market research & customer experience …aceresearchsystem.com/aceresearchprofile.pdfmarket...
TRANSCRIPT
About ACE
2010
Market Research and Customer Insights
Operating since 2007, ACE Research is one of the leadingmarket research and customer experience managementcompany in the country with a team dedicated to help clientget the insight that they desire. ACE is the only MarketResearch Company of Pakistan to provide fully automatedonline system for Reports, Geo Tracking, and Mobile Audits.
By using a combination of advanced products, techniques and services we ensure that we stay ahead of where the consumer is heading, as innovation is what drives businesses today.
Our head office located in Islamabad manages our clients with the help of experienced account management teams spread in 6 cities and field workforce throughout the country, to provide them the very best of services nearer to home.
ACE Clients
Market Research and Customer Insights
Shell Pakistan: Mystery Shopping & Retail Audit, 220 cities and 650 locations
Servis: Pre-product launch market study (lubricant)
Petroleum
DevelopmentSector
British Council: Semi Structured Interviews, Opinion Surveys, Market Research,
and Feasibility Studies (Azad Kashmir Region)
Pakistan Executive Opinion Surveys for Global Competitive Report (Interviews)
USaid: Video Interviews (campaign impact)
PinnacleKhidmat Foundation
KAP Study on Health & Education sector
Kaghan Memorial Trust: Opinion Survey
ACE Clients
Market Research and Customer Insights
Hospitality Hospitality Inn Hotel Lahore: Mystery Shopping
Retail / Textile
Education
ZARA: Market research to establish ZARA franchise in Pakistan
The Entertainer: Customer satisfaction survey & problem identification in low sales
University of Central Punjab: Qualitative & Quantitative research for promotion and
positioning of university
Banking
Summit Bank: Mystery Shopping
Mobilink Microfinance Bank: Mystery Shopping of entire network
ACE Team Projects
Market Research and Customer Insights
FMCGs(Project)
Telenor Pakistan: Provided brand health, quantitative research and strategic support
to Telenor Pakistan to improve brand penetration, brand perception and equity for
Telenor, Djuice and Talkshawk in Pakistan.
British American Tobacco: Segmenting the market, devising strategies for highest
ever market share, consumer affordability, segmentation, brand health tracking and
secondary researches.
Punjab Oil Mills: Profile and Penetration (PNP) of cooking oil/ghee category. Evaluation of
promotional campaign for Canolive and Zaiqa Ghee and managed Brand Health Tracker.
Nestle Pakistan: Profile and Penetration followed by Usage and Attitude research
with a national scope.
Telecom(Project)
Tobacco(Project)
Why ACE?
Dedication to deliver valuable customer insights – not data
Expertise in research and shopper insight programmes
Strategic direction and on-going partnership
Flexibility to cater to your changing needs
Reliability to meet your urgent requirements
Technology to save your time
Confidentiality to ensure business ethics
Market Research and Customer Insights
60,000+evaluations
300+active field workforce 24/7
Support provided by
ACE Metrics team
yearsexperience
220Cities & Towns
60,000Traveling 100%Quality Check on results
10
Market Research and Customer Insights
ACE Numbers
Presence in
Kilometers a month
ACE Reach
Field workforce presence in
220+ cities & towns covering
60,000 kilometers distance
Market Research and Customer Insights
ACE Team
Directors
300+ shoppers
60+ Auditors
Quality Specialists
6 Regional Managers
Trainers & Survey
Specialists
Peshawar | Lahore | Multan | Bahawalpur | Hyderabad | Karachi
Market Research and Customer Insights
Peshawar
Kohat
Charsadda
Mardan
Haripur
Abbotabad
Wah
Muzafarabad
Islamabad
Rawalpindi
Mirpir
Gujrat
Sialkot
Gujranwala
Hafizabad
Sargodha
Mianwali
Bhakkar
Faisalabad
Lahore
Kasur
Okara
Sahiwal
Mian Channu
Vehari
Multan
Muzafargarh
Bahawalpur
Rajanpur
Rahimyar Khan
Shikarpur
Sukkur
Khairpur
Nawabshah
Hyderabad
Karachi
300+ Active Field Workforce
• Auditors
Tier 1
• Mystery Shoppers
Tier 2
• Surveyors
Tier 3
North
Center
South
ACE Workforce
Market Research and Customer Insights
Services
Market Research and Customer Insights
Mystery Shopping KAP Surveys Consumer Research Qualitative Research
Monitoring & Evaluation
Product / Campaign Evaluation
Retail Audit Satisfaction Surveys
Services
ACE Analysis
Market Research and Customer Insights
Focus Group
Discussions Mystery Shopping Retail Audits
Qualitative Research Brand Tracking KAP Studies
We Specialize in...
ACE Metrics Portal
Market Research and Customer Insights
ACE is the only Marketing Research company in Pakistan to provide fully automated online system for Reports, Geo Tracking, and Mobile Audits. Deriving value from your results has never been easier, giving meaningful and informative insights to our customers is a core strength of our analytics team which makes use of latest reporting methods in research to add value to your data. Some of the features of this department are;
- Insights into your customers' experiences and trends- Customized reporting systems and dashboards- Detailed and specialized benchmarks and index ratings for your industry- Analysis on relative position to competitors- Transformation of raw data into usable, configurable, and easily understood reports- Strong & weak areas highlighted
Data is of no value unless some meaningful conclusions are derived from it. Accurate analysis can help drive current performance as well as predict future performance of your company. We help you identify the information that can be used to improve overall performance of your business by integrating multiple levels of key business data.
