MARIKINA BUSINESS PORTAL (MBP)

Marikina City’s Best Practice

Documented by

CLARISA B. OMAMOS

Cluster Head (LGOO VI), DILG-Marikina City

October 29, 2016

MARIKINA BUSINESS PORTAL

Featured Best Practice of Marikina City

SUMMARY:

1. PROFILE OF THE CITY

1.A GENERAL INFORMATION

PROFILE OF MARIKINA

Location

Marikina, a lush valley bounded by mountain ranges and sliced by a river, is one

of the seventeen (17) cities and municipality comprising Metro Manila area. It lies

within 14º 35’ latitude and 14º 41’ longitude, approximately 16 kilometers away from

the City of Manila passing through Quezon City. On the east, Marikina is bounded by the

Sierra Madre Mountains, on the west by the hills of Quezon City, on the north by the town

of San Mateo and city of Antipolo, and on the south by the town of Cainta and the city of

Pasig.

Land Area

Previously, Marikina had a total land area of approximately 2,150 hectares or

21.50 sq kms, as certified by the Bureau of Lands Management (BLM). However, in the

cadastral surveys undertaken by the Bureau of Lands in the year 2012 and the third

quarter of 2013, it was determined that Marikina has an actual land area of 2,314.37

hectares or 23.14 sq kms. This is now the official land area statistic adopted by the city

government.

Marikina is divided into two districts. District 1 consists of nine barangays with a

total land area of 937.52 hectares, which is 40.50 percent of the total land area of

Marikina; while District 2 is composed of seven barangays, with a total land area of

1,376.85 hectares or 59.50 percent of the total land area of the city.

Table 1

Land Area By Barangay

Barangay Area (has) %

DISTRICT I 937.52 40.50

1. Sto. Niño 162.56 7.02

2. Malanday 165.58 7.15

3. Barangka 80.11 3.46

4. San Roque 115.79 5.00

5. Jesus de la Peña 90.03 3.89

6. Tañong 116.86 5.05

7. Kalumpang 80.27 3.47

8. Industrial Valley Complex 74.89 3.24

9. Sta. Elena 51.43 2.22

DISTRICT II 1,376.85 59.50

10. Concepcion I 226.24 9.78

11. Tumana 191.40 8.27

12. Concepcion II 194.77 8.42

13. Marikina Heights 233.55 10.09

14. Nangka 159.50 6.89

15. Parang 170.46 7.37

16. Fortune 200.93 8.68

TOTAL 2,314.37 100.00

Data source: Engineering Office, 2015

Existing Land Use

Table 2 shows that the city is predominantly residential in character, slightly

more than half of the city’s total land use. Around 10.25 percent is allocated to industrial

use and about 9.01 percent to commercial use. But with the existing land use trend

toward commercialization as a result of the proliferation of the tertiary or service sector

and the phase-out and/or relocation of some of the biggest manufacturing industries

such as Noritake, Purefoods, and Sime Darby, the commercial use as well as residential

use are expected to increase. The expected increase in residential use is ascribed to the

conversion of the Noritake land from industrial to residential use.

In general, land values and densities are increasing, given the limited supply of

lands which are influenced by the increase of commercial activities and in-migration in

the city.

Table 2

Existing Land Use

Land Use Category

Existing Land Use (2013)

Area (has) %

Residential 1235.36 53.38

Commercial 208.52 9.01

Industrial 237.22 10.25

Institutional 119.90 5.18

Open Space/Park 99.54 4.30

Area for Priority Development (APD) 79.56 3.44

Cemeteries 34.45 1.48

Cultural Heritage 0.23 .01

Roads 251.56 10.87

River 48.03 2.08

TOTAL 2,314.37 100.00

Data source: CPDO, 2001–2006

Topography

Mountain Ranges

Since Marikina is primarily a valley nestled amid mountain ranges and rolling

hills, its topography is generally characterized as level, with only a portion found mildly

sloping. These mildly sloping areas are particularly evident in the eastern section of the

town.

Its surface features also highly favors agricultural land use, which was the

predominant use of the land two decades ago. These topographic characteristics have

rendered the town to be generally suitable for urban settlements, as evidenced by the

ever-increasing number of subdivisions and industrial establishments in recent years.

Slope

About 1,689.49 hectares or 73 percent of the total land area of Marikina has the

Type A Slope classification (0–25 percent) or highly suitable for and tolerant both to

mechanized farming and urban development. This is particularly evident in the western

and central sections of the city.

The northeastern and southeastern sections of the city, on the other hand, are

classified as Types B and C, respectively, with the former covering about 231.44 hectares

and the latter encompassing about 393.44 hectares. Lands having 2.5–10 percent slopes

are fairly tolerant to development, although excessive removal of ground cover may

cause erosion and land slippage.

Water Bodies

The Marikina Riverm which measures about 9.74 km, serves as the city’s

principal drainage system. It originates from the foothills of the Sierra Madre Mountains

traversing the Marikina Valley, and further down joins Pasig River in the south. The

average water level of the river is about 3 meters, however, it can increase to 19 meters

during heavy rains.

The Nangka River, which serves as the boundary of Marikina and the municipality

of San Mateo, similarly drains a sizeable area of Marikina, particularly the eastern

portions of the city.

Other than these rivers, there are also a number of creeks that can be found in

the city as shown in table 3.

Table 3

Rivers and Creeks

Data Source: Engineering Office

Rivers/Creeks

Location

Length

(km)

1. Marikina River

Marikina Boundary (IVC)–Marikina Boundary

(Nangka) 9.74

2. Nangka River Nangka Boundary–Fortune Bridge 6.65

3. Park 11 and 12 Park 10–San Miguel 1.41

4. Park Creek 10 East Drive–Champaca 0.42

5. Park Creek 27 Pugad Lawin–East Drive 0.13

6. Park Creek 8 Park 11 and 12–Bonanza 0.47

7. Tumana Creek 2

Marikina River–Tumana Boundary (near

Katipunan Extension) 0.51

8. Tumana Creek 1

Marikina River–Tumana Boundary (near

Woodridge Village) 0.85

9. Tumana Creek 3 Farmers 2–Marikina River 1.08

10. Tumana Creek 4 D. Mariano–Farmers 1 0.41

11. LGV Creek Marikina River–Katipunan Extension 1.11

12. Balanti Creek 2 Sumulong Highway–Marcos Highway 1.61

13. Balanti Creek 1

Sumulong Highway–Marikina Boundary (Antipolo

City) 2.85

14. Marcos Highway

(Creek) Balanti Creek–Marikina Boundary (Pasig City) 0.85

15. Provident Village Creek Marikina River–Lopez Jaena 0.64

16. IVC Creek Marikina River–Kamagong 0.68

17. La Consolacion Creek M. SevillaBangkaan Creek 1.06

18. Park Creek 22 Molave–Bayanbayanan 1.70

19. Park Creek 24 Park Creek 23–Tanguile 0.35

20. Park Creek 29 East Drive–La Colina 0.38

21. Park Creek 30 East Drive–La Colina 0.30

22. Park Creek 23

Extension Molave–Apitong Creek 0.34

23. Apitong Creek Park Creek 23 Ext–ension–Apitong St. 0.53

24. Usiw (Sto. Niño) Creek Friendly Bridge–Sumulong Highway 0.94

25. Bangkaan Creek Buenviaje–Dahlia St. 2.98

Climate

Marikina features a tropical monsoon climate. Its proximity to the equator means

that the temperature range is very small, rarely going lower than 18 °C (64 °F) or higher

than 38 °C (100 °F). However, humidity levels are usually very high, which makes it feel

much warmer. It has a distinct, relatively short dry season from January through May,

and a relatively lengthy wet season, from June through December.

