market update retail

MARKET UPDATE Retail

Week Commencing: 27th April 2015

Merlin House, Mossland Road, Hillington Park, GLASGOW, G52 4XZ

Auditing and Reporting: An overview of current activities and events.

Head Office: 0141 882 7100 Email: [email protected]


MARKET UPDATE – Retail www.rss.uk.com


Dairy Milk Sampling NEW Dairy Milk Oat Crunch

Kopparberg Frozen Fruit Cider

Morrisons brings back staffed express checkouts

Morrisons is re-introducing staffed express

checkouts to its supermarkets this week in a move it says will offer customers a quick and

personal service, and more choice at checkouts.

The express lanes will serve shoppers with ten items or less. Morrisons said it was responding

to customer feedback and cited figures from Kantar Worldpanel which gauge the average basket size in the UK at 11 items costing £15,

with shoppers visiting stores approximately five times per week.

http://www.thegrocer.co.uk/stores/store-

design/morrisons-brings-back-staffed-express-checkouts/517751.article

http://www.thegrocer.co.uk/stores/store-design/morrisons-brings-back-staffed-express-checkouts/517751.article


















M&S launches “Cook with M&S” app for Apple Watch

“Cook with M&S”, an app that takes consumers through every step of cooking from purchasing to plating, is to feature on the new Apple

Watch, which launched last week.

The app will offer, appropriately for a watch, features and instructions based on cooking time for individual recipes, as well as

the ability to “tick off” grocery items as the wearer shops.

“when we first developed Cook With M&S, we were aiming to provide not only recipe inspiration, but a tool that offers practical

help in the kitchen,” said Peter Wright, product developer for M&S Digital Labs. “While currently only in its infancy in terms of

mainstream consumer use, over the next year the role of wearable tech in customers’ everyday lives is set to grow as developments like

the Apple Watch come to market.”

Cook with M&S achieved 150,00 downloads in the first three months of its launch for more traditional devices.

http://www.thegrocer.co.uk/stores/marketing/ms-launches-cook-with-ms-app-

for-apple-watch/517701.article

Retail spend falls slightly despite yearly rise

Retail sales continued to grow for the 24th consecutive month in March – up 4.2% year on year, the latest

estimates from the Office for National Statistics (ONS) indicate. However, a small drop was recorded month-on-

month, with spending down 0.3% from February.

The uplift means the two-year period has been the longest of sustained year-on-year growth since May 2008, when

there were 31 consecutive monthly increases ahead of the global recession.

The certification follows the supermarket’s move to make all its own label speciality baking sugars Fairtrade certified in November last year. Coincidentally, the move comes as the Co-op steps back from its commitment to Fairtrade.

Since Waitrose started selling Fairtrade bananas in 2007, the supermarket has – apart from sugar and chocolate –

converted its tea, coffee and wine.

http://www.thegrocer.co.uk/finance/economy/retail-spend-falls-slightly-despite-yearly-rise/517689.article

http://www.thegrocer.co.uk/stores/marketing/ms-launches-cook-with-ms-app-for-apple-watch/517701.article



































FOS Display Thatchers Gold Cider

Bacardi Free Bacardi Cuba Libre cup with

70cl bottle




Chupa Chups Candy Pizza

England bowler James Anderson launches own beer

England bowler James Anderson, has teamed up with

Marston’s to produce 3.8% ABV pale ale King of Swing, which launces in Morrisons early next month.

The bottle label features Marston’s ‘Official Beer of England

Cricket’ label, along with a picture of a celebratory Anderson, who last week broke Ian Botham’s record to become England’s

all-time leading test match wicket taker, with 384.

http://www.thegrocer.co.uk/buying-and-supplying/new-product-development/england-bowler-james-anderson-launches-own-

beer/517520.article

Kopparberg to bring Sweden’s favourite speciality beer to UK

Kopparberg is following last month’s launch of its first beer,

Fagerhult, by bringing Sweden’s leading speciality beer brand Hoga Kusten to the UK next month.

The 5.3% ABV beer is a blend of two parts lager with one part

ale, and described as having a “full-bodied malty taste with elements of apricot, Swedish molasses bread and orange peel”.

