legitimate operation of this Contest, including but not limited to any fraudulent claims, is a violation of criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damages from any such individual to the fullest extent permitted by law. Participants engaging in any of the foregoing activities may be disqualified and will forfeit any prizes won. The Sponsor reserves the unfettered right, in their collective discretion, to disqualify any entries that they suspect violate the Official Rules. The Sponsor has no obligation with respect to printing, distribution, production, prizing or other errors. In the event, due to an error, more than the advertised number of prizes are claimed, there will be a random draw conducted amongst all eligible prize claimants to award the correct number of prizes in each prize category, after the Contest closing date, or such other date selected by the Sponsor. By accepting a Prize in this Contest, the Prize winner agrees to hold the Sponsor, their respective affiliates, subsidiaries, advertising and promotional agencies, their respective directors, officers, employees and assigns, harmless from and against any and all claims and liability arising out of or in any way connected with the operation of this Contest and use of the Prize. The Prize winner assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this Contest or use or redemption of the Prize. By




participating in this Contest, entrants agree to be bound by the Official Contest Rules and Regulations and the decisions of the Sponsor. PRIZES ARE AWARDED “AS IS” WITHOUT ANY EXPRESS OR IMPLIED REPRESENTATIONS OR WARRANTIES WHATSOEVER BY SPONSOR, INCLUDING WITHOUT LIMITATION ANY WARRANTY AS TO MERCHANTABILITY FOR INTENDED PURPOSE. RESIDENTS OF QUEBEC: Subject to the approval of the Régie des alcools des courses et des jeux du Québec the Contest Sponsor reserves the right to withdraw or terminate this Contest at any time without prior notice or obligation, subject to applicable laws. Any litigation regarding the conduct or organization of a publicity contest may be submitted to the Régie des alcools des courses et des jeux du Québec for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

In the event of any discrepancies between the English language rules and the non-English language rules, the English rules shall prevail.

This Contest is subject to all applicable Federal, Provincial, and Municipal laws. All entries become the property of the Sponsor and no correspondence will be entered into except with selected participants who will be contacted by mail, phone or by email. By entering the Contest, participants consent to the use of their name, address (city and province), testimonial, case study and/or photograph, without further compensation or notice, worldwide and in perpetuity, in any and all forms of media, now known or hereafter devised, including the Internet or in any publicity or advertising carried out by the Sponsor relating to the Contest. VOID WHERE PROHIBITED BY LAW.


Indulge Redeem & Win Promotion / Concours Échangez et Gagnez

Règlement officiel du concours – 26 août 2011 1

Règlement officiel du concours Échangez et gagnez de Maple Leaf 1. Prix :

Trois (3) prix sont à gagner dans le cadre du concours Échangez et gagnez de Maple Leaf (« le concours »), à savoir un (1) grand prix, un (1) deuxième prix et un (1) troisième prix. GRAND PRIX : 200 000 points Encaissez. Aucune valeur au détail ou marchande. Valeur approximative de 1 340 $ CAD.

SECOND PRIX : 100 000 points Encaissez. Aucune valeur au détail ou marchande. Valeur approximative de 670 $ CAD. TROISIÈME PRIX : 50 000 points Encaissez. Aucune valeur au détail ou marchande. Valeur approximative de 355 $ CAD.

Le commanditaire et ses associés n’accordent aucune garantie explicite ou implicite de quelque nature que ce soit en égard à l’innocuité, l’aspect ou le rendement des prix. Les prix non réclamés ne seront pas décernés. Les prix sont décernés « tels quels », sans la moindre garantie. 2. Comment participer au concours Le concours débute le jeudi 1er septembre 2011 à 0 h 00 min 00 s heure de l’Est (HE) et prend fin le lundi 31 octobre 2011 à 23 h 59 min 59 s HE (« la durée du concours »). Aucun bulletin de participation ne sera accepté après l’échéance de la durée du concours.

