marketing - 2015 thinking
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Marketing today enables, connects and engages… it's now part of the productTRANSCRIPT
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Marketing - 2015 Thinking
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Marketing in 2015:
Creating a unique brand to engage your customers and increase revenue
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Same as every year, right?
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In today's digital age - social, mobileand automation - means empowered
customers, always switched on, engagement and personalisation
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2015 is about sustaining customer relationships through on-going,
relevant conversations and community sharing
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It's not about a single campaign that ends at POS…
it's about continuous engagement
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Consumers are now ambassadors of your brand
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Big data gives the ability for timely, engaging and relevant content
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Employee talent is the key to successful messaging
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Market to your potential candidates…
you're marketers, right?
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Wow your candidates, focus on the hire, forge a relationship and price
competitively
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Retaining is easier than hiring
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Share goals to unite, avoid boredom with challenges, clear the path of
bureaucracy, and ensure management is inspiring
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Successful talent means multiskilling
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Unique skillsets - creative with an understanding of analytics, content
creation by product experts, innovations and technological
understanding
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CMO leadership must change
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CMO's no longer play a support role; they require a full seat at the
boardroom table to:
• Hire the right people so you know what's happening in the industry
• Listen to their staff and be part of the conversation (no matter how many leadership meetings you're in)
• Understand what technology and data you need plus how it works (take the CTO out for a drink)
• Enable your employees to innovate and remove roadblocks for successful execution
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Marketing today enables, connects and engages…
it's now part of the product
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2015 requires the right marketing team to make this happen