maps 2012-2013 chapter plan

7/31/2019 MAPS 2012-2013 Chapter Plan

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Plymouth State University

Chapter Plan2012-2013

Our Climb to the Top


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Table of Contents

ChapterOverview1

ProfessionalDevelopment 2CommunityService

4Fundraising

5

Membership6

Communicaons 7

ChapterOperaons 8

CalendarofEvents 9

FinancialStatement 10


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Chapter Overview

AMA Mission

The American Markeng Associaon (AMA) is an internaonal professional society of

individual members with an interest in the pracce, study, and teaching of markeng. Our

primary objecves are rst to urge and assist the professional and personal development

of our members and second create a social environment that is conducve to establishing

lifelong networking opportunies.

Plymouth State University Mission StatementMAPS (Markeng Associaon of Plymouth

State) is a student-run, applied markeng

and research organizaon operang within

the naonal AMA chapter guidelines.MAPS provides our members with applied

markeng opportunies by engaging in

projects with regional corporaons and

non-prot organizaons. MAPS works diligently to aract, engage, and retain students

at Plymouth State University who wish to experience the many facets of domesc and

global markeng iniaves with hands-on experiences reaching for the highest levels of

professional and ethical standards.

MAPS Execuve Board

MAPS has grown signicantly over the past three years requiring the chapter to expand andfurther dene the roles of the Execuve Board. The primary role of the Execuve Board is to

establish goals, create commiees, develop soluons, and implement events that benet our

members and our community by way of aconable markeng iniaves. MAPS is commied

to the pursuit of becoming an elite AMA Collegiate Chapter and providing the highest level

of professional development opportunies for our members.

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Professional Development

Students go to college to explore their ideas, emoons, and to prepare for their professional

lives. To serve our membership, MAPS tries to create a wide variety of professional development

opportunies to assist our students in this journey.

Internship DevelopmentSummit (goal): Improve internship opportunies for MAPS members.

Hike (strategy): Introduce MAPS members with 2-3 new internship opportunies each month.

Interview & Job Search Skills Workshops

Summit: MAPS wants to connue the tradion of placing 100% of its graduated seniors in a job oftheir eld and neng over $40,000 (2011-2012). MAPS will provide at least 1 internship opportunity

to its members each week to be presented at the weekly chapter meeng.

Hike: Connue networking with alumni, regional business organizaons, local companies as well as

large corporate professional associaons to Central New Hampshire Young Professionals.

TRENGTHS

Extraordinary brand recognion

across the campus and within the

community Devoted members

Rapid growth in membership

Recognized by the University as a

premier organizaon

Increasing membership year to year

HREATS

Compeon with other student

organizaons for new members University regulates fundraising

eorts for university organizaons

using similar event ideas and same

target audience

Large increase in membership

could scare new members away

EAKNESSES

Inexperience handling rapid

growth in membership

Diculty bringing innon-business majors

Majority of membership is

upperclassmen

S

TO

W

PPORTUNITIES

Partner with other student

organizaons to build relaonships

and awareness Large increase in membership will

allow MAPS to be more acve on

campus

Networking events to set our

members up with successful

alumni

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Central NH Young Professionals

Summit: Introduce 50 members

to all guest lecturer events with

the Central New Hampshire

Young Professionals and other

guest speakers to educate

and develop the skills of our

members.

Hike: Bring in at least 1 guest speaker a month

to educate our members on various topics Plan

a series of guest speakers that will provide

diverse topic presentaons for our members.

Summit: Aend CNHYP seminars at least once a

month with at least 3 new MAPS members.

Hike: Have both Execuve Board and members

help organize and parcipate in monthly CNHYP

meengs.

Student Consulng Work ShopsSummit: Set up 1 quality consulng project each

month with local businesses or organizaon

where members can contribute to a hands-onmarkeng project. Target member parcipaon

10 students per week.

Hike: Create a yer and Facebook page to

increase community awareness of this student

service.

Life Coaching with Jim ReedSummit: Invite Jim Reed as a guest speaker to

the campus and spending individual me with

MAPS members. We would like 100% of MAPSmembers to aend at least 1 presentaon.

