market research, analysis and comparison of 3 department stores in singapore
DESCRIPTION
Group Project Comparing and Contrasting 3 Department Stores; Takashimaya, Tangs & Robinsons in SingaporeTRANSCRIPT
Comparing & Contrasting 3 Department Stores!Takashimaya, Tangs & Robinsons
DE2609 Fashion Management Studio | Yvonne Chia
Katherina Er (11299) Venessa Chua (10552) Teo Jia En (12565) Yao Qiong, Bini (11621)
FMT4A
The 3 Way Contest
Branding
Red & Pastel Pink Peach
Fading
Takashimaya Tangs Robinsons
Orange & Dark Brown
Revamped, fresh and attractive.
Light Grey, Green & Black
Appears new but inconsistent
Target Audience
Broad target
Families, tourists, working class and expatriates
Bvlgari, Coach, Polo Ralph Lauren, Gucci, Hermes
Takashimaya Tangs Robinsons
High Income earners Tourists
Bonia, DKNY, Braun Buffel, Guess, Calvin Klein, Renoma, Tocco Tenero
Business Executives Students Tourists
DKNY, Calvin Klein, Braun Buffel,Basic House, Mindbridge, Coast, Renoma
A) Store Design | Floor | Similarities
Takashimaya Tangs Robinsons
Parquet
Marble
A) Store Design | Floor | Differences
Takashimaya Tangs Robinsons
Tiles
Carpet
Concrete
A) Store Design | Wall | Similarities
Takashimaya Tangs Robinsons
Clean & Simple
Bright & Vibrant
A) Store Design | Wall Fixtures
Takashimaya Tangs Robinsons
Coloured & Compact
A) Store Design | Floor Fixtures
Takashimaya Tangs Robinsons
A) Store Design | Ceiling
Takashimaya Tangs Robinsons
Circular
Arched
A) Store Design | Ceiling Lightings | Similarities "
Takashimaya Tangs Robinsons
Well lighted up
Enhanced ambience
B) Unique Feature | Mannequins | Similarities"
Takashimaya
Representational & Stylized
B) Unique Feature | Mannequins | Similarities"
Tangs
White colored Consistency Mixture Blends in
Representational & Stylized
B) Unique Feature | Mannequins | Similarities"
Robinsons
White colored Consistency Mixture Blends in
Representational & Stylized
B) Unique Feature | Display | Similarities & Differences
Takashimaya Tangs Robinsons
B) Unique Feature | Escalator Lighting | Differences
Takashimaya Tangs Robinsons
Ambience
C) Props and Materials | Similarities
Takashimaya Tangs Robinsons
Similar ideas, chairs, wood, glass. Lighting
D) Graphics & Signage
Takashimaya Tangs Robinsons
E) Merchandise Mix | Level 1
Takashimaya Tangs Robinsons
Cosmetics Bags Jewelleries
WINNER"K) The Deepest Impression | 3 Good Reasons
1. Strong, consistent, well managed branding. 2. Attractive window displays. 3. Excellent choices and treatment of store
displays.
THANK YOU (;
Task Allocation
A) Store Design – Jia En & Venessa
B) Unique Features - Katherina C) Props & Materials - Bini D) Graphics & Signages – Jia En & Venessa E) Merchandising Mix - Bini K) Deepest Impression - ALL