marietta college's visual identity guidelines (athletics)

MARIETTA COLLEGE PIONEERS

ATHLETIC VISUAL IDENTITY GUIDELINES

SECOND EDITION • OCTOBER 2006

M A R I E T T A C O L L E G E P I O N E E R S A T H L E T I C V I S U A L I D E N T I T Y G U I D E L I N E S 2

S E C O N D E D I T I O N • O C T O B E R 2 0 0 6

This introduction originally accompanied the first edition of these guidelines that were printed

in 2003.

Introduction

In the 168 years Marietta College has been in existence there has never been a unifying

symbol of the Pioneers. The word Pioneers has never had an established, consistent

symbol. Athletic teams came up with their own symbols and lettering and it was very

difficult to pinpoint the College’s official brand. The athletic department has determined

an identity system that will make a stronger statement for the College is important.

Now is the perfect time for us to put a visual representation of what “Pioneers”

represents. A new symbol that will coincide with the opening of the Dyson Baudo

Recreation Center and a new era at Marietta College. By giving the Pioneers a visual

identity, Marietta College will have a professional look and a higher profile as a college.

Many larger institutions (Boston College, BYU, and San Diego St. University) have been

able to update their logos and team colors, giving them a unified look and an overall

professional feel. The new logo design will provide the athletic department with the

opportunity to bring uniform colors back to one standard and give the College a

consistent look across all athletic teams. This consistent look will hopefully also ignite a

new interest to the retail sale of clothing and merchandise to fans, alumni, and students.

The new athletic logo will unify all of our students, alumni, parents, fans, and athletic

teams. It can give the athletic department a consistent look and the feel of a “big time”

college program. The new logo is flexible and gives each coach choices as to how to use

the logo without changing the overall feel and look of the logo. The logo comes in both

one color and in a black and white version. It will be used on all material so that it

conveys a simple and consistent message from Marietta College.

As Marietta College continues to strive for excellence in and out of the classroom, it is

imperative that the entire athletic department communicate with a clear, consistent

public identity. The development of Athletic Visual Identity Guidelines by the entire

athletic department is critical to achieving this objective.

The most basic yet comprehensive component of a strong institutional athletic image is a

unified visual presentation. Collectively, all elements of the Marietta College Athletic

Department must present to the world a consistent image that reflects our quality,

professionalism and mission. The Marietta College Pioneers name carries heavy

responsibility. It stands as the sum of the institution’s many parts and embodies the

authentic, recognizable essence of this institution. It must reinforce to many diverse

audiences a definitive and unique impression.

Every time someone from Marietta College communicates with the public, it contributes

to our reputation. Public appearances, publications, stationery, newsletters, T-shirts,

displays, business cards, advertisements, media interviews, Web sites, flyers, signs and



other forms of communication represent not just the individual or program, but the

entire College. As symbols of a winning athletics program, the logos and logotype must

be used appropriately in both printed and electronic publications. When used correctly,

the result are strong, consistent graphics that inspire confidence in players and staff and

enhance the reputation of the program and the institution. This Athletic Visual Identity

Guidelines manual outlines how and when athletics department staff, merchandising

and printing vendors, and the media may use the Marietta College Pioneers athletics

logos and logotype in publication. This manual covers most, but not all, examples of

acceptable usage. For clarification on the appropriateness of other usages, please consult

the Director of Athletics or the Office of College Relations.

By complying with these specifications, you help project and protect a clear, unifying

image for the College. Marietta College’s Athletic Visual Identity Guidelines feature a

new visual identity, alternate logos, usage guidelines, typography guidelines and a new,

approved stationary style.

Note

The information contained in this manual is intended as a guide to the graphic standards

followed by the Marietta College Athletics Department and the Office of College

Relations. Staff members have been authorized and directed to review all logo

applications, including those complying with the guidelines listed here.

If you have a question about any of the points mentioned in this publication, please

contact the athletic director at 740.376.4667, or the Office of College Relations at

740.376.4715.



Athletic Visual Identity Guidelines

All materials printed or produced by the Marietta College Department of Athletics, or in

the name of Marietta College Pioneers, will adhere to the guidelines of the Marietta

College Athletics Visual Identity. Extra copies of the manual are available from the

Department of Athletics.

