mapping and the future of local advertising
DESCRIPTION
Google lowered maps API pricing, Apple launched a proprietary mapping solution, and Nokia inked a deal with Oracle for the Nokia Location Platform. Profit from this paradigm shift in advertising. Experience level: Intermediate, Advanced Target audience: Affiliate/Publisher, Merchant/Advertiser, Network, Other Niche/vertical: Mobile Joel Ownby, SVP Internet Marketing, InterFACETRANSCRIPT
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Mapping and the Future of Local Advertising
Google lowered maps API pricing, Apple launched a native mapping solution, and Nokia inked a deal with Oracle for the Nokia Location Platform. Profit from this paradigm shift in advertising.
January 11, 2013 2
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ABOUTME
• MUDs, BBSs, Windows, DOS, & Corncob 3D
• Auction Site Network
• CyberTronix
• InfoMedia
• InterFACE Holdings
• OTRIAD
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OTRIAD
• Focus on Performance Driven Campaigns• Long-term Partnership Goals• Full Service Shop• Great Team• Incubation Initiatives• Manhattan Offices• Fully Funded
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THESPEAKEASYEXPERiENCE
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THESPEAKEASYMAP
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GOINGVIRAL
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WHY?
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UNIFIEDCOMPUTING
Fabric computing or unified computing involves the creation of a computing fabric consisting of interconnected nodes that look like a 'weave' or a 'fabric' when viewed collectively from a distance.
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UNIFIEDCOMPUTING
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SocialPurchasingParadigmShift
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SOCIALPURCHASING
“One finding which was not surprising was the fact that 81% of US respondents indicated posts from their friends directly influenced their purchase decision. This
finding supports an early study done by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, which revealed 80% of respondents
“tried new things based on friends’ suggestions.”1
•23.1 million discover new brands or products through social media (up 22 percent from 2010) 2
•22.5 million use social media to learn about unfamiliar brands or products (up 9 percent); 2
•17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19 percent);2
•15.1 million refer to social media before making a purchase2
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1 Forbes.com 2012
2 Knowledge Networks 2011 Study
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BrokenLocalCurationModels
• Does a local high school kid know the best sushi in Forest Hills?
• Does a guy that got turned at away at a club for wearing sneakers leave a good review?
• Will you pay $18 for a martini?• Is a tourist from Texas likely to know what
constitutes “great” French cuisine in Manhattan?
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THEBIGBOYSAREMOVING
• June 22, 2012 – Google lowers pricing and raises call limits for Google Maps API.
• September 19, 2012 – Apple releases IOS 6 with Apple Maps & locks Google Maps app in approval process.
• October 10, 2012 – Nokia makes deal with Oracle for Nokia Location Platform to provide worldwide maps for Oracle-based solutions.
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MOBILELOCALGROWTH
Mobile local ad revenues will grow from $784 million last year to $5.01 billion in 2016.
If that seems low, keep in mind that we're just talking about the local segment of
overall U.S. mobile ad revenues.1
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1 SearchEngineWatch.com 2012
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CONNECTINGTHEDOTS…
• Demonstrated Need• Unified or Fabric Computing Philosophy• The Shift to Social Purchasing• Broken Local Curation Models• Big Player Positioning• Mobile Local Growth Trends
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WHATNOW?
• Positioning• Piggybacking• Technology Development/Integration• Iterative processes• Long-term Commitment• User Acquisition
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AFFILIATES/PUBLISHERS
• Affinity Maps• Index Map Pages• User Generated Content• Mobile Applications• Leverage Your Channels
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STARTUPS&entrepreneurs
• Niche Mobile Apps• Niche Mapping Sites• Niche Mappings Web Apps• SAAS Applications• Branding is Key
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INVESTMENT&JOINTVENTURES
• Team• IP• Active Users
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