Drainage and Sewerage

The Marikina River serves as the city’s principal drainage system. The Nangka

River on the hand, which serves as the boundary of Marikina and the Municipality of

San Mateo, similarly drains a sizeable area of Marikina, particularly the eastern portions

of the city. The city has several open and covered canals which serve as its drainage

system. Domestic and industrial wastes are discharged into these canals and ultimately

drain into the creeks and river. Additional drainage facilities especially in the flood-

prone areas are under construction to lessen the yearly flood-related problems of the

city.

Flood History Revisited

A large-scale flood hit Marikina in

1937, resulting in damages to

agriculture. Marikina then was

basically an agricultural town.

In 1988, another huge flood,with a

flood level reaching 19 meters,

struck Marikina. Provident

Village bore the brunt of the flood.

Between 1992 and 2008, there had

been intermittent flooding, with

26. Creek (near Mt.

Vernon) Balanti Creek–Sapang Baho Creek 0.37

27. Sapang Baho Creek Sumulong Highway–Balanti Creek 1.04

the highest flood level recorded at

18 meters.

On September 26, 2009, a

flashflood induced by tropical

storm “Ondoy” inundated 60

percent of Marikina’s land area. It

recorded the highest flood level in

the city’s history at 22.8 meters.

Photo source: PIO, 2009

Flood Control System

The local government, in its desire to alleviate the problem of inundation in the

city, continuously develops plans and programs to this effect. Thus, a project involving

the construction of a concrete road dike along the Marikina riverbanks, specifically

from Bgy. Sto. Niño to Nangka, covering approximately 6.8 kms. (east and west banks of

the river) was undertaken. It is unique in the sense that it is a multipronged

infrastructure project that addresses the flooding problem, provides a new access road,

opens up backdoor communities, and provides recreational parks/spaces.

This dike is intended to prevent flooding in low-lying areas which annually get

inundated. Six thousand (6,000) homes will benefit from the project.

The project is pro-poor because it will spare the affected residents, who are

generally relocatees, from the nightmare of flooding and forced evacuation.

Valley Fault System

Earthquakes are frequently felt over most parts of the Philippines because of the

geologic and tectonic conditions responsible for the present configuration of the

archipelago.

A number of fault lines lie within the archipelago. One of these is the West Valley

Fault Line System. The VFS, first recognized by Alvir (1929), consists of two (2)

northeast-trending structures that bound the valley on the west and east: the West

Valley Fault (WVF) and East Valley Fault (EVF) (Arcilla et al., 1983).

Alvir (1929) proposed that the valley is a graven formed from repeated vertical

movements along the WVFS. However, Irving (1947) argued for a more complex graven

structure by citing the greater uplift of the eastern block with respect to the western

block and the absence of younger units on the block east of the valley. To account for the

increase in throw toward the southern portion (Irving 1947) of the Marikina Valley,

Arcilla and his associates (1983) further proposed that the faults may slip with hinge

movements with the northern part of the valley being lifted along a rotational hinge

north of San Mateo River. Gervasio (1968), on the other hand, suggested that the graven

formation was predated by dextral movement along the West Valley Fault. Pregraven

thrust proposed by Gervasio and/or the uplift proposed by Arcilla et al. (1983) account

for the uplift and subsequent erosion of an ophiolite sequence and the horizontal

displacements of rock units in the area.

The EVFS eastern segment runs for thirty eight (38) kilometers from Rodriguez

to Antipolo, as traced by Oca and Potenciano (1963), , but Landsat imagery suggests that

it extends further to the northeast. On the other hand, the trace of WVFS is more easily

mapped, and is found to be 23 kilometers long. It stretches from Rodriguez town in the

north and runs through Quezon City down to Pasig City. Due to present-day housing and

real estate development in Pasig, geologists cannot define the continuity of the said fault.

The fault line, officially known as the West Valley Fault System, has been

reported to show activity after being recorded to have no movement in the last 200

years.

DEMOGRAPHY

Population Trend

From the years 1903 to 2015, 1970 registered the highest average annual growth rate

at 10.85 percent, which was attributed to the influx of migrants from neighboring

cities and municipalities and increase in birth rate. The population growth rate had

consistently increased during the first early years but fluctuated during the later years.

Table 4

Historical Growth of Population

1903–2015

Year

Population

(Estimated)

Increase

/Decrease

Annual

Growth Rate

1903 8,187

1918 9,642 1,355 1.02

1939 15,186 5,624 2.23

1948 23,353 8,187 4.91

1960 40456 17,102 4.68

1970 113,400 72,945 10.85

1975 168,453 55,053 8.23

1980 212,613 44,160 4.76

1990 310,227 97,614 3.85

1995 357,231 47,004 2.68

2000 407,732 50,501 2.68

2007 457,722 49,990 2.34

2010 501,862 44,140 1.14

2015 531,128 29,266 1.14

Note: Estimated population based on a 1.14 percent growth rate.

Population and Household

Based on the 1.14 percent growth rate, the expected population of Marikina for

the year 2015 was 531,128, with a household population of 112,727. Concepcion I

registered the highest population, (57,945, with 12,437 households), while Sta. Elena

recorded the lowest population (8,869, with 1,771 households). The average household

size is 4.71. (See table 5)

Table 5

Estimated No. of Population, HH, and Average Household Size per Barangay,

2015

Barangay Population Household HH Size

1. Kalumpang 23,262 5,005 4.65

2. Barangka 30,805 6,640 4.64

3. Tañong 15,297 3,098 4.93

4. J. dela Peña 14,607 3,045 4.79

5. I.V.C. 20,768 4,443 4.67

6. San Roque 24,646 5,365 4.59

7. Sta. Elena 8,869 1,771 5.01

8. Sto. Niño 40,844 9,007 4.53

9. Malanday 57,732 12,391 4.66

10. Concepcion I 57,945 12,437 4.66

11. Marikina Heights 42,384 8,386 5.05

12. Parang 56,013 12,217 4.58

13. Nangka 38,931 8,072 4.82

14. Concepcion II 29,160 5,803 5.02

15. Fortune 34,332 7,422 4.63

16. Tumana 35,533 7,625 4.66

TOTAL 531,128 112,727 4.71

Note: Estimated population based on NSO 1.14 percent growth rate.

Population Density by Barangay

The city is divided into sixteen (16) barangays. Its population density in 2015

was 22,949 persons/ha Barangay Malanday registered the highest density with 34,866

persons/ha, while Barangay Tañong had the lowest density with 13,090 person/ha.

(See table 6)

Graph 1

With regard to percentage distribution by area, Barangay Marikina Heights

accounts for the highest distribution at 10.19 percent, while Barangay Sta. Elena

registered the lowest at 2.22 percent.

Table 6

Projected Population by Gross Density and Percentage by Area per Barangay

2015

Barangay

Population

Area

(Has)

%

by Area

Density

(persons/has)

1. Kalumpang 23,262 80.27 3.47 28,979

2. Barangka 30,805 80.11 3.46 38,453

3. Tañong 15,297 116.86 5.05 13,090

4. J. de la Peña 14,607 90.03 3.90 16,224

5. IVC 20,768 74.89 3.24 27,731

6. San Roque 24,646 115.79 5.00 21,285

7. Sta. Elena 8,869 51.43 2.22 17,244

8. Sto. Niño 40,844 162.56 7.02 25,125

9. Malanday 57,732 165.58 7.15 34,866

10. Concepcion I 57,945 226.24 9.78 25,612

11. Marikina Hts. 42,384 233.55 10.09 18,139

12. Parang 56,013 170.46 7.36 32,273

13. Nangka 38,931 159.50 6.89 24,408

14. Concepcion II 29,160 194.77 8.42 14,966

15. Fortune 34,332 200.93 8.68 17,086

16. Tumana 35,533 191.40 8.27 18,564

TOTAL 531,128 2,314.37 100.00 22,949

Data source: Estimated population based on 1.14 percent NSO growth rate.

