MARKET RESEARCH [RESEARCH PROPOSAL]

Submitted to Ma’am Saima. Page 1

GROUP MEMBERS:

ASMA AZHAR

ARSALAN HAMMAD

M. KASHIF

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MARKET RESEARCH [RESEARCH PROPOSAL]

Submitted to Ma’am Saima. Page 2

Table of Contents

1 Introduction Of Nestle Company: ............................................................................................... 3

1.1 Overview Of nestle Unethical Functions: ............................................................................ 3

2 Research Objective: ................................................................................................................... 3

3 Research Methodologies: .......................................................................................................... 3

4 Desk Research: .......................................................................................................................... 4

4.1.1 Purpose ...................................................................................................................... 4

4.1.2 Procedure................................................................................................................... 4

5 Qualitative Research .................................................................................................................. 4

5.1 Purpose:............................................................................................................................. 4

6 Quantitative Research: .............................................................................................................. 4

6.1 Purpose:............................................................................................................................. 4

6.2 Population and sampling: ................................................................................................... 4

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1 Introduction Of Nestle Company:

Nestlé is the world's foremost Nutrition, Health and Wellness Company, committed

to serving consumers all over the world. It’s focus on responsible nutrition and promoting

health and wellness is a core value, emphasizing responsibility and sustainability. Nestle

mission of "Good Food, Good Life" is to provide consumers with the best tasting, most

nutritious choices in a wide range of food and beverage categories and eating occasions,

from morning to night.

Nestlé is a leading health, wellness and nutrition company. Food has evolved from being

a necessity to becoming an expression of how we live. Nestlé products are developed to

provide a safe and healthy source of nutrition to all family members.

1.1 Overview Of nestle Unethical Functions:

Nestlé is accused by experts of unethical business practices such as:

• Promoting infant formula with misleading and harmful strategies that violate the

International Code of Marketing of Mother’s milk Substitutes and put babies at

risk.

• Using suppliers that violate human rights (e.g. purchasing milk from Mugabe,

buying cocoa from suppliers that use child slaves) and destroy the environment

(e.g. palm oil from rainforest)

• Controlling and abusing of water sources in its bottled water operations (e.g. in

United States and in Brazil)

• Promoting unhealthy food, especially for young children.

• Nestlé became mired in a controversy for selling genetically modified food in

some Asian countries without labeling them explicitly.

2 Research Objective:

The objective of this research is thus to analyze and examine that why such a big

company business ethics are so illegal so that they can cause person’s death and what is

the impact of these unethical functions on the environment.

3 Research Methodologies:

A descriptive research utilizes observations and surveys. To know the cause and

consequences of the unethical functions and its impact on the global market we will

conduct both type of research. In primary research, we will survey many personnel

managers. A structured questionnaire will be developed and it will be used as the survey

tool for the study. The secondary research will also be conducted it will include other

comparative business research reports, newspaper, magazine and journal content and

the Internet.

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MARKET RESEARCH [RESEARCH PROPOSAL]

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4 Desk Research:

4.1.1 Purpose

Our secondary research is to carry out the refined objective and provide lines of inquiry for

the next steps. Specifically, desk research will gather the information that what

circumstances incited the company to take such unethical step.

4.1.2 Procedure

The research will begin with data collection both internal and external mode. Firstly, we will

gather the information through internet, articles, related with nestle and analyze them, to

what extend and in which region did nestle practiced business unethically. We would brief

them accordingly to the topic and make our research unbiased. Following information

would be gathered:

• Which kind of unethical business do nestle practice?

• In how many regions, it is being practiced?

• How many people are being affected?

• Are they allowed to do so?

• Is the company still practicing unethical business?

• Is company accountable to any one?

• What was the reaction of the victim?

5 Qualitative Research

5.1 Purpose:

Given the exploratory nature of some aspects of the objective, we will provide you

qualitative detail information. Focused research will be used to explore and understand the

attitude of a fatalities and potential customers.

6 Quantitative Research:

6.1 Purpose:

This stage is aim to quantify how many customers was being affected by this act. This has

been effective to measure the consequences of that unethical act and also we will provide a

percentage and spontaneous result of the affected people occurred by the Nestlé’s act.

6.2 Population and sampling:

We have made a decision to carry out 100 copies questionnaire and a number of interview

of different size. This response spread the opportunity to identify the potential customer’s

attitude toward nestle.

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