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  • 8/14/2019 March 2010 Commerce

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    COMMERCEMARCH 2010 VOL. 21 NO. 3 WE FOCUS ON BUSINESS.

    NAPA CHAMBER OF COMMERCE CONNECTING COMMERCE TO COMMUNITY

    1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com

    Welcome New Members!Spotlight on Marketplace MagazinINSIDE

    and more...

    Census Information

    Business Expo $5 off Coupon

    Napa Countys WorkorceInvestment Bureau (WIB) isin the midst o reocusing theireorts to support a healthydemand driven workorce thatwill drive local competitivenessacross multiple industries. Our

    workorce needs to be readyto tackle emerging elds andmeet strategic hiring needs inorder to both sustain and strengthen our localeconomy, says WIB Executive DirectorBruce Wilson. Wilson, who has directedthe Napa WIB since 2007, has taken on aretooling o WIB services, expanding outsidethe ederally mandated requirements, theNapa WIB is enhancing strategic initiatives,reaching into the local economy, studyinghard data and bringing orth suggestions tothe business community that will allow or ademand ready workorce poised to get ahead

    o the curve in a recovering economy.Wilson has taken the rst steps instudying Napas economy by gathering dataand convening industry specic businessleaders to poll their needs. Looking at suchareas as job growth rates, numbers o jobs inindustry sectors, percentage change in year

    Building a Competitive Workforcefor a Strong Local Economy

    2010

    PRESIDENTS CIRCLE

    The Valleys Daily News Source

    PREMIER SPONSOR

    DIAMOND LEVEL SPONSORS

    over year employment numberannual payroll and other actorthe team at WIB is able toconstruct a blueprint o our locemployment landscape and canproject hiring and training needor emerging business trends.

    The resulting data wasstudied by WIB Board membesome 28 strong comprising

    industry, labor, government, education andsocial service partners, who voted on six keyindustry sectors on which to initially ocustheir eorts. These are:

    Construction and renovation Food and beverage manufacturing Durable goods manufacturing Transportation and warehousing Health and wellness Business to business services

    WIB will reach urther into thesesectors utilizing surveys and other means todetermine workorce development strategiesand opportunities. The resulting blueprintswill provide these sectors with valuableinormation with which to build competitive

    SeeWORKFORCEnext pag

    Napa Chamber of CommerceSupports the 2010 Census

    Napa Chamber o Commerce inpartnership with the U.S. Census Bureauand the Caliornia Complete CountCommittee to help achieve a complete andaccurate count o Caliornias population aspart o the 2010 Census. Conducted every10 years, the census denes who we are asa state. It guides critical decisions on thenational, state and local levels and providesinsight into population, state, local and tribalgovernment unding and more. SeeCENSUS next page

    PROMOTING THE COMMUNITY

    TOP 5 Easy Ways Your EmployeesCan Participate in Census 2010:1. Write letters to the editor.2. Encourage employees to put articles

    in newsletters o clubs or proessionalassociations.

    3. Encourage employees to tell theirriends, amily and neighbors that theCensus is Sae and Condential, easy, andImportant!

    CREATING A STRONG LOCAL ECONOMY

    Net-Flow Corporation

    Tri-Eagle BeverageRedwood Credit Union

    Silverado ResortNapa Valley Marketplace Magazine

    Exertec Health & Fitness

    Charter Oak Bank

    Hawthorn Inn and Suites

    Queen of the Valley Medical Center

    Golden State WarriorsMark Coleman, State Farm

    Travis Credit Union

    Umpqua BankKathryn Fitzgerald, CFP

    http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/
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    WORKFORCEcontinued from previous page...

    March 2010 | COMMERCE | Page 2 | napachamber.com

    versatility employing a trained workorceready to attract market driven revenues.Industry leaders will need to work in closepartnership with WIB to maximize thepotential o this work. WIB can operate as theincubator or these initiatives and can workwith local educators to provide resources oridentied skill building and training methods,

    but without industry leaders ready to workwith the program these eorts could proveutile. The Napa Chamber o Commerce haspartnered with WIB to bolster these eorts inthe orm o their new Economic Vitality andSustainability Committee, which is compilingparallel industry clusters ready to take theWIB sector blueprints to hand. The goal isto provide career track training or existingemployees and then back-ll entry levelpositions rom matching training programs inplace at WIB.

