marina hoermanseder · 2017-05-15 · between haute couture and sensitive extravagance....

marina hoermanseder

autumn | winter 2017|18

The female archetypes conjured up by Marina Hoermanseder’s

Autumn | Winter 2017 collection are not quite of this world.

Brimming with glory and sensitivity, they delve into life with

sensuous drama – ominous and enchanting, they seem both

worldly and divine.

Grace and a diva-like elegance inspire the collection’s striking

stagecraft. The realm of opera, with its timeless robes, inspires

the collection’s seductive interplay, reflected in a range of multi-

layered, complex combinations.

At the same time, the line’s overall tone also draws on the

1920s, 1960s and the Victorian era, while modern opulence

adds distinguished flair with cool, shiny lilac accents and velvety

floral fabrics. For the first time in her career, the designer also

opts for surprisingly dark hues and black in all its facets. Delicate

drapings, frills, bow details and grandiose volumes inject a sense

of added depth. Translucent materials complement this diva-

style interpretation; Swarovski pearls and crystals lend some of the

pieces exuberant sparkle and shine.

Bathed in contrasts, the collection blurs the boundaries between

Hoermanseder’s ongoing fascination with orthopedics and

leather, sensuality and feminine strength. Meanwhile, the label’s

trademark buckles and leather straps, a statement style since

the designer’s graduate collection, underscore Hoermanseder’s

inimitable identity and exemplify her pitch-perfect interplay

between haute couture and sensitive extravagance.

Furthermore, and for the fourth season running, Christian Louboutin

has been the runway show’s sole footwear sponsor. For this very

collection, some customized shoes were created in association

with the designer.

Marina Hoermanseder and Austrian brand Wolford have joined forces for an exclusively

feminine capsule collection that will include two pairs of tights, a body and a dress

all featuring the “iconic buckle” that has become Marina Hoermanseder’s signature.

Founded in 1950 Wolford has been creating legwear, lingerie, ready-to-wear pieces,

knitwear and accessories that are of consistently high-quality, innovative and inspiring.

Craftsmanship, ingenuity and attention to details are all part of our DNA and guarantee

exceptional styles with comfort that knows no bounds. The capsule collection will be in

selected stores worldwide as from Fall 2017.

#buckleup #welovetights #wolfordbymarinahoermanseder

Wolford by Marina Hoermanseder

Welcome to TeamMH! An accessible and younger line by Marina Hoermanseder.

Here for the light-hearted, the playful spirits, and the ones that dare to dream.

Become a part of us, jump on, and be a member of TeamMH!

#teamMH

press contact [email protected] c/o blackbird

photographer maximilian attila bartsch

model paulina king c/o smc models

styling nina petters c/o ballsaal

hair and make up patrick glatthaar c/o ballsaal

art direction & graphic design esther schwarz c/o schwesterschwarz

postproduction maximilian attila bartsch

made with swarovski crystals

special thanks to

marinahoermanseder.com [email protected]

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marina hoermanseder · 2017-05-15 · between haute couture and sensitive extravagance....

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