market research in tcil

8/17/2019 Market research in TCIL

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INTERNSHIP REPORT ON THOMAS COOK (INDIA) LTD, CHENNAI

FROM 9TH APRIL 2015 TO 13TH MAY 2015

Submitted in partial fulfillment of the requirement for the award of degree in

MASTER OF BUSINESS ADMINISTRATION

Of

UNIVERSITY OF KERALA

Submi!" #$

ROHIT SENAN C

R!% N&' 59511009

*+"! -! .ui"/+! &

M NISAS

(A P&!& 4Fi+/+!)

TKM INSTIT*TE OF MANA.EMENT

KOLLAM

2012016

1


2/26

DECLARATION

I hereby declare that the Internsh! re!"rt enttled#

$INTERNSHIP REPORT AT T-&m/ C&&7 I+"i/ P8 L" C-!++/i s the re!"rt

n "r%nal carred "&t by 'e &nder the %&dance "f M M NISAS (A P&!&

4Fi+/+!) and M:i+&- Kum/ C (.!+!/; M/+/%! F&!i%+ E


3/26

A7+&=;!"%!m!+

Frst and f"re'"st# I than+ al'%hty -"d (h" blessed n all (ays t" c"'!lete 'y

nternsh!*

I e.!ress 'y sncere %ratt&de t" 'y nternsh! %&de M NISAS (A P&!& 4

Fi+/+!) "r )al&able her %&dance and s&!er)s"n %)en at all sta%e "f 'y nternsh!**

I sncerely than+ the 'ana%e'ent "f T-&m/ C&&7 I+"i/ P8L", C-!++/i f"r

!er'ttn% 'e t" d" the nternsh! n ther !rest%"&s "r%an/at"n* I (ll al(ays bethan+f&l t" the' f"r ther )al&able hel! and s&!!"rt*

I (sh t" e.!ress 'y dee! sense "f %ratt&de & M :i+&- Kum/ C(.!+!/;

M/+/%!S& 7i;;) and f"r hs trann%# s&!!"rt and %&dance t" c"'!lete 'y

nternsh!*

I als" ta+e ths "!!"rt&nty t" than+ 'y !arents# frends and fac&lty 'e'bers "f TKM

and all th"se (h" ha)e hel!ed 'e drectly and ndrectly f"r the s&ccessf&l c"'!let"n "f

nternsh!*

3


4/26

CONTENTS

C-/>! Ti;! P/%! N&1 I+&"ui&+ 5

2 #/7%&u+" 6

3 I+"u$ &8!8i!= ?12

C&m>/+$ &8!8i!= 1316

5 I+!+-i> "!/i; 1?20

6 #ib;i&%/>-$ 21

? A>>!+"i< 2223

4


5/26

INTROD*CTION

The f"re%n e.chan%e ser)ces has a %reater '!"tence n the 'ar+et# s" the st&dy re%ardn% the

FORE0* Ser)ces and the &sa%e "f f"re%n e.chan%e ser)ces n SME1s n 2henna* Th"'as 2""+

3Inda4 Ltd 3T2IL4 s the leadn% nte%rated tra)el and tra)el related fnancal ser)ces c"'!any n the

c"&ntry "ffern% a br"ad s!ectr&' "f ser)ces that ncl&de F"re%n E.chan%e# 2"r!"rate Tra)el# MI2E#

Les&re Tra)el# Ins&rance# Vsa 5 6ass!"rt ser)ces and E7B&sness* The c"'!any set &! ts frst "ffce

n Inda n 8998*

Th"'as 2""+ 3Inda4 L'ted s !r"'"ted by Farfa. Fnancal :"ldn%s L'ted thr"&%h ts

(h"lly7"(ned s&bsdary# Farbrd%e 2a!tal 3Ma&rt&s4 L'ted* Farbrd%e s res!"nsble f"r the

e.ec&t"n "f ac;&st"n and n)est'ent "!!"rt&ntes n the Indan s&bc"ntnent "n behalf "f the Farfa.fa'ly "f c"'!anes* Als" they c&rrently e.tend t" ")er l"cat"ns n ?@ ctes acr"ss Inda#

Ma&rt&s5 srlan+a and ss&!!"rted by a str"n% !artner net("r+ "f 88 -"ld 2rcle 6artners and 88<

