Your Marketing Game planPart 1

Karyne AngPersonal Strategist and Performance Coach

GAMEPLAN Coaching Services

GAMEPLAN | Coaching Services

Clarify, Focus and Achieve positive outcomes•Leadership•Communication•Performance Development

•Coaching•Facilitating•Training•Webinars•Live Talks

Our roles todayMy role• Introduce marketing concepts and

frameworks• Introduce innovative marketing

ideas to help you succeed• As a Catalyst to help you make

shifts and implement new strategies

Your role• Intention: Decide what you want to

get out of this webinar with regards to innovative ideas in shoestring marketing

• Take notes and Act on it• Be accountable for your results• Let me know how you went

What we’ll cover• Part 1: Marketing 101: Marketing terminology to help get you started

with communicating with your suppliers• WIIFM : always about the customer• Part 2: 15 shoestring marketing ideas – how many new ones can you start

implementing today?

Marketing 101

Why do we want to market?

Focus evolution of the profit drivers

Production Products Selling Marketing

Marketing today

Relationship marketingBusiness to business marketingSocial marketing

Customer focussed

Some basic jargon: Marketing Lingo and mix

Target market = your customers

4Ps = product, price, promotions, place

Competitors

USP

Positioning vs Perception

Market research

Solutions Information Value Access

Process

Physical Evidence

People

5th – 7th P

Yeah, right!We still don’t know which way to go.

The problem is .....

• It’s too hard• I am not a good marketeer• I’ve no time• I’ve run out of ideas• It’s too expensive

• It’s just not familiar yet• Learn or outsource it• Self mastery or delegation• Network, power of observation• Stay tuned for the next few slides

What we’ve covered so far• Marketing 101: Marketing terminology to help get you started with

communicating with your suppliers• WIIFM : always about the customer• 15 shoestring marketing ideas – how many new ones can you start

implementing today?

Marketing serves to achieve business objectives

“This may seem simple, but you need to give customers what they want,

not what you think they want. And, if you do this,

people will keep coming back.”

John Ilhan (Crazy John’s)

• Imagine .... a special MP that tunes into this radio station WIIFM through targeted strategies.

WIIFM

Effective marketing

We will not be covering marketing planning and marketing strategy in this webinar.

Ansoff’s matrix for marketing strategies

MARKETMARKET

PRODUCTPRODUCT

New

New

Existing

DiversificationNew market, new product

Market penetrationExisting market, existing product

Market developmentNew market, existing product

Product DevelopmentExisting market, new product

WIIFM

WIIFM

What we’ve covered so far• Part 1 = Marketing 101: Marketing terminology to help get you started

with communicating with your suppliers• WIIFM : always about the customer• Part 2 = 15 shoestring marketing ideas – how many new ones can you start

implementing today?

Year end promotions to skyrocket your business!

Get a FREE Diagnostics Coaching session with‘30+ Really Useful GAMEPLAN Resources for My Business’

• Over 200+ business and marketing ideas, models, tools and templates that are ready to use

• No need to print - printed Hard copy Resources in a Folder sent to you by post• CD-Rom pack so you can reproduce or share the copies you like• 3 x MP3 CDs on business start up and growth to help boost your business• and a 45 minute diagnostic phone coaching session to customise your solutions

and business requirements.

• Special promotions for 2009: $597• Just CD Rom with all the soft copy resources (excl MP3) = $147

*Your phone session may be used to explore your business direction and goals, your life-business choices and/or as a guide to using the resources you just purchased.

$397

Adventure coachingBring your strategies to life!The cutting-edge way to develop and challenge yourself in

performing at your ultimate best at all times. Have fun, get an adrenalin rush whilst benefitting from:

• Leadership• Self mastery & Mindset management• Understand purpose and values• Strategy• Confidence• Courage, patience, trust, determination ....• Long lasting, memorable lessons

Summer 09 / 2010 launch

Invitation to all webinar attendees

• Contact Karyne Ang of Gameplan Coaching Services to get a complimentary diagnostics phone session on where you are in your life, work or business.

• We can help you explore, clarify, focus and set goals to help you get there.

• Confidential, judgement free zone

Find Karyne Ang at:• Free Breakfast Talks: B2bnetworking, Sydney• Superchicks @Meetup.com

• Adventure workshops & sessions• Twitter: @gameplancoach• Facebook• LinkedIn• www.gameplancoaching.com

Thank you!Email: karyne@gameplancoaching.com Website: www.gameplancoaching.com

Tel: +61 (0) 422 475 225

P.O. Box 6317, North Ryde, 2113 NSW, Australia

This slide show presentation is now available as a DVD/MP3 (slideshow as presented in this webinar) or MP3 (audio only) recording.