    An example o this system at work is theHome Energy Rater training that WIB has

    unded at Napa Valley College. In an eortto bolster preparedness or an expected waveo green collar job skills WIB has providedequipment and unding or a specializedprogram which trains techniques or structuralenergy audit skills. New governmentalmandates or energy conservation andsustainability goals will require bothresidential and commercial buildings to meetcertain conservation guidelines, requiringtrained auditors to compile test results. As anexample o industry leaders stepping up topartner with the WIB program, Sustainable

    Napa County has taken on a new role inpartnership with PGE. SNC has been awardeda two year contract rom PGE to roll outthe Napa County Energy Watch Program.This contract has clearly measurable goalso reducing kilowatt use within the two yeartime rame, and SNC is going to need auditorsready to go to measure benchmarks andachieved results.

    The central mandate o the WorkorceInvestment Board is to administer the

    distribution o ederal Workorce InvestmentAct unds that are allocated through the Stateo Caliornia to Napa County. These ederalunds help to support the One-Stop Businessand Career Center (WorkorceNapa) and otherlocal programs and services that benet adultand youth job seekers, dislocated workers andbusinesses. Under Wilsons leadership theNapa WIB is taking on not simply reactiveservices or the un- and under employed,but also a more strategic outreach to localindustries in order to meet new economyskills across multiple industries. Wilson seesve key areas that encompass Napa WIBs

    community role: Convener of industry leaders Facilitator of needed discourse Broker of strategic partnerships withinthe community Overseer of governmental funds toenhance workorce readiness Analysis of critical data for strategicworkorce readiness planning

    The rst steps o identiying the six keyindustry sectors indicate clearly the convener/acilitator role which will only expand as

    CENSUScontinued from previous page...

    4. Encourage employees to talk aboutthe Census at their clubs and proessionalassociations.

    5. Encourage employees to ollow Census2010 on Facebook and Twitter

    Facebook http://www.facebook.com/pages/Census-2010-Caliornia-Complete-Count/187213074133?v=wall&re=ts

    Twitter http://twitter.com/CaCensus2010For sample letters, articles, messages,

    tips and inormation to help you and youremployees participate in the Census 2010, visitnapachamber.com/census2010.

    Census data aect us all, which means

    achieving a complete and accurate countis essential. Every year, the ederalgovernment allocates more than $400billion to state, local and tribal governmentsbased on census data. These data also helpdetermine state representation and guidelocal decision-makers on where to buildnew roads, hospitals, childcare and seniorcitizen centers, schools and more.

    As a Census partner, NapaChamber o Commerce is committedto helping achieve a complete and

    accurate count o our growing andchanging population in 2010. Watch oradditional details in the coming months orcaliorniacompletecount.org tolearn more.

    In the coming months, theNapa Chamber of Commercewill continue to shareinformation with you aboutupcoming census events,including those in ourcommunity. Well also shareinformation about key datesfor the 2010 Census,including:

    April July 2009: Address listconrmation conducted.

    October 2009 April 2010: Jobrecruitment underway or censusworkers.

    Critical outreach period:

    March 2010: 2010 Census ormsdelivered or mailed.

    March July 2010: Complete CountCommittee activities take place.

    April 1, 2010: Census Day. Responsesto the census orm should includeeveryone living at that address.

    May July 2010: Census workers visihouseholds that did not mail back ormto take a count in person.

    Dec. 31, 2010: Census Bureau presentsthe 2010 apportionment counts to thepresident o the United States.

    the program gets underway. The recentpartnership with the Chamber is reachinginto the broker aspect o WIBs ocus. Withinvolvement rom key industry leaders Wilshopes to get to the overseer aspect and undtraining or the skills identied by the proce

    For more information on the NapaCounty WIB visit them online at www.napaworkorce.org.

    Born out o the Workorce InvestmentAct o 1998, the Napa County Workorce

    Investment Board is responsible or strategicworkorce planning leading to the alignmeno economic, educational and workorceresources in the community. In addition,the Board makes policy or and overseesthe publicly unded job training dollars thatfow to Napa County through both ormulaallocation and competitive grant sources.