The graphic elements contained in this guide are not to be altered in any manner and are

reserved for use by Marietta College Athletics only. The Director of Athletics must

approve any exceptions.

• Individuals may not order any merchandise (clothing, stationery, etc.) that do

not conform to these guidelines, including all items purchased/produced in-

house or by third-party vendors.

• Apparel-related items may require additional guidelines. Please contact the

Director of Athletics or College Art Director.

• All design and ordering of stationary, envelopes, and business cards must be

initiated through the Office of College Relations.

Marietta College’s athletics imagery is one of the most visible representations of the

College’s visual identity. In order to strengthen and maintain this image, the College has

developed this guide to define specific, acceptable uses of athletics logos, images, and

fonts:

• When printing the names of individual teams and programs, the College’s

approved, specially designated type font must be used.

• Each of the images shown in this guide must appear in a horizontal and square

position. No other format is acceptable.

• UUssee ooff aannyy pprreevviioouuss iimmaaggeess,, lleetttteerrhheeaadd,, aanndd ootthheerr aatthhlleettiicc ddeessiiggnn eelleemmeennttss mmuusstt

bbee ddiissccoonnttiinnuueedd aass nneeww iitteemmss aarree oorrddeerreedd..

• In accordance with all graphic standards and uniform guidelines, images shown

are only a sampling of how the logos will be personalized to fit each athletic

program.



Marietta College Visual Identity Marks

Marietta College’s athletic visual identity is based on a system of official graphic marks,

coordinated to help the public easily identify the College athletics and to promote

Marietta’s distinctiveness and visibility among its many important audiences. The

images depicted are the official athletic visual identity marks of Marietta College. To

promote strength and consistency—and to protect important trademark registrations—

use of these marks should adhere to the graphic standards outlined in this manual.

Official Marietta College Athletics Logo

The primary Marietta College Pioneers athletic logo uses a stylized Pioneer and

incorporates the word “Pioneers” in white with a Sliver/gray and Navy Blue outline. For

the vvaasstt mmaajjoorriittyy ooff aapppplliiccaattiioonnss,, tthhee PPrriimmaarryy LLooggoo sshhoouulldd bbee uusseedd. The primary logo is

preferred for most uses. Where possible, print the entire image in Marietta College Blue

(PMS 281 or PMS ) and either Metallic Silver, 30% of PMS Black, or PMS Cool Gray 3.

Secondary LogoUse of the secondary logos is acceptable for most applications, and is used at the

discretion of the individual coach or Director of Athletics. The following secondary logos

and wordmarks are permissible, but are to be used as the first choice when not using the

Primary Logo.

• “Pioneers Head Logo”

Wordmarks• “Marietta” is fully acceptable to be used as the secondary mark and is to be used

when not using the Primary Logo.

• “Pioneers Word Logo”





Logo Type Options

There are two logo type options for general athletics use. Either one may be used. In

addition, each individual program has its own team-specific logo type designation for

related items.

EExxaammppllee 11:: This is how the PIONEERS

Logo Type would be used with an

individual program.

EExxaammppllee 22:: This is how the Logo Type would

be used with an individual program.

EExxaammppllee 33:: This is an example of how

the one-color PIONEERS Logo Type

would be used with an individual

program or general athletics.

EExxaammppllee 44:: This is an example of the one-

color Logo Type would be used with an

individual program or athletics in general.

EExxaammppllee 55:: This is an example of the

one-color Primary Logo and how it can

be customized for an individual

program.

EExxaammppllee 66:: This is an example of the full-

color Primary Logo and how it can be

customized for an individual program.



Guidelines

To assure that the logos are used correctly, the following guidelines have been

established. Exceptions to the rules outlined below require approval of the Office of

College Relations.

Color Reproduction

The official colors of Marietta College are “Marietta Blue” (Pantone Matching System

PMS 281 for coated paper and PMS 295 for uncoated paper) white and gray. When gray

or metallic silver cannot be used the alternative is 30% black. All of the Marietta College

visual identity marks must appear in their entirety in either Marietta Blue (PMS 281

coated, PMS 295 uncoated), black, gray, or in white for reverse-out applications.

