market research report : broadband internet adoption in india 2012

Broadband Internet Adoption in India

January 2012

Executive Summary

Drivers:

Market

Drivers &

Challenges

� Broadband internet market size in India is estimated to be around x1 mn in terms of subscriber base as on 20--

�Government of India is hopeful of achieving the target of x2 mn broadband internet connections by 20-- and x3 mn by the end of 20--

�Global market size of broadband internet in terms of subscriber base was x4 mn as on 20--

Challenges:

� 3G Mobile Broadband

� Lack of Regional Language Support

�Burgeoning PC Penetration

� Increase in Disposable Income

� Soaring Enterprise Demand

� Increasing Demand for Rich Web Contents

2BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Trends &

Developments

Competition

� Trend1

� Trend2

� Trend3

Major Players

Player1 Player2 Player3

Player4 Player5 Player6

� Increasing Demand for Rich Web Contents

and Social Networking

�Affordability of Broadband Services

•Introduction

•Market Overview

•Scope in India

•Drivers & Challenges

•Broadband Service Providers


•Broadband Service Providers

•Trends & Developments

•Vendor Opportunities

•Strategic Recommendations

•Survey on Broadband Usage

Introduction

Broadband Internet Overview

•Broadband is the general expression for high bandwidth internet connection capable of more than x1 Kbps of speed

• Broadband was first launched in country1 in 20-- providing a complete different experience to Internet, coming from dial-up internet connections that typically operated on x2 Kbps modems

• Broadband internet speed in other countries such as country1, country2, country3, country4 and others, are a lot higher than the defined lower limit, going all the way up to x3 Mbps on the average

� Telecom Regulatory Authority of India (TRAI) has proposed raising the definition of broadband to x4 Mbps in India

• Broadband internet has opened new avenues for area1, area2, area3 and area4


Major Internet Access Technologies

Technology Description

AccessTechnology1aaaaaaaaaaaaaa

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AccessTechnology2aaaaaaaaaaaaaa

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AccessTechnology3 bbbbbbbbbbbbb

AccessTechnology4 aaaaaaaaaaaaaa

AccessTechnology5 bbbbbbbbbbbbb

Global broadband market size is x1 of total internet market

indicating huge growth prospect

• Global market size of broadband internet is x2 mn in terms of subscriber base, as on 20--

� Number of internet user reached x3 bn milestone globally in the end of 20--

• Globally, Broadband internet market has seen significant growth in quite a few countries whereas in some the

penetration level still remains low and trivial

� In terms of annual growth, countries such as Serbia, Thailand & Belarus achieved x4% or more growth between 20-- and 20--

• Globally, technology1 is the leading broadband technology used by majority of the consumers followed by technology2

accounting for x5% and x6% respectively of the entire broadband subscription technology base

� In countries like Country1 usage of technology3 is dominant followed by technology4 which is the leading technology in country2,

whereas in countries like country3, usage of technology5 is higher

Market Overview – Global


Broadband Market Size, Share & Growth – Major Continents

7%

c7

c6

c5

c4

c1

c2

c3

0

50

100

150

200

d2

f8f7

d3

f6f5

d4

f4

f3

d1

f2f1

Region-wise Broadband Statistics - Global

Regions PopulationSubscriber Base

(2000)

Subscriber Base

(2011)Penetration

Percentage Share

of Total

Subscriber Base –

Global

Region1 a1 b1 c1 d1% e1%









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Scope in India - Across Verticals (1/4)

Vertical1

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7

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Vertical2

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Vertical3

BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Drivers & Challenges – Summary

Drivers

Burgeoning PC PenetrationChallenges


Increase in Disposable Income

Soaring Demand in Enterprises

Increasing Demand for Rich Web

Contents and Social Networking

Affordability of Broadband Services

3G Mobile Broadband

Lack of Regional Language Support

Major Broadband Service Providers (-/-)

Corporate Information Business Highlights

Company Snapshot: Company1 (1/2)

Head Quarters City, Country

IndustryIntegrated Telecommunication

Services

No. of.

Employees----

Website www…….com

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9

Website www…….com

Name Designation

Mr. X Chairman and MD

Mr. X Chief Managing Director

Mr. X Director of Operations

Mr. X Executive Director of Finance

Key ContactsFinancial Performance

0

2

4

6

0.0

0.2

0.4

0.6

INR bnINR bn

x4

x3x2

x1

Total Revenue Net Profit


Major Broadband Service Providers (-/-)

Company Snapshot: Company1 (2/2)

Key Geographic SegmentsKey Business Segments

0%

50%

100%

2011

0%

50%

100%

2008 2009 2010 2011

c1 c2 c5c3 c4b1

Company filed revenue

under single business

segment

10

2011 2008 2009 2010 2011


Broadband Tariffs:

High Data Usage Plans

Plan Name SpeedDownload

Limit

Monthly

Cost

Plan4 S4 125 GB ---

Plan5 S5 250 GB ---

Plan6 s6 Unlimited ---

General Data Plans

Plan Name SpeedDownload

Limit

Monthly

Cost

Plan1 s1 1 GB ---



Some recent developments & trends in mobile apps and its

popular application in the domestic market

Key Trends & Development

Trends & Developments Description

Development1• aaaaaaaaaa

• bbbbbbbb


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11


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Opportunity1, Opportunity2 and Opportunity3 provides

ample opportunities for broadband players in India

Opportunity1• aaaaaaaaaa

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Vendor Opportunities



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Strategic Recommendations (-/-)

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Strategic Recommendations1

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Strategic Recommendations2

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Survey on Broadband Usage (-/-)

0

10

20

30

40

50

m4%

m1%

m3%

m2%

d

c

b

a

Question Subject1

Response Option:

1) a

2) b

3) c

4) d

Q: xxxxxxxxxxxxxxxxxx?

14

0

Question Subject2

Response Option:

1) e

2) f

3) g

Q: yyyyyyyyyyyyyyyyyyy?

4) d


m7%

f

g

m6%

e m5%

Thank you for the attentionThe Broadband Internet Market in India report is a part of Research on India’s Telecommunications Series. For more detailed information or customized research requirements please contact:

Kalyan Banga

Phone: +91 33 4064 6215

E-Mail: [email protected]

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