Hike: Send invitaon and market event to

both business students and non-business

students. Collaborate with markeng faculty for

Jim to join classes.

Alumni NetworkingSummit: Create at least 1 monthly networking

opportunity with both alumni showcasingtheir business or career. Target MAPS member

parcipaon, 10 students per event

Hike: Work with university alumni relaons group

to screen and invite business alumni to campus

for weekly MAPS meengs or other on-campus

student events.

AMA Case Compeon

Summit: Take the next step towards becomingeither a Gold or Planum Chapter by parcipang

in the case compeon.

Hike: Working as a team, MAPS will develop a

strategic plan to solve the issue presented by the

sponsoring company.

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Community Service

MAPS tries to make a dierence in all of our

chapter acvies by supporng our community.Community service is a major opportunity for

students to improve not only their lives but of

the lives around our campus. Engaging with the

community, faculty, alumni, and regional business

leaders provide our members the opportunity to

connect the dots between the classroom and their

professional careers.

Markeng ProjectsSummit: MAPS wants to ulize our skills to aid

the local organizaons and community by assisngthem growing their business and communicang

their services.

Hike: We plan to parcipate in 10 community

events and have 100% of our membership

parcipate in at least 2 events during the year.

Network MarkengSummit: Expand awareness of the community

needs and the resources MAPS can oer.

Hike: Visit local businesses within Plymouth and

invite business owners to aend networking

events. Be proacve in the community by

maintaining exisng relaonships with community

gures and seeking new relaonships. MAPS

will strive to use our markeng skills to aid in

the connued success of organizaons in the

community.

Non-Prot Markeng:

Summit: Develop a markeng campaign for a non-prot organizaon in Plymouth.

Hike: Idenfy a worthy organizaon that could

benet from members experiences, interests, and

skills to create a long-term relaonship with a

regional not-for-prot organizaon.

Community Bridge Program

Summit: Improve relaons between the townof Plymouth and the university.

Hike: Organize forums where issues with the

university can be aired and then combined

with acvies that may raise money for a

cause, increase awareness of an issue, and

explore team building soluons to stated

community challenges.

AMA Live Naon Awareness Campaign

Summit: To include the AMA Live Naoncampaign in at least 75% of all chapter

acvies.

Hike: Develop a specic leadership group

within MAPS to increase awareness of this

cause and engage in signing people to the

formal list of supporters of this program.

MAPS would like to add at least 100 new

candidates for organ donaon.

Thanks-Giving-Back DinnerSummit: Provide a full Thanksgiving meal toat least 30 recipients at the Pemigewasset

Youth Center.

Hike: The Pemigewasset Youth Center

provides a safe place aer school, on

weekends, and during school vacations for lessfortunate young members of the community.Te Pemi-Youth Center works with localteenagers in the development their

abilities, talents, and interests in a safe place.

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Fundraising

MAPS will connue developing unique and

protable fundraising projects. Through theseprojects we will further expand the organizaons

community and campus recognion.

Maps Branded Merchandise SalesSummit: To raise $700 by selling merchandise to

the campus community.

Hike: We will brainstorm and perform market

research to develop a product that will be sold

on campus. Ideas that will be considered include

seat cushions for sporng events, swimsuit

calendar, branded ski goggles, bole opener,

coozie, branded lunch box.

Chuck-a-PuckSummit: Raise $1,200 from selling foam Chuck-a-

pucks at all home hockey games.

Hike: Through selling foam pucks with numbers

the fans between a period will throw the pucks

and whomever gets the closest to the MAPS

banner located at center ice wins 50% of the

proceeds accumulated from the sale of the pucks.

25% of the proceeds goes to a local charity, 25%

to the chapter.

Winter Ski & Snowboard Tune-up ClinicSummit: Collect 30% of sales from a one-day

on-campus tuning session and clinic.

Hike: Host an on campus event featuring

a funconal tune and wax machine from

Plymouth Ski and Sport. Students will have the

opon to get their gear ready for the up-coming

season for a discounted price.