    Napa Business FocusYour Chambers Award Winning E-Newsletter

    membernews

    Read hot topic articles that will beneft your businessonline atnapachamber.com/businessocus.

    http://www.napachamber.com/http://www.facebook.com/pages/Census-2010-California-Complete-Count/187213074133?v=wall&ref=tshttp://www.facebook.com/pages/Census-2010-California-Complete-Count/187213074133?v=wall&ref=tshttp://www.facebook.com/pages/Census-2010-California-Complete-Count/187213074133?v=wall&ref=tshttp://twitter.com/CaCensus2010http://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/businessfocushttp://www.napachamber.com/http://www.napachamber.com/businessfocushttp://twitter.com/CaCensus2010http://www.facebook.com/pages/Census-2010-California-Complete-Count/187213074133?v=wall&ref=ts
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    By Lisa Batto ACE,President/CEO

    CEOs FOCus

    Chairmans FOCusBy Randy Martinsen,President & CEOof AcceleratedMarketing Group

    2010 Napa Chamber ofCommerce Chairman ofthe Board

    Beginning this month we will be bringingour Candidate Endorsement Committee backinto action. The Chamber completed the FiveYear Vision and began endorsing candidates

    in 2002. We are the voice o Napa business,advocating the business communitysconcerns and stressing changes in laws andpolicies that aect our members businesses.Our elected ocials respect our concernsand listen to our needs. Our successes overthe past eight years demonstrate how wehave strengthened our relationships with ourelected ocials. We can continue to builda City Council, County Board and statelegislative delegation that will take the time tocall us beore making a policy decision, and

    GEARING

    UP TO TAKE

    ACTION

    act as consensus builders when we need aneective and intelligent voice within the wallso government.

    Our Candidate Endorsement Committee(CEC) is made up of 9 people. Four must beboard members, three must be members oLegislative Action Committee and two are atlarge members. Each member is appointed tovolunteer service by the Board o Directors.The Chamber President/CEO may participatein discussion by has no voting right. I youwould like to read about the entire process justvisit the Advocacy portion o our website at

    www.napachamber.com/candidate.htmlOur CEC has been appointed and will

    begin the tough job o determining thequestions to be asked o the candidates. Everycandidate that appears on the certied list willbe invited to interview with our committee.We will be looking or the best candidatethat will meet the needs o the businesscommunity. This year we will ask you, ourmembers, to weigh in to our committee. Wedlike to give you the opportunity to help inormour committee about each o the candidates,avorable or not.

    I have recently heard rom some ChamberMembers, that some o the Chamberscommittees seem redundant or mysterious. Inan eort to clariy what our committees do Ihope to bring light to each o them in comingarticles. This month I want to explain thepurpose o ITT.

    The Infrastructure and TransportationTask Force Committee (ITT) is a sub-committee o the Napa Chamber o

    Commerces Legislative Action Committee.Its mission is to educate business memberso the inrastructure and trac issues orimprovement and integration in communitylie. It is possibly the only group that bringstogether transportation experts on a regularbasis to meet with business leaders, andis chaired by one o the Chambers pastChairman, Ed Shenk.

    Meeting bi-monthly with city and countytransportation planners, the group discusses

    COMMITTEE FOCUSCLARITY

    I have recently heard fromsome Chamer Memers,

    that some of the Chamberscommittees seem

    redundant or mysterious.

    specic trac issues and how they relate tobusinesses and their employees.

    For example, in our February 2010meeting, Barry Martin and Mark Tomko gavean update on the Napa Railroad RelocationProject affecting trafc on First, Third andSoscol streets. A ew months ago the originalclosures were scheduled

    to occur simultaneouslyand cause extremehardship to commutersand businesses. Becauseo recommendationsmade by this committee,the Chamber urged theCity and developers toconsider them. The result was the closures willbe much shorter and allow or trac to fowmore easily through the closures. For detailsyou can go to the ollowing websites:www.napafoodcontrol.com &www.napafooddistrict.org.

