MAPPS 2014 Geospatial & Engineering International Conference

September 25, 2014

Mick MorrisseyManaging Principal

Morrissey Goodale LLC

How to successfully plan and implement an international strategy

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Strategy M&A

Workplace 2020

Research &

Publishing

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Buyer RepresentationSeller Representation

Deal pricingDeal structuring

Integration

Strategy DevelopmentScenario PlanningMarket research

Executive SearchExecutive Coaching

Ownership ExperienceTM

Leadership DevelopmentOwnership Transition

About Morrissey Goodale LLC: AEC industry consulting & research

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Denver

Boston

Houston

About Morrissey Goodale LLC: Office Locations

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BS Civil Eng. Big Dig MBA Boston College

Managing Director Zweig White

PBS&J (ATKINS) Dir. of Strategic

Growth

Managing Principal Morrissey Goodale

LLC

About Me

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ENR 500 firms: International revenues

• 100% top 20 firms

• 86% of the top 100

• 52% of the entire 500

• 33% of the bottom 100

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Region 2006 2014 +/-

Canada $1.9 $7.2 279%

Latin America & Caribbean $1 $2.2 120%

Europe $4.1 $6.0 46%

Middle East $1.4 $3.1 121%

Asia/Australia $2.9 $8.9 207%

Africa $.6 $1.2 100%

Total $11.8 $25.5 116%

Note: $ in Billions

Where has our industry been growing?

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What’s been driving overseas expansion?

Developed Emerging

Source: McGraw Hill

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Risk vs. reward

Source: The Economist

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Five elements required to successfully plan and execute strategy

1. Vision

2. Skills

3. Incentives

4. Resources

5. Action Plan

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Vision1. Complement your firm’s existing vision

2. Strategic rationale

3. Is it real? Can we win?

4. Beware of opportunistic initiatives

5. Embrace opportunistic initiatives!

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Skills

1. Early stage champion

2. Implementation champion

3. Domestic employees

4. In-country employees

5. “Bridge” team

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Incentives

1. Sustainable growth

2. Business diversification

3. Employee engagement

4. Build value

5. Risk reward equation

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Resources

1. Management mindset

2. Risk management systems

3. Infrastructure

4. Talent

5. Technology

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Action plan (and timeline)1. Market research or capitalize on existing

opportunity (Year 1)

2. Assign/hire champion, goals, milestones (Years 2 – 3)

3. Invest & assign resources (Years 3 – 4)

4. Rosetta Stone status (Years 4 – 5)

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Bringing it all together