Presented by:

Akash PatilSagar MirajgaveSohel Jamadar

Marriott• American hospitality company• Manages and franchises broad portfolio of hotels• Founded by: J. Willard Marriott• 18 Hotel brands• More than 4087 properties• 80 countries• 6,97,000 rooms

*Luxury experience *Legendary Service *Symbol of sophistication

*Major cosmopolitan cities *Luxury resorts *Italian Luxury

*Modern luxury *Contemporary lifestyle *Sophisticated experience

*Clarity *Inspiration *Wellness

*Boutique luxurious hotels

Travel should be inspiring, and inspiration is exactly what you’ll find at Renaissance Hotels worldwide.

500 locations worldwide to help you connect, relax and recharge

*Four star brand *Hotels in gateway cities *Personable service

For global travelers on stays of weeks, months or more.

*Grand settings *Luxurious rooms *World-class entertainment

Upper-moderate tier lifestyle hotel brand for the design conscious travellers

*900 hotels worldwide *Delivers options to meet your needs

Designed to provide everything you need to thrive on long stays

*Stylish space *Inspiring design *300 locations

*700 locations across the US, Canada and Mexico *Comfortable and productive stay at a great value

These suites are built for the extended stay traveler

*Seaside resorts *Unique local experience *Extended amenities

*Modern hotel *Contemporary style *Smart Service

VALS• Values, Attitudes and Lifestyles• Research methodology• Psychographic Market segmentation• Guide companies• Tailoring products and services

Innovators• They have such high resources that they could

have any of the three primary motivations.• High income, high self esteem & abundant

resources• Image is important to them • Moxy Hotels

• Marriott Hotels & Resorts

Thinkers• Motivated by ideals.• High resources• Open to new ideas and social change

• Springhill suites

• Fairfield• Renaissance

Believers• Motivated by ideals.• Low resources, conservative• Prefer established brands

• Protea Hotels

• Courtyard

Achievers• Motivated by Achievement.• High resources• Successful work oriented people

• Ritz Carlton• JW Marriott

Strivers• Motivated by Achievement.• Low resources• Style is important

• Courtyard

Experiencers• Motivated by Self-expression.• Youngest, lot of energy• Spend heavily on clothing, fast-foods, music,

etc. • Autograph

• AC Hotels• Edition

Makers• Motivated by Self-expression.• Low resources• They appreciate practical and functional

products • Gayland

Hotels• Marriott

executive appartments

Survivors• They live complacently and within their means

without a strong primary motivation.• Few resources, lowest incomes• Oldest of all segments• Brand loyal customers. • Delta

• Townplace

Thank you.the way!!