Pour participer au concours Échangez et gagnez, les membres en règle du programme Encaissez de Maple Leaf doivent échanger au moins 2 000 de leurs points Encaissez accumulés par l’intermédiaire du site Web Encaissez, situé au www.recompensesencaissez.ca. Seuls les bulletins de participation obtenus au moyen des échanges effectués par le site www.recompensesechangez.ca entre le 1er septembre 2011 et le 31 octobre 2011 sont considérés comme admissibles au tirage en vue de l’attribution des prix. Il est également possible d’obtenir gratuitement des bulletins de participation sans achat, conformément aux modalités énoncées au paragraphe 5 (Aucun achat requis) ci-dessous.

Pour chaque tranche de 2 000 points Encaissez échangés par transaction, par un membre du programme Encaissez, le membre en question obtient un (1) bulletin de participation admissible au tirage en vue de l’attribution des prix. Chaque bulletin de participation est calculé au temps de la confirmation des rédemptions. Au moment d’échanger leurs points, les membres du programme Encaissez doivent sélectionner, depuis la liste déroulante qui s’affiche, le nom de leur représentant Maple Leaf ou la mention « Je ne sais pas/Je n’en ai aucun ». Les membres du programme Encaissez peuvent connaître le nombre de bulletins de participation dont ils disposent en consultant la page relative aux activités de leur compte, après s’être connectés au site www.recompensesencaissez.ca.




Les bulletins de participation sont susceptibles d’être vérifiés par le commanditaire et (ou) par ses représentants; si ceux-ci découvrent qu’un bulletin de participation n’a pas été soumis conformément au présent règlement officiel, le bulletin en question est considéré comme nul et sera rejeté.

3. Admissibilité

Le concours est ouvert UNIQUEMENT aux membres en règle du programme Encaissez de Maple Leaf qui sont résidents canadiens et majeurs selon les lois de leur province ou de leur territoire de résidence, hormis les employés (et les membres de la famille immédiate et du foyer desdits employés) des Aliments Maple Leaf Inc., de ses sociétés affiliées, associées ou apparentées, de ses agents, de ses filiales et de ses fournisseurs, de même que de leurs affiliés, administrateurs, dirigeants, propriétaires, partenaires, employés, agents, représentants, successeurs et ayants droit respectifs (collectivement appelés « les renonciataires »). Aux fins du présent règlement officiel, la « famille immédiate » d’une personne se compose de ses parents, de ses enfants, de ses frères et sœurs et de son conjoint.

4. Comment gagner

Tirage au sort visant l’attribution des prix : Le ou vers le lundi 14 novembre 2011, aux environs de 9 h HE, trois (3) participants sont sélectionnés par tirage au sort parmi l’ensemble des bulletins de participation admissibles et courent ainsi la chance de gagner un (1) des prix du concours. Le premier participant sélectionné par le tirage au sort de son bulletin est admissible à mériter le grand prix. Le deuxième participant sélectionné par le tirage au sort de son bulletin est admissible à mériter le deuxième prix. Le troisième participant sélectionné par tirage au sort de son bulletin est admissible à mériter le troisième prix. Limite d'un seul prix par personne.

À la suite du tirage en vue de l’attribution des prix, des tentatives seront effectuées afin de communiquer avec chaque participant sélectionné admissible à mériter un prix, à son numéro de téléphone ou à son adresse courriel figurant dans la base de données des membres du programme Encaissez. Les tentatives à cette fin seront effectuées entre 9 h et 17 h HE, pendant une période de cinq (5) jours ouvrables. Si un participant admissible à mériter un prix ne peut être joint dans le délai alloué, il perdra toute chance de remporter ce prix sans que les renonciataires puissent en être tenus responsables. Un autre participant sera alors sélectionné par tirage au sort et l’on tentera de communiquer avec lui, le processus se poursuivant jusqu’à ce que tous les participants sélectionnés aient été joints ou que le délai de cinq (5) jours ouvrables ait expiré. Aucune communication n’aura lieu, sauf avec les participants sélectionnés admissibles à mériter un prix. Pour être proclamé gagnant et réclamer un prix, tout gagnant potentiel doit répondre correctement et sans aide, mécanique ou autre, à une question réglementaire d’arithmétique; il doit également remplir et signer le formulaire de décharge et d’indemnisation préalablement reçu du commanditaire qu’il devra faire parvenir à ce dernier dans les sept (7) jours ouvrables suivant son expédition initiale par le commanditaire sans quoi l’attribution du prix sera annulée et le gagnant potentiel en question, exclu.




