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The following information is strictly confidential, is to remain in-house at Nedbank Group, is for in-house purposes only, and may not be disseminated to outsiders. Attendees and staff members are reminded that they are legally bound by all constraints imposed upon them in regard to privacy of Bank information whether in terms of their contracts of employment including the declaration of secrecy, and/or any and all codes and policies relating to conduct, including those restrictive as to share dealings, and in particular insider trading.

NEDBANK MARKET EDGETM A South African first

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Nedbank Market EdgeTM First-in-market data information tool

Growing your business isn't easy but you can increase your bottom line by knowing your clients better.

Nedbank Market Edge is a first-in-market data analytics tool that enables you to gain insights into your customer behaviour and develop strategies for your business on a multi-layered, real-time and user friendly dashboard. It draws from actual cardholder customer data.

This tool has been especially designed to help your business gain and maintain a competitive edge.

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Nedbank Market EdgeTM Benefits to your business

• Key performance indicators and trends over time

• Holistic view across all outlets/branches

• Geolocation information showing the reach of an outlet into customer markets, which may influence new store location

• Customer traffic patterns to assist with operational management and resourcing

• Customer insights to assist marketing strategies e.g. cardholder demographics, returning vs. first time customers and customer wallet share across all industries

• Industry specific insights so you can benchmark your position against that of your competitors

Overview The dashboard view provides rich insight across a number of key metrics. Merchant data can be shown at holding, brand or store level

Client View Spend patterns, income segmentation, gender and age demographics are among some of the filters that provide merchants with valuable information to create targeted campaigns per brand or at a store level

Client View Planning the locations of your stores becomes a lot easier when you know where your customers are coming from.

Merchant Comparison Side by side store comparisons give the holding and brand level useful snapshots

Transactional Analysis Understand when customers are spending in your store to manage your staff shifts or attract them at quieter times of day.

Transactional Analysis Market Edge splits your transactions into card type view, showing you what is coming through your point of sale, including your Loyalty and Private Label cards.

Share of Wallet Know where your customers spend their money by industry. Find out how much you are getting of the total spend in your industry compared to your competitors for snappy benchmarking.

Loyalty Client behaviour can be seen at a spend level, allowing merchants to differentiate between return and new clients…at store level….

Loyalty … and at brand level

Statistics and Definitions Search for new opportunities by town and suburb, giving you market research at your fingertips. Using Nedbank’s existing customer spend to assess where your next move should be.

Statistics and Definitions Search for new opportunities by town and suburb, giving you market research at your fingertips. Using Nedbank’s existing customer spend to assess where your next move should be.

Statistics and Definitions Search for new opportunities by town and suburb, giving you market research at your fingertips. Using Nedbank’s existing customer spend to assess where your next move should be.

Join the list of brands that have the edge!

‹#› 12 August 2014

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The following information is strictly confidential, is to remain in-house at Nedbank Group, is for in-house purposes only, and may not be disseminated to outsiders. Attendees and staff members are reminded that they are legally bound by all constraints imposed upon them in regard to privacy of Bank information whether in terms of their contracts of employment including the declaration of secrecy, and/or any and all codes and policies relating to conduct, including those restrictive as to share dealings, and in particular insider trading.

NEDBANK MARKET EDGETM

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