!referred Sales A%ents n ")er 8=> ctes acr"ss

Th"'as 2""+ (as nat"nal/ed sh"rtly after "rld ar T(" And (as !r)at/ed n the 8?Cs

Mdland Ban+ beca'e ts s"le "(ner n 8?CC*It (as then s"ld by Mdland n 8??< t" a -er'an ban+ and

charter arlne In &ne


6/26

#ACK.RO*ND

Th"'as 2""+ 5 S"n started ts Indan "!erat"ns n M&'ba n 8998 as a branch* It (as s&bse;&entlyc"n)erted nt" a !&blc l'ted c"'!any# &nder the na'e "f Th"'as 2""+ 3Inda4 l'ted n 8?C?* In


7/26

IND*STRY PROFILE

H&>i/;i$ /+" T/8!; @ T&uim

The h"s!talty nd&stry s a br"ad cate%"ry "f felds (thn the ser)ce nd&stry that ncl&des l"d%n%#e)ent !lannn%# the'e !ar+s# trans!"rtat"n# cr&se lne# and addt"nal felds (thn the t"&rs' nd&stry*

The h"s!talty nd&stry s a se)eral bll"n d"llar nd&stry that '"stly de!ends "n the a)alablty "f

les&re t'e and ds!"sable nc"'e* A h"s!talty &nt s&ch as a resta&rant# h"tel# "r e)en an a'&se'ent

!ar+ c"nssts "f '&lt!le %r"&!s s&ch as faclty 'antenance# drect "!erat"ns 3ser)ers# h"&se+ee!ers#

!"rters# +tchen ("r+ers# bartenders# etc*4# 'ana%e'ent# 'ar+etn%# and h&'an res"&rces*

The h"s!talty nd&stry s an nd&stry sect"r that c"nssts "f a (de select"n "f felds (thn the ser)ce

nd&stry* It ncl&des resta&rants# l"d%n%# e)ent !lannn%# trans!"rtat"n# cr&se lne and rele)ant felds(thn the t"&rs' nd&stry* Many c"&ntres ("&ld l+e t" see ther h"s!talty nd&stry %r"( as t earns

re)en&e f"r the c"&ntry*

The h"s!talty nd&stry s n the 'dst "f %l"bal e)"l&t"n* In t"day1s fast7 chan%n% %l"bal 'ar+et!lace#

h"tel c"'!anes are str)n% t" artc&late# ad"!t and del)er the brand !r"'se c"nsstently thr"&%h"&t

the )al&e chan and acr"ss all sta+eh"lder %r"&!s*

C-/;;!+%!

The h"s!talty nd&stry s facn% se)eral challen%es s&ch as sh"rta%e "f lab"&r and s+lls# del)ern% t"

-en 0 e.!ectat"ns# +ee!n% !ace (th the %l"bal dstrb&t"n re)"l&t"n# ens&rn% c"nsstent brandn%#

and 'eas&rn% -reen :"&se -as 3-:-4 e'ss"ns and s" "n*

-)en bel"( are s"'e "f the (ays the h"s!talty nd&stry has le)era%ed techn"l"%y t" ")erc"'e the

challen%es,

• Red&ced "!erat"nal and s&!!"rt c"st by '!r")n% effcences thr"&%h !r"cess e.cellence and

techn"l"%y e.cellence

• 6r")ded c"nsstent brand e.!erence t" c&st"'ers by ens&rn% scalable nfrastr&ct&re# re!eatable

!r"cesses and nte%rated syste's

7

http://en.wikipedia.org/wiki/Service_industryhttp://en.wikipedia.org/wiki/Lodginghttp://en.wikipedia.org/wiki/Event_planninghttp://en.wikipedia.org/wiki/Theme_parkshttp://en.wikipedia.org/wiki/Theme_parkshttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Cruise_linehttp://en.wikipedia.org/wiki/Tourism_industryhttp://en.wikipedia.org/wiki/Disposable_and_discretionary_incomehttp://en.wikipedia.org/wiki/Disposable_and_discretionary_incomehttp://en.wikipedia.org/wiki/Housekeeper_(domestic_worker)http://en.wikipedia.org/wiki/Bartenderhttp://en.wikipedia.org/wiki/Bartenderhttp://en.wikipedia.org/wiki/Service_industryhttp://en.wikipedia.org/wiki/Lodginghttp://en.wikipedia.org/wiki/Event_planninghttp://en.wikipedia.org/wiki/Theme_parkshttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Cruise_linehttp://en.wikipedia.org/wiki/Tourism_industryhttp://en.wikipedia.org/wiki/Disposable_and_discretionary_incomehttp://en.wikipedia.org/wiki/Housekeeper_(domestic_worker)http://en.wikipedia.org/wiki/Bartender


8/26

• Del)ered tr&ly dfferentated c&st"'er e.!erence by creatn% enter!rse fra'e("r+s and 'a+n%

&se "f s'art techn"l"%y t" !r")de a sea'less )e( "f the c&st"'er acr"ss the )al&e chan and at

ser)ce7del)ery t"&ch !"nts# ncl&dn% th"se 'ana%ed by channel !artners

• S'!lfed nfrastr&ct&re 'ana%e'ent and "!erat"ns by le)era%n% )rt&al en)r"n'ent that all"(

!r"!ertes t" %reatly red&ce !hyscal hard(are assets "n7ste

C&m>!ii&+ /+" u/%! /!

