marche 27 - marketing research
DESCRIPTION
To help a local restaurant launch their new Tartare Marinade products, the Marketing Research team at McGill University conducted focus groups, interviews, and surveys to gain market information. NOTE: This is not the complete PowerPoint of our project; it is merely a little taste of our extensive project PowerPoint designed by Marissa LeeTRANSCRIPT
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statistical
analysis
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who is in our target market?
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gender & age
HOW INFLUENTIAL IS EACH?
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Age is not associated or correlated with whether one likes tartare or would make tartare at home
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Gender is a discriminating factor
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Women generally like tartare more than men & are more likely to make it at home
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Trend of health consciousness amongst women (but men as well)
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yay or nay to the products?
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LOVE THE
PRODUCTS
LIKE THE
PRODUCTS
INDIFFERENT ABOUT THE PRODUCTS
DON’T LIKE THE
PRODUCTS
HATE THE
PRODUCTS
4% 14%
20%
49%
13%
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LOVE THE
PRODUCTS
LIKE THE
PRODUCTS
INDIFFERENT ABOUT THE PRODUCTS
DON’T LIKE THE
PRODUCTS
HATE THE
PRODUCTS
4% 14%
20%
49%
13%
52% OF THE RESPONDENTS
DID NOT LIKE THE PRODUCTS
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>> Ability to see the sauce <<
>> The size and choice of font <<
>> The shape of the bottle <<
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would people
make tartare?
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WOULD MAKE TARTARE
WOULD NOT
MAKE TARTARE
ALREADY HAVE
MADE TARTARE
40% 47%
13%
53% WOULD POTENTIALLY
MAKE TARTARE
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MAKING TARTARE IS RELATED TO HOW
PRICE CONSCIOUS SOMEONE IS
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PRICE
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INITIALLY
$6.95
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NOW
$9.95!
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$6.99 PROFIT MARGIN
$5.24 (PER BOTTLE)
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The Current Products
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