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And ... We’re back!

I hope all is well and 2010 is getting off to a good start for everyone. We at Elevate took a month off due to printer issues, but we’re back in full force and are gearing up for warm weather with our Spring Fashion Issue. Trust me, we have a little bit of everything in this edition.

We kick things off with a couple of photography spreads from some of the most up-and-coming designers from the Queen City, then add on beauty tips for the ladies and “Do’s and Don’ts” for the guys, to make this issue one that can be enjoyed by all. I hope you’ll agree.

So as you bide your time waiting on the warm weather to be here for good, don’t forget you can always catch the newest issue, as well as back-issues, of Elevate Lifestyle online, at ElevateLifestyle.com.

Next month brings our annual Elevate Lifestyle Awards Issue, and we will be celebrating its release at The Sunset Club on Thursday, April 1. The event is open to everyone, and one lucky person will walk away with a trip for two to Miami! To find out more, you can al-ways check out all the event details online at ElevateLifestyle.com. There you can also join our mailing list, which will keep you on the cutting edge of all the great social events happening in the Queen City. So be sure to join us at The Sunset Club on the first of April to celebrate the best of Charlotte, and ring in the spring! See you there!

Publisher, Steve Caldwell

publisher’s note

Drink & Beer Specials | GiveawaysSilent Auction | Music | Food

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E l e v a t e L i f e s t y l e . c o m

THE BESTOF THE CITYREVEALEDT H U . 0 4 . 0 1 . 1 0

5PM - 9PM

culture dining entertainment fashion fitness nightlife

President & Editor in Chief:Steve Caldwell [email protected]

Assistant Editor: Edy Hinson

Creative Director: Greg Smith

Design & Production: Greenspon Advertising

Photography Spreads:

Advertising, Sponsorship, and Website Sales GeneralAdvertising Sales Information:

Colleen Kelly and Steve Caldwell

Contributing Writers: Culture Editor Laura Vossberg, Dining Editor Ryan Self, Entertainment Editor Denise Gregory,

Fashion Editor Debra Kennedy, Fitness Editor Monique Douglas, Nightlife Editor Brittney Cason, Sarah Coombes, Shannon Warren, and Steve Caldwell

Event, Article, and Website Photography: Eun Park, Lazyday.com, and Steve Caldwell

Interns: Sophia Crittenden

“The Elevate Team, Monthly Columnist”Photography: Joseph Hawk Photography

and Assistant Delayne Kenney, Wardrobe Stylist: Craig Ross,

Hair & Make Up: Salon 15, Jules Almondand Sara Smith

“LIGHTS, CAMERA, ACTION!”Photography: Joseph Hawk Photography and

Assistant DeLayna Kenny, Models: Wilhelmina Evolution: Alyse McDaniel,

Elaine Gregory, and Leesa Delphia, Carolina Talent: Shayla Girardin,

Wardrobe Stylist: Craig Ross, Hair Stylist: Studio 15, Jules Almond and Tia Jenkins,

Make Up: Caroline K and Erin Ryan

“Pure Spring”Photography: Jim Merrill, JMT Photography,

Models: Emily Armstrong, and Michael Capello, Wardrobe Styling: PURE Premier Boutique, Make Up: Angela Rabon and Casey Nelson

“Luxury Looks for Spring”Photography: Jon Mullen, Models: Carolina Talent:

Krysta Mouncer and Lissette Ocampo, Models: Erin M. Harris, Michael Capella, Wilhelmina

Evolution: Chad Guthrie,One Up Models: Lindsay Drake,

Hair Stylists: Folicle Salon, Edward Woody, Ken Russell, Jill Snyder, Kayce Holbrook,

Angie Suttle, and Cristina Reyes, Make Up: Deirdre DaCosta Rossi

eteam

30 Culture:CulturalOutlook

34 Dining:NewEatsinTown

40 Entertainment:JohnnieMillwater

44 Fitness:MovingForwardin2010

50 Nightlife:NightlifeResolutions

CONTENTS

N O W O P E N I N S O U T H E N D1 5 2 0 S . B l v d

Charlotte’s Hottest Martini Lounge40+ Martinis to Choose From

VIP/Private Party Service Available. Drink, Dance, Relax. For event updates and specials go to roxxsouthend.com

P l e a s e V i s i t U s A s W e l l A tLake Norman 19712 One Norman Blvd & Ballantyne 14021 Conlan Circle S B-6

54 Pure Spring

64 Luxury Looks for Spring

74 Lights, Camera, Action!

80 The Right Mix

84 Lore Emelio Designer

88 Skincare Technologies

92 Fashion Tips For Guys

98 Who Are You Wearing?

SPRING FASHION ISSUE

SPRING FASHION ISSUE

The Elevate Team, Monthly Columnists

Photography: Joseph Hawk Photography and Assistant Delayne Kenney, Wardrobe Stylist: Craig Ross, Hair & Make Up: Salon 15, Jules Almond and Sara Smith

Brittney Cason, Nightlife Editor

Monique Douglas, Fitness Editor

Laura Gainor, Culture Editor

Debra Kennedy, Fashion Editor

Denise Gregory, Entertainment Editor

Ryan Self. Dining Editor

2010 cultural outlookThisyearisgoingtobeanexcitingoneforCharlotteanditsculture.ItwasjustafewyearsagowhenwewereallwishingthereweremoreattractionsinUptown,andnowthecityisboomingwithdifferentthingstodo!InthiscolumnIwillfillyouinonjustsomeofthedifferentculturaleventsyou’llbeabletotakeadvantageofin2010!

Wells Fargo Cultural CampusWe’veallwatchedUptownexpandwiththeadditionoftheEpicentre,bringingmoreentertainmentandnowwe’llbeexperiencingmorecul-ture…finally!January2broughttheopeningoftheBechtlerMuseumofModernArtintheWellsFargoCulturalCampus.Thisculturalcam-pusisbringingawholenewlifetoCharlottewiththeKnightTheater,Mint MuseumUptown (opening fall 2010) and the Harvey B. GanttCenter forAfrican-AmericanArts+Culture.FinallyUptownCharlottecanboastmultipleculturalvenues,allinoneplace!

culture

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Bechtler Museum of Modern Art420S.TryonStreet•www.bechtler.orgYouwilllovewhattheBechtlerMuseumofModernArtisbringingtoUptown.Forthosewholoveatouchofsophisticationeveryonceandawhile--andtoexpandthehorizonsofasports-mindedhusband/boyfriend--haveadatenightattheBechtler!

The museum is named after the family of Swiss-native AndreasBechtler,aCharlotteresidentwhoassembledandinheritedacollec-tionofmorethan1,400artworksthatwerecreatedbymajorfiguresof20th-centurymodernismanddonatedtothepublictrust.WhataguytogiveitalltoCharlotteforusalltoenjoy!

Someof theartyouwillbeable to feastyoureyesupon includesworkAndyWarhol,EdgarDegas,Picasso,BarbaraHepworthandMaxErnst.Admissionisareasonable$8foradults,withdiscountedparkingat theWellsFargoCulturalCampusgarageorTheGreenparkinggarage.Make itadate tovisit thisworkofart right in theheartofCharlotte!

The Knight Theater430S.TryonStreet•www.blumenthalcenter.orgTheKnightTheaterisapartoftheBlumenthalPerformingArtsCen-terandisapartoftheWellsFargoCulturalCampus.Thiscomple-ments Blumenthal’s line-up of shows, kicking off the season withtheirpresentationofCinderella,showingMarch4through14.

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Mint Museum Uptown (opening Fall 2010)www.mintmuseum.orgThismuseum,settoopeninOctober2010,willshowcaseinspiringarchitectureandnewexhibitionsotherwiseunseenintheotherMintMuseumlocations.Thiswillbeagreatplaceforeveryonetoexperi-enceart--bothinsidethemuseum,andalsowiththearchitecturedesignedbyMachadoandSilvettiAssociatesofBoston,ClarkPat-tersonLeeDesignProfessionalsofCharlotte,andGeorgeSextonAssociatesofWashington,D.C.

Harvey B. Grantt Center for African-American Arts + Culture551SouthTryonStreet•www.aacc-charlotte.orgAnotherculturalvenuerightintheheartofUptownCharlotteistheHarveyB.GranttCenter forAfrican-AmericanArts+Culture.Thecentermakesaccessibleculturalmusic,dance, theater,visualart,film,artseducationprogramsandliteraturetoyouthandadultsalike.Becomeamember,andyou’llbecontributingtoourCharlottechil-dren’seducationandoutreachprograms.

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A couple of exhibits that are currently on display:

Juan Logan’s “Leisure Space” (Ends March 28, 2010)ExperienceLogan’sinsightfulinterpretationoftheroleofbeaches,lakesidesandriverfrontsinJimCrowAmerica.

The John and Vivian Hewitt Collection (Ends January 2, 2011)View thesignatureportfolioofAfrican-Americanart thatwas50years in themaking.Thisexhibit, openuntil next year, featuresartistsfromRomareBeardentoElizabethCatlett.

NoDawww.noda.orgThelifeofartsandculture,NoDa!Continuetovisitourfavoriteartsdistrictformoregallerycrawls,Cabofishtacos,tattoos,andwine!TheFirstandThirdFridayGalleryCrawlcontinueseachmonthintheheartofNoDa.

Sharazad Improv – local comedy, global impactPerformingatWine-Up•3306-CN.DavidsonStreetwww.improvcharlotte.comSharazad continues tobring improv comedy toCharlotte.You’llbeabletoattendandcontributetoagoodcauseonceamonthatWine-UpinNoDa.SharazadImprovisagroupoflocalcomedianswhodevotetheirtimetoentertainingguestsandhelpingvariouscharitieseachtimetheyperform.TheywillbeatWine-UponthefirstFridayofeverymonthwithimprovactsthatarenotonlyenter-taining,butinteractive.Don’tmissoutonthisexperiencein2010!

So there you have it! Just a few ideas aboutwhat is going oninCharlotte in2010 toexpandyourculturalminds.Sogetyourfriends together and visit one of these cultural venues beforeheadingoutforsomebowlingatStrikeCityorsushiatEnso.

Culture Editor,Laura Gainorfacebook.com/bluewheelphotography

new eats in townWe’rewell into thenewyear,whichmeans resolutions ...whichmeansbrokenresolutions...whichinevitablymeans,“Wherewillwe be gleefully ditching our diets tonight?” That’s where I’ll becominginasElevateLifestylemagazine’snewdiningcolumnist.Mygoalwillnotbetotellyouwhichrestaurantsarehitsandwhicharemisses--afterall,tastesaresubjectiveandtherearealreadyenoughself-importantcriticsout there --but todirectyou to thecoolest,mostintriguingspotsintheQueenCity.

I’mnotgoingtotellyouwhat’scool,I’mgoingtotellyouwhathastheveryrealpotentialtobecool.Restauranteurswillhaveeveryopportunitytowowmewithabigidea,thenthesuccessoftheirexecutionisuptoyou.

A bit about me: I’m new to Charlotte, having fled the nation’scapital latelastsummer.I’mmuchmoreofabeerandBBQguythanawineandtapasguy,althoughI’vebeenknowntohappily

dining

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makedowithwhateverisputinfrontofme(“Withgusto,”mywifeadds).Unlikemyco-workers,Iam(moreoftenthannot)dreadfullyunhip,butIcanspotacoolconceptwhenIseeone.I’llbeinterestedtohearfromourreadersifthespotsIhighlighttrulyarethebestnewspotstohangoutinCharlotte.

Thismonth,I’mlookingatafewnewspotsthathavecaughtmyeye.Thefirst isDandelionMarket, locatedat 118WestFifthStreet.Thefirstthingpatronsnoticeuponenteringisthewallo’beers--24taps,manyofwhicharetheadventurouskindsorarelyseenUptown.Uptownhassomanybars thathave identicalofferings tooneanother.DandelionMarket isexactlytheshotinthearmthisareaneeded.I’malreadystart-ingtohearstoriesofhugecrowdsgatheringatthisstillunder-the-radarspot.Uptownhasamillionspotstogodanceandtryoutyourstrongestgame;thisistheplacetogrababeerwithexistingandnewfriends.

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In the same vein is Whiskey Warehouse, the new spot inPlazaMidwood.FromthefolkswhobroughtyouBrazwell’s,WhiskeyWarehouse is a chill little spot (in a very chill littleneighborhood) that focuses on an outstandingwhiskey andbourbonselection,whilealsofeaturingastrongbeerlistandbustlingatmosphere.Localsarealreadystartingtoraveabouttheheftyportionsandattentiveservice,andifyou’relikeme,that’shalfthebattleinassuringrepeatvisits.

JustupthestreetfromWhiskeyWarehouseisTwenty-Two,anewartgallery/barlocatedbelowSoul.Destinedtobecomeahothappy-hourspotforthoseintheknow,Twenty-Twodou-blesasahipartgalleryandanoutstandingandvariedwineandbeerproprietor.Noliquor,butyouwon’tneeditwhenyousee howmuch care has gone into thewine and draft beer

37

offerings.Thisissuretobecomeahotfirst-datespot,astheart issubtleenough tostimulateconversationwithoutbeingoverwhelming.Twenty-Twoalsoofferswelcomerelieffortheoften long weekend waits at their upstairs neighbor, Soul.Plus,thetwolocationsoftencoordinatetoalertpartieswaitingforatable.

Heading backUptown,AriaTuscanGrill onTryonStreet isalreadydrawingabuzzforheftyportionsofauthenticItaliancuisine.Itmaysoundclichétosaythisistheplacetograbafivestarmealwithoutblowingyourbudget,butthatdescrip-tion is entirely accurate.The owners aren’t new to bringingfine cuisine toCharlotte, so it’s no surprise thatAriaworkssowell.Whatissurprisingistheupstairsbarandloungethatletscouplestransitionfromthecozyrestaurantenvironmenttomoreofacocktailsetting,withouthavingtoleavethebuilding(orsettleinwiththosewaitingforatableattheregularbar).DuringthisoddlysnowyCharlottewinter,thatperkisnothingtosneezeat.