Usa%e rate "r ts n)erse )acancy rate s an '!"rtant )arable f"r the h"s!talty nd&stry* &st as a

fact"ry "(ner ("&ld (sh a !r"d&ct)e asset t" be n &se as '&ch as !"ssble 3as "!!"sed t" ha)n% t"

!ay f.ed c"sts (hle the fact"ry snt !r"d&cn%4# s" d" resta&rants# h"tels# and the'e !ar+s see+ t"

'a.'/e the n&'ber "f c&st"'ers they !r"cess n all sect"rs* Ths led t" f"r'at"n "f ser)ces (th

the a' t" ncrease &sa%e rate !r")ded by h"tel c"ns"ldat"rs* Inf"r'at"n ab"&t re;&red "r "ffered

!r"d&cts are br"+ered "n b&sness net("r+s &sed by )end"rs as (ell as !&rchasers*

In l""+n% )ar"&s nd&stres# barrers t" entry by ne(c"'ers and c"'!ett)e ad)anta%es bet(een

c&rrent !layers are )ery '!"rtant* A'"n% "ther thn%s# h"s!talty nd&stry !layers fnd ad)anta%e n

"ld classcs 3l"cat"n4# ntal and "n%"n% n)est'ent s&!!"rt 3reflected n the 'ateral &!+ee! "f

facltes and the l&.&res l"cated theren4# and !artc&lar the'es ad"!ted by the 'ar+etn% ar' "f the

"r%an/at"n n ;&est"n 3f"r e.a'!le at the'e resta&rants4* Very '!"rtant s als" the characterstcs "f

the !ers"nnel ("r+n% n drect c"ntact (th the c&st"'ers* The a&thentcty# !r"fess"nals'# and act&al

c"ncern f"r the ha!!ness and (ell7ben% "f the c&st"'ers that s c"''&ncated by s&ccessf&l

"r%an/at"ns s a clear c"'!ett)e ad)anta%e*

:"s!talty s the b&sness relat"nsh! trans'ss"n bet(een the )st"r# %&est# c&st"'er# and h"st* Ths

ncl&des !r)ate dnner !artes# h"tel chans# resta&rants# and casn"s* Ths als" ncl&des !laces l+e

Dsneyland* Ths nd&stry 'a+es bll"ns each year fr"' ds!"sable nc"'e*

The t"&rs' nd&stry s the c"llect"n "f all the ser)ces related t" the act "f )stn% "ther !laces f"r

!leas&re* These 'ay ncl&de ser)ces s&ch as ar trans!"rtat"n# acc"''"dat"n# f""d !r")s"n n

resta&rants and h"tels and s" "n* Ths nd&stry s a 'aP"r f"re%n e.chan%e earner n 'any c"&ntres

ar"&nd the ("rld*

8

http://en.wikipedia.org/wiki/Fixed_costhttp://en.wikipedia.org/wiki/Fixed_costhttp://en.wikipedia.org/wiki/Hotel_consolidatorhttp://en.wikipedia.org/wiki/Barriers_to_entryhttp://en.wikipedia.org/wiki/Theme_restauranthttp://en.wikipedia.org/wiki/Fixed_costhttp://en.wikipedia.org/wiki/Hotel_consolidatorhttp://en.wikipedia.org/wiki/Barriers_to_entryhttp://en.wikipedia.org/wiki/Theme_restaurant


9/26

T"&rs' s "ne "f the ("rlds fastest %r"(n% nd&stres as (ell as the 'aP"r s"&rce "f f"re%n e.chan%e

earnn%s and e'!l"y'ent f"r 'any de)el"!n% c"&ntres* T"&rs' s )tal t" the (ell ben% "f 'any

c"&ntres# beca&se "f the nc"'e %enerated by the c"ns&'!t"n "f %""ds and ser)ces by t"&rsts# the

ta.es le)ed "n b&snesses n the t"&rs' nd&stry and the "!!"rt&nty f"r e'!l"y'ent and ec"n"'c

ad)ance'ent by ("r+n% n the nd&stry*

Acc"rdn% t" ("rld t"&rs' "r%an/at"n, 7

JT"&rsts are defned as J!e"!le (h" tra)el t" and stay n !laces "&tsde ther &s&al en)r"n'ent f"r n"t