Paper Mill Theatre Fundraising NightSummit: Raise $350 as a result of selling ckets

for the theater.

Hike: We will promote and sell ckets for a

show on one chosen night. 30% of the total

cket sales for the night will be given to MAPS.

Car CrushSummit: To raise $125, aract new members

and sign up new organ donors to AMA Saves

Lives.

Hike: This will be our fourth annual car crush

located in the center of campus. We will be

charging $1.00 per aendee to put goggles and

gloves on and pound the provided junk-car with

a sledgehammer for 10 seconds. We will also

have a secon for students to sign up for AMA

Saves Lives.

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Membership

Growing the Plymouth State University AMA

chapter is a primary objecve of MAPS in 2012-2013. Last year MAPS had 34 acve students.

Acve means that they aended weekly

meengs as well as parcipate in acvies and

events outside of the weekly meeng.

Membership CampaignSummit: MAPS plans to add another 10 acve

members to our chapters as well as aract more

freshman and sophomores to become engaged on

a regular basis as paid AMA collegiate members.

Hike: MAPS will adverse and market the

professional success of our alumni. Over the last 3

years we have placed 100% of our graduates in full

me professional sales or markeng careers, this is

the core to our membership strategy.

Replace Large Group of Graduang SeniorsSummit: Increase the number of undergraduate

MAPS membership.

Hike: Target freshman and sophomore classes topromote MAPS and encourage new students to

join the chapter.

Social Media Campaign

Summit: Clear communicaon programs on aweekly basis to keep students engaged.

Hike: MAPS will update the chapter Facebook

page daily as well as regular emails and tweets

from leadership.

Encourage Underclassmen LeadershipSummit: Expand the number of leadership

opportunies for freshman and sophomores.

Hike: Provide at least 5 key opportunies tofreshman and sophomore members to take on

the leadership posion of new projects.

Markeng Video ProduconsSummit: Collaborate with varsity sports teams

at Plymouth State to create recruitment

markeng videos highlighng not only the

campus and community but also the individual

sports team.

Summit: Create a health and obesity awarenessvideo for the campus food service company

Sodexho.

Hike: Idenfy at least 5 MAPS members with

experience and interest in markeng videos for

the on-campus food service company Sodexo.

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Communications

Promong events and opportunies to our

members is a core acvity of the chapter.

Engaging all of our stakeholders eecvely and

clearly is crical to the success of the chapter

and our members.

Alumni Hall of FameSummit: Idenfy, evaluate, and nominate 1

alumnus into the MAPS Alumni Hall of Fame for

this years College of Business Administraon

Networking dinner in November.

Hike: Select a recipient and prepare a portrait for

the presentaon.

Internal CommunicaonsSummit: Streamline chapter communicaons of

all chapters acvies.

Hike: Improve the quality of email, and tweet

communicaons to all members. Keep an

accurate list of members and leadership roles

clearly communicated to all members on at leasta bi-weekly basis.

External CommunicaonsSummit: Publicize general awareness of MAPS

opportunies and acvies. Submit 15 press

releases to local newspapers.

Hike: Ulize school newspaper, chapter Facebook

page, and campus noce resources to improve

awareness of chapter. Update each of the

idened key external communicaon channels

weekly involving as many members as possible.

Alumni Relaons CampaignSummit: Engage in meaningful and consistent

alumni relaons to share the chapters acvies

resulng in one new alumni contact each month

of the academic year.

Hike: Invite several Alumni back to campus

for networking dinners, sporng events, guest

lectures, and interviewing skill sessions. Invite

alumni to join MAPS Facebook page and receive

copies of MAPS Chapter Plan and Annual Reports.

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Chapter Operations

MAPS is looking to harness its recent growth and

the potenal it contains. Our goal is to involve

everyone of our returning members as well asour newest members without growing away from

what we truly are; a at structured organizaon

with outstanding team synergy.

Corporate SponsorshipsSummit: MAPS aims to approach companies

about becoming a sponsor, and to sign 5 new

sponsorships and 10 new donors for the year.

Through these potental 15 new sources of

income, MAPS intends to secure an addional$5,000.

