MapQuest: Past, Present and Future

Cheryl Crawford

Account Executive

MapQuest, Inc. - CONFIDENTIAL

Talking Points

MapQuest in TV! MapQuest History Mapping Industry Success Technology Specifics Emerging Technology MapQuest Company Positions

Helping People Find Places for 30 Years

• Started in 1960’s as cartographic division of R.R. Donnelley & Sons

• By the 1970's, division became a leading supplier of custom maps to reference, travel, textbook, and directory publishers.

• Became GeoSystems Global Corporation and launched MapQuest.com in 1996

• 1 Million hits in the first 30 days.

• Changed name to MapQuest.com and went public in 1999.

• Bought by AOL a year later.

MapQuest Business Solutions is Created

Launched commercial (business to business) product in 1996.

First business solution to map enable websites.

Foundation for current platform.

Yahoo and Google were business clients before launching their own mapping services.

Mapping – An Online Success

71% of consumers said online maps and directions are more valuable than traditional media*.

Success of online mapping due to*:– Personalization of online maps– Ability to plot trip from start to finish– View maps from multiple points of view

1999 – MapQuest #1 mapping site with 2 million page views per day and 1,000 business clients.

Street data improvements enable more accurate maps and directions.

Emerging Competition - Microsoft, MapInfo, Vicinity

*Jupiter Communications Study, January 1999

MapQuest Today

MapQuest.comMapQuest.com• Over 49 million unique visitors per month• Ranked as top 10 Internet brand by Nielsen Netratings

MapQuest Business SolutionsMapQuest Business Solutions• Global leader in location technology market• Over 1,400 global customers

MapQuest WirelessMapQuest Wireless• MapQuest Mobile – Maps and directions on your phone• MapQuest Find Me – GPS enabled service to locate yourself, others and POIs

Second Most Popular Internet Activity

Finding directions is the second most popular internet activity*

MapQuest.com is one of the most trusted and widely used brands on the Web today with more than 49 million unique users a month.**

MapQuest.com generates more than 16 million maps and directions on a typical day.*** * Harris Interactive Search, Nov 2006

**comScore Media Metrix, April 2007

*** MapQuest Internal Data

Top 10 Websites among US Home and Work internet users

(comScore April 2007)

1. YAHOO.COM

2. GOOGLE.COM

3. MSN.COM

4. AOL.COM

5. EBAY.COM

6. MYSPACE.COM

7. LIVE.COM

8. MICROSOFT.COM

9. WIKIPEDIA.ORG

10. MAPQUEST.COM

MapQuest.com is the Online Market Leader

Over 1400 Business Clients

Finance & Insurance Automotive

Hospitality

TravelReal Estate

Health CareDirectory & Local Search

Retail

Common Technology Platform Across MapQuest

MapQuest Core Technology

WirelessB2B ProductsMapQuest.com

MapQuest Technology Platform

Geographic data from 3rd party vendors.

Utilizes geographic data from many sources to bring you the most accurate maps and directions available.

Turns raw street data into useful graphical maps and driving directions.

Hosted at AOL data centers to support millions of users each day.

Superior Driving Directions

MapQuest Provides Superior Driving Directions– Patented routing algorithms– Concise, readable narrative

Pedestrian, Multi-Point and Optimized Routing

Route Options– Avoid types of roads (i.e. highways or

toll roads)– Avoid particular segments of roads– Force routing on particular roads

Multiple Narrative Languages

• Both Aerial and Satellite Images• Provided by i-cubed, LLC for MapQuest – A Colorado Company! Located in Fort Collins, Colorado

Imagery

Emerging Technology – Birds Eye View/3D

• Birds Eye View - Aerial pictures as if flying in a plane.

• Only found on Microsoft www.maps.live.com.

• Coverage – All major cities and

suburbs.

• 3D View – Alternative to flat aerial maps.

• Made from pictures of every angle of building.

• Fly around, rotate and tilt image

• Requires installation of plug-in.

Emerging Technology – Street Level Imagery

• Launched by Google in June 2007.

• Gives users 360 degree view of streets in selected cities (five currently).

• Static images taken with a 11 lens camera.

• Sparked privacy debate – technology needed to obscure identity?

• What is the use case?

Emerging Technology - Traffic

Maps and Driving Directions with:

- Real Time Incident Information

- Predictive Information - Based on historic and real-time flow data from sensors and vehicle mounted probes, combined with sophisticated predictive algorithms.

Who Makes This All Happen?

Many Different Types of Positions– Programmers and QA– Digital Cartographer– Product Managers– Project Managers– Sales and Marketing– Graphic Design– Technical Support for Business Clients and

MapQuest.com users– Finance and Human Resources– Network Operations

Questions?