'"re than "ne c"nsec&t)e year f"r les&re# b&sness and "ther !&r!"ses n"t related t" the e.ercse "f an

act)ty re'&nerated fr"' (thn the !lace )sted*

JT"&rs' s +n"(n as the c"llect)e act)tes and ser)ces that facltate and attract t"&rsts and sha!ed

(thn ther !artc!at"n* Internat"nal Ass"cat"n "f Scentfc E.!erts n T"&rs' defned T"&rs' n

ter's "f !artc&lar act)tes selected by ch"ce and &nderta+en "&tsde the h"'e en)r"n'ent* These

ser)ce nd&stres ncl&de Trans!"rtat"n ser)ces s&ch as arlnes# cr&se sh!s# rals# ta.s and any "ther

'"de "f trans!"rtat"n* Acc"''"dat"n s&ch as h"tel# '"tel# res"rt# d"r's and any f&rther "ffers that

acc"''"date !e"!le t" stay ")ern%ht* F""d ser)ces na'ely resta&rants# bars# !&bs etc* Recreat"n

Entertan'ent# s!"rts# fest)al# and Treat'ent ser)ce s&ch as s!as and res"rts*

JT"&rs' nd&stry s the nd&stry that f"c&ses "n the "!erat"n and '!le'entat"n "f the ab")e

c"'!"nents "f ser)ce nd&stres c"llect)ely t" satsfy need and de'and "f t"&rsts* In the br"ader

sense# at !resent t"&rs' nd&stry s the ("rlds lar%est nd&stry# (hch ca!t&res ab"&t > share "f the

("rld1s ec"n"'y# and classfed as the '"st e'!l"y'ent %eneratn% nd&stry "f the ("rld* F"r 'any

c"&ntres t"&rs' s the d"'nant sect"r f"r nc"'e by the c"ns&'!t"n "f %""ds and ser)ces by

t"&rsts# the ta.es le)ed "n b&snesses n the t"&rs' nd&stry# as (ell as the "!!"rt&nty f"r

e'!l"y'ent n the ser)ce nd&stres ass"cated (th t"&rs'*

9


10/26

C;/ii/i&+ & &uim'

The Unted Nat"ns classfed three f"r's "f t"&rs' 8* D"'estc t"&rs' s n)"l)es resdents "f the

%)en c"&ntry tra)eln% (thn the nat"nal b"&ndary* * 6&blc sect"r "r %")ern'ent a%ences# re%"nal t"&rs' "r%an/at"ns# !r"fess"nal ass"cat"ns

and nd&stry trann% "r%an/at"ns*

"rld T"&rs' Or%an/at"n 3UNTO4 s the '"st (dely rec"%n/ed and the leadn%

nternat"nal "r%an/at"n n tra)el and t"&rs' t"day* It s a s!ecal/ed a%ency "f the Unted

Nat"ns* It ser)es as a %l"bal f"r&' f"r t"&rs' !"lcy and a !ractcal s"&rce "f t"&rs' +n"(7

h"(* th ts head;&arters n Madrd# S!an the "rld T"&rs' Or%an/at"n !lays a central and

decs)e r"le n !r"'"tn% de)el"!'ent "f res!"nsble# s&stanable and &n)ersally accessble

t"&rs'# (th the a' "f c"ntrb&tn% t" ec"n"'c de)el"!'ent# nternat"nal &nderstandn%#

!eace !r"s!erty and &n)ersal res!ect f"r and "bser)ance "f h&'an r%hts and f&nda'ental

freed"'s*

10

http://www.world-tourism.org/http://www.world-tourism.org/


11/26

Its 'e'bersh! ncl&des 8 c"&ntres and terrt"res and '"re than > afflate 'e'bers

re!resentn% l"cal %")ern'ents# t"&rs' ass"cat"ns# ed&cat"nal nstt&tes and !r)ate sect"r

c"'!anes ncl&dn% arlnes# h"tels and t"&r "!erat"rs*

Other nternat"nal "r%an/at"ns (hch ha)e a s!ecal/ed nterest n t"&rs' ncl&de theInternat"nal 2)l A)at"n Or%an/at"n 3I2AO4 (hch s a s!ecal/ed a%ency "f the Unted