Population by Age Group and Sex

In Marikina City, there are more females than males. Out of the total population

of 531,128, the female population accounts for 52.01 percent or 276,255, while the

male accounts for only 47.99 percent or 254,873. (See table 7)

Table 7

Population by Age Group and Sex

2015

Age Group Male Female Total

Under 1 year 7,391 7,182 14,573

1–4 25,233 24,864 50,097

5–9 30,076 29,558 59,634

10–14 26,760 27,903 54,663

15–19 25,738 32,043 57,781

20–24 27,781 32,878 60,659

25–29 24,978 28,178 53,156

30–34 21,665 23,206 44,871

35–39 18,097 19,062 37,159

40–44 14,272 14,642 28,914

45–49 9,682 9,947 19,629

50–54 8,415 8,838 17,253

55–59 5,863 6,353 12,216

60–64 4,077 4,419 8,496

65–69 2,296 3,039 5,335

70–74 1,274 1,658 2,932

75–79 764 1,380 2,144

80 and above 511 1,105 1,616

TOTAL 254,873 276,255 531,128

Data source: Projected population based on 1.14 percent NSO growth tate.

Sex and Marital Status of Household Population Ten Years Old and Over

Forty-three (43) percent, or 92,084 out of 214,153, of Marikina City’s household

population ten (10) years old and over are single. Although single females are

outnumbered by single males 43,973 to 48,111, the total female population (109,726) is

higher than the male population (104,427).

Table 8

Household Population 10 Years Old and Over By Sex and Marital Status

Marikina City

2015

Marital Status

Household Population 10 Years Old and Over

Male

Female

Both

Sexes

Percent

Share

Single 48,111 43,973 92,084 43.00

Married 39,914 39,976 79,890 37.31

Widowed 1,953 8,133 10,086 4.71

Divorced/Separated 1,690 4,514 6,204 2.90

Common-law/Live-in 12,646 12,954 25,600 11.95

Unknown 113 176 289 0.13

TOTAL 104,427 109,726 214,153 100.00

Source: CBMS, 2015

Population Composition by School Age, Working Age, DependentAge Group and

Sex

Table 9 shows the city’s population composition by school age, working age, and

dependent age, by sex ratio.

It is evident that the dominant population by age is the working age group (15–

64), having a total number of 181,230 of which 89,085 are males and 92,145 are females.

Table 9

Population Composition by School Age, Working Age,

Dependent Age Group and Sex

Marikina City

2015

Age Group

Both

Sexes

Male Female Sex

Ratio No. % No. %

School Age 42,473 21,837 0.51 20,636 0.49 105.8

Preschool (3–5 y.o.) 6,611 3,323 0.50 3,288 0.50 101.1

Elementary (6–11 y.o.) 24,967 12,942 0.52 12,025 0.48 107.6

Secondary (12–15 y.o.) 17,506 8,895 0.51 8,611 0.49 103.3

Tertiary (16–20 y.o.) 13,035 6,205 0.48 6,830 0.52 90.8

Working Age 181,230 89,085 0.49 92,145 0.51 96.7

Labor Force (15–64) 93,131 58,513 0.63 34,618 0.37 169.0

Dependent Age 36,477 17,588 0.48 18,889 0.52 93.1

Young (0–4) 24,748 12,985 0.52 11,763 0.48 110.4

Old (65–over) 11,729 4,603 0.39 7,126 0.61 64.6

Source: CBMS

Literacy Rate of Population 10 Years Old and Over, by Sex

Table 10 shows the literacy rate of the population ten years old and over by sex.

It is visible that there is a very high literacy rate for both sexes, with 98.24 percent of the

total population. The illiteracy rate is very low at 1.76 percent.

Table 10

Literacy Rate of Population 10 Years Old and Over, by Sex

2015

Indicator

Number of persons 10 years old and above

Male Female Both Sex

No. Rate % No. Rate % No. Rate %

Literate

89,256

98.25

95,348

98.23

184,604

98.24

Illiterate

1,592

1.75

1,716

1.77

3,308

1.76

Source: CBMS, 2015

ECONOMIC

Employment

One of the main thrusts of the city government is to generate as many jobs as possible

for its residents. For this purpose, the city, through its Labor Relations and Public

Employment Services Office (LRPESO) and in coordination with DOLE and attached

agencies, implements programs that will protect and promote the interest of every

citizen of Marikina desiring to work locally or overseas through public employment

facilitation, job matching, skills retooling, and knowledge enhancement. Manpower

registry of job seekers and skilled workers is currently being established and is

supplemented by regular in-house job fairs for Marikina residents where job placements

for both local and overseas companies are offered.

Employment Status

As of December 2015, Marikina has a total working population of 93,131. 84,861

or 91.12 percent are employed, while the remaining 8.79 percent are unemployed. (See

Table 11)

Table 11

Labor Force Population by Sex and Employment Status, 2015

Sex

Population 15

Years Old and

Over

Employed

%

Unemployed

%

Female 34,618 31,767 37.43 2,851 34.47

Male 58,513 53,094 62.57 5,419 65.53

Both Sexes 93,131 84,861 100.00 8,270 100.00

Source: CBMS, 2015

Business Establishment

Based on the records of Business Permits and Licensing Office (BPLO), the city

has a total of 16,677 registered business establishments. (See table 12)

Table 12

Registered Business Establishments

2015

Nature of Business Number

Sales 8,015

Eateries 1,184

Services 3,562

Amusement 608

Manufacturing 507

Property for Lease 2,801

TOTAL 16,677

Source: Business Permits and Licensing Office

Out of the 16,677 business establishments, 507 or 3 percent are into

manufacturing.

Table 13

Number and Type of Manufacturing Firms

2015

Manufacturing Number Manufacturing Number

Ammunition 1 Leathercraft 2

Arms and Ammunition 1 Marble Works 1

Bags 41 Office 3

Boxes 5 Paper/Paper Tubes 4

Chemicals 1 Pillows 1

Chocolates/Candies 1 Rags 1

Cigarettes 4 Redrying 3

Cosmetics 1 Repacking 13

Curtains 3 Rubber 2

Electrical/Electronics 1 Sash Works 8

Fabrication/Mechanical 3 Shoe Tacks 1

Firearms 1 Shoes 73

Food 23 Shoes–Children 5

Footwear 4 Shoes–Ladies 61

Furniture/Woodcraft 17 Shoes– Men 22

GI Sheets/Steel 1 Slippers 23

Garments/Textiles 27 Soaps 7

Handicrafts 6 Soles 3

Hats 2 Warehouses 16

Heels 1 Woodcrafts 1

Hollow Blocks 6 Wrappers 1

Ice Cream/Drops 1 Others 72

Iron Works/Fabrication 29 Export 4

T o t a l 507

Source: Business Permit and Licensing Office, 2015

Marikina is host to some of the biggest establishments in the country today.

Listed below are the top 50 business establishments based in Marikina.

