MAY 2015

Branding BrandMOBILE COMMERCE INDEX

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2VISITS

MAY2014 31%

48%

17%

Mobile

TabletSmartphoneTotal Visits: 137,805,898

52%

Desktop

39%

53%

14%

Mobile

TabletSmartphoneTotal Visits: 142,330,799

MAY2015

47%

Desktop

In May 2015, mobile devices generated 53% of all online visits, a 10% increase from May 2014.

Compared to May 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 26%.

YEAR-OVER-YEAR CHANGE IN MARKET SHARE

brandingbrand.com

Desktop10%

Tablet18%

Smartphone26%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015

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3

In May 2015, mobile devices generated 27% of all online revenue, a 17% increase from May 2014.

Compared to May 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 44%.

YEAR-OVER-YEAR CHANGE IN MARKET SHARE

Total Revenue: $330,017,370

77% Desktop

23% M

obile

9%Smartphone

Total Revenue: $366,310,776

73% Desktop

27% M

obileMAY2015

MAY2014

13%Smartphone

Tablet14%

Tablet14%

brandingbrand.com

REVENUE

Desktop5%

Tablet0%

Smartphone44%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015

4

MAY 2014 MAY 2015

3.47%

Desktop DesktopSmartphone SmartphoneTablet Tablet

3.35%

1.18%

2.52%

0.89%

2.34%

CONVERSIONIn May 2015, the average mobile coversion across all industries was 1.85%, a 15% increase from May 2014.

Compared to May 2014, desktop conversion decreased 3%; smartphone conversion increased 33%.

YEAR-OVER-YEAR CHANGE IN CONVERSION RATE

brandingbrand.com

Desktop3%

Tablet8%

Smartphone33%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015

5

PERCENTAGE OF WEEKEND TOTAL

Friday Saturday Sunday Monday

22%18%

29%

35%

26% 25%23% 22%

MEMORIAL DAY WEEKENDDuring the holiday weekend, 29% of total visits and 35% of total revenue occurred on Monday.

On Monday, visits were 23% higher and conversion was 41% higher than clients' daily average due to Memorial Day sales.

HOLIDAY VS. DAILY AVERAGE

brandingbrand.comData Used20 U.S. Mobile Sites on Branding Brand’s Platform; May 22 - 25, 2015

Visits Revenue

FRI SAT SUN MON

Visits23%U Conversion

41%,

6QUICK HIGHLIGHTS

ABOUT THE MOBILE COMMERCE INDEX

• In May 2015, mobile devices generated 53% of all online visits, a 10% increase from May 2014. (pg 2)

• In May 2015, mobile devices generated 27% of all online revenue, a 17% increase from May 2014. (pg 3)

• Compared to May 2014, desktop conversion decreased 3%; smartphone conversion increased 33%. (pg 4)

• Compared to May 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 26%. (pg 2)

• Compared to May 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 44%. (pg 3)

• During the holiday weekend, 29% of total visits and 35% of total revenue occurred on Monday. (pg 5)

• On Monday, visits were 23% higher and conversion was 41% higher than clients' daily average due to Memorial Day sales. (pg 5)

• In May 2015, the average mobile coversion across all industries was 1.85%, a 15% increase from May 2014. (pg 4)

brandingbrand.com

The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods.

In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers around the world.