marketing

InternatIonal Programmes

kedgebs.com @kedgebs facebook.com/kedgebs

Why choose KeDge BUsIness school?

On July 1st 2013, KEDGE Business School was born out of the merger of BEM-Bordeaux Management School and Marseille-based Euromed Management, two leading French business schools with triple EQUIS*/AMBA*/AACSB* accreditation. KEDGE Business School is committed to creating new modes of teach-ing and personal development, connecting and strengthening its global community net-work, and promoting responsible management practices.

This approach is encapsulated in our brand signature:

CREATESHARECARE

273 AcAdemic PArtners

25% internAtionAl students

41%internAtionAl fAculty

30,000 Alumni

11,051 students

172 PermAnent fAculty

31mAnAgement ProgrAmmes

key figures

1m€ AwArded in scholArshiPs every yeAr

70comPAnies creAted Per / yeAr

90% uPon grAduAtion

99% After 6 months

emPloyAbility rAte

PerformAnce indicAtors

160business creAtion Projects undertAken by students every yeAr

In the Financial Times 2013 ranking :

32nd in the Top European Business School ranking

43rd in the Top Executive MBA*Programme Worldwidee

once A kedger, AlwAys A kedger

Joining KEDGE Business School is a lifelong experience. Each student, graduate or sea-soned professional is part of a network that holds the promise of successful employment and shared experiences. The Alumni Associa-tion is there to ensure that all KEDGE genera-tions keep in touch.

What Programme are yoU InteresteD In?

: Professional Experience required

: No Professional Experience required

all Programmes aBove are taUght In englIsh.

focus: finAncing your studies

• KEDGE Business School scholarships: The average grant amount is €3,000. Our scholarships are awarded based on academic criteria.

• Bank loans: our bank partners offer preferential interest rates.

• Company sponsorship: through an apprenticeship-type agreement (whereby the company covers the students’ tuition fees and may also agree to a monthly allowance).

• Payment: 50% of fees to be paid on enrolment. Remainder to be paid during first semester.

focus «oPen source seminAr» KEDGE Business School full-time MSc* programmes include a 90-hour course dedicated to key transversal topics (April/May):- Creative Thinking- Policy and business excellence models- Sustainable development- Business Intelligence & analytics- SAP-based management for global businesses...

Sponsored by major global corporations, the Open Source Seminar plays a significant role in individualising our students’ curriculum paths. It is available to all MSc* students, whatever their profile, and can even be organised on pop-up campuses abroad.

3-year international

Bachelor’s Degree

4-year international

Bachelor’s Degree

master Degree

FUll/Part tIme camPUs DIPloma

Innovation, Design Thinking Full Time Toulon MSc

International Business (MACI) Full Time Bordeaux MSc

Global Supply Chain (ISLI) Full Time Bordeaux MSc

Purchasing and Innovation Management (MAI)

Full Time Bordeaux MSc

MarketingInternational Brand Management OptionSport and Event Management Option

Full Time Marseille MSc

Finance & Organisational Management


Maritime Management, International Transport and Logistics


KEDGE In’Master in Management Grande Ecole

Full Time Marseille - Bordeaux MSc

Global MBA Part TimeParis- Bordeaux

Marseille - ShanghaiMBA

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stUDy In France

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bordeAux:

The KEDGE Business School headquarters are located in the new Bordeaux campus. To be opened as of January 2014, this new site complies with the most stringent environmental standards and offers a highly stimulating working environment. It is located on the largest university domain in Europe.

toulon:

The Toulon campus welcomes students of the KEDGE Design School on the Grande Tourrache site. It has also

recently opened a Maison des Technologies in the city centre of Toulon. The Technology, Design & Management

division of the Group operates from Toulon.

France is the world’s third country of choice for “study abroad students”, due to the widely recognised quality of its higher education system. France is the world’s fifth largest economy and its famous art de vivre will bring a “French touch” to your profile.