Table 14

List of Top Business Establishments

2015

Business Name Barangay Nature of Business

1. PMFTC INC. Fortune Other Manufacturer

2. JT International (Philippines) Inc. Tañong Retailer - Warehouse

3. MERALCO-Marikina Branch Office Concepcion I Franchise - Meralco

4. Arms Corp. of the Philippines Fortune Manufacturer - Arms & Ammo

5. DELFI Marketing, Inc. Parang Other Wholesaler

6. SM Marikina Department Store Kalumpang Retailer - Department Store

7. Supervalue Inc. Kalumpang Retailer - Supermarket

8. Sanford Marketing Corporation Barangka Retailer - Supermarket

9. DELFI Foods Inc. Parang Manufacturer-

Chocolates/Candies

10. Tower Steel Corporation Fortune Manufacturer - GI Sheets/ Steel

11. Manila Water Co. Inc. Concepcion I Other Contractor

12. Advance Food Concepts Mfg. Inc. Sto. Niño Manufacturer - Food

13. Bay Incorporated Coats Manila Tañong Manufacturer - Garments

/Textiles

14. Basic Holdings Corporation Fortune Financial Inst. - Dealer in

Securities

15. HAVI Logistics Philippines Inc Sto. Niño Other Business

16. Stefano Footwear Corporation Concepcion I Manufacturer - Shoes Men

17. SM Prime Holdings. Inc. Kalumpang Lessor - Shopping Center

18. Puregold Price Club Inc. Concepcion I Retailer - Supermarket

19. Philippine American Life and General

Insurance Co.

San Roque Financial Inst. - Insurance Co.

20. AC Harris Cable Corporation Concepcion II Manufacturer - Electrical /

Electronics

21. Puregold Price Club Inc. Concepcion I Retailer - Supermarket

22. South Supermarket Marikina Branch Malanday Retailer - Supermarket

23. OSP Advantage System Corp. Malanday Other Wholesaler

24. Architecks Metal Systems Inc. Fortune Manufacturer - Iron works /

Fabrication

25. SM Appliance Center Kalumpang Retailer - Appliances

26. Riverbanks Devt. Corp. Barangka Lessor - Space for Rent

27. Honda Cars Marikina Barangka Retailer - Auto

28. Mercury Drug - Marikina Con. Br. Concepcion I Essential - Drugstore / Medicine

29. Mercury Drug – Mkna City Shoe Ave. Sta. Elena Essential - Drugstore / Medicine

30. Toyota Marikina Service Station Sto. Niño Retailer - Auto

31. Puregold Price Club Inc. Nangka Retailer - Supermarket

32. Flux Power Corporation Concepcion I Other Contractor

33. Stefano Footwear Corporation Sto. Niño Manufacturer - Shoes

34. GIVANO Footwear Intl. Corp. Concepcion I Manufacturer - Shoes - Men

35. Goodream Printers Corporation Sto. Niño Printing and Publication - Books

36. Hongdrill Philippines Inc. Mkna.

Heights Contractor - General Engineering

37. Mercury Drug - C & B Circle Mall Mkna.

Heights Essential - Drugstore / Medicine

38. Mercury Drug-Marikina de la Paz

Branch

Sta. Elena Essential - Drugstore / Medicine

39. Shoemakers Shop Inc. Sto. Niño Retailer - Shoe Materials / Supply

40. RS Developer Co., Inc. Mkna.

Heights Contractor - General Building

41. Federal Land Incorporated Sto. Niño Other Business - Real Estate

Development

42. Fire Master Import and Export Corp. Malanday Other Wholesaler

43. Fortune Tobacco Corporation Fortune Manufacturer – Cigarettes

44. Watsons Kalumpang Essential – Drugstore / Medicine

45. Total Innovative Security Solutions Inc. Tañong Other Contractor

46. Avon Cosmetics Incorporation Sto. Niño Wholesaler – Beauty Products

47. Jump Solutions Inc. Concepcion I Retailer – Computers / Parts

48. Metro Gas Sales Inc. Mkna.

Heights Essential – LPG

49. PC Canlas Builders Corporation Concepcion I Contractor – Construction

50. Skycable Corporation San Roque Other Business

Shoe Industry

Marikina is well known all over the world for its quality shoes with world-class

designs. To sustain its image as the “shoe capital of the Philippines,” the shoe industry

has been revitalized by establishing its market niche with renewed global

competitiveness in terms of cost, design, and quality. Various promotional strategies,

investment packages, and capability buildings are provided by the city government to

existing shoe manufacturers to boost their production and sales. An Annual Shoe

Festival is held every month of October. The city government of Marikina also sponsors

a shoe caravan where shoe manufacturers go from one city to another during fiestas

and cultural events to sell their products at factory prices. Tables 15 to 16 lists the shoe,

bag and slipper manufacturers within the city.

