market research report : elevator and escalator market in india 2015 - sample

Elevator and Escalator Market – India

February 2015

2

Executive Summary

Drivers:

Real Estate Development

Increased Migration to Urban Areas

Growth in Disposable Income as well as Aged Population

Continuous FDI Inflow

Growth in Infrastructure Investment

Market Overview

Drivers & Challenges

Competitive Landscape

Global elevator and escalator market is expected to grow at a CAGR of x% through 20-- to 20-- to reach INR yy bn in 20--

Indian elevator market is expected to grow at a CAGR of z% through FY 20-- to FY 20-- to reach p units in FY 20--

Key Trends

Challenges:

Safety Issues due to Ill-Maintained Equipment

Lack of Trained Manpower and Non-Mandatory Regulations

Introduction of Green Elevators

Emergence of Smarter and Faster Elevators

Increasing Role of Elevator Consultants

ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT

Key Players

Company A Ltd. Company B Pvt. Ltd. Company C Pvt. Ltd.

Company D Pvt. Ltd. Company E Pvt. Ltd. Company F Pvt. Ltd.

3

•Macroeconomic Indicators

•Introduction

•Market Overview

•Export-Import

•Drivers & Challenges

•Government Initiatives

•Trends

•Competitive Landscape

•Market Opportunities

•Strategic Recommendations

•Appendix


4

SAMPLE Rising real estate demand from emerging countries to boost global elevator and escalator market

• Global elevator and escalator market is expected to grow at a CAGR of P% through 20-- to 20-- to reach INR x6 bn in 20-

• Elevator and escalator market is primarily composed of two segments – new equipment installations and maintenance and modernization segments of already installed equipment

• Emerging markets such as China, India and Brazil are driving the new equipment installation market while the maintenance and modernization segment is recording stable growth in Europe and the Americas

• OTIS, Schindler, ThyssenKrupp and KONE dominates the global elevator and escalator market with a market share of around z%

Market Overview – Global (1/2)

y4

y3

y2

y1

0

INR bn

P%

20--e

x6

20--e

x5

20--e

x4

20--e

x3

20--e

x2

20--

x1

Global Elevator and Escalator Market – Size and Growth (Value-wise)


5

SAMPLE Second largest elevator market in the world, Indian elevator market holds huge growth potential

• Indian elevator market is expected to grow at a CAGR of p% through FY 20-- to FY 20-- to reach x6 units in FY 20--

• Indian elevator market is expected to be driven by the residential real estate sector with the market opting for safer and energy efficient auto-door elevators

• The average cost of buying and installing an elevator varies from INR z1 to few millions depending upon the technology, brand, number of stops and complexity faced during installation

Market Overview – India (1/2)

0

y4

y3

y2

y1

y5

Unit

P%

FY 20--e

x6

FY 20--e

x5

FY 20--e

x4

FY 20--e

x3

FY 20--e

x2

FY 20--

x1

Indian Elevator Market – Size and Growth (Volume-wise)


Market Segmentation – Product-wise

q1%

q2%

Others

Residential

6

SAMPLE

Exports Based on Value – Country-Wise

a3

a2

a1

0

FY 20--

b2

FY 20--

b1

INR mn Z%

FY 20--

b4

FY 20--

b3

Exports Based on Value – Country-Wise

x7

x6 x5

x4

x3

x2

x1

p7

p6

p5

p1

p4

p3

p2 y1

y4 y7

y3

y6

y2

y5

q4

q7

q3

q6

q2

q5

q1

FY2013 FY2014


HS Code: 84282020 (1/4)

Export of Elevators (Value-Wise)

7

Drivers & Challenges – Summary

Drivers

Real Estate Development

Increased Migration to Urban Areas

Growth in Disposable Income as well as Aged Population

Continuous FDI Inflow

Growth in Infrastructure Investment

Challenges

Safety Issues Due to Ill-Maintained Equipment

Lack of Trained Manpower and Non-Mandatory Regulations


8

SAMPLE Booming real estate sector is expected to generate huge demand for elevators

• Real estate sector comprises residential housing, commercial offices, trading spaces and industrial

parks

• Government initiatives such as the implementation of the Special Economic Zone Act, liberalization of

FDI investments and PE investments in real estate has led to the development of the sector and has

indirectly contributed to an increase in application of elevators and escalators

• Use of elevators and escalators has also increased owing to rise in residential and non-residential

projects in tier II and tier III cities

• Development of the real estate sector will translate into a growth in demand for elevators in India

y3

y2

y1

0

INR tn

2018e

x6

2017e

x5

2016e

x4

2015e

x3

2014e

x2

2013

x1

p2

p1 Commercial

Residential


Impact Real Estate Development

Real Estate Market – Size and Growth

Real Estate Market Segmentation 20--

9

Trends – Summary

Key Trends

Introduction of Green Elevators

Increasing Role of Elevator Consultants

Emergence of Smarter and Faster Elevators


10

SAMPLE Porter’s Five Forces Analysis

Competitive Rivalry Bargaining Power of Suppliers Bargaining Power of Buyers

Threat of Substitutes

Threat of New Entrants

Impact

Impact

Impact

Impact

Impact


11

SAMPLE Key Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/4)

Competitive Benchmarking (1/3)

a4

a3

a2

a1

0

%

Company C

y3

x3

Company B

y2 x2

Company A

y1

x1

Net Margin Operating Margin

• Company B recorded highest operating margin of x2%, followed by Company C and Company A which recorded operating margin of x3% and x1% respectively

• Company B recorded a net margin of y2%, higher than that of Company A and Company C which recorded net margin of y1% and y3%


12

SAMPLE

Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Name Designation

Person 1

Person 2

Head Office Head Office

Category Products/Services

V

X

Y

Z

Private: Domestic Company – Company A Ltd. (1/5)


Mumbai

13

SAMPLE Shareholders of the Company Ownership Structure

Name No. of Shares held

P X1

Q X2

R X3

S X4

X X5

Y X6

Z X7

Total X8


Note: AGM as of 22nd Sep 2014

x5

x1 x2 x3 x4

Foreign Holdings

Nationalized or Other Banks

Bodies Corporate

Other Top Fifty Shareholders

Others


14

SAMPLE Financial Snapshot Key Ratios

Financial Summary

• The company earned a net profit of INR y4 mn in FY 20--, as compared to net profit of INR y3 mn in FY 20--

• The company reported total income of INR x4 mn in FY 20--, registering an increase of p% over FY 20--

• The company earned an operating margin of z1% in FY 20--, an increase of z2 percentage points over FY 20--

Particulars y-o-y change

(2014-13) 2014 2013 2012 2011

Profitability Ratios

Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Improved Decline



Net Profit/Loss Total Income

b3

a2

b1

b4

b2

a3

a1

INR mn INR mn

20--

y4

x4

20--

y3

x3

20--

y2

x2

20--

y1

x1

15

SAMPLE Business Highlights

Description News

Overview • Company A Ltd. manufactures, installs, maintains and modernizes escalators, elevators and moving walkways

• Installed base of more than zz escalators and elevators throughout India

Manufacturing Facility

• Manufacturing unit in Bangalore which was expanded in 20-- to thrice its initial size

Major Projects

• Bagged a contract to supply xx escalators to Delhi Metro Rail Corporation for phase III of Delhi Metro project in 20--

• Entered into an agreement to supply yy elevators and pp escalators to Hyderabad Metro Rail project in 20--



16

SAMPLE

T O

W S



17

SAMPLE

Y

Y

Strategic Recommendations

X


18

Thank you for the attention

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