MARKETINGANALYTICS

AND INSIGHTSSpecialization

WISCONSIN FULL-TIME MBA PROGRAM

Capture, analyze, and apply consumer insights to enrich business strategy.

DISCOVER THE MARKETING ANALYTICS AND INSIGHTS SPECIALIZATION ADVANTAGE.Set yourself apart with the in-demand degree that goes well beyond data analysis. Get unparalleled specialized marketing analytics and insights skills and a top-ranked MBA with a general management core. Leverage marketing analytics and insights to shape business strategy for bottom-line results—a sought-after skill set that drives Fortune 500 companies to seek Wisconsin graduates.

Earn the industry-leading MBA in marketing analytics and insights. We place 100% of our MBA students in internships.All students have job offers by graduation and are ready to apply in-demand skills in strategic consumer understanding. You will beimmersed in marketing analytics and insights day one, with the leading quantitative, qualitative, and consumer behavior curriculum in the nation. With this Wisconsin MBA you develop full-spectrum business acumen to gather, assess, and apply insights that drive business decisions. See the curriculum at go.wisc.edu/mba-mai-courses.

Alumni and industry partners bring marketing analytics and insights theory into practice. Industry partners participate in the learning experience by sharing how they apply marketing research in their companies. Case studies and site visits, like excursions to Silicon Valley, Minneapolis, Chicago, Seattle and even China, demonstrate marketing research in practice. We also host a biennial industry conference and alumni reunion.

Get firsthand marketing analytics and insights experience consulting on corporate projects. Discover insights, make recommendations, and gain the skills to become the consummate marketer and consultant. This capstone experience will bring all of your classes together to give you firsthand marketing analytics and insights experience.

Attributes of students who succeed in marketing analytics and insights

• Innate curiosity

• Communication skills

• Tenacity to go deep

• Analytical and thorough

• Storytelling skills

Graduates get offers for roles such as

The A.C. Nielsen Center for Marketing

Analytics and Insights prepares the nation’s top

talent in marketing research,developing leaders who shape

and influence business.

$109,333AVERAGE

BASE SALARY(2019)

$22,917AVERAGE

SIGNING BONUS(2019)

100%INTERNSHIP PLACEMENT (2017-2019)

Employment outcomes

Graduates get offers for roles such as• Associate Global Insights Manager • Consumer Insight Strategist• Consumer and Market Knowledge Associate Manager

• Global Consumer Insight Associate• Insight Associate Consultant• Senior Research Analyst

The marketing analytics and insights specialization

is facilitated by the A.C. Nielsen Center for Marketing Analytics

and Insights, the nation’s premier specialization focused on educating future insight leaders.

Connect with more than 30 senior executives on our

external advisory board, including your individual board

mentor. The highly engaged board—made up of executives from companies like Microsoft,

Ford, Procter & Gamble, and Nestlé—complements your

dynamic curriculum by sharing the daily challenges faced by

consumer insight professionals.Hiring employers

Specialization focus and small program size give you unrestricted access to top hiring employers, like these

companies that recruit on campus:

THE WISCONSIN MBA EXPERIENCE Focused, Close-Knit, Collaborative As part of a specialized program, you will get unparalleled, individual attention and unmatched marketing industry exposure—with the added value of an exceptional social experience and the energy of a Big Ten campus. Leadership opportunities abound through student-led campus and School groups, case competitions, and team projects. The Wisconsin MBA takes you farther, faster as it forges relationships and opens doors.

Dedicated staff knows you by name Your support team is passionate about championing your success in marketing analytics and insights. Staff and career advisors provide one-on-one support from admissions through graduation and job placement.

Kristin Branch, DirectorKristin is a highly involved, hands-on leader and teacher, who serves as a mentor and coach to assure your success. She brings firsthand business and marketing experience gained working at companies such as

Spectrum Brands, GlaxoSmithKline, and W.W. Grainger. Kristin has a wide perspective on the impact of marketing analytics and insights on business. You will benefit from her extensive connections with marketing analytics and insights leaders at major consumer packaged goods companies nationwide.kristin.branch@wisc.edu

Betsy Golomski, Assistant Director, MBA Career ManagementBetsy will be your dedicated career specialist from admission through interviews, offer evaluation, and compensation negotiation. She brings a strong background in corporate

relations to the Wisconsin MBA career management team, pairing her deep connections in business with her passion for connecting students to their ideal careers.

Wisconsin Full-Time MBA Program OfficeWisconsin School of Business

University of Wisconsin–Madison

go.wisc.edu/mba-mai | mba@wsb.wisc.edu | 608-262-4000

Let’s continue the conversation

Sarah Kervin, Assistant DirectorSarah provides comprehensive support to assure you the best possible

MBA experience. She helps connect you with learning opportunities and manages logistics for corporate visits and external site visits. Sarah has worked in several capacities in higher education at institutions including George Washington University and the University of Chicago. She welcomes questions. sarah.kervin@wisc.edu

Betsy Kacizak, Admissions Director Betsy excels at walking you through the admissions process, including

helping guide you toward the specialization that best fits your passions and career aspirations. She has expertise as a leader in the field of graduate admissions. She has worked for the Wisconsin School of Business for 14 years and worked for seven years at Graduate Management Admission Council (GMAC). betsy.kacizak@wisc.edu