mapping the new zealand great walks - roger smith - imia asia pacific conference
DESCRIPTION
Presentation by Roger Smith, Geographx at IMIA Asia Pacific's Melbourne Conference, Aug 2014TRANSCRIPT
MAPPING NEW ZEALAND'S GREAT WALKS
Roger SmithGeographx
IMIA – Asia PacificMelbourne, 19 August 2014
IMIA – Asia PacificMelbourne, 19 August 2014
Routeburn Track – one of the 9 New Zealand Great Walks
The Plan
1. Identify the target market2. Design product to meet the needs of the target market3. Differentiate product from competition4. Ensure product is fit for purpose5. Find a partner to look after marketing, distribution & sales
IMIA – Asia PacificMelbourne, 19 August 2014
The Plan
1. Identify the target market – Who does the Great Walks?
Δ Soft outdoor adventureΔ Both domestic and international FIT visitorsΔ Likely to be reasonably fit, health and environment consciousΔ All ages
IMIA – Asia PacificMelbourne, 19 August 2014
The Plan
2. Design product to meet the needs of the target market
Δ Pre-walk - planning & motivationalΔ On the journey - Δ Post-walk – memories, a tangible souvenir
Δ The “Yellow Brick Road” approach
IMIA – Asia PacificMelbourne, 19 August 2014
The Plan
3. Differentiate product from competition
Δ bold, natural coloursΔ emphasised reliefΔ 40k scaleΔ 3D orthographic oblique map on reverse side
IMIA – Asia PacificMelbourne, 19 August 2014
The Plan
4. Ensure product is “fit for purpose”
Δ “Rockstock” waterproof, tear-resistant, photo-degradable,moth/insect proof, freeze grade, grease proof, recyclable, environmentally safe and friendly, tree-free, food-grade paper
IMIA – Asia PacificMelbourne, 19 August 2014
Welcome to the Stone Age
IMIA – Asia PacificMelbourne, 19 August 2014
The Plan
5. Find a partner to look after marketing, distribution & sales
Δ Craig Potton Publishing
IMIA – Asia PacificMelbourne, 19 August 2014
IMIA – Asia PacificMelbourne, 19 August 2014
Cover Design
Δ Milford Track Δ Heaphy TrackΔ Routeburn Track Δ Lake Waikaremoana TrackΔ Rakiura Track Δ Tongariro CircuitΔ Kepler Track Δ Abel Tasman TrackΔ Whanganui Journey
IMIA – Asia PacificMelbourne, 19 August 2014
Software
Δ Blue Marble Global MapperΔ ESRI ArcView GIS 3.2 Δ Manifold SystemsΔ Natural Scene DesignerΔ Adobe PhotoshopΔ Adobe IllustratorΔ Map Publisher
IMIA – Asia PacificMelbourne, 19 August 2014
Data
Δ LINZ (Land Information NZ)Δ Landcare ResearchΔ GNS (Geological & Nuclear Sciences)Δ NIWA (National Institute of Water & Atmosphere)Δ DOC (Department of Conservation)Δ GeographxΔ crowd sourced
IMIA – Asia PacificMelbourne, 19 August 2014
Conclusions
Δ Data issuesΔ “Rockstock” issuesΔ Financial viability? - too early to judge
IMIA – Asia PacificMelbourne, 19 August 2014