    Je Doran, a past chairman o the NapaChamber, gave an update on the 17 studiescompleted by the City in past years to returnFirst, Second and Third streets back into two-way streets. The studies have shown how thisaction can bring more trac into downtown,which will increase business. The estimatedcost to make this change is around $5 million.When compared to more than $500 millionspent to revitalize downtown in the last ewyears it seems a small price to capture much o

    the business that is passing by Napa City. Thcommittee recommended the Chamber takea position to urge the City to take immediateaction on this issue and make the changesthe studies show will help our downtownbusinesses.

    Another notable item on the agenda wasdrat letter to the Napa County Transportatioand Planning Agency (NCTPA) in support othe Vine Trail. The committee recommended

    the Chamber send th

    letter, which supportthe Napa Valley VinTrails Case Statemeto build a network ointerconnected non-motorized trails to spthe Napa Valley. Weeel this is an import

    part o making Napa more accessible to locaresidents via alternative transportation and amore desirable destination or visitors as wel

    There were 25 other projects discussedin this meeting by City, County and Caltransocials, all o which touch businesses and

    employees in Napa. We eel keeping youinormed o these projects and their progressan important part o our mission and goals.

    I you would like to participate in thiscommittee, you may contact the Chamber anrequest to be notied o the next meeting datYou can also request minutes o the meeting be e-mailed to you when they are published -go to our website to read them at:www.napachamber.com/ittorce.html.

    The year is shaping up to be an interestione or local government elections. Two critseats are open in our Supervisory and CityCouncil elections.

    Our job is to select the best candidate thwill be mindul our concerns, so you can maan inormed decision at the ballot box.

    March 2010 | COMMERCE | Page 3 | napachamber.com

    WHOS RACING FOR A SEAT IN TH

    JUNE 2010 ELECTION

    DISTRICT 1

    Brad WagenknechtDan Monez

    STATE ASSEMbLY DISTRICT 7 - PRIMARY

    Michael Allen (D)Michael Wilson(D)Lee Pierce (D)Bill Jose Uriarte (D)Doris Gentry (R)Kathryn Moore (L)

    TIMELINE OF PROCESS

    April 1 ofcial list o candidates is releasedApril 5 16 Interview candidates/make recommendaApril 19 Special Board Meeting to hear recommendaApril 20 Announce EndoresmentMay 10 Ballots mailed to residentsJune 8 Statewide Primary Election Day

    DISTRICT 3

    Diane DillonMichael HaleyJeff Parady

    STATE SENATE

    Noreen Evans (D)Joanne Bouldt SandeDavid Rosas (D)

    http://www.napachamber.com/http://www.napachamber.com/
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    PROVIDING NETWORKING OPPORTUNITIES

    s

    Nearly 200 people attended the February After-Hours MIXER atUmpqua Bank. Business ownders and employees mingled with newmembers, ambassadors and Chamber Sta and Board Members. Wonderulwines were provided by Andretti WInery and Pine Ridge Vineyards.

    PLAN AHEAD: Dont miss this months Chamber After-HoursMIXER on March 26th at the Napa Valley Business EXPO at theMeritage Resort & Spa.

    March 2010 | COMMERCE | Page 4 | napachamber.com

    s

    L-R Jeanine Gomes, SusanLyons, and Alan Chinberg fromHeritage Sothebys; and KathiMetro from Umpqua Bank.

    L-R Lorem ipsum dolor sit amet, consecteturadipiscing elit. Pellentesque eleifend, eros veldapibus iaculis, semper magna. Quisque ips

    L-R Tom LeMasters from Bankof Napa and Rick Voight fromChardnnay Golf Club.

    L-R Traci Taylor, DominiqueRudd, and Scott Taylor ofUmpqua Bank.

