market yourself into your right fit job webinar 2 2013 edit (2)
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TRANSCRIPT
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Julia EricksonMyrightfitjob.com
Market Yourself intoYour ‘Right Fit’ Job
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Job Search = Marketing• The product fills a
need, eases a pain• Job seeker is the
product• Job posting
describes employer’s pain point
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Success Starts With
YOU
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Your “Right Fit” Work = Brand
• Work you love to do, do well and want to do again
• Yields your Core Value Proposition– The value you’ll provide an employer– Your brand
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Know The Product: YOU
What is your Core Value Proposition?• What you do well• How you do it• Results you produce• A dollop of personality
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Your Brand Empowers You
• Create your Must Have List– 6 elements
• Use as guide to:– Assess job postings– Ask targeted questions in interview– Evaluate job offers
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Your Brand Guides You
• Look ONLY for positions that match your Must Have List
• Build a resume highlighting your Core Value Proposition
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Market Yourself: Resume• Tell your brand story
– Illustrate your CVP– Demonstrate that your skills
produce results• Use a market-driven format &
content• Ask for market feedback
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Market Yourself: Cover Letters
• Make the match between you and job– Show you know about job, company– Tell how your past will help the
employer reach its future goals– Use sincere flattery
State the obvious!
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Market Yourself: Networking
• Make it easy for people to help you• Create a succinct “intention statement”
–Skills you want to use– Impact you want to produce–Where you want to work–Kind of role you want to play
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Promote Your Brand• Build awareness
– Network– Informational Interviews
• Let yourself be found– Social media– Key words
• Apply for jobs– Who do you know?
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Build Brand Awareness• LinkedIn
– Be active– Get introduced– Find jobs
• Other social media
• In-person meetings
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Market Yourself: Interview
• Interview is the sales opportunity– Rehearse answers to common questions– Tell the truth with positive spin– Ask questions to engage interviewer
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Market Yourself: Follow Up
• Every communication is chance to market your “fit”– Thank you note– Follow-up phone calls– References
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Stay the Course
• Your CVP remains the same• Change key words to reflect those in posting• Each interview increases your skill• Keep your skills up via consulting, volunteering,
classes
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Identify Your “Right Fit” Work
Free “Guide to Making a Great First Impression” when you subscribe to my website http://myrightfitjob.com
When you purchase “Guide to Finding Your ‘Right Fit’ Work” http://myrightfitjob.com/ebook, receive 2013 updated resume guide