Since white is one of Marietta’s official colors, white paper is usually a better choice than

off-white or colored papers for printed publications, and provides a white background

when reversing out Marietta’s athletic visual identity marks.

When ordering materials from a vendor (for example, shirts and mugs) asking for “navy

blue” is acceptable.

281 C 295 UC White Cool Gray 3 Metallic Silver

877



Reproduction and Minimum Size

Whenever possible, the logo should be used in one of the standard sizes as described in

this manual. The logo must never be reproduced smaller than the minimum size.

Reducing the logo further compromises the integrity of the icon and the readability of

the wordmark.

Primary Logo

Minimum size width 1.25 inches

Head Logo

Minimum size 1.25 inches

Pioneers Wordmark


Marietta Wordmark




Incorrect Logo Usages

To ensure visual consistency, promote recognition, and preserve its trademark status, tthhee

MMaarriieettttaa CCoolllleeggee llooggoo mmuusstt nnoott bbee aalltteerreedd iinn aannyy wwaayy.. TThhee iilllluussttrraattiioonnss bbeellooww

ddeemmoonnssttrraattee mmaannyy,, bbuutt nnoott aallll,, iinnccoorrrreecctt uusseess ooff tthhee llooggoo::

1. The logo should never be reproduced from

a Web site or previously printed

publication.

2. The logo cannot be redrawn, re-set, re-

proportioned or distorted, nor can it be

printed from an unapproved or

unenhanced electronic output (for

example, laser printer, fax or copy

machine).

3. The logo should never be printed within a

border or other type of artwork.

4. To ensure legibility, the logo is best used

on a solid background, rather than over-

printed on a photograph, on a heavily

textured design or on top of other words.



5. The logo cannot be substituted for the words "Marietta College Pioneers" in a

publication’s title; nor can it be used as the subject "Marietta College Pioneers" in a

sentence, tag line or slogan.

6. The words "Pioneers" and "Marietta

College" cannot be set in another typeface

and used in place of the official logotype.

7. The Pioneer head and logo should not be

reversed; the head must appear to be

looking right.

8. Colors should be printed exactly as shown in the color breaks, or as necessary to

comply with NCAA regulations. TTHHEERREE SSHHOOUULLDD BBEE NNOO CCOOLLOORR

SSUUBBSSTTIITTUUTTIIOONNSS!!

Support the tonight

P IONEERSIONEERS

P IONEERSMARIETTA COLLEGE



9. The logo should not be reproduced at an

angle other than horizontal.

10. The logo Pioneers Word Logo and

Pioneers with mascot ccaannnnoott bbee pprroodduucceedd

with anything other than either AA)) the text Marietta College or BB)) the individual sport team. Both

Marietta College and the sports team

cannot appear under the logo.

11. Logo ccaannnnoott bbee sseeppaarraatteedd from the

“Pioneers” art unless approved. Only in a

few specific cases can the Pioneer art be

removed (example: 2003-05 football

helmets).

B A S K E T B A L L

B A S K E T B A L L



12. NO PRE-EXISTING ARTWORK MAY BE USED ON ANY MARIETTA COLLEGE

ATHLETIC MATERIAL. ANY ARTWORK, FOR ANY NEW MATERIAL SHOULD

BE ARTWORK DESCRIBED IN THIS MANUAL.



Reverse Applications

The athletic logo, on occasion, will need to be printed in reverse (white logo on dark

background). Special artwork for this usage has been created so that the logo will always

be easily distinguishable. When this form of use is required (in black and white or in

color), the correct artwork must be obtained from the Office of College Relations along

with printing advice and approval.

All logos may be reversed out. Meaning they may be reproduced as white on a dark

background. TTHHIISS IISS NNOOTT RREECCOOMMMMEENNDDEEDD AASS AA FFIIRRSSTT OOPPTTIIOONN AANNDD SSHHOOUULLDD

OONNLLYY BBEE UUSSEEDD IINN EEXXTTRREEMMEE CCAASSEESS WWHHEERREE OONNEE OOFF TTHHEE OOTTHHEERR LLOOGGOO OOPPTTIIOONNSS

CCAANNNNOOTT BBEE UUSSEEDD.. A 1-color version of all logos are available on the CD included with

this package and are available through the Sports Information Office or Office of College

Relations.