JustacrosstownonMetropolitanAvenueisVivace,anothernewsliceofItalyinuptownCharlotte.Asyoumayhaveimag-inedbythedescriptionofAria,thisreviewerlovesaplateofgoodItalianfoodandVivacedoesnotdisappoint.Forthosewhoenjoyafeastfortheeyesaswellasthetastebuds,Vi-vace is alreadydrawing ravesasoneof thebest designednewrestaurantsinthecityaswell.

Astheyeargoeson,I’llbekeepinganeyeoutforothernewspotsinCharlottethatarecreatingthemostbuzz,butI’llneedyourhelp.Dropmea line ifyou’vebeen frequentinganewspotthatdemandsmoreattention.

Dining Editor,Ryan Self

9th Annual Bartender’s Ball02/14/10The Blake Hotel

IN FOCUSphotos by: lazyday.com

Johnnie Millwater’s Improvisational InterviewDrew Carey with a splash of ReganJohnnieMillwater:Stand-upcomicfor15years.He’sperformedinthe48‘original’statesandhasnotyetbeentoAlaska,butistryingtogetupthere.Thisistheonlyjobhe’severhad,havingstartedintheenter-tainmentfieldatage11asamagician.Beforecollege,heperformedattradeshowsandbirthdayparties,andthereafteratcomedyzonesandontour.

Elevate:Wheredidyougrowup?Millwater:Grewup inTampa,Florida.Starteddoing comedy inOr-landoatUniversityCentralFloridawhereImetmywife,Debbie.

E:Whendidyouknowcomedywaswhatyouweremeanttodo?M:Mysisterisalsoastand-upcomic.Iwas14…shesnuckmeintoacomedyclubforacontestshehadentered.Iwasn’tevenallowedinthebuilding.Ijusthidupinthebalconyandwatchedherperformance.Shewon,andthenIwatchedallthesepeople--whoI’veneverseenbefore--theyweretreatinghersonice.Ithoughtitwassocool.AndIthinkthat’swhenIdecidedthatwasit.

entertainment

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E: So you just thoughtit was a cool idea to dostand-up comedy? That’showyouknew?M: It was just … just mycalling.Theonly thing thatI’ve been really goodat isthinking of funny things tosay.And ... I like to orga-nize.That’sprettymuchthetwopartstocomedy:thinkof something funny andput them into rightorder. I

usedtowatchTheTonightShowwithJohnnyCarsonallthetime.Iwould seea comicon thereand I just loved the lifestyle -- totravelaroundthecountryanddowhatyouwantallday.Andthegreatthingaboutcomedy,asopposedtoactingoranythingelseintheater,isthatyouhavetotalartisticcontrol.Nobody’stellingyouwhattodo.Nobody’ssaying,youcan’tsaythisorthat.

E:WhoinspiredyouontheJohnnyCarsonShow?M: SteveMartin was a huge influence onme ... Brian Regan,RichardPryor,andJeffDunhamandtheSmotherBrothers.

E: Do you have any upcoming tours and events? Anything inCharlotte?M:Iabsolutelydo...I’mattheSKCaféeveryTuesdaynight.I’msometimesatPreviewonThursdays,ifI’mintown.Thursdays,Fri-daysandSaturdaysI’musuallyoutoftown.That’swhereImakemymoney.IwouldliketodoalotmoreshowsforCharlotte.I’mopeningforTomArnoldintwoweeksinRaleigh.IalsodotouringwithRalphieMay...and[recently]IdidBigMamaD’sBurlesqueShowandAlive.

E:What’snext?Anynewobjectives?M:I’mlearningtodocomedywriting.I’mtrainingmyselfrighthere

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atAmelie’s,asamatteroffact.Meandacouplewritersgettogetherafewtimesaweektowriteepisodesandproducethem.ItcomesononTuesdaysandit’scalledRealAmericanswithButchandSkeeteronCharlotte’sTV21.FirstseasonisavailableonDVDnow.Thisyear,I’mreallyconcentratingonwriting.

E:What’sthemostinterestingcrowdyou’vehad?M:Ididashowacoupleofmonthsago[with]sixpeopleintheaudi-ence.Therewerethreedifferentagegroups.Twoofthemwere20,twowere50andtwowere80,soIcouldn’tgetallsixofthemtolaughatthesametime.Also,Ifindthattherichertheyare,themoretheyenjoymycomedy.

E:What’syourcomedyabout?What’sitlike?M:It’shilarious.It’ssurrealandveryintense.Highenergy,variety,andlotsofwordplay.IalsodoanimalballoondeathwhereIshoveablowupanimaldownmythroat.It’sonYouTube.

E:What’sthebestcomplimentyou’vereceivedafterashow?M:(Stopsandconcentratesforamoment.)Thesearehardquestions.Let’ssee...SomeoneoncesaidIwasfunnierthanBrianRegan,whichisnottrue.Butthat’sthehighestcomplimentI’veeverbeenpaid.

E:Whatfamouspeoplehaveyoumet?M:DrewCarey,JeffDunham,JayLeno,RalphieMay…Ihaven’tmetTinaFeyyet,but if Ido Iwouldwant tokidnapherandkeepher formyself.Ahhh…hell,IgottomeetAnthonyHopkins.

E:Twowordsegment...TinaFeyM:hilarious,beautiful

E:BillMaherM:funny,douche

E:RichardPryorM:honest,real

Entertainment Editor, Denise Gregory

moving forward in 2010!Hearye,hearye!Anotherseasonandanewyearareuponus!Itisthefirstyearofabrandnewdecade,andwitheverynewyearbringsaninfluxofgymmemberships.Thefirstfewmonthsofanynewyeartendtobethetimeonefindsaninfluxofcarsinthegymparkinglot,andnotavacanttreadmillinsight.

AlsowitheverynewyearcometheinevitableNewYear’sResolu-tions,wherewesolemnlysweartoresolveourpastwrongdoingsandbetterourselves.Weresolvetoloseweight,bemorenutritiouswithourdiets,andthelistgoeson.Mostofthetime,theseresolu-tionshaveanexpirationdate.Forexample:“Iwanttobeingreatphysicalshapebythetimebikiniseasongetshere!”

SomeofmyNewYear’sResolutionshavea“To-DoBy”date,whileothersendurefortheentireyear.However, inmycase,theyarethesamefourthingseveryyear.Therefore,thisyear,Iamgoingtorenamethem“MyYearlyResolutions,”whichareasfollows:

fitness

•TravelsomeplaceIhaveneverbeenbefore,preferablyduringthewarmseason

•DosomethingIhaveneverdonebefore

•BehealthierthanIwaslastyear

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• Remember that if I don’thave the cash, then it doesn’tgooncredit!

