march 4 employee engagement event - glassdoor
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March 4 Employee Engagement Event - GlassdoorTRANSCRIPT
© Glassdoor.co.uk 2014 @glassdoor @holloman
Click to edit Master title styleClick to edit Master title styleASSEMBLE, ARM AND AMPLIFY
When Successful Employee EngagementBecomes Employer Branding
© Glassdoor.co.uk 2014 @glassdoor @holloman
© Glassdoor.co.uk 2014 @glassdoor @holloman
Agenda
The Power of Employer Branding Employee Engagement Strategies
– Assemble Your Talent Army of Brand Ambassadors– Arm Your Brand Ambassadors – Amplify Your Message
How to Top the Employer Branding Charts Questions?
© Glassdoor.co.uk 2014 @glassdoor @holloman
The Power of Employer Branding
© Glassdoor.co.uk 2014 @glassdoor @holloman
84%Would leave their current job for a company with an excellent reputation69%of jobseekers would not take a job with a company that had a bad reputation
Why Employer Branding Matters
© Glassdoor.co.uk 2014 @glassdoor @holloman
96% read reviews before accepting a job offer
If you don’t tell your story,someone else will tell
their version of it
© Glassdoor.co.uk 2014 @glassdoor @holloman
Glassdoor adaption in the UK & Beyond
6Mcontent
300Kcompanies
15Mjobs
190countries
22Mmembers
UK traffic growth over 5 years
Today British jobseekers engage with glassdoor.co.uk
609,000times a month
(Source: Software Advice Report, Jan 2014)
British employers that engage with their Glassdoor audience
© Glassdoor.co.uk 2014 @glassdoor @holloman
But Where Do You Begin?
© Glassdoor.co.uk 2014 @glassdoor @holloman
Step 1: ASSEMBLE your army of talent brand ambassadors
© Glassdoor.co.uk 2014 @glassdoor @holloman
Step 2: ARM your brand ambassadors
© Glassdoor.co.uk 2014 @glassdoor @holloman
Step 3: AMPLIFY your message
© Glassdoor.co.uk 2014 @glassdoor @holloman
Career Sites
“I love working at Marketo. We have a strong team of extremely talented people who are relentless overachievers. You can feel the buzz of energy as soon as you walk into the office.”
MarketoProfessional Services
Where to Amplify Your Message
Networking andEvents
Highlight the goodon career site and
social media
GlassdoorProfile
Twitter FacebookLinkedIn
© Glassdoor.co.uk 2014 @glassdoor @holloman
How to Top the Employer Branding Charts
© Glassdoor.co.uk 2014 @glassdoor @holloman
Read What Others Are Saying about You
© Glassdoor.co.uk 2014 @glassdoor @holloman
Be a Marketer
© Glassdoor.co.uk 2014 @glassdoor @holloman
Join the Conversation
© Glassdoor.co.uk 2014 @glassdoor @holloman
Measure ROI
© Glassdoor.co.uk 2014 @glassdoor @holloman
Questions?
© Glassdoor.co.uk 2014 @glassdoor @holloman
Claim Your FREE Basic Employer Profile!
Website:
http://glassdoor.com/employers
Twitter:
@Glassdoor
@holloman
Email: