mark tanner - the rise of ecommerce & mcommerce in china; and the opportunities for marketers
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Mark Tanner - Founder of China Skinny @Tannernz Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013TRANSCRIPT
Mark TannerFounder of China Skinny
The Rise of eCommerce & mCommerce in China; and the Opportunities
for Marketers
There are few places where China’s
differences are more obvious than eCommerce & mCommerce…
1. Scale & Growth
2. Third Party Sales Platforms2013 Q2 China B2C Online Shopping Revenue Share
3. Purchase Motivations
China was the source of 67% of counterfeit goods seized globally between 2008 and 2010
3. Purchase Motivations
have more
110cities inChinapeople than
Sydney
4. Integration with Websites & Social Media
brand38%awareness
purchase49%intent
on company websites
85% regularly share
experiencesonline shoppingonsocialmedia
5. Mobiles
18%of onlineshoppers in
China
shop via mobile
sales grew 181% in the Q1 2013
6. More Chinese Try before they Buy … Online
45%of Chinese
shoppers
visitastore
before buyingonline
So what does this mean for Marketers?
1. Increasingly Confident Chinese Consumers are Going Online for Info and Purchasing
62% of Chinesetravellers
want to travel independently
2. Chinese Consumers Aren’t Just Looking for Information on Search Engines
Advertising Revenue Q2 2013
3. Online Allows You to Reach the Masses
will live in‘smaller’cities by202075%of China’s 280 million affluent consumers
4. And Have The Masses Reach You
61%
SearchesforAustralian
property
of2013inChina
increased
in the first5 months
5. Your Money Goes Further Online
Plaza 66, Shanghai:
200m² shop
AU$1.08 million/year
+ fitout
+ 10-15% turnover rental
++
6. Authentic Brands are Thriving Online
47%of winedrinkers in
China
will buy wine
online by 2020
7. Online Allows you to be Nimble
Sales of facemasks
grew
in Jan 2013130%