Nat"ns and s c"ncerned (th the de)el"!'ent "f nternat"nal c)l a)at"n# and the

Internat"nal -")ern'ental Mart'e 2"ns&ltat)e Or%an/at"n 3IM2O4 (hch s an nter7

%")ern'ental "r%an/at"n c"ncerned (th c"7"!erat"n n sea trans!"rt*

The Internat"nal Ar Trans!"rt Ass"cat"n 3IATA4 s an ass"cat"n "f arlnes c"ncerned (th

the de)el"!'ent and re%&lat"n "f the ar trans!"rtat"n nd&stry* Me'bers c"'!rse "f

a!!r".'ately 9 "f the ("rld1s nternat"nal arlnes*

The 'aP"r reas"n f"r %")ern'ent n)"l)e'ent n t"&rs' s c"ncerned (th the (elfare "f ther ct/ens

and the ")erall (elfare "f ther c"&ntry* Ths relates t" areas s&ch as ec"n"'c stablty# !r"tect"n "f

nat&ral res"&rces# nat"nal sec&rty# !&blc health and e'!l"y'ent* T"&rs' act)ty can "cc&r n all "f

these areas s" %")ern'ents are c"ncerned that t s re%&lated and drected s" as t" ens&re 'a.'&'

beneft f"r the c"&ntry and the ne%at)e fact"rs are 'n'/ed*

Vrt&ally e)ery c"&ntry n the ("rld has a nat"nal b"dy res!"nsble f"r t"&rs'* It can be !art "f a

'nstry# a c"nstt&ted !art "f a %")ern'ent de!art'ent "r an "r%an/at"n (th a se!arate le%al stat&s*-enerally the r"le "f a NTO (ll be t" ens&re a!!r"!rate de)el"!'ent and !r"'"t"n "f a nat"n as a

t"&rs' destnat"n* Ths can ncl&de the f"ll"(n% f&nct"ns,

• Research

• Inf"r'at"n and !r"'"t"n (thn the c"&ntry

•

O)erseas !r"'"t"nal act)tes

• Internat"nal relat"ns

• De)el"!'ent "f t"&rst areas

11

http://www.iata.org/http://www.iata.org/


12/26

• O)erall t"&rs' !"lcy and !r"'"t"n

• In s&!!"rtn% +ey t"&rs' nterests n a t'e "f fnancal crss

Bel"( the Nat"nal T"&rs' Or%an/at"ns# n '"st c"&ntres# there s "ften a c"'!le. (eb "f

"r%an/at"ns (hch c"'!le'ent the ("r+ "f the NTO at the re%"nal and l"cal le)el* F"r

e.a'!le# T"&rs' D&nedn s a l"cal t"&rst nf"r'at"n ser)ce &nder the nat"nal t"&rs' "ffce f"r

Ne( Healand* Ther act)tes are "ften a scaled7d"(n )ers"n "f the NTO1s ("r+ at a re%"nal le)el

they "ften '!le'ent nat"nal !"lcy and !&rs&e nte%rated act)tes (th the NTO !r")dn% %&dance*

336resentat"n $Key ele'ents "f T"&rs'1 t" be nserted here44

Drect ele'ents "f the T"&rs' Ind&stry 7 Th"se areas "f the t"&rs' nd&stry (hch c"'e nt" drect

c"ntact (th t"&rsts

• Sales

• Acc"''"dat"n

• Trans!"rt

• Act)tes

• Attract"ns

• Ancllary Ser)ces

Indrect ele'ents "f the T"&rs' Ind&stry 7 Often called s&!!"rt sect"rs* Th"se !arts "f the t"&rs'

nd&stry (hch 'ay n"t c"'e nt" drect c"ntact (th t"&rsts# b&t (th"&t the rest "f the nd&stry c"&ld

n"t f&nct"n*

• Infrastr&ct&re

• R"ads

• Ar!"rts

12

http://www.dunedinnz.com/http://www.dunedinnz.com/


13/26

• 2"''&ncat"ns

• 6&blc T"lets

• S%ns

• Man&fact&rn%

• B&ldn% Ind&stry

• Electrcty

• ater s&!!ly

• Se(era%e and (aste ds!"sal

COMPANY PROFILE

T-&m/ C&&7 I+"i/ P8 L"

Th"'as 2""+ 3


14/26

In acc"rdance (th hs belefs# he and hs (fe als" ran a s'all te'!erance h"tel ab")e the "ffce* Ther

b&sness '"del (as refned by the ntr"d&ct"n "f the h"tel c"&!"n n 89@@* Detachable c"&!"ns n a

c"&nterf"l b""+ (ere ss&ed t" the tra)eler* These (ere )ald f"r ether a resta&rant 'eal "r an

