Today

I. Recap Week 1

II. Overview of Toolkit supporting Market Landscaping

III. Intro to Individual Tools supporting Landscaping

IV. Market Landscaping in practice –a Field Practitioners perspective

V. Planning Ahead

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Report out - Assignment A Supporting Functions

Identify a failing function in a market you support (or understand). • What Market did you analyze, and ‘Supporting

Function’ did you highlight as failing? • What were the indications or signs that function of

the market is not performing well? • Describe the possible impact of that function’s

weakness on the market? For other players in the market, or actors supporting that function?

• Describe the possible impact for the end user of a health product or service if that function does not perform well?

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Report out - Assignment B

Select a function from the “Rules Functions” of a market system. For a Specific Market in Country, • What Market did you analyze, and ‘Rules

Function’ did you highlight as failing? • What were the indications or signs that function

of the market is not performing well? • Describe the possible impact of that function’s

weakness on the market? For other players in the market, or actors supporting that function?

• Describe the possible impact for the end user of a health product or service if that function does not perform well?

Rules Functions

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Report out - Assignment C Outline and describe the 5 steps of the Market Shaping Pathway

Assignment: Briefly describe how the process could be applied to a specific market you support?

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Report out - Assignment D

Market Development Approaches / Market Shaping Approaches have been described as being ‘time bound’ (in comparison to interventions supporting direct delivery) – and yet, such approaches can often take longer to yield results. In a few bullets, explain why you think this is so? What are the implications for the design of a project that aims to take a systems or market development approach?

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Report out - Assignment D

Market Development Approaches / Market Shaping Approaches have been described as being ‘time bound’ (in comparison to interventions supporting direct delivery) – and yet, such approaches can often take longer to yield results. In a few bullets, explain why you think this is so? What are the implications for the design of a project that aims to take a systems or market development approach?

Project based Approach

Market or Systems Based Approach

RECAP: The Promise of Market Development Approaches

1. Scale

2. Sustainability

3. Long Term Health Impact

Recap: CII’s Marketing Shaping Primer Key Takeaways

1. Market shaping can address market shortcomings through 3 levers:

a. Reduce transaction costs

b. Increase market information

c. Balance supplier and buyer risks

2. Interventions often draw on the purchasing power, influence, or access to technical expertise of countries, donors, or procurers.

3. Market shaping alone cannot address all uptake

challenges, and not every situation calls for market shaping.

4. The Market Shaping Pathway can help assess

opportunities:

7. Measuring effects on the market, health outputs,

and health impact is important, especially as the market changes.

5. Market shortcomings can arise across the set of market characteristics:

6. Guiding principles for selecting and implementing

an intervention include:

Affordability

Availability

Assured quality

Appropriate design

Awareness

• Collaborate from the start • Know your tradeoffs • Watch for unintended consequences • Plan an exit • Act soon and adapt

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Recap: PSI’s Approach to Market Development Approaches

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Who is the market failing?

Target audience insights

How is the market failing?

Prioritized constraints

Where do we work in the

market? Interventions to overcome market constraints

How will we get there? Activity plans

Recap: Moving Beyond the TMA Triangle

Market Dynamics Market Shaping MDA Mkt Systems Approach (M4H, M4P)

Interactions btwn market actors – incl value chain to support functions

Interventions addressing market shortcomings or acute issues that lead to periodic market instability

Process that identifies market failures, analyzes root-causes of those failures, and develops interventions supporting

scale, equity and sustainability.

A Total Market Approach aims to use the comparative advantages of public, nonprofit, and private commercial sources of health goods to increase access to and sustainability of priority health products.

Market Facilitation

Approach to stimulate mkt actors to achieve object-ives – w/out becoming a direct actor in markets

WEEK 2 Introducing Tools in support of Market Landscaping

Today’s Objectives • Bring clarity to steps supporting market landscaping efforts• Feel confident market landscaping is possible in your context,

Understand tools to support market analysis for a specificelement of the market, & ideas on how to apply to the healthareas they work;

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A Simple formula for sustainable health markets

Healthy market = Volumes + Use across all population groups +

Reliance on external funding

Condom Program Pathway

Condom Program Stewardship • Leadership &

Coordination

• Financing

• Policy & Regulation

Condom Market Development

• Market Analytics

• Supply

• Demand

Condom MarketManagement

• Equity

• Sustainability

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Curated Tool Kit supporting Condom Market Landscaping

Tool Kit Objectives 1. Bring rigor, consistency, & discipline to condom market analysis

supporting MDA 2. Multi-faceted toolkit to diagnose market performance and

identify constraints 3. Pulls together ’best of’ market landscaping tools from multiple

organizations 4. Support key recommendations from report to ‘know your market’

prior to design

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Market Landscaping Tool Kit

Tools for Market Assessment Tool Purpose

#1 Comprehensive Indicators (Excel) Identifies & Organizes Critical Indicators

#2 Key Informant Interview Guide Understand Stewardship & Mkt Development

#3 Market Landscaping Guidance In Depth Guidance to Analyze Value Chain

#4 Value Chain Analysis Questionnaire Supports Value Chain Analysis

#5 Data Analysis & Charts (Excel) Organize, Analyze, & Understand Data

#6 Needs Estimate – UNAIDS Fast- Track Tool Calculates Universe of Need

#7 Market Structure Sample Template to understand Value Chain

#8 Who Does, Who Pays Sustainability Tool

#9 Will-Skill Matrix Guide Intervention Design