Les chances qu’un bulletin de participation donné soit tiré au sort dépendent du nombre de bulletins de participation admissibles reçus pendant la durée du concours. Le commanditaire ne peut être tenu responsable de l'impossibilité pour un participant potentiel de prendre part au concours pour une raison quelconque. 5. Aucun achat requis Aucun achat n’est requis. L’exécution d’un achat par une personne donnée ne multiplie pas ses chances de gagner. Pour obtenir gratuitement un bulletin de participation sans achat, il suffit d’expédier une demande à cet effet, accompagnée d’une enveloppe-réponse dûment affranchie, à l’adresse suivante : Concours Échangez et gagnez – Demande de bulletin de participation sans achat, À l’attention de Surge Communications, 137 rue Dundas, bureau 400, London (Ontario) N6A 1E9. Pour recevoir votre bulletin de participation sans achat à temps afin de participer au concours, vous devez faire en sorte que votre demande soit reçue au plus tard le 31 août 2011. Une fois votre bulletin de participation reçu, vous devez le remplir intégralement et le transmettre à votre représentant Maple Leaf avant le 31 octobre 2011 à 23 h 59 min 59 s HE (« la date de clôture du concours »). Limite d’une seule demande de bulletin de participation sans achat par membre du programme Encaissez. Les bulletins de participation reproduits mécaniquement ou soumis par d’autres moyens que ceux précisés aux présentes sont nuls.

6. Généralités

Toutes les décisions relatives au concours et à la sélection des gagnants sont celles du commanditaire et de son agence de promotion. Elles sont définitives. Les décisions du commanditaire concernant toute question liée au concours, y compris l’admissibilité, la validité, le contenu et (ou) l'annulation d’un bulletin de participation, sont sans appel et lient les parties. L’attribution des prix est sous réserve de vérifications préalables et du respect du présent règlement officiel. Veuillez prévoir un délai de quatre (4) à six (6) semaines pour les vérifications nécessaires et l’expédition des prix. Aucun prix ne peut être échangé; toutefois, le commanditaire se réserve le droit de remplacer un prix par un autre, de valeur égale ou supérieure, si le prix en question ou le moindre de ses composants n’est pas disponible pour des raisons indépendantes de sa volonté. Tous les bulletins de participation deviennent la propriété du commanditaire, qui ne peut être tenu responsable des bulletins perdus, volés, en retard, endommagés ou mal acheminés. Tout bulletin de participation est susceptible d’être vérifié et est déclaré invalide s’il est illisible ou incomplet ou encore s’il s’avère qu’il a été falsifié ou modifié de quelque manière que ce soit. Les participants s’engagent à collaborer avec le commanditaire ou son mandataire dans le cadre de quelque enquête que ce soit. Le commanditaire se réserve le droit, à sa seule discrétion, de résilier le concours en totalité ou en partie, sans préavis, ou encore de le modifier ou de le suspendre en tout temps sous réserve de l'approbation de la Régie des alcools, des courses et des jeux du Québec si une fraude, des défaillances techniques (y compris celles de tout matériel ou serveur réseau), des virus, des bogues, des erreurs de programmation ou de communication ou d'autres erreurs ou facteurs indépendants de la volonté du commanditaire mettent en péril la gestion,




