marketing analysis of walton
TRANSCRIPT
![Page 1: Marketing Analysis of Walton](https://reader033.vdocument.in/reader033/viewer/2022061611/5571fa7849795991699249a8/html5/thumbnails/1.jpg)
Welcome To My Presentation
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Analysis of Marketing Strategies of
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EXECUTIVE SUMMARY
Pioneering Electric home appliance producer.
Production and assembly of product in Bangladesh.
Serving the local as well as international market.
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COMPANY BACKGROUND
A sister company of R. B. Group.
Diverse business in Composite Textile and Dairy.
Established in 1977 Factory located in
Chandra, Gazipur.
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PRODUCTS
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ANALYSIS
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SEGMENTATION
Demographic SegmentationIncome
Behavioral Segmentation Benefits Sought User Status
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Target Market
The Local Market of Bangladesh
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Product Positioning and Strategy
Positioning as a native product
Product positioned as “The Same for Less”.
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DIFFERENTIATION
Identifying Possible Value Differences And Competitive Advantage:
Channel Differentiation
Product Differentiation
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DIFFERENTIATION
Identifying Possible Value Differences And Competitive Advantages:
People Differentiation
Image Differentiation
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MARKETING MIXThe 8Ps of Walton Television
Product
Walton Television is a “Consumer Product”
Branding Labeling
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MARKETING MIXThe 8Ps of Walton Television
PRICE
Product name Size(inch) Price(TK)
Walton CRT TV 26 15,400
Walton LCD TV 32 44,700
Walton LED TV 42 2,50,000
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MARKETING MIXThe 8Ps of Walton Television
Place
MANUFACTURER DEALER CONSUMER
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MARKETING MIXThe 8Ps of Walton Television
Promotion Packaging PUBLIC Relation publicities politics
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LEVELS OF PRODUCT
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RECOMMENDETION
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Prepared ByKazi Ahmed Zubair