")ern%ht h"tel stay !r")ded they (ere "n 2""+s lst*

2"nflcts "f nterest bet(een father and s"n (ere res"l)ed (hen the s"n !ers&aded hs father# Th"'as

2""+# t" retre n 89C?* :e '")ed bac+ t" Lecestershre and l)ed ;&etly &ntl hs death* The fr's

%r"(th (as c"ns"ldated by "hn Mas"n 2""+ and hs t(" s"ns# es!ecally by ts n)"l)e'ent (th

'ltary trans!"rt and !"stal ser)ces f"r Brtan and E%y!t d&rn% the 899s# (hen 2""+ be%an

"r%an/n% t"&rs t" the Mddle East*

By 8999# the c"'!any had establshed "ffces ar"&nd the ("rld# ncl&dn% three n A&strala and "ne n

A&c+land# Ne( Healand# and n 89?# the c"'!any s"ld ")er =*


15/26

retal !&rchase and sale "f c&rrency n"tes !&rchase and sale "f f"re%n c&rrency den"'nated tra)eler1s

che;&es B"rderless7Th"'as 2""+ branded !re!ad f"re%n c&rrency card !re7!ad nternat"nal VISA

cards f"re%n c&rrency !ay "rders "&t(ard re'ttance n 8


16/26

• The 'an c"r!"rates (h" deals (th Th"'as c""+ are,

• BURNDY TE2: AND -LOBAL BUSINESS 6VT LTD

• :2L TE2: LTD VADA6ALANI

• FORD BUSINESS 2ENTRE• AREVA RENEABLE ENER-IES INDIA 6VT LTD

• TATA 2OMMUNI2ATION TRANSFORMATION SERVI2E LTD

• ARTSILA INDIA LTD

• AMAL-AMATON VALEO 2LUT2: 6VT LTD

• ALFA LAVAL LTD

• ATOS INDIA 6VT LD

• SYMANTE2 SOFTARE SOLUTIONS 6VT LTD

• -EN6A2T INDIA

• ATER 5 6OER 2ONSULTAN2Y SERVI2ES3I4

• -AMESA IND TURBINES 6VT LTD

• ISE-E2 :EAVY EN- LTD

COMMON TERMINOLO.IES

E+/-m!+' !&rchasn% the f"re%n c&rrences fr"' the c&st"'ers and ret&rnn% the' (th e;&)alent

Indan c&rrences*

C!"i /;!' t s the sale "f f"re%n e.chan%e d"ne (th c"r!"rate "n credt base

C!"i ;imi' It s the l't n (hch the f"re%n c&rrency that can be !&rchased by the n c"r!"rate *t

defers fr"' c"r!"rate t" c"r!"rate n acc"rdance (th ther t&rn ")er and "ther !ara'eters l+e s"l)ency

rat" and debt e;&ty rat" etc 3Ment"ned n 2RF72redt ratn% F"r'4

C!"i >!i&"' t s the !er"d n (hch the c"r!"rate need t" !ay bac+ the e;&)alent INR f"r the

f"re%n c&rrences*

C!"i E+-/+!m!+, Enhancn% the credt a'"&nt &nder s!ecal crc&'stances (hen t cr"sses the

credt l't*

C&"! .!+!/i&+, -eneratn% c"de f"r deferent c"r!"rate as !er ther credt l't and credt !er"d*

C/" ;&/", l"adn% f"re%n c&rrences t" b"rderless !re!ad card*

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C/" R!;&/", Rel"adn% the c&rrences t" the e.stn% !re!ad card as !er the ne( re;&ests fr"' the

e.stn% c&st"'ers*

#i;; "i>/-i+%' Sendn% the bll "f transact"ns t" the c"ncerned c"r!"rate ether )a c"&rer "r 'al

(th re;&red state'ents and screen sh"rt f"r rece)n% the !ay'ent

INTERNSHIP DETAILS

Ou;i+! -! b/7%&u+" /+" >!ii bui+! & -! &m>/+$, "!>/m!+ i+

=-i- $&u >!&m!" $&u i+!+-i>

Th"'as c""+ Inda l'ted s bascally a tra)el c"'!any (hch !erf"r' n dfferent !latf"r's

l+e :"tels# Ar Tc+etn%# Tra)els7:"ldays# and F"re%n E.chan%e# ns&rance# )sa and MI2E

I dd 'y nternsh! n FORE0 de!art'ent &nder Th"'as 2""+* In FORE0

de!art'ent tself# t has three )ertces s&ch as Retal# h"lesale 5 2"r!"rate* A'"n% fr"' !&re

