marketing

GREENOLEX MARKETING – TEAM CHILLERS Greenolex as a brand stands for green and renewable source of energy and multiple steps of innovation used to design and perfect the LED bulb and our marketing methodology would depict that clearly Competitor Analysis The Solar electric manufacturers association Nepal (SEMAN) in Nepal is an umbrella organization of Nepalese solar photovoltaic system manufacturing companies. Bangladesh Solar and Renewable Energy Association manages the solar energy activities in Bangladesh. The government is encouraging domestic and foreign investment in the plants by offering grants and low-interest loans to investors. The reports and databases of these two organizations will helps us to do a thorough analysis of the solar market in both the countries. E-Commerce Marketing Strategy and Promotion Firstly, we would start by reaching to the audience, the mass media and the best platform to do so in today’s world is social media. Social media is the way to reach the epitome of success i.e. when the name of Greenolex is used in common language. Our aim is to gather maximum clicks on the site. We will do so through organic and inorganic marketing through Social Media. We clearly define the vision of Greenolex or so we may call the Green- o-Vision of the company and design missions that support the vision. For supporting this we can tie up with events like RE-INVEST by the Government of India (Ministry of new and renewable energy). The event has partners such as CII and FICCI so it would help us in reaching the national audience as well as increase the brand name. Last time reach for such an event was 266 million and it is expected to rise subsequently. Journalist like Thomas Engelmeier can help us in promoting the blogs via their twitter handles. Efficient ways can be to approach the journalist to write a blog for us and then promote it via various influencers. This way can be more effective in the long run. To increase the search engine optimization and increase the ALEXA rank of the site, we will use more keywords and better tools like sprout

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GREENOLEX MARKETING – TEAM CHILLERS

Greenolex as a brand stands for green and renewable source of energy and multiple steps of innovation used to design and perfect the LED bulb and our marketing methodology would depict that clearly

Competitor Analysis

The Solar electric manufacturers association Nepal (SEMAN) in Nepal is an umbrella organization of Nepalese solar photovoltaic system manufacturing companies. Bangladesh Solar and Renewable Energy Association manages the solar energy activities in Bangladesh. The government is encouraging domestic and foreign investment in the plants by offering grants and low-interest loans to investors. The reports and databases of these two organizations will helps us to do a thorough analysis of the solar market in both the countries.

E-Commerce Marketing Strategy and Promotion

Firstly, we would start by reaching to the audience, the mass media and the best platform to do so in today’s world is social media. Social media is the way to reach the epitome of success i.e. when the name of Greenolex is used in common language. Our aim is to gather maximum clicks on the site. We will do so through organic and inorganic marketing through Social Media.

We clearly define the vision of Greenolex or so we may call the Green-o-Vision of the company and design missions that support the vision. For supporting this we can tie up with events like RE-INVEST by the Government of India (Ministry of new and renewable energy). The event has partners such as CII and FICCI so it would help us in reaching the national audience as well as increase the brand name. Last time reach for such an event was 266 million and it is expected to rise subsequently.

Journalist like Thomas Engelmeier can help us in promoting the blogs via their twitter handles. Efficient ways can be to approach the journalist to write a blog for us and then promote it via various influencers. This way can be more effective in the long run.

To increase the search engine optimization and increase the ALEXA rank of the site, we will use more keywords and better tools like sprout social and Marketo to analyze the data. Present ALEXA rank for Greenolex is 8,534,226 and we need to improve it a lot through are marketing campaigns.

Last but not the least we should tie up with other E-commerce platforms like Flipkart and Amazon and use the market they have. To increase the sales on the website, we can give better discounts and privilege points if a person registers and buys via the website.

Divij Arora 15PGPIM03

[email protected]

Chhavi Agarwal 15PGPIM11

Abhishek Saraswat 15PGPIM04