(myshoppingmantra)

For the most part, I have these bulletpointsmappedoutfor2010,butlet’stakealookatthethirdpoint:“BehealthierthanIwaslastyear.”

Creatingadiet that isbothnutritiousandtasty isactuallya feasible task.Butwhataboutthefitnessaspect?Suddenly,IhaverealizedI’mupagainstadeadline.Springis here,whichmeans summer is peeringaround the corner. Bikinis, tank tops and

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shorts, oh my!After the obviousandinevitableNewYear’srushcomesthe summer work-out season sowhat will be the“trending topics”(to borrow fromTwitterspeak) intermsoffitnessforthespring/summer2010?

For one, technol-ogyisgoingtoplaya huge role in fit-ness this season.Theperfectexamplewould be the Wii Fit,as fellow colleague andEntertainment Editor mademention of in our last issue.Even celebrities like Jenny Mc-CarthyarejumpingontheWiiband-wagonwithself-enhancingfitnessgames like “YourShape.”

TheAppleiPhonealsohasaninsurmountablenum-ber of applications that are fitness oriented. EvenShapeMagazinehasrecentlycreatedappsof theirowntohelpyoubeatthatbellyflabfast!Yogaapps,weight-liftingapps,calorietrackers,pushuptests:allofthesecanbefoundontheiPhone--atruetesta-menttotechnology’sroleinfitnessthisyear.

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Besidesthetechnologyaspect,fitnessattireisontherise!Skech-erscameoutwiththeir“ShapeUps”shoes,whichareergonomi-cally designed to promote better posture while having a built-inplatformthatworksthe legmuscleswhileyouwalk.Reebokhasasimilarversion,the“EasyTone,”butinsteadofaplatform,ithasroundpodsontheoutersoles.

Flagfootballleaguesarealsoquitepopularinthetestosteronede-partment,andIdobelievetheseleagueswillcontinuetothriveinthe upcoming seasons.QueenCity Flag Football League tendstobeoneofthemostpopularleaguesinthearea(www.qcffl.net).Likemanyotherleagues,aregistrationfeemaybeincluded,butitusuallycoversaT-shirtand/orsportingequipment.Basketball,kickballandbaseball leaguescanalsobe found --simplydoanonlinesearchforaleaguenearyou.

Comparedto2009,Ithinkwe’regoingtoseemoreintegrationwithtechnologyandfitness.People(myselfincluded)havebecomesogluedtotheirtechnologydevices,it’sbecomingevidentthatcom-paniesaregettinghiptothegamebycreatingmorewaystogetpeople to need their devices in their daily lives.Weare an ‘on-the-go’society,soIalsoseemoremultipurposeclothing,liketheShapeUpsandEasyToneshoesthathaverecentlybeenreleased.IevenownrunningjacketsthatincorporateinnerslotsspecificallyfortheiPodandearphones.Wegettolookfashionableandburncaloriesatthesametime.Itisgenius!Aboveall,weareasocietythathasnointentionofslowingdown;soanythingthatwillenhanceourchancesofgettingasmuchdonewithoutalteringourlifestyleswillmostdefinitelybeahitinthenewdecade!

Solet’skickoffthisnewyearwithafantasticspringworkoutsea-son!Tilnexttime…

Fitness Editor,Monique Douglas

Plan your social life around...

nightliferesolutionsDidyoumakeaNewYear’sresolution?Ipersonallytrytoworkonselfimprove-mentall365daysoftheyearsoIdon’thave to cram.However, I didmake aresolutionthisyeartogetalife…inre-gardstonightlife.Andgiventhenight-lifepresenceinCharlotte,I’mconfidentitwillbeaneasilyattainablegoal.

Astheoldsayinggoes,‘Whenonedoorcloses,anotherdooropens.’Thisringstrue for Charlotte nightlife particularly.Cansmayhaveclosedtheirdoors,butalotofotherdoorshavesinceopenedup.Behinddoornumberone…UptownButterMeUp --Butter is aNewYorkCity-basedclubknowntobesurround-ed by photo-hungry paparazzi waitingto get shots of A-listers leaving aftertheir night out on the town.And withDenny Hamlin acting as the majorityowner of Charlotte’s own Butter, theQueenCity location issuretoboastaguestrosterlitteredwithA-listers.IwasontheA-Bhonorrollallthroughouthighschoolandcollege...doesthatcount?RocktheKazbar--KazbarisintheEpi-Centre right next toMez.An intimate,

nightlife

nightliferesolutions

51

cozylounge,KazbarisessentiallytheVIPsectionoftheEpi-Centre.It’sNanoglasswallandcandle-litapproachpromoteacomfortablebutsexyatmosphere,andthesoundsofhousemusictrulycompletethescene.

And in other areas of town...CityLimitsSaloon--AcountrybarsomewherebetweenCoy-ote Joe’s andWhiskyRiver is opening up in theUniversityarea.

WhiskeyWarehouse--Yes,that’sright.Thereisawarehouseofwhiskey in thePlazaMidwoodhood–as in theWhiskeyWarehouse.TheyevenhaveJackDaniel’sontapandaJackandCokeslurpeemachine.

Meanwhile,SouthEndiscomingalivewithTheLibertyGastro-pub.Andthere’ssomethingfishygoingoninSouthPark:the

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openingofCyro’sSushiBar.Andgoodchoiceonthelocation,sinceUptownrecentlyhadatsunamiofsushispotsbetweenEnso,Room112andFiji.Ifyou’relookingforgoodsushi,gotoCyro’s.Ifyou’relookingfornightlife,gototheothers.

Newbars,newbuildings,new mayor, new year.There is always some-thing new in Charlotte… and in life. So doesthat mean that nothingevergetsold?Inaworldwheretheonlyconsistentthing is inconsistencies,thereisonethingwecanalwayscounton:agood

nightoutonthetownintheQueenCity.Asfortheresolution,whynotskipthe“to-do”and“to-don’t”listsandjustresolvetomake2010another365daysinparadise.

Nightlife Editor, Brittney Cason

You can be K 104.7’s Green Office of the Week!