F"re%n e.chan%e I !erf"r'ed (th MI2E Sect"n n Th"'as 2""+* Each de!art'ent n f"re%n

e.chan%e !erf"r's ther "(n tas+s and the three )ertces !erf"r' acc"rdn% t" the c&st"'er (h"

a!!r"aches the c"'!any*

h"le sale f"re%n e.chan%e de!art'ent 'anly handle (th ban+s and h"tels etc* re;&re b&l+

a'"&nt "f f"re%n c&rrences f"r ther "!erat"ns and s"'et'e c"'!any !&rchases c&rrencesfr"' the' als"* B"th sale and !&rchase are ta+n% !lace here*

In "rder t" !erf"r' the "bPect)e the ;&est"nnare (ere !re!ared t" %et s"'e res!"nse fr"' the

c"'!anes* The !ers"nal "!n"ns and ad)ces als" %"t fr"' "&r c"'!any "ffcals (e 'et the

a!!r"!rate !ers"ns n the "r%an/at"n t" %et the ;&est"nnare flled &!* And (e dd 'eet the

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19/26

(th Th"'as 2""+* The st&dy has been c"nd&cted t" 'eas&re the n"* "f SME1s &se the

FORE0 ser)ces (th Th"'as 2""+ and t" %et an a!!"nt'ent f needed f"r the c"'!anes*

An a)era%e ("r+ f"r the day s t" fll &! the ;&est"nnare fr"' the c"'!anes ar"&nd the !lace

that I (ent and t" %et s"'e ne( clents f"r Th"'as 2""+ n the area (hch (as (ent*The ("r+ c"&ld be started (thn the c"'!anes (hch (ere l"cated n 2henna n a day I need

t" c")er the c"'!anes (hch (ere l"cated n a certan area* An a)era%e (ee+ (e sh"&ld c")er the c"'!anes n "rder t" fnsh "&r ("r+ (thn a

'"nth* The ("r+ sh"&ld be re!"rted t" the c"'!any %&de and t" %)e the detals (hat (e %"t

and the flled ;&est"nnare t""*

The tar%et (as t" c")er the SME1s n se)eral !art "f 2henna (hch has dealn%s (th

f"re%n e.chan%e* I started the 'ar+et s&r)ey (th reference t" )ar"&s SME1s n )ar"&s

%e"%ra!hcal l"cat"ns l+e R"ya!ettah# Anna sala# E%'"re# 2het!et# -&ndy nd&stral estate#

N&n%a'ba++a'# A'batt&r Ind&stral estate* It hel!s 'e t" +n"( the c"'!anes st&ated n

2henna and ther l"cat"ns# als" ca'e t" +n"( ab"&t the c"'!anes has dealn%s (th Th"'as

2""+# (e selected the c"'!anes n a !artc&lar area# Vsted the c"'!anes n "rder t" +n"(

ab"&t the f"re%n e.chan%e ser)ces d"ne by )ar"&s SME1s n 2henna*

2"llected the detals ab"&t the c"'!anes thr"&%h (ebstes* Met the c"ncerned

!ers"ns n c"'!anes# and c"ntacted thr"&%h !ers"nal c"ntacts* e selected s"'e c"'!anes

acc"rdn% thr"&%h the %e"%ra!hcal l"cat"ns and 'a+e the act"n !lan f"r the day* S"'e "f the

c"'!anes are n"t nterested t" fll &! the ;&est"nnare beca&se they are !anc+n% t" re)eal

ther nf"r'at"n and they are n"t ready t" !r")de ther nf"r'at"n t" the stran%er* S"'e

c"'!anes entrely s&!!"rt the research and %)n% the feedbac+s and res!"nses that (e are

needed*

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MY MAIN INTERNSHIP D*TIES ERE'

6re!arat"n "f the G&est"nnare acc"rdn% t" the &sa%e "f F"re%n E.chan%e n SME

Entern% data1s n E.cel Sheet and A&dtn% !&rchases 'e'"

6re!arn% the lst "f SME1s n 2henna thr"&%h Internet

Encash'ent a&dtn% and fndn% "&t the 'ssn% d"c&'ents n the !&rchase 'e'"

Identfyn% the 'ssn% d"c&'ents 3*e*# A< f"r's and LERMS letter4

2"nd&ctn% Mar+et S&r)eys n 2henna based SME1s

E.!lann% ab"&t )ar"&s ;&alty ser)ces !r")ded t" c&st"'ers n "rder t" %et ther attent"n "n