l'intégrité ou la sécurité du concours, ou encore si d'autres facteurs empêchent son déroulement conformément au présent règlement officiel. Le commanditaire et les autres renonciataires ne peuvent être tenus responsables des problèmes susceptibles de survenir, y compris des dysfonctionnements techniques touchant les lignes du réseau téléphonique, les systèmes informatiques en ligne, les serveurs, les fournisseurs, le matériel informatique ou les logiciels, des virus, des bogues, des défaillances d’ordinateurs personnels, de logiciels ou de matériel ou encore de la non-réception de tout courriel par le commanditaire ou par un participant pour quelque raison que ce soit, y compris, la saturation d’Internet, de tout site Web ou des deux à la fois. Le commanditaire et les autres renonciataires ne sont nullement tenus responsables des dommages occasionnés au système d'un utilisateur, logiciels compris, par la participation au concours ou par le téléchargement de la moindre donnée nécessaire à cette participation. L’ensemble des questions et des problèmes liés à la formulation, à la validité, à l'interprétation et au caractère exécutoire du présent règlement officiel, ou encore aux droits et aux obligations des participants et du commanditaire en lien avec le concours, sont régis par le droit substantiel de la province de l'Ontario et doivent être interprétés conformément à celui-ci, sans égard aux règles de cette province sur les conflits de lois. Tous les participants conviennent de la compétence des tribunaux de la province de l'Ontario. Le fait qu’une disposition du présent règlement officiel soit invalide ou inexécutoire n’influe pas sur la validité ou le caractère exécutoire de ses autres dispositions. Si la moindre des dispositions du présent règlement officiel est déclarée invalide, inexécutoire ou illégale, le reste de celui-ci demeure en vigueur, le présent règlement officiel devant dès lors être interprété comme si la disposition en question n’y avait jamais figuré. Les employés du commanditaire ne sont pas autorisés à modifier la moindre des dispositions du présent règlement officiel ou à renoncer à l’application de la moindre de celles-ci, de quelque manière que ce soit. Le commanditaire s’engage à n’utiliser les renseignements personnels recueillis auprès des participants qu’aux fins de la gestion du concours. Le commanditaire s’engage à ne pas vendre, communiquer ni divulguer les renseignements personnels des participants à des tiers, sauf aux tiers dont le commanditaire retient les services aux fins indiquées ci-dessus ou dans la mesure autorisée par la loi. Le commanditaire se réserve le droit d’exclure un participant du concours ou de refuser de lui décerner un prix s’il juge, à sa seule discrétion, que ce participant tente de nuire au bon déroulement du concours par la tricherie, le piratage, la tromperie ou toute autre pratique déloyale, ou encore d’importuner, de tromper de menacer ou de harceler tout autre participant ou le commanditaire. Le commanditaire se réserve le droit de disqualifier tout participant qui ne se conforme pas au présent règlement officiel ou qui refuse de collaborer à une enquête portant sur le respect dudit règlement. Toute tentative délibérée d'un participant ou d'une autre personne d'endommager quelque site Web que ce soit ou de mettre en péril le bon déroulement du concours, y compris en se livrant à des réclamations frauduleuses, constitue une violation des lois pénales et civiles. En présence d'une telle tentative, le commanditaire se réserve le droit d'exercer à l’encontre de son auteur tous les recours en dommages et autres autorisés par




la loi. Les participants qui se livrent à la moindre des activités précitées peuvent être exclus et se voir retirer tout prix remporté. Le commanditaire se réserve le droit inconditionnel d’exclure, à sa discrétion, tout participant qu’il soupçonne de contrevenir au présent règlement officiel. Le commanditaire ne peut être tenu responsable des erreurs d’impression, de distribution, de production, de prix ou autres. Si, en raison d'une erreur, le nombre de prix réclamés est supérieur à ce qui a été annoncé, un tirage au sort est effectué parmi l’ensemble des réclamants admissibles afin de décerner le bon nombre de prix de chaque catégorie; le cas échéant, ce tirage a lieu après la date de clôture du concours ou à toute autre date fixée par le commanditaire. En acceptant un prix dans le cadre du concours, le gagnant de ce prix s’engage à indemniser le commanditaire, ses sociétés affiliées, ses filiales et ses agences de publicité et de promotion, de même que leurs administrateurs, dirigeants, employés et ayants droit respectifs, de l’ensemble des réclamations et des responsabilités directement ou indirectement liées au concours et à l’usage du prix en question. Le gagnant d’un prix est responsable de la totalité des préjudices ou dommages causés ou prétendument causés par sa participation au concours, ou encore par l’usage ou la réclamation du prix en question. En prenant part au concours, les participants acceptent d’être liés par le présent règlement officiel et par les décisions du commanditaire. LES PRIX SONT DÉCERNÉS « TELS QUELS », SANS LA MOINDRE GARANTIE EXPLICITE OU IMPLICITE DE LA PART DU COMMANDITAIRE, ENTRE AUTRES DE VALEUR MARCHANDE OU D’ADÉQUATION À UNE FIN PARTICULIÈRE. RÉSIDENTS DU QUÉBEC : Sous réserve de l’approbation de la Régie des alcools, des courses et des jeux du Québec, le commanditaire se réserve le droit d’annuler le concours ou d’y mettre fin en tout temps sans préavis ni obligation, sous réserve des lois applicables. Tout litige concernant la conduite ou l’organisation d’un concours publicitaire peut être soumis à la Régie des alcools, des courses et des jeux du Québec afin qu’il soit tranché. Tout litige concernant l’attribution d’un prix peut être soumis à la Régie, mais uniquement pour aider les parties à parvenir à une entente.