Table 15

List of Shoe Manufacturers

2015

Business Name Street

CONCEPCION I

1. Nico Angelo Shoes Narra Street

2. Galileo Shoe Manufacturing E. Gonzales Street

3. Alligator Shoe Shop H. Bautista Street

4. Maritalia Manufacturing Inc. E. Rodriguez Ave.

5. Carl Mitchell Shoe Shop H. Bautista Street

6. Erika Shoes L. De Guzman Street

7. Xavier Shoe Inc. E. Rodriguez Ave.

8. C Point Shoe Store Shoe Ave Ext

9. Footwears and Apparel Concept Unlimited Inc. H. Bautista Street

10. Sean Calix Shoe Shop Bayan Bayanan Ave.

11. Shoevice Corporation E. Manalo Street

12. Jay - Lu Shoes Bayan Bayanan Ave.

13. Toff Trading J. P. Rizal Street

14. Majiks Shoes snd Bags Manufacturing J. P. Rizal Street

15. Jerome Shoe Industry Bantayog Street

16. Best Scrap Enterprise Corporation Shoe Ave. Street

17. Softwalk Manufacturing Inc. E. Manalo Ave.

18. Gibson Kids Trading H. Bautista Street

19. EGR Shoes Shop H. Bautista Street

20. Dream Step Shoes Exequiel Street

21. Foot Cradle Shoes and Slipper Manufacturer Exequiel Street

22. Squaw Miber Shoe Manufacturing E. Santos Street

23. A.C.S.L. Footwear H. Bautista Street

24. Bristol Shoes and Shoe Factory Caimito Street

25. Givano Footwear Intl. Corporation A. de Leon Street

26. Gibson's Shoe Factory Inc. J. P. Rizal Street

27. Mardini Shoes H. Bautista Street

28. Stefano Footwear Corporation A. de Guzman Street

29. Trident International Trading Corporation E. Rodriguez Street

30. Sun Sports Industry Majestic Drive

31. Primo Footwear H. Bautista Street

CONCEPCION II

32. All Win Asia Corp. Katipunan Ave.

33. EMRE Shoe Enterprises Panganiban Street

34. Slte Shoes Marketing Lavender Street

FORTUNE

35. Kish - Andre Enterprises Santan Street

JESUS DE LA PEÑA

36. Marc and Kg Majorette Shoe Manufacturing Kap. Sindo Street

37. Hazel Joyce Shoe Enterprises Malvar Ext.

38. Marchelli Shoes Malvar Street

39. Ria Katrina Shoe Shop A. Bonifacio Ave.

KALUMPANG

40. Therese Shoe Shop Old J. P. Rizal Street

41. Kenlousoven Trading N. Roxas Street

42. Zachy Shoes M. H. Del Pilar Street

43. Golden Arras Shoe Shop By Lecors J. M. Basa Street

44. Rosem Shoes Manufacturing Calderon Street

45. Lara Erika Shoe Manufacturing J P Rizal Street

46. Pinc Shoes Manufacturing Kalantiao Street

KALUMPANG

47. Essenza Enterprises Old J. P. Rizal Street

48. Le Schu's Manufacturing Inc. I. Senga Street

49. NAV Shoe Creative Design Justa Street

50. Moda Fantasia Shoes J. M. Basa Street

51. KYC Shoes Gen. F. Santos Street

52. Mark & Diane Bags and Shoes Inc. Calderon Street

53. Shoe Concepts Manufacturing M. A. Roxas Street

MALANDAY

54. Miamore Shoes Malaya Street

55. MRY Shoes Luzon Street

56. Isha Shoe Shop Mangga Street, Libis Bulelak

57. Le Jules Shoes Malaya Street

58. Side Step Shoe Shop Strawberry Street, Purok 2

59. Florshoe Manufacturing Inc. Malaya Street

60. Lacaba Shoe Shop Kabayani Road

61. Biboy Shoe Manufacturing F. Mendoza Street

62. Streetwalk Footwear Manufacturing Rio Grande Street, Purok 3

63. Christy's Shoe Shop F. Mendoza Street

64. Chavez Men At Work Enterprises J. P. Rizal Street

65. Marliz Shoe Shop Jocson Street, Purok 2

66. Mickelson Foot Wear Co. Malaya Street

67. Shoedrive Inc. Fernando Street

68. Delson's Shoes Shop Malaya Street

69. Lorna's Shoe Shop Kabayani Road Street

70. Daliajojo Shoe Manufacturing Ferrari Street, Purok 4

71. Justin Shoe Glitz Shop Malaya Street

72. Glam Jam Footwear Malaya Street

73. Valentino Shoe Inc. Malaya Street

MARIKINA HEIGHTS

74. Prime Shoe Factory Inc. Northwest Ipil Street

75. Sena Footwear Ipil Street

76. Kriffer's Shoe Shop Narra Street

NANGKA

77. Sock - Toe Footwear Mabuhay Street

78. Ramakim Footwear J. P. Rizal Street

79. LAKKI RGR Shoes Mirasol Street

80. DJ Shoepatos Libya Ext.

81. Jemery Shoes Banaba Street

82. S.E. Angeles Shoe Manufacturing Co.

83. OMVI Shoe Shop J. P. Rizal Street

84. Princess Ilona Shoes and Bags Manufacturing Bartolome Street

85. JKARL Footwear Balubad Street

86. JUSS Shoes Marikit Street

PARANG

87. Hyan-O Fashion Line C. M. Recto Street

88. Style Global Traiding Graphite Street

89. Creative Leather Raha Soliman Street

90. Ina Kia Shoe Shop Cruz Compd.

91. Cesar Ritz Shoe Shop G. del Pilar Street

92. Gem-A Leather House M L Quezon Street

93. Chancellor Shoes Inc. Paraiso Street

94. Pearl J Shoe Manufacturer Doña Aurora Street

SAN ROQUE

95. J.A.C. Footwear Mt. Wilson Street

96. Hedda Shoe Shop Dragon Street

97. Pelina Shoes Dragon Street

98. Tintin Shoe Manufacturing J. Abad Santos Street

99. Ma. Kime Shoes and Slippers Dragon Street

100. Merel Shoes Abad Santos Street

101. Japs Shoes Pikador Street

102. Janica Gaile Shoes Diego Silang Street

103. Cloyd Shoe Manufacturing Inc. Munding Ave.

104. Pads Shuz Enterprize M. A. Roxas Street

105. Rei-Ven Shoe Trading M. Prieto Street

106. AIX and ANNIX Footwear Dragon Street

107. HCCH Enterprises Bangkilya Street

108. Olivia Shoes Manufacturing J. P. Rizal Street

109. Felicel Shoe Manufacturing M. A. Roxas Street

110. Shoemixx International Inc. Int. Diego Silang St.

111. Ledencio Shoe Shop Kurtante Street

112. Zhoes Cutt Inc. J.P Rizal Street

113. Xander Shoes and Sandals Dragon cor. Beta Streets

114. Solea Shoes Manufacturing Dragon Street

115. Halcy's Manufacturing Corporation E. de la Paz Street

116. Carmelletes Shoes Inc. E. de la Paz Street

117. Medz Shoes Corporation Dragon Street

118. E.A.Z. Shoe Manufacturing Dragon Street

119. CMV Shoes Munding Ave.

120. OMA! Shoes E. de la Paz Street

121. Rose-Vhil Shoe Shop Munding Ave.

122. Celdin Shoes Manufacturing J. P. Rizal Street

123. Beau Shoe Manufacturing Bangkilya Street

124. SHOEAVENUE Corporation A. Mabini Street

125. SHOELAB Corporation Dragon Street

126. Apollo's Shoe Gallery Munding Ave.

127. Fashion Purveyor Enterprise Sta. Ana Ext.

128. Scarpe Shoe Manufacturing Munding Ave.

129. Anne's Fashion Shoe House Almond Street

130. Jasmine Shoes Pikador Street

131. Alria Shoes A. Santos Street

STA. ELENA

132. Elvira Shoes Mt. Holy Street

STO. NIÑO

133. Tambuli Shoe Shop Munding Ave.

134. Fontelle Shoes E. Santos cor. Oval Streets

135. Stefano Footwear Corporation Guerilla Street

136. Likhang Pinoy Marikina Made By Paper Shoes Exequiel Street

137. D. A. Fernandez Shoe Shop E. de la Paz Street

138. Feetnstyle Corporation Homeowners Drive

139. Viamar Shoes Homeowners Drive

140. Amy's Shoe Shop Munding Ave.

141. Immanuel Shoes Oval Street, Paliparan

142. Segullah Shoe Making P. Burgos Street

143. Sandra Shoes Munding Ave.

144. Jemery Shoes 5th Street

145. Al-Ren Shoes P. Burgos Street

146. A. D. de Silva Shoes Bonifacio Street

147. E. S. U. Shoe Manufacturing P. Burgos Street

148. Pafaye Shoes E. Manalo Street

149. Jenna's Footwear E. Jacinto Street

150. Juaquina Shoes E. Manalo Street

151. Citiwalk Shoes Manufacturing Inc. Opal Street

152. Joyann Shoe Manufacturing Co. E. Rodriguez Ave

153. Neri's Shoes M. Cruz Street

154. Julius Ceazar Shoe Creation Sheff Street

155. Unoissa Shoes Pearl Street

156. Florich Footwear Philippines Inc. Lazaro Street

157. BM Shoe Shop E. Jacinto Street

158. Joy-Ven Shoes Exequiel Street

159. Ramir Shoe Manufacturing Oval Street

TUMANA

160. Wil-Fra Leather Goods Sinag, Doña Petra

161. Jochelle Shoes J. del Rosario Street, Doña Petra

Source: Business Permit and Licensing Office, 2015

Table 16

List of Bag Manufacturers

2015

Business Name Location

1. Herlina Santos Enterprises Gen. Julian Cruz Street, Barangka

2. Box Bag Collection E. Rodriguez Ave., Concepcion I

3. Leonardo Rinaldi Inc. H. Bautista Street, Concepcion I

4. Paphuri Leather Concept Inc. A. Flores Street, Jesus de la Peña

5. Mac-Mel Handbags Old J. P. Rizal Street, Tayug, Kalumpang

6. RGE Industry M. A. Roxas Street, Kalumpang

7. Diane Jane Bag's Manufacturing F. Santos Street, Kalumpang

8. IHA Bags Gen. F. Santos Street, Kalumpang

9. Giondy Enterprises Old J. P. Rizal Street, Kalumpang

10. Jocy's Bags Gen. F. Santos Street / Guwe Ext.,

Kalumpang

11. Celia's Handbag Gen. F. Santos Street, Kalumpang

12. Mathel's Enterprises M. A. Roxas Street, Kalumpang

13. Chrissie Shoes & Bags Manufacturing M. H. del Pilar Street, Kalumpang

14. Resie Enterprises M. A. Roxas Street, Kalumpang

15. Hermie's Handbag Collection Old J. P. Rizal Street, Kalumpang

16. Carecyn Enterprises M. A. Roxas Street, Kalumpang

17. Patricarl Enterprises Kagitingan Street, Kalumpang

18. Rafi Bags Gen. F. Santos St., Kalumpang

19. ELU Bags J. P. Rizal Street, Kalumpang

20. R. Arriola Pouch Enterprise J. M. Basa Street, Kalumpang

21. Azulis Bag Collection Kabayani Road, Paradise, Malanday

22. Jenardlyn Bag Supply/Making Minahan Int., Malanday

23. EYAD Enterprises Kabayani Road Street, Malanday

24. Masterclass Manufacturing

Corporation Sampaguita Street, Malanday

25. L Three R's Golfbag Enterprise P. Valenzuela Street, Marikina Heights

26. Queen Carlet Bags Marikit Street, Nangka

27. Chuchay Bags Subbcontracting Bangkal Street, Nangka

28. V & M Handbag J. P. Rizal Street, Nangka

29. Vestrada Fashion Bag London cor. Moscow Streets, Nangka

30. Winfaith Enterprises Zamora Street, Parang

31. Cavanjohn Bags Mañacop Street, Parang

32. My Handbags & Accessories

Manufacturing Corp.