We celebrate the businesses that are

environmentally conscious! Tell us how

your company is green and lunch is on us!

nupress

LUXURY LOOKS F O R S P R I N G

By Lore Emelio

fashion

ErinM.HarrisHairbyFolicleSalon&Spa

ChadGuthrie,WilhelminaEvolutionVioStripeSeersuckerTie

LissetteOcampo,CarolinaTalentMeshNoirSpringHat,andMist&White

ChevronStripeDress

KrystaMouncer,CarolinaTalentStarletPinkSoftDrapeSilkBiasDress

ErinM.HarrisBerchedBrownFullBrimSunHat,and

LinenWhiteCottonHalterDress

MichaelCapellaMintHarvestBowTie

ErinM.HarrisRegalStripeStarletPinkBonnet,andPassionPlumBurlapMiniDress

MichaelCapellaNoirEventBowTie

ChadGuthrie,WilhelminaEvolutionTroutmanBowTie

LindsayDrake,OneUpModelsBlueRibbonLinenWhiteSlipDress

ChadGuthrie,WilhelminaEvolutionSpringSymphonyBowTie

KrystaMouncer,CarolinaTalentNavyHalterPant

ChadGuthrie,WilhelminaEvolutionHazelMistBurlapTie

LindsayDrake,OneUpModelsTopLightTaupeTurnUpHat,SoftKissPinkSilkKnitWrapTop,andGardenPartyPrint

ShimmySkirt

Features / Amenities:·Oversized “Green Screen”·Separate control room (overlooking set)·Private on-set dressing rooms·Drive in Stage (warehouse studio)·Set / Prep Area (Break room)·Private studio entrance·Wireless Internet·Equipment rental available

Multiple studios on-locationGreen Screen Studio

Casting StudioSound Recording Studio

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LIGHTS, CAMERA, ACTION - RED CARPET FASHIONS

You received the invitation to the big event, cleared the date on yourcalendarandnowallyouhavelefttodoisfindthedressthatwillmakeyoulook‘redcarpet’ready.AtReignFineApparel,thedesignsleaveyoudoubtlessastowhowillbethestaroftheshow.

WhenJamiEstradamovedfromFloridatoCharlotte,shewasfrustratedwiththelackofeleganteveningandcocktailattireavailable.Sheoptedtosolvetheproblemonherown,openingReignFineApparelintheStone-crestShoppingCenter.HerkeensenseoffashionhasbeenablessingforJami,bestowinguponhertheabilitytosizeaclientupinamatterofminutes.Shehasa true knack for placing eachwoman in the perfectgownorcocktaildressforhershapeandcomplexion.

IpersonallylovethevarietyofdesignersofferedatReign.SomeofJami’spicksincludeJovani,TonyBowls,TeraniCouture,SherriHill,FavianaandNicoleMiller.AlsoavailableisagreatassortmentofshoesbyAlishaHill,swimwearbyJamyeShaw,andthemostfabulousearringsinCharlotte.

IwasveryimpressedwiththeattentioneachclientreceivedfromJaime,andshetreatedeveryonewalkingintoReignlikeroyalty.Shelistenstoeverydetailtheclientislookingforandknowsimmediatelywhatwillwork.ThisistheaddedbenefitthatsetsReignapart:Jamiwantseveryonetofeelspecialandsheclearlydeliversthatmessagetoherclients.

Ifyouwanttolookmesmerizing,oryoujustwanttofeellikeaprincessforthenextbigevent,ReignFineApparelcanmakeyourdreamscometrue.

Fashion Editor, Debra Ann Kennedy

All Clothing from: Reign Fine ApparelStonecrest at Piper Glen, 7808-E Rea Road, Charlotte, NC 28277

fashion

LIGHTS, CAMERA, ACTION - RED CARPET FASHIONS

AlyseMcDaniel,WilhelminaEvolutionDress:Jovanni$255Shoes:AlishaHill$75

Studio15-Hair:TiaJenkinsMakeUp:CarolineK

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ShaylaGirardin,CarolinaTalentDress:Faviana$205Shoes:AlishaHill$75

Studio15-Hair:JulesAlmondMakeUp:CarolineK

ElaineGregory,WilhelminaEvolutionGown:Jovanni$595Studio15-Hair:JulesAlmondMakeUp:CarolineK

AlyseMcDaniel,WilhelminaEvolution

Gown:TeraniCouture$325Studio15-Hair:TiaJenkins

MakeUp:CarolineK

Photography:JosephHawkwww.josephhawk.com

PhotographyAssistant:DeLaynaKenney

Stylist:CraigRosswww.fame.us.com

LeesaDelphia,WilhelminaEvolutionGown:Jovani$410BraceletReignSignatureLine$60EarringsReignSignatureLine$85Studio15-Hair/MakeUp:ErinRyan

potion finds the right mixFunky, laid-back vibe puts brides, make-up experts and novices at ease!UponenteringHuntersville’sPotion,guestscan’thelpbuttoimmediatelyfeelas though theyhaveentered theirbestgirlfriend’sdreamdressingroom.AndownerSamanthaSmithandherstaffmakethatdreamcometrue,byhappilyguidinggueststofindingtheirbestselves.

Aformerballroomdancerwhowasalwaysinterestedincosmetics,Sa-manthamadetheleaptofull-timemake-upartistwhenaninjuryforcedhertoretirefromdancing.Self-taughtbutnaturallytalented,Samanthasaysshereallyenjoysherlatestroleasasmallbusinessowner.

“I had theopportunity to buyPotion inSeptember of 2009, and it hasbeengreathavingcreativecontrol–decidingwhatlinestocarryandwhatdirectionthebusinessshouldgoin,”Samanthasaid.

“It’salwaysachallengetomanagetheday-to-dayoperations,especiallyinthiseconomy,butmygoal istomakewomenfeelgreataboutthem-selvesfirst,andmakeadollarsecond.”

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Potion offers an array ofservices, including on- andoff-site bridal and bridalparty make-up, customizedfacials, waxing and browshaping, makeup lessons,and--theperennialfavorite-- the “Make-upBagMake-over.”

SamanthagiggledwhenaskedabouttheMake-upBagMakeover.She’slikethetherapistformakeuphoarders.

“Itelltheclienttocomeinwithalltheirmakeup--whethertheyhavetobringitallinabag,adrawer,abox…whatever,”Samanthasaid.

“Andwegothroughitpiece-by-pieceandtalkaboutwhat’sworking,howlongit’sbeensinceaproductwasused,howoldaproductis,andifit’sreallytherightcolororformula.Thenwetosswhatneedstobetossedandhelptheclientfindnewthingstoreplacewhathadtogo.”

SamanthaandthegirlsevenwrapuptheMake-upBagMakeoverwithathoroughwashinganddryingoftheclients’brushes.

PerhapsthecoolestthingaboutPotionistheattentionpaidtodetailandthestaff’sresponsivenesstoclientneeds.Inthestore,guestsare encouraged to try itemsand test products.Online,Samanthaand thestaff engageone-on-onewithTwitter followersandFace-bookfans,givingadvice,makingrecommendationsandansweringquestions.Thestaff iscommitted toservice,and they’renotatallpushy.Samanthaencouragesclientstotakesamplesandtrythingsoutforacoupleofdays.

“Youabsolutelycannotbuycosmeticswithouttryingthemon,”shesaid.

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“Lookingataproductinthebottleinadrugstoredoesn’ttellyouwhatitwilllooklikeonyourface.”

Andtopulloffspring’s“barelook”facefeaturinglight,dewyskinwithneutraleyes,andshellorpetallips,youneedtofindtherightshadewiththerightcoverageandtherightformula.Andwhatbetterwaytodothatthantoconsultanexpert?

“ThebiggestmistakeIseewomenmaking,day inanddayout, iswearingthewrongshadeof foundationandconcealer,”Samanthasaid.

“Doyourhomework,doyourresearch,buythingsthatareparabenfree,andletushelpyoufindtherightthingforyourskin.”