    Forefront: Pat, Jarrett and Steve fromthe Napa City Figherghters.Background: Frank Marinda fromAndretti Winery.

    s

    s

    s

    After-Hours MIXER at Umpqua bank

    Recycle more at your business...call us for a free waste assessment

    www.NapaRecycling.com

    Recycling info, bill pay and more available at

    L-R Beth Barrellfrom Massage to Go

    and Barry Martinof Lucky Penny

    Productions.

    s

    s

    L-R Jim Fehring of Napa Community Bank,Rich Poliak from Solution Elements, andDoug Haigh from Napa Community Bank.

    http://www.napachamber.com/http://www.naparecycling.com/http://www.naparecycling.com/http://www.naparecycling.com/http://www.naparecycling.com/http://www.napachamber.com/http://www.naparecycling.com/
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    Advertising Agencies, Specialties& Direct MailPatricia McKowen ConsultingPatricia McKowen, (650) 796-4600PO Box 10849, Napahelp@patriciamckowenconsulting.comwww.patriciamckowenconsulting.com

    Business ConsultantsSolution ElementsRich Poliak, (707) 287-1972PO Box 11064, [email protected]

    Campgrounds - Recreation ParksCalistoga CampgroundCarlene Moore, (707) 942-51111435 N Oak St, Calistogawww.calistogacampground.org

    Clubs, Organizations & AssociationsConnolly Ranch Education

    CenterBob Pallas, (707) 224-18943141 Brownsvalley Rd, Napawww.connollyranch.org

    CompostWorm Endings UnlimitedDebbie Stevens, (707) 287-08911091 Thompson Ave, [email protected]

    Computers NetworksThe ARM GroupJohn Higgins, (707) 838-1240

    7650 Bell Road, [email protected]

    WElCOmE nEW mEmbErs!Delivery ServicesSame Day DeliveryWilliam Elliott, (707) [email protected]

    Entertainment & PerormanceCalistoga Speedway Home oLouie VermeilCarlene Moore, (707) 942-51111435 N Oak St, [email protected]

    Fairs, Expositions & EventsNapa County Fair AssociationCarlene Moore, (707) 942-51111435 N Oak St, Calistogawww.napacountyair.org

    GlassR & S Glazing SpecialtiesShannon Johnson, (707) 257-7111

    520 Caliornia Blvd Ste 1, [email protected]

    Home Health ServicesHome Helpers o Napa ValleyJanet Wagner, (707) 254-03001436 Second St Ste 333, [email protected]/napavalley58458

    InsuranceWill Hand Farmers InsuranceWill Hand, (707) 260-00273083 Solano Ave, Napa

    [email protected]

    ManuacturersG.L. Mezzetta IncJerey Mezzetta, (707) 648-1050105 Mezzetta Ct., American [email protected]

    For a complete listing ofNapaChambermembers, updated daily, go to

    napachamber.com

    mEmbEr bEnEFit bullEtin

    To learn more benefts o membership, visit napachamber.com or phone us at 707.226.7455

    Connect with us...

    NapaChamber

    Marketing ConsultantsHolly KrassnerHolly Krassner, (707) [email protected]

    Non Proft Organizations

    Hands Across the ValleyGeorge Altamura, (707) 226-6136PO Box 5404, [email protected]

    OpticiansSite For Sore EyesNick Saab, (707) 224-74831333 Napa Town Center, [email protected]

    OpticiansSterling Vision Care

    Gareth Valles, (707) 224-74831333 Napa Town Center, Napa

    Photographers CommercialCM Photo & DesignConrad Jacobson, (707) [email protected]

    March 2010 | COMMERCE | Page 5 | napachamber.com

    ObJECTIVES FOR THE bRIEFING:

    To assist members in connecting withother membersTo invite members to participate on

    committeesTo introduce members to:

    Chamber leadership/Staff Ambassadors Committee chairs Business assistance organizations,and make use of them as businessbuilding resources.

    ALL MEMbER bRIEFING ON APRIL 20

    YOUR KEY TO THE CHAMbER...The purpose o this event is to make it easy or new and existing

    members to take action to get to know the chamber. The idea is thatwhen new members get actively connected to the chamber they will beable to grow their businesses more eectively to the benet o the wholecommunity.

    Meeting is facilitated by Sherry McKillop, Follow Your Compass.

    Questions should be addressed to Sherry McKillop

    707.227.7070 or [email protected]

    http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/http://twitter.com/NapaChamberhttp://www.facebook.com/NapaChamberhttp://www.napachamber.com/http://www.napachamber.com/
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    March 2010 | COMMERCE | Page 6 | napachamber.com

    Are you using your2010 City Guide,

    BusinessDirectory &Event Calendar?

    If you need more, stop bythe Chamber!

