MARKET RESEARCH ASSOCIATION (YANGON)

1st Annual General MeetingAnnual Report and Financial Statement

24 October 2019UMFCCI, Yangon

Flow of Presentation

1. Registration of MRA

2. Formation of MRA

3. Organization and Information Committee

4. Education Committee

5. Standardization Committee

6. Advocacy Committee

7. Financial Statement

1. Registration of MRA

• On 9 July 2018- DICA issued association registration license and registration certificate.

• On 1 August 2018, DICA announcement for all re-registration of all registered companies.

• On 30 January 2019, DICA re-issued the association certificate of registration and license.

2 Objectives of AssociationObjectives of Association1) To develop research industry in Myanmar.2) To increase the value of Myanmar research

professionals and staff.3) To cooperate in establishing Myanmar

socio-economic indicators.4) To distribute professional knowledge and

procedures of market research among the members.

Organization Chart

Sr NamePresent Occupation/

Company NamePosition

1 U Moe Kyaw Chairman, MMRD Chairman

2 U Kyaw Hlaiung Chairman, MSR Vice-Chairman (1)

3 U Thurein Nyein

Managing Director,

Myanmar Resource

Network

Vice-Chairman (2)

4 U Aung Min Executive Director, MMRD Secretary

5U Kyaw Kyaw @ U

Kyaw Soe Mow

Managing Director, Grand

Valley InternationalJoint-Secretary (1)

6 Daw Chaw Su WinManaging Director, Neo

Prospect Co., LtdJoint-Secretary (2)

7 U Khin Maung HtayManaging Director, View

ResearchTreasurer

8 U Aung Thura CEO, Thura SwissExecutive Committee

Member

9 U Thuta AungManaging Director, Hamsa

Hub

Executive Committee

Member

10 U San Tun Aung Vice-Chairman, MSRExecutive Committee

Member

11Khaing Khaing Yu

MawCEO, Xavey Myanmar

Executive Committee

Member

12 U Aung Kyaw OoManaging Partner, Grand

Valley International

Executive Committee

Member

Executive Committee

3. Organizing and Information Committee

(I) Membership status

as of 23 October 2019

Sr Membership Qty

1 Founding members 12

2 Members (corporate and individuals)

15

3 Associate members /Student members

1

Total members 28

Total companies 14

TargetAt least 50 members by 2020

Tasks- Member relations, increase membership, Networking events, Collaborations of local research firms, Cooperating with foreign research agencies, Media relations and Information center

Sr Member Companies

1Myanmar Marketing Research & Development Co.Ltd

2 Myanmar Survey Research Co.Ltd3 Nielsen MMRD Co. Ltd4 Myanmar Resources Network Co.Ltd5 Grand Velly Internaional Co.Ltd6 Neo Prospect Co.Ltd

7View Research Marketing Research & Services Co.Ltd

8 Thura Swiss Co.Ltd9 Hamsa Hub Co.Ltd

10 Xavey Myanmar Co.Ltd11 FWP Research12 Single Touch Point (STP) Co. Ltd13 Thuta Nyana Co. Ltd14 EAC (Knowledge and Insight)

3. Organizing and Information Committee(2) Bi- monthly meetings : (5) meetings held in 2019

(3) MRA Website update (www.mrayangon.com)

3. Organizing and Information Committee(4) Developed Strategy of Market

Research Association consulted by International Trade Centre (ITC) (April-Aug 2019)Vision: Bring together members’

strengths and build an umbrella

organization for market research and

intelligence that supports our

members to be internationally

recognized research firms

(5) Service Portfolio Training Workshop by International Trade Centre (ITC) (July-Aug 2019)Objective: Developing services- Achieving

sustainability by delivering value

This workshop seeks to strengthen the

capacities of participating SAs to do this

effectively and ensure continuous

improvement of their credibility among

members and stakeholders.