Access from Any Device | REAL-TIME results | Save Time | Get Beautiful, simple User Experience
Market Research and Customer Insights
Master Client
Data Input(Android Devise)
• Regional Managers
• Service Centers
• Retail Outlets
Surveys | Assessments | Audits
Data Compilation
Report Generation
Analysis
Quality Check
Metrics
How our Online System Works?
Admin Dashboard
Client Dashboard
Data
Colle
ction
ACE Metrics - Client Portal
Market Research and Customer Insights
Client Dashboard
The Client Dashboard delivers a powerful visual presentation of multiple
performance indicators at a glance.
Aggregate Service Excellence Report
The Aggregate Service Excellence Report is designed to be delivered at different
organizational levels – regional managers, area managers, unit type, etc.
Reports Portal
With the combination of the three fundamental data presentation components in
one report – tabular, chart and color coding, you benefit from enhanced
visualization and dramatic time savings in reading and understanding reports.
Geo Analysis
The Geo-spatial Analysis Portal is a unique feature in our analytical platform,
enabling data visualization based on geographical regions/districts/locations.
Survey Explorer
Survey Explorer allows you to search through the list of completed surveys.
Net Promoter Score
Get overall NPS score for the last 30 days and comparison between the current
and the previous period with different trends.
Mobile Analytics
Reports can also be accessed through a completely free mobile application
available for Android, iOS and Windows phone.
ACE Metrics - Reports
1. Company Overview - Dashboard Style 2. Trend by Business Units
3. Trend by Questions 4. Rank by Business Units with Survey Sections
5. Rank by Business Units with Time 6. Rank by Locations with Time
7. Rank by Locations within Business Units with Time 8. Rank by Locations with Sections
9. Rank by Locations within Business Units with Sections 10. Survey Scores across Locations
11. Survey Scores across Business Units 12. Survey Sections and Questions Scores
13. Answers Analysis 14. Verbatim Analysis
15. Business Units, Time, Survey Sections 16. Business Units, Locations, Time
Market Research and Customer Insights
16 Standard Report
Flexible Reporting
Client Specific Reports
ACE Metrics - Shopper Portal
Market Research and Customer Insights
Shopper SelectionShoppers are hired after an online training with 100% passing marks
Visit AuthenticationAssignment and shopper previous score trends are visible
Un-biased resultsAlternate period restriction and assignment limits
Visit AuthenticityGeo tracking, photographs and location specific questions
ACE Metrics - Mobile Audits
Market Research and Customer Insights
Eliminate Fraud: Know exactly where and when data is collected with time and GPS stamping on each response.Online? Offline? No Problem! Complete surveys even when no Internet connection is available at the location.Smart Survey Automation: MobiAudit™ can dynamically adjust survey flow in real-time, helping your surveysadapt to any business scenario.Data Consistency Checks: Data is validated during entry, and again on our servers after submission.Integrate Job Board: MobiAudit™ allows users to grab open jobs while on-the-go, getting results to you faster.
ACE Metrics - Analysis
We understand that market research is not just about data gathering. Unless there is intelligible information and actionable data, it is of little use. Here at Ace Research our focus is to mine important data for your organization that can allow you to make more informed business decisions. Whether you’re conducting a retail audit or a perception survey, our experts empower your teams with the information that matters to you the most.
We have extensive experience in carrying out market intelligence exercises and surveys both in the corporate and development sectors. We have a team of industry comprehensive experts and sophisticated systems that enable us to conduct qualitative and quantitative data analysis.
ACE Metrics - Analysis
• Consumer Behavior Analysis – Understanding your customer’s behavior is paramount for business success. We specialize in consumer behavior surveys and analysis to help our clients understand their target market better. Through these surveys, we analyze consumer predispositions ranging from top of mind brands and products, buying behavior and consumer perceptions. The information gathered as part of these exercises allow us to guide our clients in making better product positioning strategies.
• KAPB Surveys – Knowledge, Attitudes, Practices and Beliefs (KAPB) surveys are great for community-based research and are routinely used by development organizations to understand behaviors within representative population sets. Ace Research can conduct full-scale KAPB surveys resulting in more effective interventions to understand and overcome a particular problem in a community or industry.
• Industry and Competitive Analysis – Our teams filter the noise and find meaningful information in your industry to help you stay ahead of the curve. We analyze market data and help you better predict the future. In addition, we also offer competitor intelligence services leading to better strategic decisions for businesses of all kinds.
ACE Metrics - System Security
Market Research and Customer Insights
Our database cluster is based on Microsoft SQL Server – the fastest, most scalable, most secure, and most reliable commercial database engine available today, and ensures ultimate data protection and fast access speeds. Databases are incrementally backed up hourly and a complete backup is performed on a nightly basis. The full backup copy is immediately shipped offsite.
ContactACE Research
Head OfficeOffice # 12, 3rd Floor, Silver City Plaza,
G-11 Markaz, Islamabad, Pakistan.
T: +92 51 8743176,
W: www.AceResearchSystem.com
Market Research and Customer Insights