    EventandSeminarCalendar

    YourNapaChamberhasthebestbusiness

    calendarofeventsintheNapaValley.Keepthis

    cardhandytoscheduletheeventsandworkshops

    thatwillhelpyousucceed!Lookonlineforother

    eventsnotlistedhere,suchasConnect4Lunch

    andSecondWednesdaySalon.

    Alsoavailableatnapachamber.comistheonline

    AT-A-GLANCEEventCalendar.Theonline

    calendariseasytobookmarkandwillassistyou

    inmaximizingyournetworking,marketing,and

    businesseducationeffortswiththeevents,dates,

    times,venues,andregistrationlinksallonone

    page.

    ConnectwithusFacebookandTwitter,too!napachamber.com707. 226. 7455Nomnaons a

    d byMonday, Mac 22nd

    Aads b annoncdon Today in the Wine CountryKVON 1440AM - 9:00AM on

    Fday, Ap 9, 2010

    SAVe the DAte -tsday, May 18, 2010

    Napa Valley Marriott hotel & Spa

    This event recognizes localcommunity leaders, individuals andbusinesses for their outstandingleadership, contributions and/orachievements toward the bettermentof the communities of Napa Valley.

    Do Yo Kno A ho?

    Nomination Forms are available online atnapachamberfoundation.org

    This event is presented in partnership with

    The ValleysDaily NewsSource

    Media Partners

    OutStANDiNg COMMuNitY BOOSter

    OutStANDiNg heAlthCAre PrOFeSSiONAl

    OutStANDiNg NAPA VAlleY COllege StuDeNt

    OutStANDiNg hOSPitAlitY/tOuriSM AwArD

    OutStANDiNg NONPrOFit eMPlOYee

    OutStANDiNg NONPrOFit OrgANizAtiON

    fo foon caos...

    o ca 707.226.7455 fo mo nfomaon.

    andAfter-Hours

    MIXER

    Youll nd everything at theNapa Valley business Expo!Open to the Public Visit over 60 local businesses!

    We Will Introduce You Tothe Service Youve Been Searching for...

    n a p a c h a m b e r . c o m 7 0 7 . 2 2 6 . 7 4 5 5 creating a strong local economy

    providing networking opportunities

    Friday, MARCH 26, 2010mEritagE rEsOrtand spa

    875 Bordeaux Way, Napa4:30 p.m. - 7:00 p.m.

    *

    *Napa Chamber of Commerce

    presents the 21st Annual

    *NAME:

    COMPANY:

    ADDRESS:

    CITY: STATE ZIP:

    EMAIL:

    PHONE:

    Bring this coupon to the Expoand receive $5.00 o the$10.00 admission price. Limit one per person.

    $500OFF

    marCH 26, 2010meritage resort

    4:30 - 7:00 pm

    Food & Wine Sponsors:

    Vallergas Market

    Pine Ridge Winery

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    WE FOCus On businEss

    Napa Valley Marketplace owner-publishers Connie Anderson and DeborahStevens started their rst magazine inContra Costa ourteen years ago. Twoyears later the Napa magazine ollowed.Starting rom the ground up, these hardworking ladies covered everything romeditorials and sales to graphics andbookkeeping, not to mention keepingtheir windows clean. They understand thecommitment it takes to be an entrepreneurin a startup business and this is probablywhat is at the heart o their success.Their magazines, now totaling threewith the addition o the Solano CountyMarketplace this year, oer readers andadvertisers a central clearing ground oinormation at a reasonable cost.

    The magazine is supported byadvertising ees and mailed gratis tohouseholds across the tri-county area.Anderson says o their distribution anddemographics; Here in Napa County,we direct mail to over 41,000 homes andbusinesses each and every month coveringAmerican Canyon through St. Helena. Its

    Chamber Member Spotlight:

    Napa Valley Marketplace

    saturation. In Contra Costa we mail toover 45,000 and in Solano, over 30,000.That is over 300,000 readers every month.We eel that is really our competitiveedge.

    Anderson moved to Napa twentyyears ago seeking a great community inwhich to raise her amily. I believe itwas a great decision. My kids are well,grown, thriving and living here in Napa.My daughter, Kelly Hurst, works at theMarketplace also, she says. She is sel-taught, having taken myriad CommunityCollege classes to bolster her naturalbusiness instincts. The springboard thatgot her into journalism was an assignmentrom KVON-KVYN to do the very rstBest o Napa Valley report and shesbeen going steadily ever since.