Samantha also recommended thatmake-up users rid themselvesofheavyfoundation,andtrysoftershadesforthelipsandcheeks.

“A soft, petal pink lip colorwill give you the biggest bang for youupdatingbuckthisspring,”shesaid.

Potionhas lotsofexciting thingscomingup– inaddition toocca-sionalpartiesandspecialevents(withwine!)Samanthagaveusalittlescoop:shehasanewlineoflipcolorcomingoutinmid-March.Hand-mixedanddeeplypigmentedinavitaminEbase,thislipcolorislong-lastingandgoodforyourlips.Potionwillalsodebutalineofmineral-basedeyeshadowsin47differentshadeslaterthisspring.

ThisyearpromisestobeexcitingforfashionandforPotion,sofol-lowSamantha at www.twitter.com/potionbeauty and visit theWebsiteatwww.potionbeauty.com tokeepupwith the latest fromoneofCharlotte’s(OK,Huntersville’s)mostfashion-forwardbusinesses!Potion

BirkdaleVillage(Exit25offI-77,Huntersville)MondaythroughWednesday10a.m.-6p.m.ThursdaythroughSunday10a.m.-8p.m.704-655-8755

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Owners of the AM Dial

lore emelioI’m sitting down with Lore Emelio, aworld-classclothingdesignerwhonowresidesinCharlotte.

As a student in the Fashion DesignprogramatParsonsSchoolofDesignin New York, Emelio says she oftentreatedherself toabreakfromhome-work by walking through BergdorfGoodman’s seventh floor children’sdepartment. Time and time again,Emeliosaid, shewasmesmerizedbyBest &Co.’sLilliputianBazaar label.Somethingaboutchildren’swearreso-nated with her, and Emelio took thisasaprofessionalsign,optingtostudychildren’swearatParsons,andgradu-ating in 2003 with a concentration inthefield.

Spending her college summerswork-ing inParis, Emelio had the opportu-nitytosoakupEuropeanfashion.Shetraveled toSpainand Italyduringherfirst year abroad, then to Brussels,GreeceandTurkeythefollowingsum-mer. Emelio’s travels allowed her toanalyze the different techniques andcraftsmanship of all the different cul-tures,andincorporatebitsandpiecesofeachintoherownwork.

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Emelio grew in her fieldwhen shewasapproachedbyTimGunn,thechairoftheParsonsDepartmentofFashion,andthecurrentco-hostofProjectRunway.GunnaskedEmelioifshewouldbeinterestedinthepositionofResourceCenterCoor-dinator,whichwouldentailplanningandimplementingtheopeningofaninterde-partmentalfacilityatParsons.

Hersuccessinthisroleledtoaninvita-tiontoworkwithGraceMirabella,formereditor-in-chief of Vogue Magazine. AsMirabella’s research assistant, Emeliofurther honed her skills in organization,communication, and historical fashionresearchinreserveandprivatearchives.

As her style and abilities continued to develop, a guest lecturer re-viewedEmelio’sworkandsuggestedshespeaktoSu,theowneranddesigneroftherenownedNewYorkboutique,BuandtheDuck.Emeliodidjustthatandwasimmediatelyofferedaninternshipasadesignas-sistantwhileshefinishedschool.ExcellinginherworkwithSu,Emeliowasaskedtoproduceandsellherseniorthesiscollection.

AshertenureatParsonsdrewtoaclose,Emeliocarefullyconsideredwhereshewantedtowork.Best&Co.stillremained(andstillis)herfavoriteandtreasuredchoiceforchildren’swear.ShebeganinearnestresearchingthebrandandwasreferredtoEllenintheGreenwichof-fice.

Emelio’sinterviewwasontheverydayofhergraduationfromParsons,averyfittingwaytospendit,shesaid.Inpreparationforhermeeting,Emelio scoured thephotoarchiveatMidtownResearchLibraryandbecameevenmoreenchantedwiththehistoryofthebrand.Hermosttrustedadvisorswereallinfullsupportofthisbeingaperfectfitforher.

BeforemovingtoCharlotte,shewasadesigneratPoloRalphLauren,whichshesaysaffordedhervastexperienceandbroadresponsibili-ties.Thedirectaccountabilityforallaspectsofthedesignprocessanddevelopmentforthelinemonumentallyenhancedherperformanceinallcapacities.

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And,as thesayinggoes, the rest ishistory;Emelio is launchingherownlinerighthereinCharlotte,onSaturday,March6.

Elevate:Howdidyougetstarted?Lore:WhenIwassixyearsoldItookthedustruffleoffmybedanddrapedmyfirstdress.

E:Howlonghaveyoubeeninthefashionindustry?L:MymotherwouldsaysinceIwastwoyearsold,butprofessionallyspeaking,sinceIgraduatedfromParsonsin2003.

E:Whattypeoffashiondoyoufocuson?L:Icreatemixmediacustompiecesforspecificclients.

E:Whoistheclienteleyouaregoingafter?L:Womenandmenwhorecognizethequalityofheritageandappreci-atetheintegrityofingenuity.

E:Whatinspiresyourdesigns?L:Seeingbroaderpossibilitiesand innerbeautywithinnatural formsaroundme.

E:Doyouhaveanyfashionshowscomingupinthenearfuture?L:YES!GardenPartyonMarch6.

E:Whatarethenewest,hottestfashionitemsforspring2010?L:Funbowtiesformen,andfabuloushatsforwomen.

E:Whatisyourfashionordesignmotto?L:Wedon’tsink,wescubadive!

PleasejoinElevateLifestyleforTheGardenPartyonSaturday,March6at8p.m.fortheofficiallaunchandfashionshow.Theattirewillbecocktailchic.RSVP is requireddue [email protected].

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Closing Date: 2.22.10QC: smPub: Elevate

skincare technologiesThereusedtobeabeautyrulethatinordertobenefitfromhigh-quality,high-techskincareproductswomenhadtoshopatahigh-priceddepartmentor specialty store.With thecurrenteconomicshiftandconsumersbecoming increasinglymore Internetsavvy,thatrulehaschangedwithmanyshoppersdiscoveringthat theycanfindthesameskincareproductinnovationforagreatervaluerightattheirlocaldrugstore.

Drugstore skincare brands are delivering innovation and valueintwoways:tappingintonaturalresourcesandutilizingnewad-vancementsinskincarescience.Butformany,newadvancementsinskincareformulationscanbeconfusing.Whatisstemcelltech-nologyandisitsafe?Howcanpeptidessmoothlines?

