march 16, 2006 reginald (reggie) henry chief technology officer asae & the center for...
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March 16, 2006March 16, 2006Reginald (Reggie) HenryReginald (Reggie) HenryChief Technology OfficerChief Technology Officer
ASAE & The Center for Association LeadershipASAE & The Center for Association Leadership
Using Your Organization's Using Your Organization's Technology to Connect...Technology to Connect...
Safe Haven Policy
What we discuss here, stays here!
Questioning
Listening
PleaseRespect Different Learning Styles
Reflection
Discussion
People Learn Differently!
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As the quantity of unsolicited email has increased, fascination with the wonders of email have quickly changed to….
Frustration!!
Email Overload
The Current Environment
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In its whitepaper “Digital Workstyle: The New World of Work”, Microsoft estimates that workers spend 30% of their time searching for information!
30%!!!
We are now a nation of information workers.
The Current Environment
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Traditional Transaction InteractionsTraditional Transaction Interactions
Traditional vs. Web-based Interactions (monthly)Traditional vs. Web-based Interactions (monthly)
19961996 200520051K1K
100K100K
200K200K
50K50KWebsite InteractionsWebsite Interactions
What do we really know about these
people?
The increasing effect of the internet/web.
The Current Environment
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Two key questions. When constituents visit your site:
What do you want them to
do?
What do they want
to do?
How wide is the gap between the two?
Whose website is it anyway?
The Current Environment
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So what are the challenges in the current environment?
Language (taxonomy) – how you and your constituents talk about the products/services you offer
Reducing the amount of information you send to your constituents while increasing the quality/relevance of everything you send them
Knowing enough about your constituents to allow personalization
Implementing systems that allow your constituents to control their own experience
Business intelligence to keep you relevant, nimble, and flexible
Systems that manage both individuals and groups
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How do we deal with these issues?
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WHAT? as an organization, what are we uniquely responsible for?
WHO?
are we responsible to?
SYSTEMS?
Do we need?
We Need a Framework
Ask yourself these 3 questions…
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1. Taxonomy
Development
2. Resource
Classification/
Quantifying
3. Maintaining
Constituent
Needs/Interest
Database
4. Build Systems
around Matching
Needs with
Resources
A Knowledge Management Framework
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A Knowledge Management Framework
1. Taxonomy DevelopmentYour taxonomytaxonomy is the representation of the
knowledge domains you are responsible for in a language everyone can understand.
Too internal – constituents don’t understand it Too broad – need to be specific Not tied to the professions vocabulary Not tested before implementation Staff not prepared to use it
Problems folks have when
developing/implementing taxonomies
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2. Resource Classification/Quantifying
A Knowledge Management Framework
First of all, treat everything as a resource books, education sessions, articles,
whitepapers, people, other orgs, etc.
Develop a resource/services database and classify everything according to your taxonomy.
Be rigorous. Remember, your taxonomy represents what you are responsible for. Be honest about whether or not things that don’t fit your taxonomy are things you are truly responsible for.
3. Develop a method for acquiring and maintaining needs/interests.
Have you Have you considered considered maintaining maintaining an interest an interest inventory for inventory for your your constituents?constituents?
One that they One that they also have also have control of?control of?
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4. Build Systems around Matching Needs with Resources
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Let’s look at some demonstrations
Thank You for Your AttentionThank You for Your Attention
Questions?