Market AnalysisThe Sports Company

Introduction Analysis of past, present and

future sales Student Name

Topics of Discussion Sales Growth Competition Market Share

Sales Growth 1995 sales $5,100,000 1996 sales $5,900,000 1997 sales $7,400,000 1998 sales $10,200,000

Competition Action Corporation

established in 1986 located in Union, Oregon

Teams Unlimited established in 1989 located in Spring, Maine

Market Share 35% Sports Company 30% Action Coporation 25% Teams Unlimited 10% Other

Real Life Give an example or real life

anecdote Sympathize with the audience’s

situation if appropriate

Next Steps Research Industry Trends Detail Stremgths and Weakneses Develop Future Marketing Plan

What This Means Past - sales doubled in 4 years Present - market share 35% Future - where to go from here?