    Stevens and Anderson keep theiradvertising costs aordable by running atight ship o ve ull time employees andour part time people. With the availabilityo the web placing an ad has become apainless online task and the magazineitsel is now ully downloadable.

    March 2010 | COMMERCE | Page 7 | napachamber.com

    Your Napa Chambers COMMERCEnewsletter is a vital 8-page electronicnewsletter currently reaching a subscriber baseo over 1,850 Napa Chamber o Commercemember emails each month and has asuccessul average open rate o 34%. Thistimely publication keeps our members up-to-date with legislativeissues, member benets, networking and event opportunities, and otherbusiness concerns in the Napa County area and State o Caliornia.

    Other Chamber advertising opportunities are: audio and video links on member business directory pages enewsletter hot sheets

    e-sheets radio interviews M2M savings program event sponsorships

    SeeSPOTLIGHTnext page.

    Napa Valley Marketplace is knownin the community or their philanthropiceorts and or the culture o philanthropythat they engender in their workplace.This is an area I am most proud o,says Anderson, contributing to thecommunity is both a priority and goal. Weare supporters and sponsors o countlessnon-prot organizations, the perormingarts, Downtown Napa, services clubs,the Queen of the Valley Foundation, theChambers o Commerce, Grad Night, andso much more, by donating space in themagazine every month. We have put threeemployees through the Leadership NapaValley program and give over 100 hours opaid employee time to do charitable work.We also have an education program oremployees urther advancement. It is thisocus on giving back to the community, anthe quality o the layout and content thatmakes the Marketplace magazines such asuccess with their readers.

    Considered a must read by many

    5 Class Times and 3 Locations On-Site Corporate Programs Chamber Member2Member Discount

    Visit us at www.NapaBootCamp.com

    Ph: 707-479-0866

    If youre ready for results,join our next FREE TRIAL!

    Renew your resources..

    by using the NapaChambers

    Green BusinessDirectory

    online at napachamber.com

    Napa Chamber: Supporting A Sustainable Future

    Get your messagein front of hundredsof Napa Valleybusiness andcommunity people...

    CREATING A STRONG LOCAL ECONOMY

    Call Katherine Zimmer at

    707.254.1147for space reservationsand specials...

    or email:[email protected]

    http://www.napachamber.com/http://www.napabootcamp.com/http://www.napabootcamp.com/http://www.napabootcamp.com/http://www.napabootcamp.com/http://www.napabootcamp.com/http://www.napabootcamp.com/http://www.napabootcamp.com/http://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/green_business.htmlhttp://www.napachamber.com/http://www.napavalleymarketplace.com/http://www.napachamber.com/green_business.htmlhttp://www.napabootcamp.com/
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    Upcoming Events... maximize your networking!

    March 26, 2010Napa Valley Business

    EXPOand MIXERMeritage Resort & Spa

    875 Bordeaux Way, Napa4:30 p.m. to 7:00 p.m.

    Bring plenty of

    business cards!

    NAPA CHAMbER 2010 OFFICERSRandy Martinsen, Chairman of the Board .................... Accelerated Marketing GroupRyan Gregory, Chair-elect..................................... Riechers & Spence Associates, Inc.Debra Dommen, Vice-Chair Advocacy ..........................Winegrowers o Napa County

    Cathy Poliak, Vice-Chair Membership ......................................CBPoliak HR SolutionsKent Kuhlmann, Vice-Chair Resources ........................... Retirement Capital StrategiesCherie Knox, Treasurer..............................................................Redwood Credit UnionMike Silvas, Immediate Past-Chair....................................Wine Country Fine Properties

    M I S S I O NAs the membership organization forbusiness, we promote our communityseconomic vitality and quality of lifethrough leadership development,advocacy, facilitation and education.