PoPUP

mArseille Provence:

The Marseille Provence campus is spread over two distinct sites in order to better cater for the needs of its target audiences: the student campus is located on the university domain of Luminy, in the Parc National des Calanques, whilst the Executive Education campus is based in La Joliette, the new business district of the city of Marseille.

suzhou shAnghAi:

KEDGE Business School owns a 3,500-sqm campus in Suzhou, and another within the Jiaotong University of Shanghai, making it the largest French presence in China. Both campuses welcome European and Chinese students alike.

our internAtionAl students come from All over the world:

China, Russia, Germany, India, Morocco, Colombia, Bulgaria, United States, United Kingdom, Mexico, Egypt…

*glossAry:

aacsB: (Association to Advance Collegiate Schools of Business). This American standard evaluates the pedagogy of institutions worldwide.

amBa: The Association of MBAs is an international accreditation body which assesses the quality of MBA programmes.

conférence des grandes ecoles (cge): A not-for-profit association federating all French State-recognised engineering and business schools.

eQUIs: The European Quality Improvement System is a European quality label awarded to institutions by the European Foundation for Management Development (EFMD).

executive mBa: Initially created in the United States, the Master of Business Administration is a general business management training course with a strong international focus. Executive MBAs are intended for senior and specialised MBA holders. The MBA title is not protected however: it is preferable to look for accreditations such as AMBA for a guarantee of quality.

specialised masters: Programmes that offer expertise in a specific area and issued by a member school of the Conference of Grandes Ecoles. Primarily for graduates of engineering schools, business schools or Master 2 programmes.

master of science (msc): Higher education degree accredited by CGE and mostly taught in English. Applicants must hold a master or a bachelor degree (with relevant experience and/or motivation).

aptitude tests accepted by KeDge Business school: GMAT is the first step towards a graduate business degree. It consists of three tests for logical, language and quantitative competence. It is NOT a test of English language. The GRE test assesses analytical writing, verbal reasoning and quantitative reasoning skills. The TAGE-MAGE test is the French equivalent, with similar content and objectives. You can only take it once a year.

english tests accepted by KeDge Business school: TOEFL: minimum score of 260. TOEIC: minimum score of 780. IELTS: minimum score of 6

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Multiply experience and expertise with students from all over the world.

Use state-of-the art facilities on our e-campus.

Expand your personal and professional connections with our 30,000-strong alumni network.

Enjoy a warm welcome and practical support upon your arrival.

Explore our splendid French regions for a memorable experience.

Improve your quality of life -and that of your classmates!- thanks to our Wellness Centre.

Make the most of our innovative capabilities and international recognition.

Devise innovative and ever-improving learning methods.

Use the Fab Lab: our hub for creative design and experimentation.

MARKETINGMarseille

CAMPUS

Full-TimeHybrid Learning Track

FORMAT

Bachelor’s Degree

ACCESS

kedgebs.com @kedgebs facebook.com/kedgebs

MARKETING IN A COMPLEX AND CHANGING WORLD

COURSE OBJECTIVES

The programme offers both a broad-based teaching content on the fundamentals of the marketing discipline, and in-depth expertise in brand management and marketing strat-egies in the specific context of the sports and events industry. Delivered by top-flight faculty, this programme embodies a strong and vibrant view of business culture. In the second semester of the programme, students personalise their training in marketing and business development with a view to achieve real expertise in one of the following areas :

SPORT & EVENT MANAGEMENT

Every sport and event management profes-sional needs to be at the top of their game in a wide range of areas, notably branding and communication strategies (media rights, partnerships, PR, ticketing, commu-nication supports, etc.).

INTERNATIONAL BRAND MANAGEMENT

The ultimate objective of every product manager or head of sales is to trigger the act of purchasing. To do so, they must drive their product/service through its whole cycle right up to selling. As champions of the brand’s identity, they must also act as the key contact for all sales teams.