En cas d'écart entre la version anglaise du présent règlement et sa traduction en toute autre langue, la version anglaise prévaut.

Le concours est assujetti à l’ensemble des lois fédérales et provinciales ainsi qu’à tous les règlements fédéraux, provinciaux et municipaux applicables. Tous les bulletins de participation deviennent la propriété du commanditaire. Aucune communication n’aura lieu, sauf avec les participants sélectionnés, qui sont joints par la poste, par téléphone ou par courriel. En prenant part au concours, les participants consentent à l’utilisation sans autre contrepartie ni avis, partout dans le monde et indéfiniment, de leur nom, de leur adresse (ville et province), de leur témoignage, de leur photographie ou des études de cas les concernant, et ce, dans tous les médias actuels ou à venir, Internet compris, ainsi que dans toute publicité effectuée par le commanditaire en lien avec le concours. LE CONCOURS NE PEUT AVOIR LIEU LÀ OÙ SA TENUE EST INTERDITE PAS LA LOI.


Redeem & Win Weekly Report

PROMOTION SUMMARY

Last updated October 17

REDEMPTIONS

TOTAL REDEMPTIONS TOTAL POINTS REDEEMED Report 1 21 203,500 Report 2 3 30,000 Report 3 22 259,239 Report 4 4 43,500 Report 5 66 1,107,500 Report 6 21 139,500 Report 7 Report 8 Total to date 137 1,783,239

BALLOTS

INDULGE MEMBERS SALES REPS UNKNOWN REP Report 1 99 80 19 Report 2 14 14 0 Report 3 119 91 28 Report 4 21 11 10 Report 5 555 490 65 Report 6 72 64 8 Report 7 198 Report 8 Total to date 1078 750 130

Ballots earned at time of redemption confirmation.


SALES REPS BALLOT SUMMARY

Don’t Know/Don’t Have 130

Brian Johnston Alberta 0 Justin Chatlain Alberta 0 Robert Epp Alberta 0 Rod Smith Alberta 0 Rod Youngblood Alberta 0 Tim Morrell Alberta 0 Ward Lewis Alberta 0 Kerry Lambe Atlantic 0 Kimberly Richardson Atlantic 0 Pat Coholan Atlantic 45 Rian Mugford Atlantic 0 Shawn Hughes Atlantic 0 Bruce Lowe British Columbia 0 Chi Wong British Columbia 2 Crystal Tudge British Columbia 0 Gary Spencer British Columbia 0 George Sim British Columbia 0 Gerry Towne British Columbia 0 Juliana Castro British Columbia 5 Kevin Gallant British Columbia 0 Marieta Jamett British Columbia 0 Samantha Carignan British Columbia 0 Shane Forsgren British Columbia 0 Jim Horch Manitoba 0 John Meiklejohn Manitoba 0 Randy Loewen Manitoba 0 Wayne Fortes Manitoba 0

Anthony Simone Ontario 5 Bill Lumley Ontario 2 Darren Pikett Ontario 40 Denise Samay Ontario 45 Dwayne Boettger Ontario 49 Glen Stevenson Ontario 49 Grant Ritchie Ontario 0 Janet MacMillan Ontario 0 Jason Elliott Ontario 117

