MOBILE COMMERCE INDEX

MARCH 2015

BRANDING BRAND

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2VISITSIn March 2015, mobile devices generated 54% of all online visits, a 13% increase from March 2014.

MAR2014 30%

48%

18%

Mobile

TabletSmartphoneTotal Visits: 137,638,298

52%

Desktop

39%

54%

15%

Mobile

TabletSmartphoneTotal Visits: 142,082,669

MAR2015

46%

Desktop

Compared to March 2014, desktop’s share of total online visits decreased 12%; smartphone’s share increased 30%.

YEAR-OVER-YEAR CHANGE IN MARKET SHARE

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; March 1 - 31, 2014 & 2015

Desktop

12%Tablet

17%Smartphone

30%

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REVENUE 3

In March 2015, mobile devices generated 28% of all online revenue, a 17% increase from March 2014.

Compared to March 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 56%.

YEAR-OVER-YEAR CHANGE IN MARKET SHARE

Desktop

5%Tablet

7%Smartphone

56%

Total Revenue: $281,136,986

76% Desktop

24% M

obile

MAR2014

9%Smartphone

Total Revenue: $307,607,678

72% Desktop

28%

Mob

ileMAR2015

14%Smartphone

Tablet14%

Tablet15%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; March 1 - 31, 2014 & 2015 brandingbrand.com

4

YEAR-OVER-YEAR CHANGE IN GROWTH RATE

Desktop

3%Tablet

7%Smartphone

32%

CONVERSION

MARCH 2014 MARCH 2015

3.21%

Desktop DesktopSmartphone SmartphoneTablet Tablet

3.12%

1.08%

2.36%

0.82%

2.21%

In March 2015, the average mobile conversion across all industries was 1.72%, a 13% increase from March 2014.

Compared to March 2014, desktop conversion decreased 3%; smartphone conversion increased 32%.

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; March 1 - 31, 2014 & 2015 brandingbrand.com

5

brandingbrand.com

bootolive

jacketblue

sweatercargo

foresttee

buttonflannel

military sleeve

blackcoat

cardigan

blouse

vest

patricks

bright

bathing

lime

hoodie

clothe

s

dress

jeans

short

sarm

y

jogge

rs pant

dark me

n

jeggin

gs

vintag

egir

ls

brown

stripe

d bra

bikini

emera

ld

long

lucky

TRENDING SEARCH

The most-searched “green” keywords on mobile included: jacket, dress, jeans, boot, and sweater.

Mobile searches with the keyword “green” increased 103% from the last week in February to the week of March 8 — the week before Saint Patrick’s Day.

“GREEN” SEARCH VOLUME “GREEN” SEARCH KEYWORDS

Data Used35 U.S. Apparel Smartphone Sites on Branding Brand’s Platform; February 22 - March 28, 2015

Week ofMAR 1

Week ofFEB 22

Week ofMAR 8

Week ofMAR 15

Week ofMAR 22

6QUICK HIGHLIGHTS

ABOUT THE MOBILE COMMERCE INDEX

The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods.

In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers around the world.

• In March 2015, mobile devices generated 54% of all online visits. (pg 2)

• In March 2015, mobile devices generated 28% of all online revenue. (pg 3)

• Compared to March 2014, desktop conversion decreased 3%; smartphone conversion increased 32%. (pg 4)

• Compared to March 2014, desktop’s share of total online visits decreased 12%; smartphone’s share increased 30%. (pg 2)

• Compared to March 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 56%. (pg 3)

• Mobile searches with the keyword “green” increased 103% from the last week in February to the week of March 8 — the week before Saint Patrick’s Day.

• The most-searched “green” keywords on mobile included: jacket, dress, jeans, boot, and sweater.

• In March 2015, the average mobile conversion across all industries was 1.72%. (pg 4)

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