Usethisskincareshoppingguidewhileatthedrugstoretoclarifythelabelsandfindtherightproductforyourskinandyourbudget.Natural solutions: Plants rich in antioxidants and vitamins have

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healingandprotectiveelementsthatwomenhavetrustedforcenturies.Herearesomeofthenewestplant-basedtechnolo-giestoconsider:

Plant stem cells: Sci-entists have found thatapple stem cell extracthelps to protect humanskin cells from naturaldepletion and externalstressorssuchasUVra-diation.Italsoallowsnewand healthy skin cells toregenerate,meaningthatan apple a day may in-deedkeepthedermatolo-gist away. New LumeneExcellent Future DeepRepairing Serum andDeep Repairing Creaminclude this innovativetechnology, available for

thefirsttimeatthedrugstore.Whilesimilarproductsaresoldatdepartmentstoresforhundredsofdollarsajar,theLumeneExcellent Future products are available at a fraction of thepriceandcanbefoundatCVS/pharmacy.

White peat extract: This powerhouse ingredient containstwice-concentratedphytopowerfromthelastIceAge.Theef-ficacyofpeatisinitsincredibleabilitytoactivateskin’snaturalregenerationprocessandmakeskinmoresupple.

Arctic cloudberry: Grown wild and hand-picked in the peatlandsandforestsoftheArctic,onesmallcloudberrycontains

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twice the vitaminC of an orange 10 times its size. Cloudberryseedsyieldanoilthatcontainsessentialfattyacids,antioxidantsand carotenoids that protect skin from radical damage and en-hanceregeneration.

Seabuckthornoil:Theoilderived from theSeaBuckthornplantcontainshighlevelsofvitaminCaswellascarotenoids,vitaminEandaminoacidsthathelpmetabolizeskincells,promotinghydra-tionandsmoothness.

Antioxidantsandbotanicals:Ingredientsthatpreventfreeradicalsfromdamaginghealthyskin includeantioxidantscoenzymeQ10,vitaminsEandCandbotanicalssuchassoy,greentea,acaiandpomegranate.

Scientificadvancements:Skincaretechnologybuzzwordscancon-foundshoppers.Formulasfeaturingthese ingredientsareasurebettofightthesignsofaging:

Ceramides: These lipids, along with cholesterol and fatty acids,formabarrieronthetopmostlayerofskinthatkeepsinmoistureandblocksharmfulchemicals.Buttheyaredepletedasskinages.

Hyaluronicacid:Thisacidoccursnaturallyinthebodyandworkstofill thesoft tissueanddeliver intensehydration,plumpingandfirmingagingskin.

Polypeptides:Polypeptides,oftenreferredtosimplyas“peptides,”canstimulatethecommunicationbetweencellstopromotestron-ger,healthierandmoreyouthful-lookingskin.

GABA(Gamma-AminobutyricAcid):Anotheringredientfoundinthehumanbody,GABAhelpstotemporarilyrelaxthemusclesrespon-sibleforwrinklingskin.

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guys, are you fashion challenged?Alwayswearcleanunderwear.Remember, therearenosecondchanceswhenitcomestomakingafirstimpression.Ifyou’veal-readymadeitfarenoughtoexposeyourunderwear,thenyou’veprobablyreadthefiveitemsonthislist.Ifnot,thenyou’reonyourown.(Ladies,feelfreetopassthisarticletotheneedymaninyourlifeasanactofcharity.)Let’sbeginwithfiveessentialfashiontipsformen,shallwe?

Hygiene.Itallstartswithabarofsoapandwater.Dailybathingisanessentialfoundationbeforeanymanevenstartstothinkaboutputting on a stitch of clothing. Anti-bacterial formulations suchas Lever 2000 are preferable, as they help to kill odor causing3-methyl-2-hexenoic acid at the source.Somepeople swear byshavingoratleasttrimmingunderarmhairwhichtendstoharbortheverybacteriathatcausesodorwhilekeepingdeodorantfromadheringtotheskin.Butthat’sfortheadvancedplacementclass.Stick to simplewashing for now, and if youmustwear colognemakesurethatitcan’tbesmelledfrom5ft.away.Noonewantsto

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beannouncedbyhisfragrance,norletitlingerlongafterhemakesanexit.Lessisalwaysmore.

Smile.Theeyesmaybeawindowtothesoul,buttheteetharethefrontdoortoanotherdateorlandingthatjob.Itgoeswithoutsayingthatyoushouldmakesurethatyourteetharebrushedandflosseddaily.Whyisitthatsomeguystakebet-tercareoftheircarsthantheydotheirdentalhygiene?Fairly

orunfairly,peopletendto judgeapersonbyhissmile,soalittletoothwhiteningcangoalongwayintheperceptionde-partment.Over-the-counterwhitenerslikeCrestWhiteStripsorRembrandtareinexpensiveandofferquicksolutionstoalessthanstellarsmile,andusuallyworkin7-14days.Abrightwhitesmilewillalwaysgetyounoticed.

Skincare.Noteveryone isblessedwithablemish-freecom-plexion. Nix that... no one is. In fact, your average personwithoutthehelpofamakeupartist,cinematographer,orPho-

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toshop will undoubtedly confess to problem skin. From dryskintooilypatchesandacne,itisimportantformentowashtheir facedailywithsomethingother than thebarsoap thattheyuseontheirbody.Whywouldyouusethesamesoaptocleanseyourforeheadthatyouwoulduseonyourkneesandelbows?CompanieslikeNeutrogenaandBasisofferacom-pletelineofsoapsformulatedforeveryskintype.Inaddition,useanalcohol-freetonertostripthedirtoilsthatsoapleavebehind.Topthisoffwithamoisturizinglotioneverymorning,andtopreventortreatchappedlipsusealipbalmlikeCarmexorBurt’sBees.Before leaving the house, pay an extra tenminutesofattentiontothatthingaboveyourneckandwithinaweek,yourface(andgirlfriendorwife)willthankyou.

Haircut. Unless you arefollicularly-challenged,your hair grows about½”amonth. Ignoring thefactwillnotmakeitmagi-cally style itself or lookmore kempt.Add this tothe monthly budget andgettheetoabarbershopat least once every 4-6weeks.Nobodywants tobe seen with Cousin It.Yourhairwilllooktamed,and you’ll be stimulatingthe economy and yourlovelifeatthesametime.

Wardrobe.ThatCarolinaPanthersweatshirtyouweararoundthehouseandwhile runningerrandsmightbecomfortable,butit’scertainlynotfashion.Itdoesthejobofcoveringyouup

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alright,butthat’saboutit.TheunofficialNFLuniformofmenacrossthecountryhassingle-handedlyleadtothedeclineofWesternCivilizationasweknow it.And regardingflip-flops,if you can’t hear the soundof crashing surf or aren’twithin500ft.ofalifeguard’swhistle,youshouldn’tbewearingthem.(Afriendofmineswearsthatweareraisingagenerationoffallenarches.)Firstandforemost, takea look inyourclosetandpickouttenitemsthatyouhaven’tworninoverayear.TheseneedtobedonatedtoGoodwillASAP.Ifyouarestillwaitingtosqueezebackintoa30waist,orhopethatpaisleywill comebacksomeday, you’dprobablyget luckier lookingthroughthepocketstoseeifyouleftsomesparechangeinthemfrom1986.

Your wardrobe does nothavetobeexpensive,butitshouldbecurrent.