All other logos on a dark background are produced with a white border or a keyline. If

this form of the logo will not work, the correct artwork must be obtained from the Office

of College Relations along with printing advice and approval.

Patterned Backgrounds

All marks should not be used on patterned backgrounds if at all possible. If there is a

question that arises about the useability on a patterned background please feel free to

consult the College Art Director about the logo usage.

Primary LogoRReevveerrsseedd

Primary Logo on color background

with a keyline (white border).

Control or Protected Area

When using the logo, it is important that the area immediately surrounding the logo

remain free of type or other graphics, so that nothing competes with the logo itself.

Logo Use with Other Symbols

Only the athletic logo or Marietta College logo is to be used on official college

publications. The Marietta College Pioneers athletic logo may appear on the same page

with that of another organization, but only to show co-sponsorship of an event or

program, or as an illustration of group membership (i.e. Ohio Athletic Conference

institutions); in either case, approval by the Director of Athletics or Office of College

Relations is required.

Specialty Applications

Specialty applications of the logo (mugs, bumper stickers, T-shirts, decals, etc.) must be

approved in advance by the Director of Athletics or Office of College Relations.



The gray represents the CONTROL AREA



Letterhead

Marietta College’s official athletics letterhead may be ordered by contacting the Office of

College Relations. Athletic departments may order letterhead customized for their

individual program as shown below. To maintain consistency and professionalism in all

College correspondence, individual campus entities or persons mmaayy nnoott ddeessiiggnn their own

letterhead. To order letterhead, call the Office of College Relations, Director of Printing

and Production at ext. 4727 (on campus) or at 740.376.4727 (off campus).

Doug Foote, Head Men’s Basketball CoachMarietta College • 215 Fifth Street, Marietta, OH 45750-4013

Phone: (740) 376-4612 • Fax: (740) 376-4674 • E-mail: [email protected] • www.marietta.edu

CUSTOMIZED PROGRAM-SPECIFIC LETTERHEAD



Envelopes

The standard address block used for all Marietta College athletic envelopes and labels is

illustrated below. For more information, or to order, contact the Office of College

Relations at ext. 4727 (on campus) or at 740.376.4727 (off campus).

Patrick Holguin, Head Coach Men’s and Women’s Soccer215 Fifth Street, Marietta, OH 45750-4013

CUSTOMIZED PROGRAM-SPECIFIC ENVELOPES



Business Cards

To maintain a consistent and professional image for Marietta College, the business card

format illustrated below will be used for all athletic department personnel. Individual

campus units or persons mmaayy nnoott ddeessiiggnn their own Marietta College business cards. To

order business cards, call the Office of College Relations at ext. 4727 (on campus) or at

740.376.4727 (off campus).

215 Fifth StreetMarietta, OH 45750-4013Phone: (740) 376-4664Fax: (740) 376-4440

E-mail: [email protected]

Curt WieseHead Football Coach

Doug Foote, Head Men’s Basketball CoachMarietta College • 215 Fifth Street, Marietta, OH 45750-4013

Phone: (740) 376-4612 • Fax: (740) 376-4674 • E-mail: [email protected] • www.marietta.edu

2.5 “

1 “

1 “

1.25 “

April 5, 2006

Mr. Name O. Person

123 Maple Street

Marietta, OH 45750

The progressive subway ran away noisily, because umpteen obese Macintoshes laughed, even though elephants

kisses umpteen silly Klingons, but five lampstands gossips, even though one almost angst-ridden ticket tickled two

chrysanthemums. One orifice marries umpteen dogs. Obese orifices bought umpteen quite angst-ridden subways.

Two lampstands fights the purple trailers, and one subway tickled the silly dogs. Five progressive chrysanthemums

partly drunkenly bought umpteen very obese televisions, although the chrysanthemums quickly abused one

irascible dog. Umpteen orifices partly drunkenly fights chrysanthemums.

One cat tastes five bourgeois trailers. The orifice grew up, then two pawnbrokers tickled Quark. One quixotic

elephant untangles five orifices. Obese bureaux grew up.