John King Ontario 0 Larry Ridpath Ontario 0 Lisa Coulman Ontario 7 Nicky Schroder Ontario 0 Paul Tobin Ontario 0 Rod Prieur Ontario 30 Scott Hadlow Ontario 0 Scott Taylor Ontario 375

Tom Penna Ontario 0 Claude Pellerin Quebec 0 Daniel Brisson Quebec 0 Gilles Bourbeau Quebec 0 Karen Sofio Quebec 0 Normand Carpentier Quebec 0 Pierre Houle Quebec 0 Sebatien Pelletier Quebec 0 Serge Lapierre Quebec 0 Steve Mailloux Quebec 0 Vito Masi Quebec 0 Dwaine Balak Saskatchewan 9 Jack Roberts Saskatchewan 0


Redeem and WinMember Ballots - October 17, 2011

Ballots PIN Establishment Address City ProvinceContact First NameContact Last NameLast OrderLast RedemptionRep First NameRep Last Name56 D6M7F8K8 HARVEST BURGER 194 King St W Hamilton ON Georgia & IppokratisFthenos 11-09-15 Jason Elliott27 N3G7S7Q8 MIRAMICHI LODGE 725 Pembroke St WPembroke ON Sherri Hendry 11-09-07 Glen Stevenson1 Z8V3M7P3 COUNTRY BOY'S MOBILE FOOD SERVICES1313 Victoria Ave. Fenwick ON Sherry Rusin 11-10-03 11-09-08 Jason Elliott32 F7J9J5S7 MILL RUN GOLF & COUNTRY CLUB18 Blanchard Crt Brooklin ON Terry Dawood 11-10-05 Dwayne Boettger375 N9I3V7T3 APACHE BURGERS INC 5236 Dundas St W Etobicoke ON Anne Bicci 10-04-21 11-09-28 Scott Taylor9 O8V4L4A8 BONANZA RESTAURANT1420 Albert St Regina SK Darryl Laslo 06-12-01 11-09-22 Dwaine Balak5 X6V8R9P4 BIRDS HILL CAMPGROUND PROVISIONSPO Box 85 Oakbank MB Helene Sward 11-08-23 11-10-04 Don't Know Don't Have35 T3M2T6X3 THE ORIGINAL HOT DOG MAN2532 Prince Albert StVancouver BC Langley Damonse 11-10-08 11-10-05 Don't Know Don't Have22 J1F5T7T9 ZAK'S DINER 16 Byward Market SqOttawa ON Nabil Soueidan 11-09-18 Glen Stevenson27 O8L8H2M8 Harbour Station 99 Station Street Saint John NB Neil MacKenzie 11-10-06 Pat Coholan6 M1K7I3J3 Bethany Bible College 26 Western Street Sussex NB Greg Mann 11-10-03 11-09-01 Don't Know Don't Have60 J1A5G7U1 Delta Bingo 41 Coulbeck Rd Brantford ON Roy Hadall 11-09-29 Jason Elliott2 I2J9Q5C4 Riverbend Place 650 Coronation Blv Cambridge ON Susan Harnock 11-10-15 Don't Know Don't Have5 U7O2H2B4 St. John Rehab 285 Cummer Ave Toronto ON Linda Lepine 11-09-09 Don't Know Don't Have30 R2B5F6S1 Gonga's Grill Box 38 VAL CARON ON Dan Cusack 09-03-26 11-09-17 Rod Prieur5 C8U4Z1N5 West Park Healthcare Centre82 Buttonwood AveToronto ON Christine Braun 11-09-14 Anthony Simone2 J6D2J2F1 Millenium Trail Manor 6861 Oakwood DriveNiagara Falls ON Shirley Saganski 11-09-15 Bill Lumley45 H5JGU73S London Health Sciences Centre800 Commissioners RoadLondon ON Elena Di Massa 11-10-11 Denise Samay5 VW22M2T9 Hawthorn Park Retirement Community867 KLO Road Kelowna BC Shelley Christie 11-09-01 Juliana Castro25 2BCUNMBB Cummer Lodge 205 Cummer Ave Toronto ON Daphene Clayton 11-09-30 11-10-05 Don't Know Don't Have2 88THPB84 CULTUS LAKE WATERPARK FOOD SERVICES5805 CAMBRIDGE STREETCHILLIWACK BC JAMES KASSIER 11-09-25 Chi Wong7 3RJTKUCA Wave Hockey Cross Bar 1179 Northside Rd Burlington ON Steve Djerfi 11-09-14 Lisa Coulman10 NRFV2K65 Valleyview Residence 541 Finch Ave. W. Toronto ON Noemia Baptista 11-08-30 11-09-01 Don't Know Don't Have8 5WWSKG2P Parlee Beach Restaurant 314 Renauds Mills RoadRenauds Mills NB Cecile Leblanc 11-10-05 Pat Coholan10 DPBRZBBE Hynes Family Restaurant 495 Mountain Road Moncton NB Sue Hudson 11-09-29 Pat Coholan10 29GWM8BP CPS Marochel Manor 949 Montreal Road Ottawa ON Ruth Emile 11-10-12 11-09-23 Don't Know Don't Have17 VF98TN28 BRIMACOMBE-OSHAWA SKI4098 REGIONAL ROAD 9ORONO ON KORI KILLEN 11-09-09 Dwayne Boettger2 EWESVMT3 Tim Horton Children's FoundationRR #2, 264 Glen Morris Road EastSt. George ON Michelle Schmidt 11-08-02 11-09-09 Don't Know Don't Have40 ET4GKVGH The Poultry Place 1010 Three Bridges Rd.St. Jacobs ON Sebastian DenBoer 11-10-11 11-10-04 Darren Pikett


1

FINAL PROMOTION SUMMARY September 1 – October 31, 2011

REDEMPTIONS

TOTAL REDEMPTIONS TOTAL POINTS REDEEMED Report 1 21 203,500 Report 2 3 30,000 Report 3 22 259,239 Report 4 4 43,500 Report 5 66 1,107,500 Report 6 21 139,500 Report 7 65 747,900 Report 8 28 470,150 Report 9 72 639,500 FINAL 302 3,640,789

BALLOTS INDULGE MEMBERS SALES REPS UNKNOWN REP Report 1 99 80 19 Report 2 14 14 0 Report 3 119 91 28 Report 4 21 11 10 Report 5 555 490 65 Report 6 72 64 8 Report 7 365 326 39 Report 8 203 112 31 Report 9 322 382 0 FINAL 1770 1570 200

Sept. 1 – Oct. 31, 2010: 94 redemptions 29 participating members

Sept. 1 – Oct. 31, 2010: Total points redeemed: 1,644,162

On average, it usually takes

almost 4 months to redeem

3 million points

Redeem & Win Final Report


2

PARTICIPATING MEMBERS Llyod’s Recreation Inc. AB 58 Westerner Exposition AB 58 Participating members 2 The Original Hot Dog Man

BC 35

JS Pizza and Coffee House

BC 10

Hawthorne Seniors Care

BC 10

Hawthorne Park Retirement Community

BC 5

Heron Grove BC 5 Cultus Lake Waterpark

BC 2

Guildford Golf & Country Club

BC 2

Participating members 7 Bird’s Hill Campground

MB 5

Participating members 1 Magic Mountain Ltd. NB 28 Habour Station NB 27 Bethany Bible College NB 6 Moncton Wild Cats Hockey Team

NB 63

Parlee Beach Restaurant

NB 8

Hynes Family Restaurant

NB 10

Delta Beausejour NB 15 Participating members 7 Harvest Burger ON 56 Algonquin College ON 59 Grill Master BBQ ON 135 Miramichi Lodge ON 27 Country Boy’s Mobile Food Srvc

ON 1

Mill Run Golf & Country Club

ON 32

Apache Burgers Inc ON 375 Nick’s Catering ON 31 Zak’s Diner ON 22 Ottawa Hospital ON 100 Delta Bingo ON 60 Riverbend Place ON 4 Spruce Lodge ON 78 St. John Rehab ON 5 Gonga’s Grill ON 30

