MARKET RESEARCH IN WESTON

By Elyse Baker

10 BUSINESSES IN WESTON

1. Body Shop

2. Claire’s Accessories

3. Marks And Spencer

4. JD Sports

5. T Reds

6. EE

7. New Look

8. Caffe Nero

9. Boots

10. Superdrug

WHAT INFORMATION DO THEY USE? Body Shop – 1. No Animal Testing

2. Eco Friendly Claire’s Accessories - 1. Latest offers and discounts Marks and Spencer – 1. continuing to aim to be more eco friendly

2. latest discounts o offersJD Sports – 1.Football stats

2. Latest fashion3. Latest offers

T Reds 1.Latest offers2.Latest Fashion3.Shoe sizes

WHAT INFORMATION DO THEY USE? EE 1.broadband speed

2. Costs3.Latest offers

New Look 1. Opening Times2. latest offers3. sales

Boots 1. latest offers2. Boots loyalty points 3. Prices

Superdrug 1. latest offers2. Prices3. Against Animal Testing

HOW DO THEY COMMUNICATE THIS INFORMATION? Body Shop - 1. written on all products

2. logo Claire’s - 1. Posters in the windowsM&S - 1. Posters by the checkouts

2. Posters around the storeJD Sports - 1. Tannoy announcements

2. Putting the latest stock in the front of the store 3. Posters of famous people wearing the brands

T Reds – 1. Posters around the store 2. latest stock in the front of the store 3. Shoe Size charts

HOW DO THEY COMMUNICATE THIS INFORMATION? EE 1. Posters around the store

2. Price lables3. Posters

New Look 1. Opening times on the doors so that the customers can see when they open and close.

2. Posters 3. posters

Caffe Nero – 1. Posters in the café 2. Products written on a chalk board.

Superdrug – 1. Posters 2. Labels 3. written on all products

LOGOS ANALYSISBody Shop

The colour green implies that the company is eco friendly.

The circle implies that the company will be there forever.

The bold lettering makes it stand out and easier to read for all.

CLAIRE’S ACCESSORIES LOGO ANALYSIS

Purple lettering will attract young girls and teenagers. Purple is associated with girls.

The lettering is large and bold so that the younger generation can read it.

M&S LOGO ANALYSIS Simple lettering making it easier to read for the older generation.

Green, white and black colours make it easier for the older generation.

The lettering style is upmarket .

Retro

T REDS LOGO ANALYSIS Bold lettering

The customer notices the boot first.

Aimed at Tennagers

BOOTS LOGO ANALYSISThe lettering style is upmarket.

The style is quite feminine. Because females tend to write in swirly handwriting.

The colours represent a clinical atmosphere.

EE LOGO ANALYSISSimple logo and colours

The logo and lettering a modern as it is a modern company selling modern products. The lettering is

bold so that they stand out from their competitors.

JD SPORTS LOGO ANALYSIS

This logo is modern because it is aimed ay young adults and teenagers.

The log is simple so that it will stay will people and they will not have to remember any intricate designs.

The logo appeals to the younger generation.

The logo is eye catching because it only has 2 colours.

NEW LOOK LOGO ANALYSIS

Simple lettering and colours.

Modern logo

The logo stands out because of the contrast of the black and white.

This logo appeals to girls because it has a feminine touch.

CAFFE NERO LOGO ANALYSIS

Modern lettering attracts the younger generation.

It is in capitals so that more people notice it.

Clear and easy to read.

Large letters

SUPERDRUG LOGO ANALYSIS

Contrast between the navy blue and the white background .

The star is implying that the customer will feel like a star after.

Feminine lettering

WHO ARE THEY AIMING AT AND WHY?Boots Claire’

sM&S JD

SportsT Reds Caffe

Nero New Look

Superdrug

EE Body Shop

Both genders

Girls and Teenager

Older generation

Sporty type and teens

Young adults / teens

universal

Teenage girls

universal

universal Mostly females

Because they have the market that will need personal grooming items

Girls and teens are looking after their appearance more.

The older generation like to have a regular routine and they will know when they can go to M&S

They sell sports items and they aim at teenagers because they know that looking good is important

They sell shoes and they know that the younger generations spend lots of money on these items

Both genders like to go out for a coffee and they aim at everyone apart from children.

They always keep up to date with the fashion changes.

See Boots

Nowadays, everyone wants a mobile device and EE aims at everyone.

They sell lots of body creams.

THE ADVERTS

Boots - http://www.youtube.com/watch?v=O_xkpvf-xHE

M&S - http://www.youtube.com/watch?v=a2qLwdyFInc

JD Sports- http://www.youtube.com/watch?v=LAehzTdWEhY

New Look - http://www.youtube.com/watch?v=62YEwbTHHbA

Superdrug - http://www.youtube.com/watch?v=9Yn8LYYxak0

EE - http://www.youtube.com/watch?v=qxUFpZW69eQ

http://www.youtube.com/watch?v=jmUkmALV4Dk