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Marketing Marcelo Tapia – 9no de Sistemas

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Marketing

Marcelo Tapia – 9no de Sistemas

Marketing

Mercado y sus Necesidades

Cuantificar y Analizar

Segmentar

Promocionar

Marketing Mix

Target

Producto

4 P

Niveles de Producto

Esencial

Real

Aumentado

Niveles de Producto

Niveles de Productos

Aumentado Real

Esencial

Características, bienes, aspectos, que son adicionales Ej: Garantía, Mantenimiento

En base de lo esencial se desarrolla el Real, son las características Ej.: Pantalla, antena, Dispositivo, Pequeño de un celular

Constituye lo que satisface el producto

Clasificación de lo Productos

• Partes• Materiales

• De Consumo: Compra individuo para su propio uso

• Industrial: Para las empresas que sea productivo de fabricación

• Ejemplo: Cuadro Picazo

• Duraderos: Mucho uso, Mucho tiempo

• No Duraderos: Aquellos que nos sirven un par de usos

Durabilidad

Especialidad

Bienes

Finalidad

Precio

• Es el valor que entrega los individuos a cambio de un producto

• Es el valor que el consumidor esta dispuesto a entregar

Formula

• Precio = utilidad + Gasto + Costo

FIN

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