Hike: Develop a ered sponsorship program that

provides a unique set of perks. Each level will

have a specic dollar amount that a company

must meet. Create a document that will provide

informaon about MAPS to prospecve sponsors

and include the list of benets for becoming a

sponsor.

Improving Meeng StructureSummit: MAPS wants to create an organized

and structured system that can account for theexpected rapid growth within the organizaon.

Hike: We plan to create a new format to our

weekly meengs that allows our leadership

team to encourage all of our new members to

get involved and stay involved.

Management Transion

Summit: Create a smooth transion fromsenior leadership to underclassmen for the

2013-2014 school year.

Hike: Senior ocers will create a binder

including every project that was worked

on throughout the year as well as a list of

recommendaons and list of what they would

alter in the following year. MAPS president will

create a step by step guide on what is expected

from each ocer for their binder.

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Calendar of Events

November

Guest Jim ReedAlumni Hall of Fame Dinner

Pemi Youth Dinner

CNHYP Networking Event

Chuck - A - Puck

AMA Saves Lives Event

Weekly Meeng

Februray

Annual Report

CNHYP Networking EventChuck - A - Puck


Weekly Meeng

October

Hockey Team VideoSodexho Markeng Video

Book Flight/Hotel to AMA

Naonal Conference


Weekly Meeng

January

Chuck - A - Puck

Ocer Conference Call

September

Kicko MeengSenior Interviewing Session

Homecoming

Chapter Plan

Case Study

Weekly Meeng

December

Toys for Tots

Approach Businesses for

Corporate Sponsorships


Chuck - A - Puck


Weekly Meeng

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March

AMA Naonal Convenon


AMA Saves Lives EventWeekly Meeng

April

Spring Fling

Car crush

CNHYP Networking EventAMA Saves Lives Event

Weekly Meeng

May

Execuve Board Interviews


AMA Saves Lives EventWeekly Meeng

June

Follow-up Meengs with

Alumni

August

Ocer Conference Call

Kicko BBQ

July

Park cars NH Motor Speedway


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Expected Revenue

Starting Income $6,242.56

Merchandise Sales $550.00Chuck-A-Puck $1,200.00Car Crush $125.00Corporate Sponsors $6,000.00CEA Grant $1,500.00Alumni Grant $500.00National Dues $740.00

Total Revenue + Starting Income: $16,857.56

Expected Expenses

New Orleans rip $14,700.00New -Shirts $400.00Jim Reed (Plane 2 way) $400.00Supplies $50.00Donations $200.00AMA Expenses $840.00

Total Expenses $16,590.00

Net Income $267.44

Financial Statement 2012-201310


13/13

No matter whatyour major,

MAPS can give your career direction!

MAPS getsRESULTS

M PSAN

E

S

W

Marketing Association of

Plymouth State

WAnT A good

job AfTER

gRAdUATion?Join MAPS, get involved, and see

how to apply what you have learned

in the classroom. Recruiters have

spoken and students that go the

extra mile with their education

consistently get good paying jobs

with great companies. Building your

professional network can never start

too early. Make new connections

and some great friendsjoin MAPS.

Visit MAPs on FAcebook At:www.facebook.com/mapsnh

Joe Huzar 11Media & Marketing

Coordinator

Presby Environmental

Alex DostieScheduled Account Manager

Aalanco Service Corporation

Jef DiBenedetto 10Corporate Account Manager

PC Connection

Erika Scialdone 10Project Coordinator

Sealed Air Corporation

Elizabeth HopkinsMarketing Assistant

USA Weekend Magazine

Amanda Rodriguez 10Associate Campaign

Manager

Tech Target

Brett Lucas 11Sales & Operation

Beacon Worldwide Holdings

Grin LaFleur 11Account Executive

SubItUp

Matthew Mills 11Sales & Development

Representative

Technology Business Research

Colin Rasicot 10Account Executive

W.B. Mason

Check out our next meeting!Every Tues. | 8 PM | Prospect Dining Hall

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Our Climb to the Top

maps 2012-2013 chapter plan

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