Position:

Event/Marketing Manager

Mariia Rodionova Maria.V.Rodionova@gmail.com

https://ru.linkedin.com/in/mariarodionova

MARKETING EXPERIENCE

Documents preparation Creation of presentations, commercial offers, special-purpose programs

More than 300 specific, target-focused documents for 11 years (preferably, for real estate, manufacturing industry, or connected with digital technologies sphere)

Marketing services for third-party companies (“subscription” services) including:

Researches Marketing analysis:

product defining, sales points, positioning, message and USP developing;

target audiences, anchor target audience, values, needs and demand;

communication channels required to reach target audiences.

Designing and implementing of a marketing plan: marketing and advertising activities list (TV, radio, print

media, outdoor, indoor advertising, internet and social networks, special events);

copy writing, scripts for video clips and audio advertisements;

communication with media - control over materials production and ad placement;

managing web-sites and landing pages; organizing events and guerilla marketing.

Clients: Company manufacturing meat, fish

and vegetables processing equipment

Company manufacturing semitrailers

French cuisine restaurant International network restaurant Real estate developer (class A

building with commercial and residential real estate units; promotion at under construction and construction stages)

Market researches

Market research of outdoor advertising at Volga Federal District, Russia

Goal: to identify major development trends in the region’s outdoor advertising for a company planning entry into the market (Commissioning Client). Tools: collection and analysis of secondary data from open sources. Key topics: key players in twenty largest cities of the region, their strategies, market shares, types of advertising media prevalent.

Employee loyalty research

Goal: to assess employee loyalty level for management decision-making actions Tools: opinion poll, questioning and interviewing. Key topics: employees’ values and goals, company’s values and goals, goals and values alignment.

Market research of TV advertising of Cheboksary, Russia

Goal: to estimate a size of TV advertising market before supposed company (Commissioning Client) merger with the largest city media agency. Tools: calculation based on viewing grid, prices, and loading level data. Note: the result was congruent with the official data announced later.

Market research of commercial property of Kaliningrad, Russia (participation)

Goal: to evaluate prospective demand for real estate facilities, an office building (Commissioning Client) being designed Tools: market analysis (size, loading, current demand), in-depth interviews with industry experts and commercial estate tenants. Key topics: total floor space of the future office building, average area of a standard office, classes of real estate property.

Market research of high-price catering establishments of Kaliningrad, Russia

Goal: to revise current marketing strategy of a restaurant (Commissioning Client) Tools: collection and analysis of secondary data from open sources, interviewing of current and potential customers. Key topics: factors in choice of a restaurant, Client’s restaurant evaluation (SWOT analysis), feedback from interviewers – comments and suggestions.

Market research of cinder block facilities of Kaliningrad, Russia

Goal: to evaluate prospective demand for cinder block as a construction material for household buildings. Tools: collection and analysis of secondary data from open sources, field study, in-depth interviews with industry experts. Key topics: types of facilities being built of cinder block, market demand.

Market research of meat, fish and vegetable processing equipment, Russia

Goal: to estimate the size of imported processing equipment market and to describe its structure for Russian manufacturer producing similar equipment (Commissioning Client). Tools: analysis of data files (imported equipment) for 5 years. Key topics: most in demand equipment, most often used/replaced equipment, major competitors.

Market research of canned meat and fish, Russia

Goal: to identify major market trends for designing promotion programme for a manufacturing company (Commissioning Client). Tools: collection and analysis of secondary data from open sources, field study, analysis of competitors’ promotion programs. Key topics: production geography, market structure, competitors, price policy, customers, major trends.

Market research of innovative digital technologies, Russia

Goal: to identify prospective technologies and major development trends to develop company’s (Commissioning Client) strategy and create product portfolio. Tools: collection and analysis of secondary data from open sources. Key topics: leading innovation technologies, mature markets’ trends, industries may become prospects.