Zeunerts Brewery was founded in 1857, and was bought by

Kopparberg in 2002.

http://www.thegrocer.co.uk/buying-and-supplying/new-product-development/kopparberg-to-bring-swedens-favourite-speciality-beer-to-

uk/517659.article




http://www.thegrocer.co.uk/buying-and-supplying/new-product-development/england-bowler-james-anderson-launches-own-beer/517520.article






















http://www.thegrocer.co.uk/buying-and-supplying/new-product-development/kopparberg-to-bring-swedens-favourite-speciality-beer-to-uk/517659.article





























Sampling Sainsbury’s Cherryade / Orangeade

Exodus Gods and Kings FSDU




Stella Artois lands official Ascot partnership

Ascot Racecourse has signed up Stella Artois as its ‘Official Beer and Cidre’. The venue joins a set of brand partners for Stella Artois that includes Wimbledon, The Open and Cannes Film

Festival.

As well as seeing Stella’s lager and cider served at the racecourse, the partnership will be supported by outdoor, OR

and digital activity.

“Stella Artois has a strong appreciation for events with a rich history and rituals,” said Phil Pick, marketing manager for Stella Artois at AB InBev. “The care Ascot takes in every detail of the racecourse experience mirrors the care we take in the crafting

and pouring of Stella Artois and makes Ascot the perfect host to some of the world’s greatest events.”

http://www.thegrocer.co.uk/buying-and-supplying/marketing/stella-artois-

lands-official-ascot-partnership/517699.article

Camelot reports record lottery sales

National lottery operator Camelot has reported record full-year sales.

Lottery sales rose £546m to £7.3bn in the year to 31 March

2015, the company said.

In-store sakes rose almost 7% to a record £5.9bn, boosted by a second successive year of growth for its relaunched flagship

Lotto game and record instant play game sales of £2.6bn – up £487m on the previous year.

This meant retailers earned £330m in sales commission in

2014/15, and Camelot raised £1.8bn for National Lottery Good Causes.

http://www.thegrocer.co.uk/channels/convenience/camelot-reports-record-

lottery-sales/517662.article

http://www.thegrocer.co.uk/buying-and-supplying/marketing/stella-artois-lands-official-ascot-partnership/517699.article
















http://www.thegrocer.co.uk/channels/convenience/camelot-reports-record-lottery-sales/517662.article













Pringles Clip Strip

Power Aisle Half Price Favourites

Sampling Tennent’s Black




Tesco unveils new bonus scheme in ‘Turnaround’ plan

Tesco staff are to get rewards of up to 5% of their annual income if they help CEO Dave Lewis meet his targets for

recovery.

The announcement came as Tesco declared staff would get bonuses of up to £2,000 in June, after what the retailer

described as “early signs of improvement in performance” at the retailer.

The payout, under its Shares in Success scheme, is worth 1% of

annual earnings for staff who joined the company before February last year and will be capped at the maximum of

£2,000.

However, Tesco said it planned to offer bonuses five times this size under the new scheme to be revealed later in the year.

http://www.thegrocer.co.uk/finance/pay-and-jobs/tesco-unveils-new-

bonus-scheme-in-turnaround-plan/517653.article

Tesco appoints high-flying new brand director

Tesco has turned to a high flyer credited for rejuvenating the image of British Airways and Barclays Bank – as well as creating the world’s biggest food website brand – to try to lift its image

in the UK.

Michelle McEttrick, who has been appointed group brand director, is a former director of BBH, the advertising agency

brought in by Lewis in January to take on the retailer’s £110m advertising account.

At BBG she led the BA, Barclays and Barclaycard accounts at

the agency before joining the bank as chief marketing officer, later becoming managing director of brand and marketing until

her departure last year.

http://www.thegrocer.co.uk/people/jobs/tesco-appoints-high-flying-new-brand-director/517651.article

http://www.thegrocer.co.uk/finance/pay-and-jobs/tesco-unveils-new-bonus-scheme-in-turnaround-plan/517653.article




































CONTACT If you would like to discuss any field marketing requirements or any other aspects of the RSS operation, one of our Directors would be delighted to

hear from you.


Grocery Multiples Joe McManus [email protected] 07971 889875

Grocery Tactical Graeme Kelly [email protected] 07773 389308

Cash & Carry/Convenience Chris Rhodes [email protected] 07792 027433

mailto:[email protected]



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