First Avenue, Parang

33. Michico Handbag Shop Almond Nut Street, San Roque

34. Albettie Leather Products Diego Silang Street, San Roque

35. 3E Aseron Manufacturing E. de la Paz Street, San Roque

36. Les Sacs Mfg. Co. Chestnut Ext., San Roque

37. Roweeselle Enterprises Pikador Street, San Roque

38. Leder Technik Inc. E. de la Paz Street, San Roque

39. Felvir Handbags Almond Nut Street, San Roque

40. Mel-Chris Handbag Shop M. Carlos Street, Sta. Elena

41. Char-Mhel Bag Collection Farmers Avenue, Tumana

Source: Business Permit and Licensing Office, 2015

Table 17

List of Slipper Manufacturers

2015

Business Name Location

1. Jerba Footwear H. Bautista Street, Concepcion I

2. Rodsan Shoes Center Bantayog Street, Concepcion I

3. Jednic Slippers Shoe Ave Ext., Concepcion I

4. Empress Shoes Shop H. Bautista Street, Concepcion I

5. Red Anura Footwear Spain cor. Chili Streets, Concepcion I

6. Ian-Meel Footwear H. Bautista Street, Concepcion I

7. Joshsac Footwear Kap. Sindo Street, Jesus de la Peña

8. Stephen Shoe Shop Gen. F. Santos Street, Kalumpang

9. Giant Steps Enterprises Kagitingan Street, Kalumpang

10. Juno Footwear Gen. F. Santos Street, Kalumpang

11. L. Evaristo Shoe Shop Helena Street, Malanday

12. Washoe Shoe Manufacturing Santan Street, Malanday

13. Kaycee's Footwear Malaya St., Malanday

14. 3KC Shoes Marikit Street, Nangka

15. Leeann Footwear Shop Balubad Street, Nangka

16. Xykie Footwear F. Manalo Street, Nangka

17. Zenith Footwear Inc. Gen. Ordoñez Street, Parang

18. Luzellyn Enterprise Balibol Street, San Roque

19. J-Ner's Shoe Shop Corporation Ditchoy Street, San Roque

20. Abby Shoe Manufacturing E. de la Paz Street, San Roque

21. Ralph- Raven Shoes Manufacturing

Corp. Pili Nut Street, San Roque

22. Viim Footwear Mt. Vernon Street, Sta. Elena

23. M. True Leather Concept Industries Opal Street, Sto. Niño

Source: Business Permit and Licensing Office, 2015

Banks

Based on the records of Business Permits and Licensing Office (BPLO), the city

has a total of 89 banks, 67 of which are commercial, four are rural, 12 are savings, and

six are thrift. These banks are located mostly along the major thoroughfares—namely:

Shoe Avenue, J. P. Rizal St., Bayan-bayanan Avenue, Gil Fernando Avenue, and Sumulong

Highway. These major avenues serve as the main transportation lines connecting

Marikina to Quezon City and Pasig City and the towns of Rizal, especially San Mateo,

Rodriguez, Cainta, and Antipolo City. (See table 18 )

Table 18

List of Banks

2015

Name Location

Commercial Banks

1. Metropolitan Bank & Trust Co. A. Bonifacio Ave., Tañong

2. Philippine Savings Bank A. Bonifacio Ave., Riverbanks Mall, Barangka

3. RCBC Savings Bank Inc. A. Bonifacio Ave., Riverbanks Mall, Barangka

4. Philippine National Bank G. Fernando Ave., San Roque

5. Land Bank of the Philippines G. Fernando Ave. cor. Pitpitan St., San Roque

6. Rizal Commercial Banking Corporation G. Fernando Ave., San Roque

7. Asia United Bank G. Fernando Ave., San Roque

8. Philippine Veterans Bank G. Fernando Ave. Cor. Redwood St., San Roque

9. Metropolitan Bank & Trust Co. G. Fernando Ave., San Roque

10. Bank of Commerce Gil Fernando Ave., San Roque

11. China Banking Corporation J. P. Rizal St., Sta. Elena

12. Bank of the Philippine Islands W. Paz St. cor. E. dela Paz St., Sta. Elena

13. United Coconut Planters Bank Sumulong Highway, Sto. Niño

14. Metropolitan Bank & Trust Co. J. P. Rizal St. cor. Calderon St., Kalumpang

15. Philippine National Bank (Marikina Branch) W. Paz St. cor. Shoe Ave., Sta. Elena

16. Philippine National Bank J. P. Rizal St., Sta. Elena

17. Union Bank of the Philippines (Marikina

Branch)

G. Fernando Ave., San Roque

18. BPI Family Savings Bank - Marikina Sta. Elena

Branch

J. P. Rizal St. cor. P. Dancel St., Sta. Elena

19. Banco de Oro Unibank Inc. Sumulong Highway cor. E. dela Paz St., Sto.

Niño

20. Bank of the Philippines Island Sumulong Highway cor. Shoe Ave., Sto. Niño

21. BPI Marikina Gil Fernando Ave. Branch G. Fernando Ave., San Roque

22. Philippine Bank of Communications J. P. Rizal St., Kalumpang

23. Metropolitan Bank & Trust Co. Sumulong Highway, Sto. Niño

24. Metropolitan Bank & Trust Co. Bayan-bayanan Ave., Concepcion I

25. BPI Family Savings Bank Gen. Ordoñez St., Marikina Heights

26. Bank of Commerce Bayan-bayanan Ave., Concepcion I

27. Robinsons Bank Corporation Bayan-bayanan Ave., Concepcion I

28. Bank of the Philippine Islands - Marikina

Branch

Bayan-bayanan Ave., Concepcion I

29. CTBC Bank (Philippines) Corp. J. P. Rizal St. cor. E. de la Paz St., San Roque

30. Metropolitan Bank & Trust Co. J. P. Rizal St., Sta. Elena

31. Land Bank of the Philippines - Marikina J. P. Rizal St. cor. Diamond St., Sto. Niño

32. Bank of Commerce J. P. Rizal St., Sta. Elena

33. Banco de Oro Unibank, Inc. J. P. Rizal St., Sta. Elena

34. Philippine National Bank Bayan-bayanan Ave., Concepcion I

35. United Coconut Planters Bank Bayan-bayanan Ave., Concepcion I

36. Security Bank Corporation Bayan-bayanan Ave., Concepcion I

37. Metropolitan Bank & Trust Co. (Parang) Gen. Molina St., Parang

38. BDO Unibank Inc. (Marikina - Kalumpang

Branch)

