marketing 1st 5 pages for promotions strategy
TRANSCRIPT
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UNIVERSITY OF MUMBAI
PROJECT REPORT ON
PROMOTION STRATEGIES OF AIRTEL
(Marketing Strategies and Plans)
MASTERS OF COMMERCE
(BUSINESS MANAGEMENT)
SEMESTER 1
2014-15
SUBMITTED BY
Mr.
PROJECT GUIDE
Ms. Khyati Vora
K.P.B HINDUJA COLLEGE OF COMMERCE
315, NEW CHARNI ROAD, MUMBAI-400 004
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M.Com (Business Management)
1stSEMESTER
PROMOTION STRATEGIES OF AIRTEL
SUBMITTED BY
CERTIFICATE
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This is to certify that of M.Com Business Management Semester- 1 [2014-2015]
has successfully completed the Project on Promotion Strategies of AIRTEL
under the guidance of Ms.Khyati Vora.
Project Guide ________________
Course Coordinator ________________
Internal Examiner ________________
External Examiner ________________
Principal ________________
Date: ______
Place: Mumbai.
DECLARATION
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I, Mr. student of M.Com Business Management, semester- 1 (2014-2015),
hereby declare that I have completed the project on Promotion Strategies of
AIRTEL
The information submitted is true and original copy to the best of my
knowledge.
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ACKNOWLEDGEMENT
I owe my special thanks to the Principle Dr. Chitra Natrajan and the Co-
coordinator of M.com Dr. (Ms) Minu Madlani for giving me an opportunity for
this project work. I would like to give my thanks to the Project Guide Ms. Khyati
Vora for her guidance and kind assessment that she has provided me and the
inspiration in valued guidance and ideas throughout the project. I am also thankful
to the library staff of K. P. B. Hinduja College of Commerce who co-operated with
me and even all those seen and unseen hands and heads which helped me in the
completion of this project.
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INDEX
CHAPTER
NO.TOPICS
PAGE
NO.
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
1 INTRODUCTION 1
1.2 OBJECTIVES OF THE STUDY 2
1.3 SIGNIFICANCE OF THE STUDY 2
1.4 RESEARCH METHODOLOGY 2
2 Conceptual Framework 3
3 Promotional Strategies of AIRTEL 11
4 Branding & Other Strategies 24
5 Data Analysis 28
6 Findings and Conclusions 32
Bibliography 33
Annexure 34
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EXECUTIVE SUMMARY
Bharti Airtel Ltd. started operations in 1995 and has steadily grown to be the most
dominant Telecom player in India today. Along the way, it has encountered numerous
difficulties and challenges, strong competition and various regulatory road-blocks. How Bharti
Airtel managed to be the No. 1 in the Indian Telecom space is an interesting journey in itself and
the same has been analyzed and presented in this report.The report presented is done in the form
of a narrative to show and describe how Bharti Airtel Ltd. grew, expanded and dominated the
industry in its journey of over 17 years.
There is a survey involved in this study which was collected primarily by me in order to
understand the impact of Promotional Strategies of Airtel on the consumers and the market.
Airtel has emerged as a brand in the Telecom industry and some of its achievements are highly
impressive. Its tools and techniques to attract its consumers has been its USP and the service
provided by the brand hardly disappoints the customers.