F"re%n E.chan%e and 'a+e the' deal (th the c"'!any

St&dy the Mar+et c"'!ett"n*

T" +n"( ab"&t the l'tat"ns "f c"'!any thr"&%h feedbac+ "f c&st"'ers T" +n"( the E.stn% FORE0 )end"rs "f )ar"&s SME1s

T" +n"( the effect)eness "f !r"'"t"n 'ade by the c"'!any*

T" fnd "&t (hether c&st"'ers are satsfed (th the ser)ces !r")ded by Th"'as c""+

Fnal/n% the Mar+et S&r)ey Re!"rt*

A+ /8!/%! "/$ (/ $>i/; =&7i+% "/$)

In 2"r!"rate De!art'ent

The ("r+ starts by 8*AM and ends nearly t" @*6M* My P"b (as t" chec+ the !&rchase

'e'" "f three '"nths and enter the data n a chr"n"l"%cal "rder* The data t" be entered n the e.cel

sheet s&ch as# date# salesencash'ent# c"r!"ratend)d&al na'e# 'e'" n&'ber and als" t" fnd "&t the

'ssn% d"c&'ents e# A< f"r' and LERMS letter and a c"!y "f the !ass!"rt (h" tra)els abr"ad ether

f"r hs !ers"nal "r "ffcal !&r!"se* In ths de!art'ent# I ("r+ed 9 days and t ;&te challen%n% and t'e

+ee!n% ("r+*

In Research 5 De)el"!'ent De!art'ent

After t(" (ee+s# I started ("r+n% "n the R5 D de!art'ent by c"nd&ctn% a 'ar+et research "n

2henna based SME1s and ther f"re%n e.chan%e &sa%e* :ere I ("r+ed rest "f 'y 8> days*

A+ /8!/%! =!!7 '

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In an a)era%e (ee+ I had d"ne '&lt!le ("r+s* Frst t(" (ee+s I dd 'y ("r+ n the "ffce

by chec+n% d"c&'ents 5 entern% the data1s re%ardn% t" the F"re%n E.chan%es* By the end "f sec"nd

(ee+# I be%an t" d" Mar+et Research "n 2henna based SME1s* I c"llected all the "ther nf"r'at"n

re%ardn% t" the research ("r+ and had started !re!arn% ;&est"nnare (hch (ere been &sef&l t" the

c"'!any and by (ee+end I re!"rted 'y !r"%ress re%ardn% s&r)ey t" 'y c"'!any %&de 5 he &sed t"

%)e a!!r"!rate s&%%est"ns and feedbac+s*

• T/%!@ A-i!8!m!+:

I started d"n% research ("r+ by the end "f the sec"nd (ee+ and !re!ared a lst "f '"re than

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• e (ere able t" fnd "&t "ne "f the 'aP"r c"'!ett"r "f Th"'as 2""+ that s 2entr&'

E.chan%e

e (ere able t" trace "&t that 9= "f e'!l"yees are been sent abr"ad f"r b&sness related

!&r!"se n )ar"&s SME1s n 2henna*

e %"t certan feedbac+s re%ardn% the ser)ces "f Th"'as 2""+*

e f"&nd the e.stn% FORE0 )end"rs "f )ar"&s SME1s n 2henna*

e &nderst""d that 'any "f !e"!le (ere a(are ab"&t the !r"d&cts and ser)ces "ffered by

Th"'as 2""+

Ar"&nd 9= "f the c"r!"rate "ffcals are a(are "f the ser)ces !r")ded by the Th"'as 2""+*

Ar"&nd 9= "f the c"'!anes !refer t" )st abr"ad f"r b&sness "r 'eetn%s related tra)els*

S"'e "f the c"'!anes !refer ban+s f"r ther FORE0 act)tes*

M"st "f the c&st"'ers are satsfed (th ser)ces !r")ded by Th"'as 2""+

Many "f the c"'!anes (ere s!ecfcally !"ntn% "&t the h%her c"st "f ser)ces by Th"'as

c""+*

#I#LIO.RAPHY

• Th"'as c""+ "ffcal (ebste (((*th"'asc""+*n• (((*s&le+ha*c"'

• (((*yell"(!a%es*c"'

• (((*tra)ele.*c"*n

• (((*a(((ards*c"'

• (((*'a+e'ytr!*c"'

22

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23/26

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APPENDI

*ESTIONNAIRE

Si,

! /! "&i+% / !!/- =&7 i+ C-!++/i b/!" SME &+ u/%! & &!i%+

!


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88* A!!r".'ate FORE0 )"l&'e f"r last year ;&arter

,

8

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