Five almost irascible trailers annoyingly abused umpteen mats, yet the obese Jabberwockies auctioned off one

bourgeois subway, then five elephants laughed. The fountain untangles two trailers, although Phil gossips, and

bureaux slightly cleverly perused one subway. Two aardvarks marries the botulism, although one Klingon

annoyingly kisses the mat.

One speedy chrysanthemum ran away, however two pawnbrokers fights the bourgeois lampstand, although Dan

towed one aardvark.



Correspondence Style Guidelines

To provide a more standardized, professional look for Marietta College correspondence,

the College ssuuggggeessttss that the letter begin at least 2.5” from the top of the page with a 1”

margin at both the right and left. A 11/4” margin should be set at the bottom of the

page. Letters should be printed in 11 point Arial (sans serif ) or Times New Roman (serif )

font and should follow the format shown below.

1”

1”

1.25”

Second sheet

letterhead margins



Recommended Type Styles

The recommended type styles for Marietta College’s stationery and campus-wide

marketing materials are listed below. These type styles possess a dignified, easy-to-read

quality and their use is encouraged for body copy in brochures, newsletters,

advertisements, and other communications. If you have a question about a font usage

please contact the College Art Director 740.376.4715.

StonePrint-Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyz1234567890

SSttoonneePPrriinntt--BBoolldd

AABBCCDDEEFFGGHHIIJJKKLLMMNNOOPPQQRRSSTTUUVVWWXXYYZZ11223344556677889900

aabbccddeeffgghhiijjkkllmmnnooppqqrrssttuuvvwwxxyyzz11223344556677889900

StonePrint-Italic



StonePrint-Roman Small Caps



StonePrint-Italic Small Caps



Times New Roman



Times New Roman Bold



Arial - Normal



Akzidenz Grotesk - NormalABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz1234567890

Akzidenz Grotesk - BoldABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz1234567890

Akzidenz Grotesk - NormalABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz1234567890

SERIF

SANS SERIF



Baseball Logo and Crew Shield

Under the current Athletic Visual Identity the Marietta College Baseball logo and crew

shield will be kept in use. The baseball MC and crew shield will ONLY be used in

references to the Marietta College baseball team and crew teams. All color standards and

identity standards will apply to the baseball MC and crew shield.

Official Marietta College Logo

In the summer of 2006, the Marietta College President and Cabinet officially approved

this logo to serve as Marietta College’s primary visual identity mark of the institution for

use on its stationery package, merchandise, and all printed and electronic publications.

The “Erwin Tower” oval icon represents Marietta College’s history of commitment to

academics and to its liberal arts foundation.

Official Marietta College Seal

The Marietta College seal is the official ceremonial mark of the institution. As such, it is

reserved for more limited use than the logo.

LV

X•

ET

VE

RIT

AS

CO

LLE

GII

• M

ARIETTENSIS

• SIG

I LLVM

• MDC CCX XXV

•



Approval Process

If a job is produced through the Office of College Relations, then it meets the guidelines

set forth in this document and will receive an approval number for the vendor

responsible for producing the job.

If for some reason a department produces a piece that carries the Marietta College logo,

but has not been produced by College Relations then that job will need to be approved

by College Relations. The person or department developing a job needs to submit a copy

of the project to College Relations in person or by email. The project will then be

reviewed by the College Relations staff (to ensure the logos and colors are correct) and

will be either returned for adjustments to be made or approved and assigned an approval

number. An approval number is required before a vendor may begin working on that

job. The approval process is not intended to slow down the production of a job and it

will be done in as timely a manner as possible.

Trademark Information

Marietta College’s athletic visual identity marks are currently in the process of being

registered with the U.S. Patent and Trademark Office. This means that:

• Neither the College’s marks or approximations may be used to identify entities other

than Marietta College.

• The College’s rights to revenue generated by the commercial use of its marks is

protected.

• The College’s marks cannot be altered or used inappropriately without jeopardizing

legal protective status.

• Marks, when used on apparel, should be displayed with the “TM” symbol indicating

trademark status.

Merchandising

The College presents a wide variety of merchandise to students and alumni. The primary

hub for Marietta College merchandise is the College Bookstore, which has developed

strategies for incorporating the College’s athletic visual identity into its merchandise.

