google my business for local advertising
TRANSCRIPT
www.emarketeducation.in
www.emarketeducation.in
CONTENTS:• What is Google My Business (GMB)?• How does it help business grow?• Importance of GMB• Various Features• Unknown Facts
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What is Google My Business?• Google My Business connects you directly with customers.
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How does GMB help business grow?
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• Puts your business info on Search, Maps and Google+ so that customers can find you.
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• Give customers the right info at the right time.(Either desktops, mobiles or other devices)
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Helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.
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Importance of GMB:One of the biggest importance why GMB can help business grow is because of the growing mobile user in India.
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Google My Business Features:• Use of Review Tool• Monitor your Insights• Use Google+ to connect with existing and potential customer.
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Use of Review Tool:To monitor your business reviews and track your ratings over time. This is also where you can respond to reviews as the owner of the business.
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Monitor your Insights:Helps you to understand how people find your business and interact with your content by showing data on different types of views (search, photos, profile, etc.) and clicks including driving direction requests and website visits.
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Use Google+ to connect with existing and potential customer.
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Interesting facts & data on GMB:
• India has over 48 million Small Medium Businesses (SMB) and out of this, 10 million SMBs can immediately embrace Internet and these are urban business, mom and pop stores, retail stores etc.
• Google had launched a new product, ‘Google My Business’ to help Indian Small Medium Businesses succeed online.
• The objective of GMB was to help small & medium businesses to create and update their business information on Google Search, Maps and Google+ from one place for free in both Hindi and English.
• In December 2014, Google launched ‘Google My Business’ App in Rajasthan, which helped the business owner’s to create and update their business info on Google Search, Maps and Google+ from one place for free both in English and Hindi.
• Currently India has an Internet penetration of 27% i.e. 350 Million out of 1,285 million total population. However there has been a positive growth of 44% during the period of August, 2015. Mobile is gradually becoming the primary screen for Indians which has seen a growth of 5%.
• The Indian government’s effort is to help start-ups and existing entrepreneurs to link their business proposals and ideas with new markets, easy finance and better technologies. It has allocated Rs. 3300 Crore to the Micro Small Medium Enterprises (MSME) sector in the current budget, the highest ever the sector has ever got.
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