marion gamel eventbrite_sist14
DESCRIPTION
Presentation of Marion Gamel from Eventbrite at Startup Istanbul organized by Etohum on 30th of September, 2014TRANSCRIPT
Marion Gamel Eventbrite - VP Marketing
Startup Istanbul 2014
Global expansion
Marion GamelVP Marketing Europe
This is what you’ll know in 10 minutes, that you may not know now!
Growing globally: -Are you ready?-The 5 steps to a successful international expansion
Why is Eventbrite talking about this today?!?!
Eventbrite a disruptive
business
Eventbrite: Where we come from
Silicon Valley
Technology Tends to Isolate People
Technology Tends to Isolate People
A Horizontal Platform that Enables All Events
1 Create
Promote2
Collect3
Analyse4
Eventbrite to date
3 million events in 2013Over 200 million tickets
$3 billion in gross ticket sales180 countries
400 employees$200 million in funding
Global expansion
Are you ready?
Global expansion: The 5 steps process
Step 1: Markets prioritisation
Step 1: Markets prioritisation
Step 2: Plan in depth how you enter the market
Step 3: Prepare a long way ahead with partners
Step 4: Act fast and send the SWAT team
Step 5: Keep testing and learning
Tip I: Build a playbook
Tip 2: Hire with great care
Recap’
The 5 steps of international growth: 1.Prioritise markets and go for the low hanging fruits2.Plan in-depth how you enter the market3.Get ready, with partners4.Act fast and send the SWAT team5.Keep testing and learnings
Two tips: 1.Build a playbook2.Hire with great care