Campus departments, offices, and program areas may also order merchandise for the

audiences that they serve. Although these items are often prepared according to the

prevailing fashion style or vogue, most suppliers are capable of preparing customized

items to match Marietta College’s athletic visual identity. While additional production

costs may sometimes result, vveennddoorrss mmuusstt aallwwaayyss rreepprroodduuccee oouurr ooffffiicciiaall vviissuuaall iiddeennttiittyy

mmaarrkkss aass ddeessiiggnneedd aanndd mmaattcchh PPMMSS 228811 oorr PPMMSS 229955 eexxaaccttllyy ((ffoorr pprriinntteedd mmaatteerriiaallss)) oorr aass

cclloosseellyy aass ppoossssiibbllee ffoorr ootthheerr mmeerrcchhaannddiissee wwhheerree PPMMSS mmaattcchhiinngg ccaappaabbiilliittiieess ddoo nnoott eexxiisstt

((uussuuaallllyy NNaavvyy BBlluuee))..

To protect the trademarks of the College, aallll iitteemmss bearing Marietta College’s name or

logos must be officially licensed and approved. The Office of College Relations is

responsible for coordinating the College's licensing and trademark program. This officemmuusstt aapppprroovvee aallll mmeerrcchhaannddiissee bbeeaarriinngg tthhee nnaammee aanndd//oorr ssyymmbboollss ooff tthhee ccoolllleeggee pprriioorr ttoo



mmaannuuffaaccttuurriinngg oorr ddiissttrriibbuuttiioonn.. The College strongly suggests that when ordering items

(such as mugs, keychains, shirts, and pens) that you do so through the Office of College

Relations and by contacting the Director of Printing and Production (ext. 4727). The

Office is prepared to handle such requests and in many cases can save the client money

by taking bids from multiple merchandising vendors. Camera-ready art can be e-mailed

to vendors so they may produce their merchandise according to Marietta’s standards.

The Office of College Relations will be the sole judge of acceptability and reserves the

right to grant approval of uses and designs that may deviate from these guidelines.

Note to Vendors

The visual identity marks depicted in this manual are trademarks of Marietta College. All

graphic standards and restrictions outlined in this manual apply to the production of all

merchandise—whether purchased by the College or by outside funding. Design

alterations or substitutions are strictly prohibited without the express written consent of

the College Art Director (see page 25 for contact information).

All jobs produced at Marietta College that carry the official logo need to have an approval

number (as discussed on page 23). WWiitthhoouutt tthhiiss nnuummbbeerr,, MMaarriieettttaa CCoolllleeggee rreesseerrvveess tthhee

rriigghhtt ttoo rreejjeecctt ddeelliivveerryy ooff,, aanndd ppaayymmeenntt ffoorr,, mmaatteerriiaallss ccoonnttaaiinniinngg uunnaauutthhoorriizzeedd oorr

iinnccoorrrreecctt uussaaggeess ooff tthhee MMaarriieettttaa CCoolllleeggee vviissuuaall iiddeennttiittyy mmaarrkkss,, iinncclluuddiinngg tthhee CCoolllleeggee llooggoo,,

sseeaall,, aanndd aatthhlleettiicc llooggooss..

How to Obtain Visual Identity Marks

Marietta College’s visual identity marks are available by requesting production-ready files

through the Office of College Relations or the Sports Information Director. (Please allow

1-2 working days for your request.)

CCoonnttaacctt IInnffoorrmmaattiioonn::

Art Director

Marietta College

215 Fifth Street

Marietta, OH 45750

ext. 4715 (on campus)

740.376.4715 (off campus)



Office of College Relations Contacts

HHuubb BBuurrttoonn

Associate Vice President for Alumni Relations and College Relations

ext. 4402

740.376.4402

[email protected]

TToomm PPeerrrryy

Director of College Relations

ext. 4408

740.376.4408

[email protected]

RRyyaann ZZuunnddeellll

Art Director

ext. 4715

740.376.4715

[email protected]

AAddeelliinnee BBaaiilleeyy

Director of Printing and Production

ext. 4717

740.376.4717

[email protected]

FFrraannkk DDiilllleerr

Web Master

ext. 4857

740.376.4857

[email protected]

JJeeffff MMooyyeerrss

Print Shop Supervisor

ext. 4610

740.376.4610

[email protected]

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