North East Mental Health Centre

ON 10

Willy’s Chip Wagon ON 57 West Park Healthcare Centre

ON 5

Extendicare Guildwood

ON 8

Millenium Trail Manor ON 2 London Health Sciences Centre

ON 45

Deep River District Hospital

ON 5

Cummer Lodge ON 25 Wave Hockey Cross Bar

ON 7

Fifth Wheel Corporation

ON 60

Listowel Golf Club ON 2 Valleyview Residence ON 10 CPS Marochel Manor ON 10 AJ Subs ON 5 CPS Regency Chateau Park Lodge

ON 15

Metro Enterprises ON 55 Wally Parr Sausage ON 15 Brimacombe-Oshawa Ski

ON 17

Tim Horton’s Children’s Foundation

ON 2

The Poultry Place ON 54 Cambridge Golf Club ON 4 Monk’s Fry House ON 2 Participating members 37 Friterie 640 QC 27 La Pizzeria du Boulevard Inc

QC 10

Participating members 2 Bonanza Restaurant SK 9 Participating members 1

Total Participating Members

57

Nearly 2 x times the number of participating members from Sept. 1 – Oct. 31, 2010


3

SALES REPS Don’t Know/Don’t Have 260

Brian Johnston AB 58 Justin Chatlain AB 0 Robert Epp AB 0 Rod Smith AB 0 Rod Youngblood AB 0 Tim Morrell AB 0 Ward Lewis AB 0 Participating sales reps 1

Kerry Lambe Atlantic 0 Kimberly Richardson Atlantic 0 Pat Coholan Atlantic 151 Rian Mugford Atlantic 0 Shawn Hughes Atlantic 0 Participating sales reps 1 Bruce Lowe BC 2 Chi Wong BC 2 Crystal Tudge BC 0 Gary Spencer BC 0 George Sim BC 0 Gerry Towne BC 0 Juliana Castro BC 20 Kevin Gallant BC 0 Marieta Jamett BC 0 Samantha Carignan BC 0 Shane Forsgren BC 0 Participating sales reps 3

Jim Horch MB 0 John Meiklejohn MB 0 Randy Loewen MB 0 Wayne Fortes MB 0 Participating sales reps 0

Anthony Simone ON 5 Bill Lumley ON 10 Darren Pikett ON 113 Denise Samay ON 45 Dwayne Boettger ON 49 Glen Stevenson ON 113 Grant Ritchie ON 0 Janet MacMillan ON 0 Jason Elliott ON 134 John King ON 0 Larry Ridpath ON 0 Lisa Coulman ON 7 Nicky Schroder ON 0 Paul Tobin ON 55 Rod Prieur ON 40 Scott Hadlow ON 0 Scott Taylor ON 375 Tom Penna ON 0 Tabatha Dean ON 60 Participating sales reps 12

Claude Pellerin QC 0 Daniel Brisson QC 0 Gilles Bourbeau QC 0 Karen Sofio QC 0 Normand Carpentier QC 0 Pierre Houle QC 0 Sebastien Pelletier QC 0 Serge Lapierre QC 0 Steve Mailloux QC 0 Vito Masi QC 0 Participating sales reps 0 Dwaine Balak SK 9 Jack Roberts SK 0 Participating sales reps 1

Total Participating Sales Reps

18


4

EMAILS 1. Launch email—Thursday, September 1, 2011: Win a Cool 200,000 Indulge Points English

French

2. Reminder email—Friday, September 31, 2011: 1 Month Left to Win a Cool 200,000 Indulge Points English


5

French

3. Winners email—November 30, 2011: Congratulations to our Redeem & Win winners! English

French


6

WEBSITE IndulgeRewards.ca / RecompensesEncaissez.ca

Compared to 2010


maple leaf foodservice - redeem & win promotion

Documents

maple leaf products

foodservice businesses

redemption of points

loyalty programs

programs value

program marketing

value loyalty program

number of unredeemed