J. P. Rizal St. cor. M. A. Roxas St., Kalumpang

39. Banco de Oro Unibank Inc. - SM City Marikina Marcos Highway, Kalumpang

40. China Banking Corporation - SM Marikina

Branch

Marcos Highway, Kalumpang

41. Rizal Commercial Banking Corporation Bayan-bayanan Ave., Concepcion I

42. BDO Unibank Inc. Bayan-bayanan Ave., Concepcion I

43. Banco de Oro - G. Fernando Branch G. Fernando Ave., San Roque

44. BDO Unibank Inc. Bayan-bayanan Ave., Concepcion I

45. China Banking Corporation - Concepcion I

Branch

J. P. Rizal St., Concepcion I

46. China Banking Lilac St. cor. Rainbow St., Concepcion II

47. Sterling Bank of Asia - Marikina Branch G. Fernando Ave., San Roque

48. BDO Unibank Inc. (Marikina - Lamuan

Branch)

J. P. Rizal St., Malanday

49. Philippine National Bank B. G. Molina St., Parang

50. Maybank Philippines Incorporated Bayan-bayanan Ave., Concepcion I

51. BDO Unibank Inc. (Nangka Branch) J. P. Rizal St. cor. Puerto Rico Ave., Nangka

52. Development Bank of the Philippines G. Fernando Ave., San Roque

53. East West Banking Corporation Gil Fernando Ave. cor Estrador St., San Roque

54. BDO Unibank Inc. A. Bonifacio Ave., Tañong

55. BDO Unibank, Inc. (Marikina Katipunan

Branch)

Katipunan St. cor. Rainbow St., Concepcion II

56. China Banking Corporation (Gil Fernando

Branch)

Gil Fernando Ave., Sta. Elena

57. East West Banking Corporation Bayan-bayanan Ave., Concepcion I

58. East West Banking Corporation J. P. Rizal St., Sta. Elena

59. Security Bank Corporation Almond Nut St., San Roque

60. Asia United Bank Corporation Bayan-bayanan Ave., Concepcion I

61. Banco de Oro Unibank Inc. G. del Pilar St., Parang

62. East West Banking Corporation B. G. Molina St., Parang

63. Metropolitan Bank & Trust Co. J. P. Rizal St., Nangka

64. Metropolitan Bank & Trust Co. Lilac St., Concepcion II

65. Metropolitan Bank & Trust Co. Guatemala St., Tañong

66. Philtrust Bank P. Burgos St., Sto. Niño

67. Security Bank Corporation J.P Rizal St., Concepcion I

Rural Bank

68. Eastern Rizal (Jala Jala) Rural Bank Inc. J. P. Rizal St., Sta. Elena

69. MVSM Bank Inc. J. P. Rizal St., Concepcion I

70. Marikina Valley Savings Bank Inc. J. P. Rizal St., Sto. Niño

71. Country Builders Bank Inc. J. P. Rizal St., Sto. Niño

Savings Bank

72. RCBC Savings Bank - San Roque Branch J. P. Rizal St., San Roque

73. Planters Development Bank Gil Fernando Ave., San Roque

74. Life Savings Bank Inc. Marcos Highway, San Roque

75. Philippine Savings Bank Gunting St., cor. Marcos Highway, San Roque

76. Philippine Savings Bank Bayan-bayanan Ave., Concepcion I

77. Philippine Business Bank J. P. Rizal St., Sta. Elena

78. Malayan Bank Savings and Mortgage

Bank J. P. Rizal St., Concepcion I

79. Philippine Savings Bank - ATM J. P. Rizal St., Malanday

80. Philippine Savings Bank Sumulong Highway cor. E. Jacinto St., Sto. Niño

81. Philippine Savings Bank Sumulong Highway cor. Gil Fernando St., Sto. Niño

82. Philippine Business Bank, Inc. -

Concepcion Branch

Bayan -bayanan Ave., Concepcion I

83. Producers Savings Bank Corp. J. P. Rizal St., Kalumpang

Thrift Bank

84. Security Bank Savings Corporation J. P. Rizal St., Concepcion I

85. Bankone Savings and Trust Corporation Bayan-bayanan Ave., Concepcion I

86. Philippine Savings Bank B. G. Molina St., Parang

87. China Bank Savings Incorporated

Marikina Branch

Bayan-bayanan Ave., Concepcion I

88. Luzon Development Bank J. P. Rizal St., Sta. Elena

89. City Savings Bank Inc. Gil Fernando Ave., San Roque

Source: Business Permit and Licensing Office

Local Government Finance

Income and Expenditures

In 2015, Marikina had a total income of PHP1.951B due to an effective tax

collection system and support from the taxpayers, and a total expenditure of

PHP1,713,135,848.77. (See table 19)

Table 19

Income and Expenditures

2011–2015

Year Income Expenditure

2011 1.516B 1,512,295,020.49

2012 1.537B 1,525,000,000.00

2013 1.638B 1,626,822,558.17

2014 1.814B 1,573,478,814.82

2015 1.951B 1,713,135,848.77

Source: City Accounting Office

STATISTICAL SUMMARY

Land Area . . . . . . . . . . . 2,314.37 hectares

Number of Districts . . . . . . . . . . . 2

Number of Barangays . . . . . . . . . . . 16

Population . . . . . . . . . . . 531,128

Household Population . . . . . . . . . . . 112,722

Population Density . . . . . . . . . . . 22,949

Household Size . . . . . . . . . . . 4.71

Income . . . . . . . . . . . 1.951B.

Primary Industry . . . . . . . . . . . Shoe making

Number of Elementary Schools

Public

Private

. . . . . . . . . . .

. . . . . . . . . . .

17

53

Elementary Enrollment Population

Public

Private

. . . . . . . . . . .

. . . . . . . . . . .

46,357

12,933

Number of Secondary Schools

Public

Private

. . . . . . . . . . .

. . . . . . . . . . .

15

29

Secondary Enrollment Population

Public

Private

. . . . . . . . . . .

. . . . . . . . . . .

28,319

7,080

Number of Tertiary Schools

Public

Private

. . . . . . . . . . .

. . . . . . . . . . .

2

5

Number of Policemen . . . . . . . . . . . 444

Number of Firemen . . . . . . . . . . . 107

Number of Hospitals

Public

Private

. . . . . . . . . . .

. . . . . . . . . . .

1

9

Number of Health Centers . . . . . . . . . . . 17

Number of Business Establishments . . . . . . . . . . . 16,677

Number of Banks . . . . . . . . . . . 89

Number of Registered Shoe

Manufacturers

. . . . . . . . . . . 161

Number of Registered Bag Manufacturers . . . . . . . . . . . 41

Number of Registered Slipper

Manufacturers

. . . . . . . . . . . 23

Number of Registered Shoe Retailers

. . . . . . . . . . . 32

Number of Registered Footwear/Slipper-

Retailers

. . . . . . . . . . . 25

MARIKINA CITY

Organizational Chart

BARANGAYS

CRO

LRPESO

MDTO (CENTEX)

CIVIL REGISTRY

PIO/ RADIO STATION

PARKS DEV’T

OFFICE

CITY

VETERINARY

OFFICE

CEMO

ENGINEERING

OFFICE

MCDRRMO

CSWDO

HEALTH OFFICE

OPSS ASSESSOR’S

OFFICE

MSP

TREASURER’S OFFICE

BPLO

MARKET TRADE AND

INDUSTRY,

INVESTMENT

PROMOTION

OFFICE

PUBLIC

LIBRARY

CTMDO

MSO

TOURISM, CULTURE AND THE

ARTS OFFICE

MARIKINA

HOTEL

MISCC

BUDGET OFFICE

ACCOUNTING OFFICE

GSO

PLANNING OFFICE

HR MGT. OFFICE

LEGAL OFFICE

OFFICE OF THE CITY ADMINISTRATOR

EXECUTIVE STAFF

OFFICE OF THE SECRETARY TO THE SANGGUNIAN

OFFICE OF THE MAYOR

SANGGUNIANG

PANLUNGSOD

OFFICE OF THE VICE

MAYOR

PAMANTASAN NG

LUNGSOD NG MARIKINA

II.2 RELATIONSHIP OF THE MARIKINA CITY PROFILE TO ITS BEST PRACTICE

“MARIKINA BUSINESS PORTAL”

It is important to note that Marikina is one of the thriving and sprawling cities in

the National Capital Region, working very hard to sustain its being transparent,

accountable, and self-reliant as a local government unit, given the progress attained by

the city as described in the general information, majority of which are products of its

leaders’ critical vision and leadership. The city’s excellence in local governance was

also brought about by myriad assistance from foreign countries, national agencies, and

nongovernment organizations.