If you find a pair of acidwash denim, or “dad-jeans,” they need to goin the trash immediately.Pleasedonotpassthesealong to some unwittingstrangeratthethriftstore.Darkdenim,andslimcutis the way to go nowa-days. Fortunately, all ofthose t-shirts inyourcol-

lectioncanstillbeputtouse.Justpairthemwithanicepairofdarkjeansandthrowablazeronforaddedpolish.Youcanalwaysgetawaywithsomethingalittlefrayedortatteredifyoupairitwithsomethingelsethatbringsthelooktogethersothatitdoesn’tappeartobeanaccident.

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Footwearontheotherhand(oristhattheotherfoot?)requiresabitmorethoughtandeffort.Whatweputonourfeetisthepunctuationattheendofthesentence.Whetheryouwantthattobeaperiod,questionmark,orexclamationpointisentirelyuptoyou.Butshoestellalotaboutthewearer.Skiptheflip-flops(seeabove)andthedirtysneakers.Goinsteadforca-sualslip-onslikeaChelseaBootorevenapairofConversethatarestylishandcomfortable,andmakeastatementatthesametime.Therightsmile,haircut,brightcomplexionandawinningoutfitwith therightshoeswillnotonlygetyour footinthedoor,butmightgetbothofthemin.Justbesurethoseunderwearareclean.

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who are you wearing?MariahCarey,BritneySpears,JenniferLopezandParisHiltonarejustafewcelebritieswiththeirownfragrances.Atfirst,thisseemedtobeatrendamongfemalecelebrities,butthemenhavejumpedon thebandwagonaswell.DavidBeckham,Usher,andDerrickJeterhavetheirowncolognes,too.Thereusedtobeapointwhenthe only celebrities that made fragrances were designers. Youknow,MarcJacobs,VeraWangandsuch?

ThefactthatcelebritieslikeParisHilton,JenniferLopezandBrit-ney Spears has had multiple fragrances shows that these fra-grances are actually selling.That explainswhyother celebritiescontinueto jumponboard.Butarecelebrity fragrancesasvalu-ableasthedesignerfragrances?

Ialwayswonderhow“involved” thesecelebritiesare in the “fra-grance-making process”. I’m one of those people that acknowl-edgethetalentofthesepeople,butIstillliketobelievethattheir

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talent has limits.Maybe theycansingoract,butcan theymakeafragrance?

Fragrances are so complexand difficult tomake. I knowthis because I make fra-grancesformycosmeticline,Vanity.ButasdumbasParisHiltonseems,her fragrancessmell...well....brilliant.

Isn’t theresomethingshamefulaboutwalkingaroundsmell-ingnice, thensomeoneasks, “Whatareyouwearing?”Andyousay,“ParisHilton.”Orbetteryet,“BritneySpears.”Iwouldthinkthattherewouldbemoreprideinwearinganactualde-signername,thancelebrityname.Butthat’sjustme...

The fact that celebrities are now having their own clothinglines probably puts them in the “designer name category”,anyways.AmanthatwearsSeanJohncologneisn’tjustwear-inga rapper’s fragrance—he’s alsowearinga designer fra-grance.SameforawomanthatwearsJenniferLopez.

OnethingthatI’verealizedisthatIgetmoreexcitedtosmellacelebrityfragrancethanadesignerfragrance.There’ssome-thingfunandnewaboutit.WhenIsmellfragrancesbydesign-ers,thescentseemstobesopredictable.Itseemstosmelllikeotherdesignerperfumes.Butontheotherhand,celebrityfragrancesseem freshandnew.Someof themsmell likeareplicaofadesignerfragrance,butthemajorityofthemhavemorepersonalitythantheonesbydesigners.Maybeit’sbe-causecelebritiesdoitmoretobetrendythenforartorcreativ-ity,likedesigners.

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Come on. We’ve all seen some really creative, really uglyclothes designs by designers. Maybe they are sometimestoo creative. They do it with their clothes, andmaybe theydo itwith their fragrances. I readanarticle inEntrepreneurmagazineaboutinnovation,andoneguysaysthatinnovationisbestwhenyou’renotdoingitonpurpose.Andmaybethat’sthekeytothe“celebrityfragrancesuccess”.Theycreateafra-grance,anditbecomesabestsellerbecausetheyaren’ttry-ingtobeinnovativeorcreative.Unlikedesigners,they’renotreallytryingtomakesomethinghotandnewfortheseason.They’rejusthavingfunandexperimenting.Theyarebeingin-novativewithouttryingto.

If Imadea listofallmy favorite fragrances,at leasthalfofthemwouldbebycelebrities.I’mexcitedaboutsmellinganewfragrancebyBeyoncecalledHeat.SinceBeyonceissohotasitis,whensomeoneasksmewhatI’mwearing,I’llbeproudtosay,“HeatbyBeyonce”.

Grand Opening Weekend01/16/10Kazba


Enjoying Some Cocktails01/16/10Mez


Bobcats Bash with Lazyday.com01/16/10Buckhead Saloon


Getting Rocked with The Checkers01/22/10Time Warner Cable Arena


Drinking at The PubCorner Pub


Hanging Out With Jesse Metcalfe01/15/10Suite


An Evening at CraveCrave


12 Year Anniversary Party01/23/10Sunset Club


1 8 2 0 S o u t h B l v d

7 0 4 - 3 7 3 - 9 9 0 0

S m o k i n g i n s i d e , i t ’ s a n o f f e r y o u c a n ’ t r e f u s e .

T H E

C L U B

w w w . s u n s e t c l u b c h a r l o t t e . c o m

Flavors of Football01/27/10Wild Wing Cafe


Coming in Aprilelevate lifestyle awards

the best of issue

For the third year, Elevate Lifestyle has given our readers a voice and a way to honor the top businesses, places and people in Charlotte. The Elevate Lifestyle Awards was started in 2007 and has turned into an instant hit. The readers get to vote for their favorites in over 250 hundred categories, including Culture, Dining, Fashion, Fitness, Entertainment, and Nightlife. Then we are throwing a huge bash to celebrate all the winners and a chance for the voters to win some great prizes?

Psychographics of Elevate Lifestyle Readersgoes out for drink 3x a week 67.1% drives a foreign car 59.8% dines out 3x a week 90.2%orders drinks by brand name 68.3% wears designer labels 76.8% has a valid passport 83.7%orders beers by brand name 81.7% attends sporting events 93.9% exercise’s weekly 76.8%visit’s a hair salon each month 85.3% buys healthcare & beauty products 92.3%

SPECIAL EDITORIAL AD RATES30% Off Rate Card For A 3X Month Consecutive BuyIncludes Online Banner Ad (455 by 125)

EVENT SPONSORSHIP OPPORTUNITY:3rd Annual Elevate Lifestyle Awards PartyFriday, April 9th, 2010

culture fashiondining fitnessentertainment nightlife

FOR STRATEGIC ADVERTISING IN THIS ISSUE, PLEASE CALL 980.475.8600OR EMAIL US AT [email protected]

march 2010

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