    bENEFIT from eing amember of the NapaChamber of Commerce

    For membership information call

    Sherrell Harper at 707.257.4598

    or Rebecca Johnson at 707.254.1142

    Creating a Strong Local Economy

    Promoting the Community

    Providing Networking Opportunities

    Supporting a Sustainable Future

    Representing Business to Government

    Engaging in Political Action

    NAPA CHAMbER STAFFLisa Batto, ACE, President/CEO, 707.226.7455, [email protected]

    Katherine Zimmer, VP Marketing & Communications, 707.254.1147, [email protected]

    Sherrell Harper, Membership, 707.257.4598, [email protected]

    Rebecca Johnson, Membership, 707.254.1142, [email protected]

    Jayson Johnson, Creative Manager, 707.254.1144, [email protected]

    Paula Wick, Customer Service, 707.226.7455, [email protected]

    Lynn Page, Sr. Administrator / Event Specialist, 707.254.1145, [email protected]

    Christine Sullivan,Administrative Assistant, 707.254.1143, [email protected]

    Caryl Chakerian, Communications, 707.738.6053, [email protected]

    COMMERCEeditorial is exclusively produced bythe Napa Chamber o Commerce,

    1556 First Street, Napa, CA 94559. 707.226.7455

    EDITOR: Katherine ZimmerPlease email submissions [email protected]

    April 2, 2010

    First FridayBusiness

    Development LuncCompadres Rio Grill

    505 Lincoln Ave. Napa$30 Members;

    $35 Prospective Members11:30 a.m. to 1:00 p.m.

    Sponsored by

    Umpqua Bank

    For more information call707.226.7455 and

    registerfor events online atnapachamber.com

    March 17, 2010

    Wake Up Your

    BusinessWednesday

    Napa Chamber Boardroom7:30 a.m. to 9:30 a.m.

    Best Practices in

    Email Marketing

    March 2010 | COMMERCE | Page 8 | napachamber.com

    SPOTLIGHTcontinued from previous page... A great advertising

    opportunity for your usiness

    Ads are now availale

    in the Napa ChambersCOMMERCE newsletter!

    Contact Katherine Zimmer for

    more information at

    707.254.1147 or

    [email protected]

    NEWFORMA

    T!

    when it hits their mailbox every month,it keeps locals in touch with locals andeatures locals every month in theirCommunity Snapshots pages. Whenasked what she loves about her businessConnie says, Oh so many things. I lovebeing able to share the heart o the peoplewho live here, work here and make it allhappen. I love sharing the excitemento our communitys accomplishmentsand celebrating our neighbors workingand playing. Just look at the CommunitySnapshots. This is who we are. We are alsopleased to be a resource or local businessinormation. Our goal is to help localbusinesses grow through advertising in the

    Marketplace Magazine. That is somethingeveryone can relate to in this recoveringeconomy.

    For more information aboutNapa Valley Marketplace go to www.napavalleymarketplace.com, or oradvertising rates call Mary Beth at707.718.3654.

    2010 DATES TO SAVE...

    April 15th July 16th

    NAPA CHAMbER bOARD OF DIRECTORSDean Bowen, Net-Flow Corporation; John Cardinale, State Farm Insurance; LindaChampagne, Artesa Winery; Sandra Elles, Napa County Farm Bureau; Ken Frank, La ToqueJohn Glaser, Napa Valley Unifed School District; Pamela Gleeson, Santen Inc.; SpencerGraham, Elizabeth Spencer Wines; Clay Gregory, The Napa Valley Destination Council;Cathy DAngelo Holmes, Coldwell Banker Commercial; Stanton Lawson, Sequoia SeniorSolutions; Bill Lockhart, Edward Jones; Kara Long, Tugboat, Inc.; Barry Martin, City oNapa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your CompassShawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, Napa Community Bank;Jaime Penaherrera, Queen o the Valley Hospital Foundation; Richard Rybicki, Rybick

    & Associates; Don Shindle, Westin Verasa Napa; Brenda Speth, Napa Valley RegisterJay Williamson, Williamson and Company.HONORARY DIRECTOR: Julian Weidler, Retired.

    http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/calendar_display.html?ID=13266http://www.napachamber.com/http://www.napachamber.com/http://www.napachamber.com/calendar_display.html?ID=13193http://www.napachamber.com/calendar_display.html?ID=14561http://www.napachamber.com/calendar_display.html?ID=13266