The emergence of new marketersThe world of marketing and communication has undergone drastic change over the last few years, owing mainly to the impact of new information technologies and ever-tighter business constraints (legal, market pressure, etc.). In light of this evolution, the Entertainment & Media Management MSc programme, which was created 20 year ago in Marseille, has been revamped into the Marketing MSc programme in order to better reflect the new realities of this fast-changing line of expertise.

Open Source Seminar

KEDGE Business School Full-Time MSc programmes include a 90-hour course devoted to key transversal topics (April/May):

- Creative Industries- Policy & Business Excellence

Models- Sustainable Development- Design Thinking- Business Intelligence

& Analytics- SAP-based management

for global businesses

Course delivered by top-flight academics and practicing professionals.

Full immersion in a very intense work environment, case studies, oral project presentations and group work.

Use of innovative tools and techniques to ensure efficient and progressive learning.

Candidates who hold a French Master Degree

can join the programme for the first year of the master degree in French.

Hybrid Learning Track(with distance learning)The programme is also availablein a partly distance learningtrack, wherein the student’s firstsemester starts in September

CURRICULUM

BENEFITS OF THE PROGRAMME

Practical Experience :The last semester is dedicated to hands-on practice, with students required to complete one of the following:

- Professional Project : Strengthen your skills by applying the knowledge you have acquired in your own professional project, devised in agreement with our Professional Project team.

- Internship : Apply your knowledge and skills in the real world; demonstrate to a potential employer how efficient you can be at an operational level; and build up your personal network within your industry of choice.

- Corporate Project : Our corporate partners for our MSc courses include CMA CGM, Gemalto and Seafoodexport. Corporate Projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities of every decision-making process. Students are guided by both their Corporate Mentor and their KEDGE Business School Tutor.

ThesisConduct Research on a specific strategic issue; deepen your academic knowledge on a particular topic; strengthen your ability to apply key concepts in a real business context; demonstrate to any potential employer that you are able to go beyond the scope of operational duties and be a valuable asset in devising their development strategies.

Fundamental courses- Corporate Strategy- Innovation & Entrepreneurship

Common Core- Consumer Behaviour- International Marketing- Brand Management- Marketing Services- E-Marketing- B2B Marketing

Specialisation Modules

Option: Sport & Event Management - Strategic Management & Advanced

Marketing- Sports Consulting & Media Marketing- Brand Management in Sports

Organisations- Economics & Finance of Professional

Sports Teams

Option: International Brand Management

- Trade Marketing- Mobile Marketing- Brand Management in Sports

Organisations- Optional Courses

International Seminar

SEMESTERS 1 & 2 SEMESTER 3

A team of top-flight lecturers, both scholars and practicing professionals, notably :

J.P. Danglade, Professor of Marketing at KEDGE Business School, and brand management expert.

Lionel Maltese, Associate Professor at the University of Aix-Marseille and KEDGE Business School, also in charge of business development for a wide range of high-profile tennis tournaments (ATP Marseille, Open13, Open de Nice Côte d’Azur and WTA Brussels Open).

ACCESS : International Bachelor’s Degree DURATION : 15 months

CAMPUS : MarseilleFORMAT : Full-Time or Hybrid Learning Track (sem. 1)

AFTER GRADUATION

SALARY

€28,000AVERAGE ANNUAL SALARY *

* 2012 Graduate Survey

ALUMNITESTIMONIALS:kedgebs.com

CORPORATE PARTNERS

We have built up an extended network of high-profile companies that take on our students for internships and recruitments:

ACCOR

ADIDAS AG

AXIOM GROUPE

BATTEN AND COMPAGNY GMBH

BOURBON

BOSCH CORPORATION

CLARINS

CHANEL

CHINA TOBACCO

CHRISTIAN DIOR COUTURE

CMA CGM

DECATHLON PROMILES SNC

DPT OF ECONOMIC POLICY AND

DEVELOPMENT MOSCOW

EUROCOPTER

EUROSPORT SAS

EUROSPORT INTERNATIONAL SA

EURO RSCG C&O

FFF

GENERALI FRANCE

GEMALTO

GROUPE AUCHAN

HAVAS MEDIA

HIGH CO

KPMG

L'OREAL

LIGUE NATIONALE DE RUGBY

NIKE FRANCE

OLYMPIQUE DE MARSEILLE

PMU

PUBLICIS DIALOG

PUMA FRANCE SAS

PROCTER AND GAMBLE

PWV

RTL GROUPE

ROLEX FRANCE SAS

SHARK

SOCIÉTÉ GÉNÉRALE

TOYOTA FRANCE

UNIVERSAL MUSIC FRANCE

UEFA

ALUMNI NETWORK

Our Alumni network is very active, with a large number of former graduates now working in high-responsibility positions in the fields of Marketing, Sports and Events Management.

Siddhesh Kadam, SINIAT International, Junior Marketing AnalystYan Yiqun, AUTOESCAPE, Webmaster and International Marketing AssistantÉmilien Nizon, Deezer, Tracking ManagerJulien Lepron, PSG, Stadium Guest Services ManagerAlicia Maurey, GL Events, Project ManagerVanessa Touboul, Havas,Digital Marketing Manager Solène Legrignou, Isobar, Social Media ConsultantChiara Parisi, Reed Exhibitions,Events ManagerAnthony Pecqueur, Sportfive,Hospitality Business DeveloperManuella Thibaud, Selexens,Community Manager Jieling Chen, Ange Technologies, Marketing & PRFernanda Fernandes Ferreira, AUTOESCAPE, Marketing AssistantVladimir Terentyev, Procter & Gamble, CBD MS&P specialist Diachenko Marat, Moscouw city, Monitoring of financial support of state programs

CAREER PROSPECTS

SPORT & EVENT MANAGEMENT

- Partnership/Sponsorship Manager

- Marketing Project Manager- Analyst Manager- Communication Manager- Event Manager- Product Manager- Marketing Assistant

INTERNATIONAL BRAND

MANAGEMENT

- Product Manager- Trade Marketing Manager- Merchandising Manager- Webmaster- Public Relation Manager- International Relations Manager- Promotions Manager- Strategic Marketing Analyst- Key Account Manager

EDUCATION BACKGROUND

FORMAT Full-Time, distance-learning possible for one semester(Hybrid Learning Track)

COST (2014) Full-time: € 10,000Hybrid Learning Track : € 6,900

START DATE September

RECRUITMENT DATES

Application submission process: March-July- Download application pack from kedgebs.com- Preliminary selection based on written applications- Final selection based on face to face interviews(assessment of personal profile and overall professionalproject)

APPLICATION REQUIREMENTS

Diploma: International Bachelor’s DegreeFluent English: TOEIC/IELTS/TOEFL are required, exceptfor students who have completed a prior degree in EnglishGMAT or GRE score recommended

CONTACT [email protected]+33 (0)4 91 82 77 46

AT A GLANCE

facebook.com/kedgebs

@kedgebs

youtube.com/kedgebs

#kedgebs

gplus.to/kedgebsKedge Business School Alumni

Kedge Business School Alumni

A broad-based approach to the study of Marketing, coupled with a choice of two specialisation learning paths

Powerful professional and alumni networks

Strong career prospects in a wide range of high-potential specialisations and industries

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HOW TO APPLY ?

THE SOCIAL HUB

The KEDGE Business School community now has its own exclusive social network, which was set up with a view to foster exchange and mutual support between students, alumni, corporate partners, faculty and staff.

Create your profile on kedgebs.com today!- Check out the news for our innovative

programmes. - Access your personalised information - Share your experiences with fellow students

and alumni

THE DIGITAL HEART OF THE KEDGE BUSINESS SCHOOL COMMUNITY

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