3. Organizing and Information Committee

(6) Signed Partnership agreement between ESOMAR World Research and Market Research Association (Oct 2019)Purpose:

a) To share ethical code of conducts applicable to respective membership

b) To promote the highest professional standard for data, research, analytics

and insights

c) To ensure mutual beneficial exchange delivered value for two communities

4. Education CommitteeTasks- Arrange trainings, Publish research articles, Give awards and grants to research scholars, Connect and cooperate with educational associations to exchange industry information , Hold seminars and workshops.

(1) Contributed in Myanmar Statistics Forum , November 2018 Theme: Better Data, Better Statistics, Better Lives- Transforming the Data Culture in

Myanmar: MRA members contributed as Panel Member of Data users- Data providers Panel

and Paper reading session- State of the Art Survey Data Management and Quality Control.

(2) Basic Concept of Research Training, Aug 2019Theme: To understand general concept of Consumer Research, Business Research and Social Research; To know basic concept of a research and research process; To be aware of the challenges and how to overcome them during the data collection process

4. Education Committee

(3) ESOMAR Training- Master class (24 Oct 2019)Topic of the Master Class: Outlier Insights and Storytelling

The imperative for us to market ourselves better. It will be a combination of stories and

exercises for the participants. The key takeaway would be to return to their offices and

implement the learning immediately.

Mr Pravin Shekar, Country Representative for ESOMAR (India),

(Immediate Past President, Market Research Society of India)

(4) Knowledge sharing – Mini-talk in universities (under planning)Theme: To share research knowledge for university students

5. Standardization CommitteeTasks- Research codes of conduct and ethical issues, Establish research industry standardswhich are suitable for Myanmar, Establish research indicators/indicesPublish research professional manuals, Conduct studies and analysisfor the development of research market and Standardize employee qualifications for research associations.

(1) Socio-economic class (SEC) Guideline (Ongoing)

a) Suggested variables

b) Stakeholders’ workshop and approval

c) Announcement of SEC Guidelines

(2) ESOMAR Standard Code of Conduct (Translation completed)

(3) MRA Code of Conduct and Research Ethics(Plan)

(4) Certified researcher courses (Field interviewers) (Plan)

6. Advocacy CommitteeTasks- inform the government institutions of the benefits and views of research

agencies, ensure representation of all agencies as a whole, act as an

intermediary between the government ministries and research agencies,

encourage and shape the procedures for research agencies.

(1) Department supporta) National Export Strategy, MOC (Trade Information Group)b) Central Statistical Organization (Cluster members)c) Planning Departmentd) Department of Populatione) Department of Labourf) Others

(2) Association networka) UMFCCIb) 14 sector associations under NESc) Others

(3) Others (Foreign Research Agencies)

7. Financial Statement as of 30 September 2019

Income & Expenditure A/C for 2018-19as of 30 September-2019

Income ExpenditureParticulars Amount (ks) Particulars Amount(ks) Amount (ks) Opening 1,000Inauguration event Oct 2018 8,554,691U Moe Kyaw Contribution 10,000,000Chatrium Hotel 6,510,000 Founding members (600000*12) 7,200,000Documents and materials 635,500 Corporate and Individual members (150000*10) 1,500,000

Guest speaker expenses 1,136,000

Extended members (50000* 2) 100,000Others 273,191 Student member (25000*1) 25,000Registration Process Expense 220,000Basic Research Training Fees (20000*52) 1,040,000Basic Research Training fees 1,040,000 10% contribution of project (MMRD) 980,000

Training materials141,925

Interest 143,320 Guest speakers 557,040 Lunch and coffee breaks 335,500 Others 5,535

Total income 20,989,320 Total expenses 9,814,691Balance in Bank 11,174,629

Grand Total 20,989,320Grand Total 20,989,320

MRA Office8th Flr, 'Building C' ,New Mingalar Market, Corner of Set Yone Road (Mill Road) & Banyardala Road, Mingalar Taung Nyunt Township, Yangon, Phone 0951-200326,200846

1. Hnin Yin Yin, Jr Research Executive, MMRD , 09- 250429031

2. Nyi Min Khant, Industrial Research Executive, MMRD, 09 4200180023. Daw Khin Thidar Kyaw, Manager, MSR, 09-5055361