III. PROJECT DESCRIPTION

It has always been Marikina City’s mission to exercise good governance in the

delivery of its services. The dream of making the City of Marikina as a “ haven of doing

business with ease” dates back to the last term of Mayor Marides C. Fernando (2007–

2010), was made a reality through the Marikina Business Portal Project

IFC is an international financial institution that offers investment, advisory, and asset

management services to encourage private sector development in developing countries.

The IFC is a member of the World Bank Group and is headquartered in Washington, D.

C., United States. ICF laid the ground work for the city through the Business Permit and

Licensing Office (BPLO) headed by Atty. Nancy Villanueva A. Teylan. It reviewed the

existing system, structuress and procedures practiced in their business transaction

dealings. The much-needed improvement in the S/S/Ps in making the city more

business-friendly was later affirmed when the Office of the Ombudsman audited the

BPLO in 2013. Among the observations raised during the audit were the too many steps

clients had to take before they can be issued business permits or clearances, the

voluminous number of requirements, and the too long waiting time, etc. Upon

evaluation of the findings of the Ombudsman, several meetings were conducted among

the City Development Planning Office (CDPO), Business Permit and Licensing Office

(BPLO), City Engineering Office (CEO), and the Bureau of Fire Protection (BFP). The

outcome of the meetings was a consensus that indeed taxpayers in Marikina must be

able to file and get their permit with the least number of steps and requirements within

the prescribed period. The obvious answer was to interconnect. The idea of

interconnection, however, posed two significant questions: First, how will

interconnection be achieved? Second, how much it will cost? Management Information

System and Call Center Office (MISCC) provided the answers. Using the powerful web

facility of the Disaster Risk Reduction Management Office, MISCC created the Marikina

Business Portal (MBP), a web-based information system that enables interaction

between the offices included in the business process. It is an electronic workflow with

data base of registered businesses.

With MBP, doing business with ease in the City of Marikina is no longer a dream

but a continuous work in progress.

IV. IMPLEMENTATION PROCEDURES

IV.A Processes/Flowchart

MARIKINA

BUSINESS

PORTAL

10.13.2016

Requirements for NEW Business

3

4

1 Zoning Clearance

Photo of Establishment (showing signboard & sidewalk)

Other National Agencies requirements

2 Barangay Clearance ( for business)

Situation Before :

Application of new and Renewal of Business

• Business applications go to BPLO for checking of

requirements.

• Zoning clearance from Planning Office

• Sanitary permit from City Health Office

• Engineering Inspection Certificate from Engineering

Department

• Fire Inspection Certificate from Bureau of Fire

• Seminar Certificate from City Environmental Management

Office

• If requirements are complete, permits will be released.

• BPLO will forward list of new businesses to the departments for

their inspection

It is a web based Information

System proudly developed by

the Management Information

System and Call Center

(MISCC) that enables

interaction of different offices

linked to the business process.

It is an electronic workflow with

database of registered business

that lets the approving office to

schedule site inspection and

update the business records

without having the taxpayer go

their individual offices.

Marikina Business Portal

CHO ENG

CEMOFIRE

BPLO

For LGU Staff:

For LGU Staff:

Billing and Permit 2016

Business

Account No.

THIS

BECOMES

YOUR

PERMIT

ONCE PAID

Billing and Permit 2016

Business

Account No.

THIS

BECOMES

YOUR

PERMIT

ONCE PAID

From 7 Steps to 2 Steps Process Flow

Payment

Evaluation/Assessment

Billing & Permit

Marikina Business Portal

New Features

REPORTS

Maps and Business Pictures

Report by Nature and Barangay

Report by Nature and Barangay

V. PROJECT RESULT/IMPACT

INTERVIEW WITH MARIKINA BUSINESS PERMIT AND LICENSING OFFICE HEAD

ATTY. NANCY TEYLAN

It was Atty. Nancy Teylan, the BPLO chief, who really felt the need for the

different offices to interconnect, thus, MBP was born. From multiple steps, voluminous

number of requirements, and the acrimonious environment experienced by its clientele,

through the MBP, the ease of doing business in the city has finally been realized.

INTERVIEW WITH MARIKINA MANAGEMENT INFORMATION SYSTEM AND CALL

CENTER (MISCC) HEAD

MR. WALFREDO LUCAS

AND HIS TEAM

The cost of establishing the MBP was a challenge to the city,but with the

brilliance of the MISCC team, headed by its chief, Mr. Walfredo Lucas, the

development of the needed software was realized. All budgetary requirements of

the MBP was charged to to the operational budget of the office.

INTERVIEW WITH OTHER OFFICES INVOLVED IN THE MBP PROJECT

Interview with the technical person of the CPDO, Engr. Liza Palomar, CPDO.

Other offices involved in this MBP Project include the City Teasury,

Engineering, Health, Fire Department, and City Environmental Management.

ACCOLADES/ CITATIONS RECEIVED BY THE CITY WITH THE ESTABLISHMENT OF

THE MARIKINA BUSINESS PORTAL (MBP)

VI. ANALYSIS/LESSONS LEARNED

1. The said project came about because of the need for the improvement of

doing business with ease in the city. This need, in particular, was to satisfy

their taxpayers and eventually will redound to the progress of the city.

2. It was Atty. Nancy Teylan, chief of the BPLO, who was the prime initiator of

the MBP project. But the receptiveness of the other department heads and

the support of the LCE boosted the realization of the project. Being open to

changes was a key factor in this initiative.

3. The feedback/observations provided by the International Finance

Corporation, Ombusdman Report, and DILG’s never-ending monitoring of

LGU compliances served as the starting point of slowly improving

thestructures, systems, and procedures in BPLS.

4. Lack of resources was not an issue for the project to be implemented. The

creativity of the organic personnel of the city and the MISCC team, in

particular ,paved the way for the realization of the project.

5. Clear-cut delineation of functions among offices involved in this project is

very important. If one department is not doing its job as mandated, the

quality of service delivered to its clientele will be greatly affected.

6. The idea of a Business One-Stop Shop (BOSS) was further improved by MBN.

Instead of housing all the offices involved in the issuance of business

permits together in one area during peak season, with the MBN, a client is

only required to go to BPLO with the complete set of requirements,

undertake only two steps, and wait for a short period of time to claim

his/her business permit.

7. Recognition of the best practices of an LGU by prestigious organizations is

very important so as to inspire that LGU to continuously excel in providing

quality services to its clientele.

8. To further improve the present MBN, a specific schedule of the

inspections/visits to business establishments of the concerned office/s is a

must.

9. The present MBN should also provide a built-in system for

comments/feedback from their clientelefor immediate determination of

the satisfaction/dissatisfaction of the users of the system.

10. Continuous improvement of the MBN must be a priority of the present

administration.